Benefitz News - Issue 11

ISSUE 11 – THE BENEFITZ MAGAZINE

B2 Volume Inkjet Printing is here!

Reflecting on 25 Years The Web is easy with Bweb New Uvistar Pro8

5 Metre Billboard Printer New Vutek EFI LED

Flatbed Printer

IT MAKES SENSE WHEN YOU SEE WHAT WE DO‌ Billboard skins, truck sides, trailer billboards, footpath signs & flags.

Grand format digital printing.

Print on almost any substrate up to 50mm thick, print in white.

Magazines, books, publications, yearbooks, newsletters, brochures, posters, mailers, envelopes, business stationery, golf score cards.

Creative design and concepts using the latest technologies.

Flatbed digital printing.

Large format digital printing.

Small format digital printing.

Volume offset printing.

B2 Volume inkjet printing.

Graphic design.

Web design.

Web development.

Personalised printing.

Web design, web hosting, Benefitz B-web CMS solutions, web video, web programming and development.

A key focus of our business is putting back into our community.

We do this through sponsorship, support for local not-for-profit groups and providing industry-related scholarships.

Building signage, building wraps, mega art backdrops for productions, backlit banners & display billboards. Vehicle wraps, pull-up stands, pop up curves, adhesives, banners, oversized posters.

Business cards, presentation folders, variable data (XMPIE) solutions, stickers, brochures, flyers, posters, direct mail marketing.

Variable data, personalised printing and promotions, cross-media campaigns, coding and numbering.

Display & exhibition.

Signage & router cutting.

Sponsorships.

Sustainability & the environment.

Processless and chemical-free systems, recycling, FSC certified papers.

Design and build, banners, backdrops, signage, display stands, posters.

Buildings, vehicles, fabrication, installation, vinyl cutting and application, 3D lettering and images, cutting shapes, creasing and folding rigid substrates, grooving and etching.

Benefitz News is published by:Benefitz DMA Limited – 2 Parkway Drive, Mairangi Bay, Auckland, New Zealand.

PO Box 33-1630 Takapuna. Telephone +64 9 477 4700. www.benefitz.co.nz

Editorial

Looking back and

MOVING AHEAD! This latest issue of Benefitz News is a bumper one, with lots and lots of news about all the good things happening at Benefitz.

One of the most significant events is our celebration of 25 years in business. It was way back in the second half of 1988 that the Benefitz name first came onto the scene. I am hugely proud of the success of this business over such a long period.

Benefitz Directors. from left: Robert Johnson, Mike Nolan, Proud to have grown the business Dallas Bennett, Aidan Bennett, Michelle Bennett. and hugely proud to have provided opportunities for dozens and dozens of people along the way.

Hand in hand with this new B2 Volume Inkjet Press During this two and a half decades, the we have also decided to strengthen our print finishing communications sector that we operate in has capability. This new machinery includes:- a significant changed constantly. What we can reflect on with saddle-stitching (stapling) line and high speed Folder; some satisfaction is that we have been agile enough a PUR (Perfect) Binding Machine; a Hard Case (Book) to change and stay relevant for most of our loyal Binding Machine and a UV Coater. The combination of customers. This is why we have customers who have the B2 Volume Inkjet Press and these machines, will been with us for the entire 25 years. enable us to be able to more efficiently produce both Investing in the business is what has kept us short run (even one-off items) through to larger runs relevant. We have continued to invest in people and of all types of printed items. technology – both huge factors in our success over a We have also invested in a new five metres wide long period.

Billboard Printing Machine (Uvistar) and a new As highlighted in this issue, this investment in the Flatbed Printing Machine (Vutek EFI). Both of these future is as big today as it has ever been. As I write machines represent a leap forward in technology, this editorial we are installing some significant new resulting in our business being much more efficient machinery that we feel will future-proof our business and cost-effective. for quite a few years to come.

So sit back, relax and have a read about our The most significant investment is our move business. A very special 25-year old business that can to install the first B2 Volume Inkjet Press in the produce just about everything you need for Australasian market. Only the second machine of good communication – from design right through this type installed in the world. We feel that flat-sheet to production. inkjet printing technology is most likely to replace conventional offset printing. This machine can print – Aidan Bennett very high quality at a sheet size that mirrors our Managing Director, Benefitz two Komori volume offset presses. The obvious advantage is that it is a digital press, so every Email: aidan@benefitz.co.nz sheet can be different. It will be a great fit with all Twitter: @AidanLBennett our other machinery.

Linkedin: nz.linkedin.com/in/aidanbennett

And another thing…

A huge thank you also goes out to our valued customers and suppliers. We have many customers who have been there from the beginning and there are also suppliers. Loyalty and consistency are very important ingredients in business success.

0800 423 633

BENEFITZ NEWS

3

Benefitz People

Reflecting on

25 YEARS...

As Benefitz celebrates 25 years of business, founder and managing director Aidan Bennett reflected on the two and a half decades of business...

How did the name come about?

