DUKE WARNER REALTY
Duke Warner Realty was established in 1967 by Duke and Kitty Warner. Their philosophy was to establish a first-rate real estate company sensitive to their customers’ needs. They felt that if they treated the customers fair and square, they would keep coming back and bring others with them. That is exactly what happened.
Duke Warner Realty’s brokers share this philosophy, and today the firm is widely-known for its personalized service and reliability. Unlike many real estate firms, Duke Warner Realty has little turnover in personnel. Years after a transaction is complete, a client, their relatives or friends can return knowing that he or she will find the same personal care – and most likely, the same broker!
With this kind of reputation, Duke Warner Realty’s success has endured through good times and bad. The company is here to stay, and its brokers are interested and actively involved in our wonderful community.
Skjersaa Group
The Skjersaa Group’s success is the result of hard work and commitment to customer service. The right combination of talent, personality, and the combined knowledge of our team allows us to offer the highest level of quality and service. Our team of professionals Terry, Jason, Mollie, Greg, and Natasha can provide you with the best quality of service and are committed to exceeding your expectations.
TEAM MEMBERS
Terry Skjersaa | Principal Broker, CRS
Few families have stronger roots in Bend than Terry Skjersaa. His grandparents Olaf and Grace opened Bend’s first ski shop in 1939. With more than 20 years of experience in the ski and outdoor industry, Terry knows the area from the top of Mount Bachelor to the canyons of the Deschutes River, and all points in between. Terry enjoys spending time with his daughters Ellie and Jade, and his wife Renee. Some of his favorite leisure activities include skiing, cycling, camping and enjoying all that Central Oregon has to offer.
Jason Boone | Principal Broker, CRIS
Jason and his wife relocated to Central Oregon from Seattle in 2003. Like Terry, Jason migrated to Real Estate from the Ski & Outdoor Industry. In fact, Terry and Jason worked together in the Ski industry for over 11 years. Their partnership in Real Estate is based on many years of respect and trust. Jason’s background is a diverse mix of sales, marketing, customer service and technology. His uncompromising attention to detail will ensure that you receive the most thorough representation possible. He enjoys spending time with his wife, Karin, daughter, Ashley and son, Eli.
Mollie Hogan | Principal Broker, CRS
Mollie is a Bend native. Her knowledge of the market and passion for the area is unprecedented. Her commitment to her clients is evident the moment you meet her. As a third generation Bendite, she firmly believes in the connectedness of her community. Mollie has a Bachelor of Science in Business and Interior design. She looks at a home from every angle to get the most for the money and to create harmonious spaces. She has a keen ability to read her clients needs and will hunt for their perfect home with bird-dog ability. Mollie is an outdoor enthusiast, with a background in dance and yoga. She and her two dogs live a short distance to Downtown Bend.
Greg Millikan | Broker
After growing up in a rural area north of Seattle, Greg has since lived in every state on the west coast and a stint abroad becoming fluent in the rigors of relocating. After undergrad at the University of Washington where he met and married Ali, graduate studies in Canada and a doctorate in Scotland, their family continued to grow to include Sam, Anna, Eli and Joy - it was time to settle down permanently and make Bend home. Greg’s background is in organizational management and teaching primarily in professional church leadership before leveraging his experience with transition to advocate for others in their own process of buying and selling a home.
Natasha Smith | Broker/Transaction Manager
Natasha has long been fascinated with the real estate business. Having been in positions of management in customer service-based businesses and title & escrow, her focus on customer service and ensuring that everything runs smoothly in a transaction is second to none. She enjoys working with the clients to explain the process and guide each of our clients along the way. She is passionate about providing the best experience for our clients through her attention to detail and effective communication. In her free time, she enjoys spending time with her husband and child.
WHY THE SKJERSAA GROUP?
The Real Estate industry has evolved immensely and information related to real estate and property listings has become more available to the public. This is largely due to the availability of information online. It’s important for real estate brokers, like ourselves, to illustrate that the complexities of real estate are most safely handled by someone with the best knowledge and experience, and not just someone with the most information.
Our objective is to illustrate to you that we have the best ability to assist you in selling your home, and obtain the highest possible dollar value for your property, with the least number of problems. Our experience coupled with our customer service, strong negotiating skills and market knowledge are what we offer as your real estate brokers.
On the subsequent pages we have provided useful information about Duke Warner Realty, and the Skjersaa Group. The following pages include: > Testimonials & References > Pricing Guidelines > Marketing Plan & Examples > Information on The Selling Process > Preliminary Market Analysis > Useful Tips
All of this information, along with a personal meeting illustrates that we have the experience, and the knowledge to price, market and sell your home. We appreciate the opportunity to be your real estate brokers.
SERVICES PROVIDED TO SELLERS
To save your time, minimize your stress and provide maximum security to assure you net the greatest possible equity; the Skjersaa Group will perform the following services for you:
1. Prepare an objective analysis of your home and the present market value.
2. Counsel you on the best pricing strategy. 3. Provide value enhancing home preparation advice. 4. Provide a “For Sale” sign providing quality professional positioning. 5. Thoroughly promote your home to find the best Buyer.
