Our vision is to create a nation of brands that inspire people to connect and interact.
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BRANDING / GRAPHIC DESIGN / DIGITAL
We are a graphic design studio, focused on creating brands that grow.
We believe that your brand should represent the heart of your business, communicate your unique position in the market and lead to increased profitability. + DESIGNING BUSINESS GROWTH TM
THE BENCH WHY / After spending the last 12 years working in my business as a specialist logo and brand designer, growing it at a slow but steady pace through referral business. I realised a few years ago that I was spending too much time working in my business rather than on it, which is when I opened up my world to learning and studying business, marketing and the power of telling your true story. This journey helped me understand what I truly love about what I do, and that is being able to help others achieve their goals. I believe that the world is abundant and that every person or business has a unique place and an opportunity to see their vision realised. Like my own journey, I often meet business owners who started on the path to running their own business because they are really good at their particular field of expertise, not necessarily because they were great at being a business owner or a natural marketer. As a business owner I realised that the key to my own success was learning, being advised by other experts and uncovering my why. This is what we do at Bench - we design brands that convey the heart of your business and communicate what sets you apart from your competition. Your brand starts with your story, it is recognised by your logo and lives through the messaging and design of your branded collateral. Giving you the platform to market your message/product/ service, and promote the truth behind your brand. We call this designing business growthTM. Communicating the truth about your business, brings your brand to life and connects you with the right kinds of clients, those that share the same values as you do. Does your brand truly represent what makes your business different?
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case study
FROM A NAME GROWS AN EMPIRE
CLIENT Georgini Bench worked with Gina, Georgini founder, to develop the company name, identity and their first sales brochure. Since those early days, Bench has delivered wholesale product catalogues, retail sales brochures, advertising, stationery and trade fair exhibition graphics. Servicing the retail arm of their business, the flagship Georgini store can be found in the new Westfield centre, Pitt Street Sydney. L Chiara Necklace RRP $479.00
J Andrea Ring RRP $219.00 K Callista Bangle RRP $435.00
N Tapered Pave Huggie Earrings RRP $295.00
M Chiara Earrings RRP $295.00
Georgini Black Label heralds a new era in luxury designer jewellery, classic designs set with Signity cz stones the finest diamond simulant available. Large stones have been hand cut like diamonds to achieve maximum sparkle and shine. Manufactured to exacting standards Georgini Black Label reflects the high standards demanded by the fine jewellery industry. Designed for women who appreciate LUXURY, QUALITY and ELEGANCE.
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O Ava Ring RRP $219.00
P Ivanka Ring RRP $279.00
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Chiara Ring RRP $198.00 Madison Ring RRP $210.00 Renata Ring RRP $229.00 Chloe Ring RRP$198.00 Olivia Ring RRP $275.00
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W Asscher Cut 8mm Pendant RRP $99 X Asscher Cut Stud Earrings 8mm RRP $110
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A Alessandra Earrings RRP $269.00 B Alessandra Bracelet RRP $649.00 C Alessandra Ring RRP $229.00 D Alessandra Pendant RRP $189.00
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U U Baby Cross Pendant RRP $119 V Princess Cross RRP $149
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C Y Brianna Bow RRP $198
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Z Large Pave Heart RRP $269
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Q Isabella Necklace RRP $539 R Lily Ring RRP $198 S Isabella Bracelet RRP $425 T Asscher Cut Half Hoop Earrings RRP $169
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www.georgini.com.au
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branding
A GOOD LOGO IS JUST THE START
The best logos are succinct visual images that portray the style, function and positioning of the company they represent. Branding is our passion. From a one off logo design to a complete brand look and feel creation, Bench has experience ranging from start up businesses to comprehensive style guides for international sporting events.