I needed to register the business very quickly so had to come up with a name. Being a good advertising man one of my key words was benefits. They are a key ingredient in effective advertising. So it was a spur of the moment thing really. I decided to combine my surname with this key advertising ingredient. And it stuck.

Ever any thoughts about changing the name?

No, I am a firm believer in consistency. It is a key ingredient for success in business and very important when building and maintaining a brand.

For that reason I have never contemplated any

name change and have only ever tweaked the brand slightly over the years. It has evolved, but is very similar in style to what it started out like in 1988. Now very identifiable on our vehicles!

Why so many vehicles?

We have a big team who need to get around! They are a great promotional tool for our business. I am staggered at the amount of people who don’t necessarily understand what we do but they have seen our vehicles! They are great for our business.

Robert Johnson

BENEFITZ PEOPLE

Director

Robert Johnson is a Director of Benefitz. He has been part of the Benefitz ‘family’ for over two decades.

What do you love about working at Benefitz?

RJ: Most everything, I wake every morning excited and happy to be going to work.

Are you a Future Thinker?

RJ: I was yesterday.

How did you get your big break on the Benefitz team?

RJ: Right place, right time – 23 years ago!

Do you have a favourite memory of working at Benefitz?

RJ: Finally becoming one of the team.

What has been the best Christmas Party?

RJ: The Amazing race, our team won.

Why has Benefitz stood the test of time?

RJ: Great values, and basically a great bunch of people, always investing in the latest technology.

4

BENEFITZ NEWS

www.benefitz.co.nz

Jobert Johnson.

What piece of new technology excites you the most?

RJ: I am really looking forward to the advantages the JetSX B2 Volume Inkjet brings to the company. But am also very excited to watch the Uvistar Pro8 5 Metre Machine churn though another Billboard campaign.

Why should people choose Benefitz?

RJ: No one else can give a client what we can... experience, technology and the complete one stop solution.

BENEFITZ PEOPLE

s mirrors fram eles reglazing ers general s glass show fram eles opies s glass can strades fram eles s glass balu fram eles

11 07 847 19 - ham ilton

street nz 15 west zing.co. ssandgla .nz www .gla lazing.co lassandg adm in@g

What is the longest project you have been doing?

Way back, just after I started the business, I came up with the idea to produce generic golf scorecards for golf clubs. We will celebrate 25 years of doing this in the very near future. A large number of clubs have been using our score cards the whole time.

What have been the milestones along the way?

The daunting decision to leave permanent employment and start the business was obviously a big moment. My brother Dallas joining me in the business about two years after I started was a thrill.

Looking back getting our first Apple Mac was a highlight as well (we have been a Mac shop ever since). Getting into print manufacturing in the mid to late 90s was also a milestone. Formalising our partnership that now involves myself, and fellow directors Dallas, Mike Nolan and Robert Johnson was also a great move.

Diversifying into Web Development (a decade ago), then grand format printing and signage (2005) were also good moves for our business. Lately, launching Channel Magazine three years ago has also proved to be very satisfying.

Mike Nolan.

Mike Nolan Director

Mike is a Director of Benefitz. He joined the business around 20 years ago as an office junior and then worked his way through most areas to become one of the best Account Directors in the business. He became a shareholder and director in 1999.

What do you love about working at Benefitz MN: The reputation that Benefitz has created in the market place with new technology and the people that work at Benefitz. Overall it’s a fun environment.

Are you a Future Thinker?

MN: Yes I feel I am as I have played a part in key decisions made and strategy for over a decade.

How did you get your big break on the Benefitz team?

MN: I have to credit Aidan and Dallas with that. I worked at a company along side Benefitz 20 plus years ago and was offered a role with Benefitz and the rest is history!

Do you have a favourite memory of working at Benefitz?

MN: Becoming a shareholder of Benefitz.

What has been the best Christmas Party?

MN: There’s been a few, however my favourite party was the boating and jet ski day on Auckland Harbour or the Waiheke Island scootering day.

Why has Benefitz stood the test of time?

MN: We have a fantastic working culture, solid client base and are not scared to invest in a wide range of new technology – keeping up with latest trends and ideas.

What piece of new technology excites you the most?

MN: The new 3.2 Vutek EFi Flatbed Printing Machine for me. This is a game changer in the print to substrate market.

Why should people choose Benefitz?

MN: Because of three main factors – Honest and reliable; Technology front runners; Experienced and able to think outside the square to get the job done correctly and effectively.

0800 423 633

BENEFITZ NEWS

5

Volume B2 Sheetfed Inkjet Printing

FUTURE THINKING: B2 VOLUME INKJET PRINTING

Benefitz looks to the future with new Benefitz has enhanced its reputation as pioneers in the local printing and communications market being the first to introduce volume sheetfed Inkjet printing into New Zealand.

The machine – the Screen Truepress JetSX – is the first machine of its type installed in New Zealand or Australia, and only the second in the world. The first of these machines was installed in the UK late in 2012.

The unique aspect of the machine is that it uses a more advanced printing system than traditional digital printing, yet is capable of printing high volumes and a sheet-size that is much bigger.