6. Assure that potential Buyers are well qualified to purchase your home. 7. Identify and communicate your home’s valuable benefits to the potential Buyers. 8. Strategically negotiate offers to represent your best interests.
9. Provide assistance in obtaining financing to the Buyers or their Agents as needed.
10. Coordinate the closing of your sale with other Realtors, Lenders, Inspectors, Appraisers, Attorneys, Escrow Officers, and Title Insurance companies.
11. Provide on-going personal communication to keep you informed on the step-by-step progress of the sale of your home.
12. Provide post-sale follow-up to assure your total satisfaction.
We may or may not be the one who will directly produce the buyer for your home, but we will be the team who will cause your home to sell and represent your best interests in the process.
REFERENCES & TESTIMONIALS
“Our decision to move to Central Oregon was relatively easy, but choosing exactly where to locate required a professional with the experience and knowledge to address our goals, needs, and lifestyle. Choosing Jason Boone & the Skjersaa Group was one of the best decisions we made. Beyond Jason’s professionalism was a personal interest in finding us exactly the right home in the right place. Jason’s ability to listen and pose questions which we wouldn’t have known to ask ourselves made the differ ence in finding the perfect home. What might have been a challenging process of buying a home and relocating from out of state was greatly facilitated by Jason. We routinely refer friends and family to Jason without reservation, knowing that he can be counted on for solid advice.”
- Hans & Denise Jorgensen | hansjorgensen@sbcglobal.net | (714) 904-4267
“We couldn’t ask for a better team to work with! Terry is professional, experienced & friendly. This was our family’s fourth transaction with the Skjersaa group and every time we feel our best interests were front and center.”
- Jonas & Anna Tarlen | jtarlen@yahoo.com | (541) 419-0992
“Best experience with a realtor ever!”
- Larry Ulrich | l_ulrich@crestviewcable.com | (541) 420-2482
“We were impressed with the Skjersaa Group’s assistance in the purchase of our Bend home. Given that we were in the Portland area, the team made the long distance transaction manageable. We felt taken care of and appreciated that we were communicated with on a regular basis.”
- Rodney & Melinda Cook | cook2100@comcast.net | (503) 653-8060
“We are raving fans of the Skjersaa Group who exceeded our expectations all along the way! We hope to have the opportunity to work with the team in the future.”
- Jim Inkster | inkster.jim@gmail.com | (541) 326-1234
“Our experience with Mollie Hogan and the Skjersaa Group has been amazing! From start to finish we felt supported, confident & optimistic in the process of purchasing a new home. We are fans for life and have nothing but heartfelt gratitude for the whole team!”
- Allison & Danny Schultz | allison@heirloomfloraldesign.com | (831) 234-2719
“We have bought 15 homes in the last 10 years. Greg stands out as the best, most efficient, easy to work with Realtor we have ever worked with”
- Mike Dowd“Professional, responsive, prompt & friendly! The Skjersaa Group exceeded our expectations and stood out compared to experiences we’ve had with other realtors in the past.”
- Rick Dingus & Carolyn Tate | rick.dingus@gmail.com | (806) 795-9988
Skjersaa Group | Duke Warner Realty | 541.383.1426
REFERRALS
We create lifelong clients.
Our business is based primarily based on referrals. Our role is to provide a service to people who place a high value on integrity, high ethical standards and successful results. Over 83% of our transactions come from referrals and repeat clients. We know that if you are delighted with our service, you will want to refer your friends and family so they can also benefit from the same level of quality service.
If for any reason we do not provide 100% satisfactory service, just let us know, and we will promise to remedy your concern within 24 hours. If you are still not satisfied, we will release you from the listing agreement with a 10 day written notice. We’re so sure that you’ll not only be satisfied, but actually delighted...
...We Guarantee It! Skjersaa Group.
In the event the listing contract is withdrawn within the term of the original contract, any prospective buyer that has been exposed and/or through the marketing efforts of the listing Broker or other member of the Multiple Listing Service and subsequently enters into a purchase and sale agreement within the terms of the listing contract (or as amended), the listing and selling Brokers shall be paid a commission as if a sale occurred prior to termination of the original agreement.
FAIR MARKET VALUE
Fair Market Value = How to sell your property for the best price, in the shortest amount of time with the most favorable terms and conditions.
Factors Affecting Value
Location, Location, Location
Methods of Evaluation
Market Value Approach | Using comparables sales Income Approach | Used primarily for income properties Cost Approach | Used primarily for insurance and replacement value purposes
Market value approach is the highest value, estimated in terms of money, which a property will bring if exposed for sale in the open market, allowing a reasonable time to find a willing purchaser in current market conditions.
Asking price in relationship to Fair Market Value
Percent of prospective purchasers who will look at property
This diagram shows the segments of prospective purchasers who are likely to want to see your property based upon the relationship of your asking price to its fair market value. +10% +5% Fair Market Value -5% -10%
2% 30% 60% 80% 92%
CUSHION FOR NEGOTIATION?
If you want to have a cushion for negotiation you must still have people to negotiate with. If you overprice your property, it is not likely to be shown. If your home is being shown, but not sold, it may be used to make other listings look more attractive.