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CLIENT Witekite Spanning 8 years, the Director of Bench has worked as consultant creative to Witekite. Working on a collection of National Sporting brands. Creative contribution ranges from logo development, to complete brand program design and development, including international event creative, brand guidelines and guide books. Consultant brand creative: - Commonwealth Games GC 2018 pitch team - IRB/Rugby World Cup 2003, 2007 & 2011 - NRL - ARL - ARU/Wallabies - Australian Netball Diamonds - Cricket World Cup 2011 - FIFA 2008 - APEC Conference Sydney 2007 - APL (Australian Premier League) - Line 7/Musto
GRAND FINAL 2012
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case study
CLIENT RAWSON HOMES & RAWSON COMMUNITIES Since 1993 Bench has delivered a range of creative and adaptation collateral. The working relationship with Rawson Homes has continued to expand, with Bench offering a wider range of services. This relationship is built on intimate brand knowledge, along with dedicated support and service. Projects include: - Brochures - Flyers - Print Advertising - Signage - Sell sheets - Digital advertising, web graphics - Social media graphics - Brand Development - Promotional concept creative, and comprehensive program deliverables
Share your memories p romotion
yville
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BRANDED DEVELOPMENTS
Kellyville NORTH
Kellyville NORTH
“FOR OVER 10 YEARS PENNY RANSBY NORTH AND BENCH HAVE BEEN PROVIDING US WITH A RANGE OF SERVICES, BE IT PRESS ADVERTS, BROCHURES, LOGO DEVELOPMENT, STYLE GUIDES THEY HAVE DONE IT ALL. MOST IMPORTANTLY THEY DO IT RIGHT WITH LITTLE REQUIRED FROM US POST THE SUPPLY OF THE INITIAL BRIEF TO OUR RECEIVING THE FINAL PRODUCT. NORTH BENCH ARE INTEGRAL TO OUR BUSINESS, THEY UNDERSTAND IT AND ALWAYS DELIVER A SUBLIME AND MOST IMPORTANTLY EFFECTIVE PRODUCT.
Kellyville
HOME IS WHERE THE HEART IS
Kellyville
my piece of the hills
ALYSSA RAWSON, MARKETING MANAGER, RAWSON HOMES
THE HEART OF THE HILLS
Kellyville NORTH
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branding
FOLLOW YOUR HEART
NORTH KELLYVILLE - THE HEART OF THE HILLS
SALES OFFICE
Kellyville NORTH
Kellyville NORTH
SALES OFFICE THIS WAY
Kellyville NORTH
NORTH
VISIT RAWSONHOMES.NET.AU
VISIT RAWSONHOMES.NET.AU
FOLLOW YOUR HEART
Kellyville
SALES OFFICE THIS WAY
Kellyville NORTH NORTH
Kellyville VISIT RAWSONHOMES.NET.AU
VISIT RAWSONHOMES.NET.AU
CLIENT Rawson Homes Rawson Homes requested an identity and brand campaign for their new estate in North Kellyville, NSW. Estate sales are booming, and the client could not be happier with the results. Bench designed the estate logo, based on the concept of North Kellyville being the ‘Heart of the Hills’. The logo represents the link to Rawson Homes brand (dots) and the geographic layout of the area (diamonds with a centre). Campaign collateral delivered: - Estate hoarding signage - Lot for sale signage - 16pp sales brochure - Press advertising - Sales flyers - EDM and email signatures
Kellyville NORTH
1300 733 193 northkellyville.net.au
HOME IS WHERE THE HEART IS
Kellyville NORTH
THE HEART
CLIENT Pinchgut Brewery Pinchgut Brewery required an identity for their superb tasting, but brandless beer. Pinchgut is the original name given to Fort Denison, Sydney Harbour. This branding has fun with common seagulls which litter the shores of our fine harbour. Bench delivered identity, brand guidelines, stationery, coasters, t-shirt design, beer tap art and product labelling.
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adaptation
LEXUS OF PARRAMATTA
LEXUS OF PARRAMATTA ADAPTATION
Print media Bench delivered the adaptation of Lexus Australia marketing materials. Adapted print materials include press advertisements and promotional flyers.