The sheet size – referred to as B2 – is 740mm x 530mm. This means that Benefitz will be able to print personalised (or variable) sheets up to this size, also resulting in economies of scale for smaller personalised items due to the fact that more can be printed at once on a sheet.

“There is no doubt that the printing landscape is changing and these type of machines are the future,” says Benefitz Managing Director Aidan Bennett. “Our new Screen Truepress JetSX closes the gap between digital and offset printing even further and offers real advantages for our customers.”

Overseas, Inkjet is rapidly becoming a serious alternative to offset production for a wide range of applications. The Benefitz Truepress JetSX uses a single pass inkjet head unit and has a feeder and delivery system very similar to that of an offset press.

The machine can print a sheet one side (simplex),

6

BENEFITZ NEWS

www.benefitz.co.nz

Aidan and Dallas Bennett of Benefitz and the Screen Truepress JetSX at the Screen Technology Centre in Tokyo, Japan.

or two sides (duplex). Due to the Screen Truepress JetSX’s unique inkjet technology, Benefitz Truepress JetSX will print on standard offset papers – uncoated or coated/gloss – as well as much thicker stocks than is the case on traditional digital printing machines.

“As well as advantages in the sheet size, the new Truepress JetSX also enables us to print very thick card, so it opens up opportunities in the packaging market,” adds Aidan Bennett. “And this can obviously be variable data or personalised packaging as every sheet can be different.”

The machine complements the fact that Benefitz is one of New Zealand’s leading exponents of Personalised Printing – or printing unique items from databases.

“We have invested heavily in this area of our

The Truepress JetSX at a glance…

technology business,” says Aidan Bennett. “Our powerful solution is achieved by pairing the magical XMPIE Personal Effect software with our printing technology. XMPIE is a product of FujiXerox, who we are also partnering with to install this new Screen Truepress JetSX machine.”

Aidan and Dallas Bennett of Benefitz travelled to Japan earlier this year to view the Screen Truepress JetSX first hand at the Screen Technology Centre in Tokyo and were impressed with its capability.

“There is a school of thought that you are better to stand back and watch this type of new technology before jumping in,” said Benefitz Director Dallas Bennett just after the decision had been made.

“But we have always been leaders, rather than followers, and this was a great opportunity to extend our partnership with FujiXerox and Fujifilm and we are excited about the growth this will bring to our business. We have grown as a business during tough economic times largely due to our innovation and future thinking and we are confident that this will continue that trend. The neat thing is every time we introduce these types of new technologies we improve our environmental performance as well which is very important to our customers.”

• The special characteristics of the fast-drying ink means that the Truepress Jet SX can print on to most offset stocks including gloss papers and boards.

• Perfecting as standard gives the freedom to print simplex or duplex sheets as required in one pass • Handles range of sheet sizes down to A4 and up to B2 (530 x 740mm, image max 520 x 730mm).

• Can print on paper/card stocks up to 0.6mm thick.

• High-precision inkjet printheads jet a specially developed water-based pigment ink at 1,440 x 1,440 dpi to produce text and images of a quality to rival offset. Because of the ink’s unique properties, it dries almost instantly, with the help of hot air driers built into the machine.

• Features a precision vacuum flat-bed paper transport system with registration accuracy equivalent to offset. Paper is kept flat throughout printing and this means that jetting is always from the optimum vertical position.

• Flexibility to produce many standard and personalised products, such as folders, brochures, posters, book covers, calendars, photobooks, greetings cards etc.

• Driven by Screen’s new EQUIOS digital front end which features variable data capability, imposition and new screening algorithms developed specially for inkjet.

• Easy to use with zero make ready.

• Easy touch panel operation automatically handled

by EQUIOS while the operator simply enters the paper type on the press panel and all of the appropriate settings are automatically applied with a profile.

• No make-ready or CTP saves on time and plate costs.

And another thing…

Due to the inkjet process – as opposed to toner – the printed images are much more robust, as durable as offset inks. Laminate adheres to the printed sheet in a much better way as well.

0800 423 633

BENEFITZ NEWS

7

Web Design & Development

The Web is easy with

BENEFITZ BWEB CMS BWEB is our home grown Benefitz Content Management System (CMS). We designed and built BWEB to provide our customers with the best possible website solution – an advanced, feature rich product that gives you all the control. We’ve been developing and refining BWEB for over five years, and our dedicated team of in-house programmers and developers continue to keep BWEB at the forefront of available website solutions.

BWEB is Flexible and Scalable

Whether you want the most basic of websites to advertise your “wares” or whether you need a high function “monster”, BWEB covers the lot. BWEB has a wide range of features that, with the help of our web team can be customised to work around your requirements. BWEB is also highly scalable, our programmers can quickly develop additional tools or components for BWEB websites. BWEB can also utilise the mighty power of Bootstrap and transform your website to be responsive. Meaning your website will display beautifully not only on desktop computers but also across mobile devices like tablets and smartphones.

Rock Solid Foundations

BWEB is built using mostly open source technology, a “LAMP” framework of PHP, MYSQL all running on a rock solid LINUX platform. We continue to integrate latest standards and trends employing HTML5, CSS3 and AJAX technologies where appropriate.