PERILS OF OVERPRICING
The basic forces of supply and demand are evident in these survey results that compare the average percentage difference between the asking prices of homes and the actual selling prices. On average, homes that were on the market for less than four weeks actually sold for slightly more than the original asking price. However, as the length of time a home was on the market increased, so did the difference between the asking price and the selling price. Homes on the market for more than 24 weeks sold for an average of 10 percent less than the asking price.
Difference Between Selling Price & Asking Price
By Length of Time Home Was On the Market
<4 weeks +4 weeks +12 weeks +24 weeks +32 weeks +36 weeks >36 weeks
0.8% -4.9% -6.4% -10%
Average Percentage Difference Between Selling and Asking Price
Less than 4 weeks 4-12 weeks 13-24 weeks More than 24 weeks
PERILS OF OVERPRICING
> Buyers are aware of how long a property has been on the market. If a property takes a long time to sell, buyers usually attribute that to overpricing or flaws with the property.
> Overpricing reduces the impact of marketing.
> Buyers look at prices on many comparable properties. If your property does not compare favorably, it won’t sell.
> Proper pricing will produce an early sale and typically for the higher sales price.
> Buyers avoid overpriced homes and usually do not choose to look at them.
> If overpricing delays a sale, the cost and inconvenience could be prohibitive. (Examples: Delay in job transfer, payment on two mortgages, wear and tear on your present property, loss of opportunity elsewhere, etc.)
> Top agents are less likely show “old” listings.
> Two questions buyer prospects usually ask before viewing a property are:
“What’s the price?”
“How long has it been on the market?”
> Properties that are reasonably priced create a sense of “urgency” in prospective buyers.
Homes sell at fair market value. Pricing a home realistically will bring an early sale, fewer inconveniences, and a greater monetary return.
The number of homes which SOLD like yours, in the same areas, and comparable in price, style, and size in the past 12 months is
ABSORPTION RATE PRICING
Total Sold = _________
The monthly absorption rate for these properties is the number of homes SOLD in the previous 12 months divided by 12 Monthly Absorption Rate = ________
Comparable homes now on the market including resale homes and new homes completed and being built to sell is
The monthly absorption rate for these properties is the number of homes ACTIVE in the market today divided by 12
Currently Active = _________
Monthly Absorption Rate = _________
Sales Point: If no additional listings were to come on the market it would take ______ months to sell the current inventory.
MARKETING YOUR PROPERTY
AN OVERVIEW
Multiple Listing Service
> We will submit your property to the local Multiple Listing Service, MLSCO where it will be exposed to not only to the members but also listed on the Central Oregon Association of Realtors public website.
Broker Tours
> The Brokers at the Duke Warner Realty office will tour your home, typically on the first or second Wednesday following listing your home. In addition, a member of our team will also host your home when it is toured by members of the Multiple Listing Service.
Professional Photos
> A picture says a thousand words. Professional photos make all the difference when marketing your home. Quality photos have become even more important in the age of online marketing, photo sharing, and social media. Professional photos are crucial for capturing buyer attention and showcasing the features of the home.
Multi-Media Options and Virtual Tour
> We have several multi-media options in our marketing toolbox, including virtual tours, interactive floor plans and pole-aerial photography. Most often we will use a specific combination of these solutions when marketing your home to best represent its merits to prospective buyers.
Promotional Flyers
> We have a graphic professional on staff that will create a full color flyer that will be widely circulated and used to highlight important details about your property. We also provide copies for a flyer box which will be posted on our attractive Duke Warner Realty / Skjresaa Group yard sign located on your property.
Home Marketing Book
> Our team will compile information about your property and the local region to create a Home Marketing Book, which will be placed in your home and available for prospective buyers to review upon touring your home. An electronic copy is also available for buyers and agents.
Sphere of Influence Marketing
> This is one of the most important aspects of marketing. The size of our contact database affords us the ability to expose your property to people we know that far exceeds many Realtors. Furthermore, not only will your property be shown to our colleagues within the Duke Warner office, but also the members of the Central Oregon Association of Realtors on an MLS Tour.
Local Media Advertising
> As required we will place photo classified and/or display advertisements in local newspapers including The Bend Bulletin and “The Source Weekly”.
Skjersaa Group | Duke Warner Realty | 541.383.1426
Regional Media Advertising
> Your property will be included in the advertisements we place in “The Source Weekly”.
Direct Mail
> We will mail a post card to the 75 nearest property owners to your listing.
Online Marketing
> This is an intrinsic element of marketing your home, which is why we have invested a lot of energy into our own personal websites, SkjersaaGroup.com, BendPropertySearch.com, & DukeWarner.com where your property will be featured.
> Realtor.com We are a Showcase member of www.realtor.com, the most popular source in the United States for real estate listing information. As a Showcase member all of our listings include far more information regarding your property than the typical listing. This includes a total of 25 property photos rather than the standard 1.
> Mobile & Tablet Devices We also have a website for all of our listings that is mobile device friendly.