Lexus of Parramatta Website Updated web graphics to suit the Lexus of Parramatta markets. Hero home page banners, click through imagery and editorial graphics. www.lexusofparramatta.com.au
Lexus of Parramatta eDM Lexus Australia releases monthly eDM templates, which are adapted for the Lexus of Parramatta database.
creative & adaptation
TERRY SHIELDS TOYOTA
Terry Shields Toyota Guided by the Toyota Australia Brand style guide. Bench produced promotional sale flyers and press advertising. Services include a combination of creative and adaptation.
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advertising campaigns
REBUILD WITH RAWSON / CHANGE TOMORROW
REBUILD WITH RAWSON RANGE
CLIENT Rawson Homes
CHANGE THINKING CHANGE PLACE CHANGE TOMORROW At Rawson Homes we’ve taken the hard work out of designing a home to fit a narrow block or knock down rebuild site with our new ‘Rebuild With Rawson’ range.
WHAT MAKES THEM WORK?
Rawson Homes, a prominent Australian home builder, required a branding program for their new cutting edge, design led offering. The ‘Edge’ home design is a contemporary and unique offering in the growing knock-down rebuild industry.
No architect fees or costs Floor plans ready to fit narrower blocks Can be built almost anywhere Faster approval and completion Quality inclusions throughout Better value for money Stress free building
A SERIES OF DESIGNS CREATED SPECIFICALLY FOR KNOCK DOWN REBUILD? “We can do that”. TO SEE THIS NEW RANGE FOR YOURSELF VISIT RAWSON HOMES: Homeworld South Peregrine Street, Catherine Fields. Phone 1300 223 345 Homeworld Kellyville off Windsor Road. Phone 1300 223 345 Springbank Rise 5 Liz O’Neil Street, Casey ACT. Phone 02 6162 4063 Visit our website for all our display locations.
1300 223 345 rawsonhomes.net.au *Visit our website or a display centre for details as conditions apply. Builders Lic No. NSW 33493C. ACT 19936252B. ABN 67 053 733 841.
RAW5531
MARK, LAWRIE & PETER RAWSON
Bench delivered creative concepts, naming the program, ‘Rebuild with Rawson’ and campaign concept. Bench designed the look and feel, promoting the ‘Edge’, across a variety of mediums: - Press advertising - Online advertising - Style Guide for external brand usage
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document design
WHEN USING TREES MAKE IT BEAUTIFUL AND PRODUCTIVE
“I WOULD NOT HESITATE IN RECOMMENDING BENCH FOR ANY CREATIVE DEVELOPMENT OF AN AD-HOC DELIVERABLE OR A COMPLETE NEW BRANDING IDENTITY” DARREN NEEDHAM-WALKER, ALLIANCE, MARKETING – LENOVO
CLIENT Lenovo Bench designed and delivered a dramatic 12 page sales brochure. Abiding by Lenovo Brand Style Guides, the brochure was delivered ‘On Time’ and ‘On Brand’.
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websites
ONLINE IS TODAYS BUSINESS NECESSITY
CLIENT Booking Boss Booking Boss needed a new look, modern and most importantly responsive site design. Process included wireframe planning, concept site design, iconography. In conjunction with our digital partner, Bench managed the site development process. Completing the site development, was a series of client side skins for their sign up and booking process. www.bookingboss.com
CLIENT Pacific International Music Pacific International Music were launching their Scholarship program late in 2013, their previous site didn’t convey the prestige and industry status of PIM. Bench designed, and developed an interim splash site to wholly promote the Scholarship program. Includes a series of 3 rotating banners, downloadable information about PIM, and scholarship application forms. www.pacificinternationalmusic.com.au
FLOURMILL STUDIOS 302/3 GLADSTONE STREET NEWTOWN NSW 2042 +61 2 8021 0149 INFO@BENCHCREATIVE.COM.AU BENCHCREATIVE.COM.AU