Integration

Because we’ve built BWEB ourselves, using the best technologies and standards, we’ve been able to

8

BENEFITZ NEWS

www.benefitz.co.nz

integrate BWEB with dozens of other systems. Our clients use their BWEB websites to talk to other websites and services like real estate databases, car dealership databases, CRMs, Courier barcode systems, the list goes on.

BWEB FEATURES Content Management

BWEB gives you almost full control of your website’s content. This means that you can add and edit content as and when you need to without having to wait for anyone to action it for you.

We’ve recently given BWEB a bit of a makeover, but we haven’t thrown out the familiar features, like our popular dashboard which makes all your site’s features just a single click away. We’ve enhanced the management of webpages and content categorisation allowing you to manage a wider range of content in a single place. The BWEB base system comes with a full set of features for most promotional style websites. If you need to sell your products online, the BWEB Online Store component will give you a shopping cart and online payment facility.

Searching on both ends

All this content means you’ll need a way to find it easily.

BWEB has a search function in the management area of the CMS as well as “on the front” of the website. You will be able to easily find content when editing it and your customers will be able to easily find what they’re looking for on your website.

Members area

The member management area allows restricted access to website content. Give members exclusive access to certain webpages and information or require visitors to sign up to become members in order to access products or other sensitive information.

SYSTEM

Blog, News, RSS, and Event Calendar

Manage news feeds via webpages or RSS and blog to your hearts content with the blog component. Our new calendar feature is an intelligent calendar that has a wide range of options for displaying recent news and/or upcoming events.

Slideshows and Galleries Online store

Sell your products using BWEB’s Catalogue.

Catalogue, combined with an online payment gateway can take your products global. Our enhanced catalogue makes loading and managing product information ultra easy by allowing for: • Dedicated SKU information • Colour and size variants • Product image management • Stock level allocation • Regular and discount pricing options and more.

As many pages as you want

With BWEB you can add as many webpages as you want. Each webpage allows you to add custom meta information to assist with Search Engine Optimisation. Pages can also accommodate special features like banner images, galleries and downloadable files. Editing this content is a cinch using a state of the art WYSIWYG editor.

Online forms

Allow visitors to your website to submit, contact or enquire via the BWEB web forms. You can create as many forms as you like and customise these to mine specific data about your customers. Find out more about how people found your website, run competitions or ask them what they think of your product range. You can keep a close eye on the submission of forms in BWEB and can even download all form data as a CSV file that can be imported into many third party database applications like Microsoft Excel.

Our fully integrated gallery and slideshow features allow for a slick image display proven to work on any device.

Show off your products and services on a homepage slideshow or detail them in a comprehensive gallery of images.

Email Marketing, anyone?

Newsletter lets you communicate with your tribe and connect with potential customers. Upload your database or collect a database on your site. If your database is smaller than 1000 subscribers, you can send unlimited “newsletters”, personalised and free.

Got more than 1000 subscribers? Call us to talk about our high volume, high function e-marketing solutions, available as part of Newsletter or as a stand alone product.

Search Engine Friendly

We’ve gone to great lengths to keep the great Google happy and we’ve given you the controls when it comes to setting vital keyword and meta information. When it comes to Search Engine Optimisation, “content is king” so remember to talk to your BENEFITZ Account Manager or Web Guru about our in-house copywriting service. We’ll help you tailor your copy to make the best marketing and SEO impact.

Number Crunching your thing?

All BWEB websites come set up with Google Analytics and are also submitted to Google for faster indexing.

Google Analytics will help you to find out all the juicy marketing information required to help you make your website a success. Get reports on how many people visit your website per day, where in the world they accessed your website or even find out what device they used to view your website plus much, much more.

0800 423 633

BENEFITZ NEWS

9

Websites and New Media Services

WEBSITES HOSTED & CREATED

by Benefitz

All the websites displayed and listed on these pages have been created by Benefitz and are hosted on our secure server. Many in the industry perceive us to be just printers. But as you can see here, we have been involved in developing some very significant websites.

The online space has been quietly playing a big part in the growth of our business for many years.

Benefitz Web Development team, clockwise from left: Aaron Morrison, Rob Gunston, Cameron Harrison, Xupan Jiang, Ricky Lee, Leo Kitt Yeng.