> ListHub.com Listhub is an online marketing tool that advertises your property throughout several websites, that are visited by millions of unique visitors each month. ListHub is updated directly from MLS on a daily basis so buyers have the most current information. The websites lead qualified buyers interested in your property directly to the agents who know it best—US! We can track the amount of online interest in the form of clicks/views online, and provide monthly activity reports
> Social Media Social media is a great resource for attracting potential buyers. All of our listings are featured on Facebook and Twitter. We sponsor ads on Facebook to further expose your listings on social media.
PROFESSIONAL PHOTOS
A picture says a thousand words. Professional photos make all the difference when marketing your home. Quality photos have become even more important in the age of online marketing, photo sharing, and social media. Professional photos are crucial for capturing buyer attention and showcasing the features of the home.
MULTI-MEDIA OPTIONS
We have several multi-media options in our marketing toolbox, including virtual tours, interactive floor plans and pole-aerial-photography. Most often we will use a specific combination of these solutions when marketing your home to best represent its merits to prospective buyers. Our interactive floor plan, as seen below, is one of the best tools to showcase your home online. It allows the buyer to review the layout of the home and click on links to view images of the corresponding room.
It’s a fact… 3 out of 4 home buyers begin their search on the internet.
By creating a multi-media tour of your home, we can enhance the marketing of your property on the internet.
> Duke Warner Realty advertises in the Bend Bulletin every Saturday. This is our feature ad, the Duke Warner corner and includes select homes and photos. > Every month Duke Warner Realty advertises in “Bend Home Magazine”, a publication included in the Bend Bulletin.
> The Skjersaa Group also has a weekly ad in “The Source Weekly”, which has generated many calls.
NEARLY NEW CUSTOM HOME
801 NW Rimrock Drive
Immaculate single level home in Canyon
Rim Village. Neighborhood park and access to the Dry Canyon Trail. 1639 sq ft, 3 bed, 2 bath with covered patio accessed from both the kitchen and the primary bedroom.
OFFERED AT $599,000
PANORAMICVIEWSONAWBREYBUTTE
3240 NW Metke Place
One of the few remaining vacant Cascade mountain view lots in the coveted Awbrey Butte neighborhood. The property is elevated and the 0.74 acre size offers considerable privacy from nearby homes.
OFFERED AT $499,000
NEAR TRAILS AND SKIING
61491 Elder Ridge Street
This 3 bed, 2.5 bath, 2498 sq ft home offers a vaulted great room, hardwood floors, gas fireplace, covered back patio, fully fenced yard, office space & bonus room.
OFFERED AT $799,900
PRISTINE RAMBLING RANCH
61605 Summer Shade Drive
3 bed, 2 bath, 1344 sq ft home built in 1979, but feels like new with updated roof, new carpet, new flooring, Milgard wood-clad windows, 2 car garage, ample RV & trailer parking, fully fenced backyard & large kitchen.
OFFERED AT $799,000
MTN FARMHOUSE IN TETHEROW
61391 SW Skene Trail
Built by the award-winning duo of Greg Welch Construction and Jason Todd Designs. 3831 sq ft, 4 bed, 4.5 bath, 4 car garage, exquisite appliance package, rear paver patio & large gathering around the firepit.
OFFERED AT $2,995,000
BEAUTIFUL VIEWS AT BRASADA RANCH
15632 SW Mecate Lane
This Brasada lot at .59 acres is slightly sloped for breathtaking views of the Cascade Mountains, small pond for added privacy, and is located near exits for quicker access to Bend, Redmond & Prineville.
OFFERED AT $249,000
ONLINE MARKETING
Online marketing is an intrinsic element of marketing your home, which is why we have invested a lot of energy into our own personal websites, BendPropertySearch.com and SkjersaaGroup.com where your property will be featured.
Our office website, www.dukewarner.com is ranked well by several popular search engines and is yet another portal in which visitors can link to our website.
ONLINE MARKETING
MOBILE & TABLET DEVICES
BENDOREGON.REALBIRD.COM We also have a website for all of our listings that is mobile device friendly and accessible using a QR code on all our flyers. This gives prospective buyers the option to either take a flyer, or get the information electronically on their mobile device.
Terry Skjersaa 541-383-1426 terry@sgbend.com
We will place your property on all of the most trafficked real estate websites in the nation, maximizing every opportunity to find a qualified buyer for your home at the optimal price, and in the shortest amount of time possible.
ONLINE MARKETING LISTHUB.COM
Your Home, Listed On All The Best Websites
All The Best Websites
most trafficked real estate websites in the nation, maximizing every opportunity home at the optimal price, and in the shortest amount of time possible.
Did you know...
92% Of Home Buyers Use The Internet To Search For A Home
We will place your property on all of the most trafficked real estate websites in the nation, maximizing every opportunity to find a qualified buyer for your home at the optimal price, and in the shortest amount of time possible.
92% Of Home Buyers 47% First Found Their
47% First Found Their Home Through The Internet
NAR Profile
Source: NAR Profile of Home Buyers and Sellers 2013
92% Of Home Buyers Use The Internet To Search For A Home
47% First Found Their Home Through The Internet
Source: NAR Profile of Home Buyers and Sellers 2013
Move Sales, Inc. - Important: The information in this report is believed reliable but is not or guaranteed, is general in nature and not based on knowledge of your specific circumstances, and should be independently verified in concert with your professional advisors.
this report is believed reliable but is not based on knowledge of your specific concert with your professional advisors.