10

BENEFITZ NEWS

www.benefitz.co.nz

airzonenz.co.nz amsl.com.au applecars.co.nz argus.co.nz argusrealcold.com atlasevents.co.nz australiandrugdetectionagency.com.au babycaterpillar.co.nz belgianbeercafetakapuna.co.nz biodecon.co.nz bntnz.co.nz budgetbins.co.nz channelmag.co.nz chapel.co.nz coastaldesign.co.nz compassagrispray.co.nz corporateaffairs.co.nz davenportsharbourlawyers.co.nz devonportwinefestival.co.nz diggabits.co.nz enclosurebay.co.nz ersnz.co.nz fantasycostumes.co.nz fijieventmanagement.co.nz flooringfirst.co.nz

florriemcgreals.co.nz furnituretogo.co.nz getabin.co.nz getfitfast.co.nz godfreyhirst.co.nz goldenbay.co.nz goldenoldiessports.com goodandsave.co.nz goodingslab.com greenbins.co.nz harbourrugby.co.nz harboursidehomes.co.nz highschoolsnorthshore.co.nz hmmotorsport.co.nz hobsonvillepoint.school.nz i-recruit.org.nz intersea.co.nz johnkaspercarpets.co.nz kalessi.co.nz keystonepeople.co.nz lakehousearts.org.nz lanta.co.nz mangawhaitavern.co.nz marshsc.co.nz mccollams.co.nz

melclarke.co.nz metrofootball.org.nz microsilica.co.nz milford.org.nz milfordshops.co.nz myfirstschool.co.nz nhba.co.nz northharbourclub.co.nz nslc.co.nz nzdda.co.nz nzdetectordogs.co.nz nzmrg.co.nz nzms.co.nz oneproperty.co.nz paanz.org.nz pacificgolf.co.nz photolife.co.nz physioabsolute.co.nz plasweld.co.nz precision.net.nz professionaldrapegroup.co.nz rawessentials.co.nz salest.co.nz schnauer.com scottydoors.co.nz

sealy.co.nz shadetex.com shieldsbros.co.nz simplyclean.co.nz sprayshop.co.nz stpatricksgolftrust.co.nz sulkem.co.nz sunshinebags.co.nz surfbaby.co.nz symonite.co.nz takapunabeach.co.nz takapunaboating.org.nz thedrugdetectionagency.com themckenziesproject.co.nz thetinsoldier.co.nz toyotamobility.co.nz trailequip.co.nz trailmaxx.co.nz venta-nz.com vslevents.com westlakejubilee2012.co.nz wheeliebincompany.co.nz winenetwork.co.nz

0800 423 633

BENEFITZ NEWS

11

Websites and New Media Services

The Benefitz

SOCIAL MEDIA TOOLKIT Social media is very important to any business as it will strengthen your brand image and ultimately will make you money through exposure to a wider customer base, but only if handled properly.

You should be making regular posts to all of your social media networks. These need to be engaging, interesting and of a high quality. This is where the BENEFITZ Social Media Toolkit comes in.

We can manage and schedule all your social media posts and feedback from one place, as well as build and run fully customised Facebook promotions, surveys, offers etc., all optimised for PC, Mac, smartphone and iPad‌ Plus all posts can

drive traffic back to relevant pages on your website with sales driven calls to action.

Pick and choose the social media platforms to suit YOU, and we will work with you to understand your customer base and help you plan your social media strategy accordingly, ensuring everything is of the highest standard and falls within the rules and regulations of the social media marketplace.

B-Analytics Benefitz social media analytics provide clear feedback on how successful your online activity is, down to a per-user level. Our reports are easy to digest with a personalised summary written in plain English.

BENEFITZ PEOPLE

Aaron Morrison

Web Development Specialist Aaron now leads the Benefitz Web Development team. He started at Benefitz as a driver when a pimply-faced youngster (on a restricted licence!) back many years ago.

He then became a key member of our digital printing operation before moving to satisfy his passion for the web.

What do you love about working at Benefitz AM: The Benefitz culture.

Are you a Future Thinker?

AM: Indeed I am and very important given that I lead the Benefitz online team.

How did you get your big break on the Benefitz team?

AM: By becoming the delivery driver and working my way up the ranks.

Do you have a favourite memory of working at Benefitz?

AM Friday Fish ‘n Chips was always a great time. We need to bring them back!

12

BENEFITZ NEWS

www.benefitz.co.nz

Aaron Morrison.

What has been the best Christmas Party?

AM: The Gangster Party, because I helped organise it :P. Why has Benefitz stood the test of time?

AM: By always investing in the latest technology to stay ahead of the game.

What piece of new technology excites you the most?

AM: Our new JetSX B2 Volume Inkjet looks pretty sweet!

Why should people choose Benefitz?

AM: We take pride in what we do and are lovely people to deal with.

Benefitz moves in to

THE CLOUD Adobe Creative Cloud, Microsoft Office 365, New HP Servers and Ultra Fast Broadband Benefitz continues to invest heavily in cutting edge technology solutions for its creative, production and account management teams.

To keep such a large group of graphic designers, web developers, production operatives and account managers all working in harmony, their individual skills and specialties must be backed up by a robust technology infrastructure. Following on from recent investments in new Apple iMacs and MacBook Pro Laptops, Benefitz is moving away from conventional software licences to cloud based services.

Adobe Creative Suite is the ultimate toolkit for print, web, video and audio design. Through Adobe Creative Cloud, the Benefitz creative team has direct access to every single Adobe application as and when they need it, including automatic upgrades to keep them at the forefront of the design industry in the years ahead.

Communication is key in any business, and the Benefitz account managers new desk in the cloud is

Microsoft Office 365. With it’s anywhere-access to email, contacts, calendars and more, the information required to get the job done is always at their fingertips.