ONLINE
Terry Skjersaa 541-383-1426 terry@sgbend.com
Greater Exposure For Your Property Increases The Chance Of Sale
HomeWinks
HouseHunt.com
Hubdin
Seeker
realtor.com
RealtyStore
RealtyTrac
RentRange
RentSocial
SearchALLProperties by L2L
SellersLane
Showing Suite
The Real Estate Book
Trulia
USALifestyleRealEstate
USHUD.com
Vast
XiLi Mobile
RealQuest Express RealEstateCentral
Zillow
We are a Showcase member of www.realtor.com, the most popular source in the United States for real estate listing information. As a Showcase member, all of our listings include far more information regarding your property than the typical listing.
POTENTIAL PITFALLS
Potential pitfalls that a good Realtor® will help you solve or avoid when marketing your property.
HOME INSPECTIONS will call out any deferred maintenance, safety or security concerns related to the home you are considering buying. Your Realtor will help you negotiate any necessary repairs needed to protect your future asset.
APPRAISAL - Appraisals are required to ensure the home you are buying is worth the value you are paying. They are required by a lender when you are getting a loan, and considered a major milestone in the transaction process. Your Realtor will help by providing supporting evidence of recent sales comparables.
SEPTIC INSPECTIONS Due to the County’s liability, the Health Department has become much more concerned about the inspection of existing septic systems.
WOOD STOVE INSPECTIONS Insurance companies, lenders, and buyers are forced to deal with many unsafe wood stove installations. Wood stove and inserts must be installed to manufacturer’s specifications and pass inspection by a city or county inspector, and be certified.
ROOF INSPECTIONS (by licensed and bonded contractor) Appraisers and lenders require a roof inspection if your roof is in need of potential repair or replacement. They will require at least 5 years service from your existing roof.
WELL OR CISTERN REPORT Lenders and buyers are concerned about the amount of water (flow) and quality of water (potability).
IRRIGATION Need to verify water rights as adjudicated or permit rights with consistent usage.
FARM DEFERRED TAXES These special tax deferrals can be a real problem for lenders and buyers, as well as sellers, and must be properly disclosed and transferred.
LEGAL PARCEL Created prior to 1/5/77 or by partition or subdivision. Many owners have property that cannot be built upon because the parcels were not created properly.
CREATIVE FINANCING Many creative transactions can cause legal and financial problems for all parties involved. If properly conceived and written by competent people, creative financing can be a useful tool to successful investments.
INEXPENSIVE PROPERTIES & MOBILES Lenders are becoming very selective and in many situations will not finance mobiles or generate new loans under $50,000.
OWNER TERMS The contract must be properly negotiated and recorded using a mortgage, land sale contract or trust deed. For your protection you should require financial statements and credit report for your approval. You should be sure the buyers have insurance to cover this contract and have all payments made through an escrow collection account for proper bookkeeping.
POTENTIAL PITFALLS OF FOR SALE BY OWNER
1. FSBO’s do not have access to MLS
> Without a real estate license you cannot list your property on MLS. Not listing on MLS significantly limits the exposure of your property.
> Putting a sign in your yard will get you exposure. This is minimal compared to the amount of people across the country looking at data online syndicated from MLS.
2. Not all buyer’s agents will work with FSBOs
> Many agents do not work with FSBOs. This further limits your listing’s exposure and number of showings. In a typical listing agreement, the buyer’s agent receives their commission from the Seller. In a FSBO, a buyer usually pays additional commission to their agent. This will significantly decrease the amount a buyer will offer a seller.
> Money aside, most agents are not eager to work with a seller that is lacking real estate experience.
3. FSBOs are usually overpriced
> Homeowners are usually convinced their home is worth more than other comparable properties. The Skjersaa Group has the market knowledge needed to price a home accurately to maximize showings, attract reasonable offers, and initiate a quick sale. Over pricing a home is the perfect way to detract promising buyers.
4. Buyers are more intimidated with FSBOs
> Having an agent on both sides of the transaction creates an emotional buffer between the buyer and seller. A buyer is less likely to write an offer if they have to deal directly with the seller.
5. Higher risk of legal trouble
> Federal and State laws require extensive disclosure and contract requirements. The real estate contract is now 10 pages, versus the one page it was a decade ago, making real estate transactions complicated. A seller is often unaware of the legal requirements and is substantially increasing their level of liability by not using an experienced agent. Omissions and inexperience can lead to potential lawsuits in the years following the sale.
6. Poor Negotiation Skills
> Real estate agents are equipped with the negotiation skills needed to save you money. Agents do not have an emotional stake in your home making it easier to deal with contingencies and criticisms that arise during the transaction.
7. Lack of Availability
> Real estate agents make themselves available to show houses, field calls, and screen buyers. This not only saves you time but increases the exposure of your listing and increases your potential buyer pool.
SERVICES & SKILLS OFFERED
WITH THE SELLER
> Perform a Market Analysis of the property to determine the fair market value.
> Develop marketing and advertising plans to sell your home.
> Prepare and distribute sales information to local associates through our Multiple Listing Service.