This cloud mentality is backed up by an ongoing Rob Gunston, leader of Benefitz creative and web development, working with the latest commitment ‘cloud’ based software. to the latest hardware with new installations of powerful HP servers and Ultra Fast Fibre Optic Broadband to ensure Benefitz remains at the vanguard of new technology.

0800 423 633

BENEFITZ NEWS

13

Websites and New Media Services

Benefitz

VIDEO FOR WEBSITES Goes hand-in-hand with our popular B-WEB website Content Management System (CMS) package.

Benefitz provides a very simple and cost-effective way to include a video on your website.

According to the latest market research, Internet Video is one of the fastest growing online marketing trends in the world. Our own New Zealand statistics indicate that over 75% of Kiwis are actively watching video online.

Web commercials are transforming the effectiveness of selling products and services online. In fact consumers have been shown to be 73% more likely to purchase a product or service if they have seen a video on your website.

“We have had a video on our own website for the last eight years and it has proven to be a real selling point,” says Benefitz Managing Director Aidan

Bennett. “The making of these videos is quite often viewed as being expensive, but with our Benefitz options this is no longer the case. Our customers now have access to having Video on their websites at a fraction of the cost.”

VIDEOS CAN BE PRODUCED FOR LESS THAN $1000.

Video advertising will soon be on every website. So if you have been looking for a better way of explaining what you do, or the benefits of your service to your potential customers, you should definitely talk to us.

For more information contact your Benefitz Account Manager or Web Specialists Aaron Morrison (aaron@benefitz.co.nz) or Cameron Harrison (cam@benefitz.co.nz).

And another thing…

The clever creative team at Benefitz can also weave their magic to put video content together from supplied footage using tools such as Final Cut as well as Adobe’s latest video editing suite. A recent project was editing and putting together a two minute high definition montage video for Nissan, using various footage and graphics from around the globe. They loved it!

14

BENEFITZ NEWS

www.benefitz.co.nz

Photography

PHOTOGRAPHY

no substitute for experience Benefitz is delighted to welcome International Award Winning Photographer, Paul Davis to the Benefitz team. Paul is a versatile individual, who is an Account Director at Benefitz as well as providing photography services.

From London in the 70’s and 80’s to Auckland in the 90’s and beyond, Paul’s experience and expertise as a commercial photographer spans over four decades. His wide-ranging portfolio contains work from numerous blue-chip clients in the UK, including Motorola for whom Paul photographed one of the very

technology. Always at the leading edge of creative design and production, Benefitz can be very proud of the results such synergy can produce.

Paul is looking forward to passing on some of his skills in photography, particularly in the area of photographic lighting, to members of the Graphic Design team. “Having the in-house Studio will enable us all to benefit,” he says. “What I can do with lighting, those guys can enhance with their computer skills. I’m really excited about the future and what we can achieve together.”

Paul’s experience and expertise as a commercial photographer spans over four decades… Paul photographed one of the very first mobile phones. first mobile phones. “Nowadays we laugh when we refer to that phone as being ‘mobile’,” says Paul. “It was actually bigger than a house brick!

Paul’s UK reputation as an expert photographer also led him to working with many celebrities of the day. Standing beside the ‘latest’ Ford car in the studio is none other than the legendary motorcyclist Barry Sheen. The photography, commissioned by Ford for an advertising campaign ‘some time in the 80’s’ was to promote the latest Ford Escort. You can see Paul in the photograph, resplendent in red sweater... and if you look very closely you may notice that he even has hair!

From old to new, then and now… the Xcell product photograph was taken recently in Benefitz’s new inhouse photographic studio facility using a combination of photography and state of the art Photoshop

0800 423 633

BENEFITZ NEWS

15

Grand Format Digital Printing

Benefitz chooses new 8-Colour Uvistar Pro8

BILLBOARD PRINTING MACHINE For many years Benefitz have been leaders in the local grand format printing market with the ability to print up to five metres wide and any length. This is continuing with the recent installation of a brand new Fujifilm Uvistar Pro8 eight colour five metres wide machine.

Stuart Faussett operating the Benefitz new Uvistar Pro8.

16

BENEFITZ NEWS

www.benefitz.co.nz

This is the first machine of this kind installed in the local market. It was first launched at the DRUPA print show in Germany in mid-2012.

The machine is made in Israel by Mattan and marketed locally in partnership with Fujifilm.

“What we like about the machine is its versatility,” explained Benefitz Director Dallas Bennett during April, shortly after the decision had been made to move from the older HP machinery to the Uvistar Pro8. “It can print billboard skins and banners very quickly in the four colour mode, then in approximately five minutes can be switched to the eight colour option and be capable of printing high quality items suitable for instore point of sale. We have got all the bells and whistles with the machine, meaning it can also print rigid materials like a flatbed printing machine.”