> Place your home on our office & MLS tour.
> Personally review results of our company preview.
> Distribute promotional brochures and/or letters to targeted markets.
> Coordinate appointments, follow-up on showings, and report to you on customer feedback.
> Contact you regularly until we have sold and closed.
> Install an upgraded 4x4 lawn sign for extra exposure. Sign will have flyer box, which we will keep full.
> Provide a list of Contractors who can repair any items that are broken, missing, or in need of repair.
> Get as many qualified buyers as possible into your home until it is SOLD.
> Assist you in getting the highest possible dollar value for your property with the least amount of problems in the shortest possible time.
> Promote your property for maximum exposure to the other agents in the area.
> Suggest and advise you as to any changes to make in your property to make it even more marketable.
> Inform you as to any changes in the marketplace and financing and their affects on the sale of your property.
> Contact neighbors in the surrounding area via direct mail.
> Increase showings by the use of a lockbox.
SERVICES & SKILLS OFFERED
WITH THE BUYER, WE “KNOW HOW TO”…
> Sell the value and features of your home.
> Review legal documents and buyer qualifications.
> Counsel you on terms of offer and the probability of closing.
> Arrange suitable financing.
> Arrange and assist with the property appraisal.
> Maintain regular contact with the lender to assure proper processing.
> Assure all terms of contract are fulfilled.
> Arrange for home inspection.
> Coordinate “move-in day” activities.
AND IN CLOSING THE SALE, WE “KNOW HOW TO”…
> Handle all the details.
> Arrange for preparation of closing papers.
> Set date, time, and location.
> Supervise buyer walk-through.
> Personally attend and help you with closing.
> Arrange for recording and transfer of documents.
> Keep in touch with you after the closing.
WHAT’S A CRS?
The Certified Residential Specialist (CRS) is the highest Designation awarded to sales associates in the residential sales field. The CRS Designation recognizes professional accomplishments in both experience and education. Only 3% of Realtors® Nationally hold this designation and average 4 times the production of the typical Realtor®.
Since 1977 the Council of Residential Specialists has been conferring the CRS Designation on agents who meet its stringent requirements. Currently, there are more than 34,000 active CRS Designees.
WHY USE A CRS?
Today, home buying and selling is faster, more complex, and more competitive in every way. Our goal is to make the process a little easier for you. The first step is choosing the right REALTOR®.
Experience | To earn the Certified Residential Specialist (CRS) Designation, every REALTOR® must have significant experience and volume of real estate transactions.
Ethics | Every CRS Designee is required to maintain membership in the NATIONAL ASSOCIATION OF REALTORS® and to abide by its strict Code of Ethics.
A Focus on Home Buying and Selling |
To help make the home buying and selling process more rewarding, every CRS Designee must have a proven track record in the business, as well as advanced education in related areas like finance, technology and marketing. Work with the top 3 percent.
Technology Expertise | The training available to CRS Designees includes a strong focus on technology and its applications in the real estate business.
A Certified Residential Investment Specialist (CRIS) is a Realtor who has passed a rigorous training program specific to evaluating the practicality of real estate investing.
Why hire a Certified Residential Investment Specialist? If you are considering purchasing residential investment property it is to your advantage to use a realtor who has specialized training in this market segment.
The experience and specialized training in various strategies of analysis will not only increase your ability to make a sound investment decision; but also provide you with tangible information and projections for future returns over a period of time.
Selecting the correct properties for investment requires not only understanding the technical and fi nancial side of the investment but also understanding the market segment to properly determine which homes, multi-plexes or small office properties have the best income potential for the holding period and upside(s) for a future resale.
Hiring a Certified Residential Investment Specialist as part of your team will greatly increase your probability of success with your investment property portfolio.
SELLER QUESTIONNAIRE
We genuinely want your business and come to an agreement regarding the listing of your property. We also understand that you will likely interview some other local realtors. To facilitate your ability to make the best possible choice we have included a set of questions that we highly recommend that you pose to the other realtors that you interview. How long have you been a licensed realtor? 1. Do you work as a full-time realtor? 2. Do you have assistants that work for you? 3. How many properties did you list last year that sold? 4. How many properties did you list last year that failed to sell? 5. How many of the listings you took did you actually sell yourself? 6. How many transactions did you do last year? 7. What was your average list price to sale price for your listings? 8. What is the real estate board average list price to sale price? 9. What are the average days your listings have been on the market? 10. What is the average days on the market for the real estate board? 11. What is your marketing plan? 12. How do you communicate with sellers and how often? 13. Why should I hire you? 14.
COMPLETE MARKET ANALYSIS & PROPERTY INFORMATION
The next section of this listing book includes detailed information about your property along with a Complete Market Analysis Report. This report contains listing summaries of comparable properties and a corresponding statistical report called a Comparative Market Analysis. Our appointment will allow us to conduct a visual inspection of your property and along with the data we’ve provided, determine the current market value of your property.
STRATEGIC PARTNERS
In addition to employing a team of professionals, raising the standard of service we offer to the highest level, we have created a network of industry partners who we feel also provide a similar level of service.
LENDING/MORTGAGE
Kevin Pangle
Evergreen Home Loans
685 SE 3rd Street Bend, Or 97701 (541) 318-5500 kpangle@evergreenhomeloans.com www.evergreenhomeloans.co
Brian Liebman
Hixon Mortgage Co. 606 NW Arizona Ave. Ste. 100 Bend, Or 97703 (541) 610-2275 Brian.Liebman@hixonmortgage.com
HOME INSPECTION
JR Home Inspections
Jim Robertson 21183 Ritz Pl. Bend, OR 97702 (541) 390-5346 jrhomeinspections@hotmail.com
WIN Inspections
Wade and Teresa Palmer 2741 NE Red Oak Dr., Bend, OR 97701 (541) 788-1055 wpalmer@wini.com / tpalmer@wini.com www.wini.com
HOME REPAIR
Helping Hands
Jim Adkisson 17550 Plainview Ct. Bend, OR 97701 (541) 280-4727 (541) 389-2929 Fax helpinghandshomerepairs@gmail.com
ESCROW & TITLE
Amerititle
15 NW Oregon Avenue Bend, OR 97703 (541) 749-4040 www.ameri-title.com
LISTING PRE-INSPECTION
READY TO SELL? CONSIDER A PRE-LISTING INSPECTION
One way to make your home appeal to all buyers is to conduct a pre-listing inspection. A pre-listing inspection helps sellers discover flaws in their home that they might want to address before sale. Since the buyer will use his or her inspection to gain information on issues that could justify renegotiation or even abandonment of the purchase, its’ important for you to know your home’s condition -- even if you don’t plan to do work on the property.
A pre-listing inspection also creates a positive marketing tool that you or your agent can use to promote your home. Each WIN pre-listing inspection includes marketing materials alerting potential buyers that your home has been pre-inspected and is move-in ready.
Pre-Listing inspection also help you prepare your home for the best possible results during a buyer’s inspection. Some inspectors complain that sellers often don’t think about how to best present a home to the buyer’s inspector, who may draw conclusions about a home’s structure based on minor issues the seller could easily address. Gestures as simple as changing burned-out indoor and outdoor light bulbs or scraping windows that have been painted shut could prevent the mistaken impression that the house has electrical flaws or outages or that non of its windows open. Replacing filters in furnaces and air conditioners, cleaning ducts, and adjusting door knobs and locks con all help with your buyer’s inspection. You’ll also need to provide keys to exterior structures, and unblock access to attics, and crawl spaces.
Having your home pre-inspected makes your transaction move along smoother - with fewer surprises. Sellers have prepared for issues and buyers have fewer reservations making an offer.
LISTING PRE-INSPECTION
PREPARING YOUR HOME TO SELL FROM A HOME INSPECTOR’S VIEW
EXTERIOR:
> Clean out dirty gutters & debris from roof > Downspouts must move water away from home > Trim trees, roots and bushes away from home > Paint exterior wood & touch up exterior caulk > Remove firewood and debris
> Repair any cracked mortar in brick or block > Check all exterior lights and fixtures
> Remove soil / mulch from contact with siding
> Be sure deck handrails and steps are secure
> Windows should operate & have hardware
> Exterior doors (including garage) should operate
INTERIOR:
> Have furnace serviced & service records visible
> Test all smoke and Carbon Monoxide detectors > Have chimney, fireplace or wood stove serviced > Replace any burned out light bulbs > Clear any cluttered conditions inside the home > Make sure attic and crawl spaces are accessible > Make any small repairs (like dripping faucets) > Touch up cracks and any old stains
> All stairs over 3 steps need a SECURE handrail
> Plumbing fixtures should operate & be leak-free
> Check to be sure bathroom vents operate
> Clear out areas under sinks
Please call Teresa with WIN Home Inspection to schedule 541-788-1055 or schedule online at www.WINHomeInspectionBend.com and mention the Skjersaa Group with Duke Warner Realty for a special discount on your Pre-Listing Home Inspection services!
ORGANIZING AND STAGING
We understand that preparing your home for sale can be stressful as you decide what steps to take to maximize your home’s value at sale. The Skjersaa Group is proud to partner with Furnish Hope, a local nonprofit organization that provides a range of services for homeowners as they ready their home. From personalized consultations with a step by step action plan, to the coordination of home improvement projects or home staging and styling, Furnish Hope works hand in hand with brokers and homeowners to ensure the maximum value is achieved at sale.
Coaching & Consulting
Following a walk through consultation, the Furnish Hope design team will provide a written step by step action plan to ready the home for photos and listing.
Property Styling & Staging
Working hand-in-hand with brokers and homeowners, Furnish Hope provides partial or full home styling and staging to maximize
Home Improvements & Design
Furnish Hope provides project management services for home improvement projects large & small, coordinating contractors and services from start to finish.
ORGANIZING AND STAGING
Using the proceeds from staging services and donations of new and gently used items, Furnish Hope provides home furnishings and household essentials to families in need throughout Central Oregon by collecting, warehousing and delivering the essentials of home in order to assist families as they transition into stable housing.
Your donations of furniture, housewares, kitchen essentials, linens and other home goods are used to offer hope and comfort to families in need.