The Uvistar Pro8 delivers superb graphic print quality using the eight colour print mode which introduces a light colour ink set to great effect. It is capable of matching much closer to spot colour than previous technology. It also produces strong

The Benefitz Fujifilm Uvistar Pro8 5-Metre Printer at a glance…

• Over 300 square metres per hour • Prints up to 5 metres wide and virtually any length • Class-leading quality in Billboard and POS modes

• Easy to operate • Fast media and mode changes • Versatile – able to produce Billboard/Banners, POS & print on Rigid substrates

A big advancement of this Uvistar Pro8 over previous models and other options on the market is its automated double side print option. punchy and vibrant colours in the four colour mode.

“A big advancement of this Uvistar Pro8 over previous models and other options on the market is its automated double side print option,” adds Dallas Bennett. “This enables us to very efficiently produce vibrant and high quality double sided banners. The system uses two cameras which measure the print registration at every registration mark ensuring that the back-up is very accurate and guesswork is completely eliminated.”

A feature of the Uvistar Pro8 is the Parallel Drop Size

(PDS) technology. This is a clever software algorithm that enables jetting within the same print pass of both small and large droplets without any reduction in print speed.

The use of the small droplets helps to smooth images which if viewed close up may otherwise appear grainy.

Other new features on the Uvistar Pro8 are totally new software and a touch screen interface which has an intuitive icon display to operate the printer – meaning onboard help support, which guides the operator through the actions needed to resolve any issues, eliminating downtime.

And another thing…

As well as printing flexible materials in very quick time the Benefitz Uvistar Pro8 can be converted to print rigid flat sheets. A great back-up to our Vutek EFI LED flatbed machine.

0800 423 633

BENEFITZ NEWS

17

Small Format Digital Printing

A key ingredient of the Benefitz printing operation

XEROX COLOUR 1000 PRESS The Xerox Colour 1000 SRA3 digital Press is a key ingredient of the Benefitz printing operation. The combination of this press, the iGen4, the new JetSX B2 Inkjet and the Komori and Heidleberg offset machines means that Benefitz has the most powerful digital and volume printing offering in the local market.

The Xerox Colour 1000 Press contains the latest technological advances, which highlight the improvements in dry ink and machine structure that further increases our ability to produce digital printed items much closer to offset printing quality.

One of the most significant advancements is the the Colour 1000 “low melt” EA (Emulsion Aggregation) Dry Ink technology uses no fuser oil, giving a smooth offset like finish. Chemically grown, its small, consistent particles produce great quality with less EA dry ink, for smooth transitions. The unique properties of EA Dry Ink are also environmentally friendly.

“The print finish with the Colour 1000 really compliments the matt toner that we use in our iGen4 Press,” explains Benefitz Director Dallas Bennett.

“This gives us the versatility of transferring projects between our machinery depending on the specific

18

BENEFITZ NEWS

www.benefitz.co.nz

finish the customer is looking for. The added advantage of being able to do an ‘overgloss-style finish’ has also proven to be popular with our customers.”

Due to the low melting temperature of the new dry ink and the new transfer and fusing technology, Clear Dry ink also provides a smoother matte finish with stronger colour consistency on textured stocks. Clear dry ink not only prints well on textured stock but it has the ability to create its own texture, from a two-dimensional page to a threedimensional image. The Colour 1000 Press prints the ink on to a specific section of an image and then when re-printed numerous times, the section is raised without any discolouration or major visible difference to the image. A change is only noticed when the image is touched. For example, consider the texture of a basketball: raised and bumpy.

Colour 1000 Advantages at a glance…

• • • • •

Prints on stocks up to 350gsm.

Spot Overgloss-like option.

2400 x 2400 dpi resolution.

Complements iGEN4 press.

Consistency and overall print quality.

Print Production Manager Brent (Mop) Moffat operating the Benefitz FujiXerox 1000 Press.

Using dry ink, the Colour 1000 Press can create that same texture by applying the ink in a pattern and raising sections of the image, providing a tactile sensation. This is the way that the overgloss effect is achieved.

As well as the advancement with Clear Dry ink, the Colour 1000 Press has a 2400 x 2400 dpi resolution from the patented laser technology, with 5,760,000 addressable dots. This ensures exceptional image

quality and fine detail for smooth colour sweeps and crisp text.

“The Colour 1000 provides real advantages for us in terms of quality,” adds Dallas Bennett. “It’s a great machine on its own, but for us the combination with all our other presses is a very good one. They complement one another nicely and provide us with very significant press power in the digital and volume printing space.”

And another thing…

The combination of this Colour 1000 Press and the iGEN4 Press is a very powerful one in the small format digital area. Throw in the options of our JetSX B2 Inkjet and Komori and Heidelberg GTO Volume Offset Presses and we believe we have all the bases covered!

0800 423 633

BENEFITZ NEWS

19

Small Format Digital Printing

IGEN4 DIGITAL PRESS A real workhorse with bigger sheet size and As part of the company’s ongoing commitment to technology, Benefitz invested in two significant enhancements to its Xerox iGen4 Press. These include an upgrade to increase the print size capability and a change to printing with matte toner to optimise quality.

A key driver in our decision to install the Xerox iGen4 Press – the most powerful digital production press available – were the advancements in technology, its environmental qualities and a whole range of advantages the machine offered, providing us with a real edge in the market.