GARAGE SALES
> Choose a date that will not conflict with holidays or other special events.
> Weekends are more convenient for most people than weekdays.
> Your sale is likely to attract more customers if you join together with neighbors in a larger effort with more merchandise.
> Practical household goods, bicycles, children’s toys and clothes, sports equipment and garden tools are popular items; adult clothing has less appeal and should be priced accordingly.
> Merchandise your items attractively in neat, clean surroundings. Paper tablecloths offer a pretty setting for glass and ornamental items. Cluster things in categories; place more desirable items in the back of the garage so browsers are urged to look at other merchandise on their way to the most popular items.
> Have a 25-cent miscellaneous table for youthful shoppers.
> All items should be clean, polished and in good repair. Clothes should be sized accurately and hung on a temporary rack using two ladders and a pole.
> Locate your appliance table near an outlet so customers may try before they buy.
> Be sure there is adequate parking space and a place to load large items. Have plenty of paper bags and boxes for packing and newspapers for wrapping glass items.
> Place a classified ad in the local papers, including three or four specific items for sale, directions and other pertinent details.
> Take advantage of free publicity provided by bulletin boards in grocery stores and other public places.
> Visit other sales to form an idea on how to price things, but remember that garage sale shoppers are looking for “bargains.” Be prepared to bargain and lower your prices.
> Really valuable items such as antiques should not be sold at a garage sale, because it is unlikely they will bring the desired price from bargain minded shoppers. On the other hand, nothing is too worthless to be valuable to some one. Have a giveaway box for old magazines and other assorted odds and ends.
> Post a notice that all sales are final and payment must be in cash.
> Have plenty of change in a cash box kept in a protected spot. Keep a record of sales, especially when there are several sellers. One recording device that is simple and efficient is to use small white stickers to price items. When the item is purchased, remove the sticker and place it next to the name of the seller.
> After holding one or 2 garage sales, you can probably add some newly discovered tips of your own. A bit of organization will make for a successful sale and an uncluttered house.
SHOWING SUGGESTIONS
> Tidy up the grounds – porches – garage. Keep lawn trimmed and edged. Make sure that your yard is clean of refuse.
> Your front door gives a vital first impression, be sure it is scrubbed clean and freshly painted.
> Make sure windows are clean and in good repair.
> If any decoration is needed (especially kitchen) do it now! $20.00 worth of paint may balance $100 in a price cut. Bathrooms help sell homes. Make this room sparkle!
> Keep all steps clear of hazards.
> Don’t forget to have all light sockets filled with bulbs. Illumination is like a welcome sign. The potential buyers will feel a glowing warmth when you turn on all your lights for an evening inspection.
> Wash dishes, put away clothes, straighten up newspapers, etc.
> Make up bed with attractive spreads.
> Keep pets out of the way when showing. (One type of prospect is annoyed – the other gets attention diverted.)
> Avoid having anyone present during showings. The potential buyer will feel like an intruder and will hurry through the house.
> Leave showing up to the salesperson. It is their business to sell; they can better read their clients’ reactions alone. The salesperson knows the buyer’s requirements and can best emphasize the features of your home. You will be called if needed.
> Don’t discuss anything concerning the sale with the potential buyer. Let the Realtor® discuss price, terms, possession, and other factors with their client. They are qualified to bring negotiations to a favorable conclusion.
> Never apologize for appearance. It only accents or distracts.
> Never try to sell furniture or “things” to a customer before the deal is completed.
> Turn on all lights, for all showings. A well lighted house looks more attractive than one that is dark. Even in the middle of the day, lighting accents colors, and makes the house more inviting.
> Open all the drapes and blinds. This will let in the natural light and allow the prospect to see the view or yard area.
> Start the fire. If it’s winter or cool outside, a fire will make a house more comfortable.
> If convenient, you, your children and pets should leave the house. If it isn’t, keep the children entertained in one area of the home or yard and keep the pets contained away from the customers. (Some prospects can be annoyed – others will be distracted from properly viewing your property.)
> Make your home smell inviting – Bake a cake or brownies, or heat pot pourri (you can use a mixture of apples & spices.)
Landmark Home Warranty and First American Title seem to provide the best products and the highest quality of service. There are several other home warranties available from other providers and, if for any reason, you have a preference we encourage you to do what is right for you.
Home Warranty Benefits
Value of Home Warranty Protection
A Home Warranty covers major home systems and appliances that break down due to normal wear and tear. This includes central heating and cooling systems, plumbing, electrical, and major household appliances.
Value to Homeowners
Unlike other insurance plans that only help during rare disasters, you are almost guaranteed to use your home warranty. A home warranty helps you avoid the cost and stress of repairing or replacing these systems that will inevitably break down.
Value to Selling Your Home
Buyers are less concerned with additional home owner costs when their home systems and appliances are covered with a home warranty. Homes sell faster and sellers are protected while their homes are on the market.
We are passionate about helping the environment as well as our local community. That being said, we have created a campaign pledging at least 1% of the revenue generated by The Skjersaa Group to various charaties and non-profit organizations. The Skjersaa Group is commited to making a difference, and we believe that starts with giving back!
We are proud to support :