This was extended even further by increasing the print size capability – to a sheet size of 371mm x 660mm, meaning that we can now print six page A4 gatefold digitally.

Benefitz Print Production Specialist Brent ‘Mop’ Moffat explains the advantages of the matte over the standard toner.

“The print is closer to the print achieved from offset printing, where as in the past the iGen4 print had a

20

BENEFITZ NEWS

www.benefitz.co.nz

definite glossy look to it. There is a greater uniformity of the print, especially in prints that are a screen (not solid coverage). It appears that there is a much less streaky look. I also think that the toner adheres to the paper better and it is less likely to scratch or scuff off. Skin tones also appear more natural.”

“This is a serious piece of kit that just chews through all sorts of digital printing projects very quickly and costeffectively,” adds Benefitz Director Dallas Bennett. “The fact that it prints on a wider range of stocks, has the added qualities of the matte toner, and the large 371mm x 660mm sheet size – means it is a very valuable tool for us. The new Screen JetSX, that prints an even bigger sheet size, will certainly take some work away from the iGen4, but there are still many jobs that it is perfectly suited for. It has been a great machine for us since we installed it two to three years ago.”

KEY QUALITIES AND BENEFITS OF XEROX IGEN4…

Large Sheet Size – 371mm x 660mm Auto Density Control – Automatically detects and

Here, Right Now!

Xerox iGen4 advantages at a glance…

matte toner

• Prints on stocks up to 350gsm.

• Prints sheet size up to 571x364mm.

• Improved environmental footprint.

• More automated controls over colour • Consistency and overall print quality.

• iGen4 is an environmentallybetter choice.

• 97% of components are recyclable or re-manufacturable.

• Dry inks are non-toxic and have closed containers with a transfer efficiency rate of near to 100%.

• Doesn’t generate or use alcohols, chlorinated solvents, acids, or flammable materials.

eliminates density variations and streaks, while the press is running. Streaks are inherent in most printing processes and often require operator intervention to resolve. With this new component, streaks are eliminated automatically.

Carrier Dispensing System – New method of combining dry ink and carrier - in place of traditional developer that yields consistent colour uniformity from the first print to the last, and from job to job.

High Definition Linearisation – Results in better production of neutral greys and highlight shadows. It also improves photo smoothness, especially in faces,

while maintaining sharp background details.

Advanced Colour Profiling – Innovation that enables greater colour consistency and realism in objects such as faces and skies. This tool automatically adjusts colours to closely match offset printing standards in minutes.

High-speed Inline Spectrophotometer – Automatically creates colour samples on target sheets, registers them for accuracy, processes the data and takes the appropriate action to adjust the press. The results are offset and photo image quality, along with spot colour accuracy.

And another thing…

Benefitz has worked in partnership with Fuji Xerox for 17 years. A strength of our business is consistency and this is achieved through maintaining long term relationships. In this case our team know how the Xerox machinery works inside-out. The result is high quality and cost-effective digital printing solutions for our customers.

0800 423 633

BENEFITZ NEWS

21

Signage The Benefitz Signage team, from left:- Mark Hobson, David Cooper, Rob Brind, Kelvin Way, Simon Hill, Sam Gribble, Todd Ford, Chase Smith and Craig Monk.

SIGNAGE POWER! Benefitz continues to develop a powerful signage resource with its dedicated facility at 18 Parkway Drive – just a few doors up the road from the main office on the corner of Parkway and Constellation Drive’s.

Mark Hobson leads this Benefitz signage division, assisted by long-time Benefitz signage specialist Simon Hill. They have a wealth of experience in the industry, collectively over 40 years. 10 of the Benefitz 80+ team work from the signage division premises. The Benefitz grand format printing facility – and a further seven staff – are also now located in this building – meaning some of the country’s most powerful large format printing machinery is right at their finger tips.

A CNC Router and larger Rolls Roller application table have also been added to the resources that Mark and his team have available. The most recent addition is the brand new boom lift signage installation truck that we feature in this issue.

“At Benefitz we quite clearly have the best print manufacturing capability in New Zealand for display and signage with our grand format machinery,” says Mark Hobson. “Now, with the resources we have assembled in our signage division, we have a total signage package that is second-to-none. Well ahead of most others in the industry.”

22

BENEFITZ NEWS

www.benefitz.co.nz

BENEFITZ PEOPLE

Simon Hill

Signage Production Supervisor “Hillsy” was the first member of the new Benefitz Signage Team when it was first established back in 2005.

What do you love about working at Benefitz?

SH: The pace and variety - no two days are ever the same.

Are you a Future Thinker?

SH: Yes, I’m always looking for new and better ways of doing things.

How did you get your big break on the Benefitz team?

SH: I was the first employee of the sign shop, being recommended by a friend who worked at Benefitz at the time.

Do you have a favourite memory of working at Benefitz?

SH: Meeting my now wife who worked for a customer!

What has been the best Christmas Party?

SH: Amazing Race a couple of years back.

Why has Benefitz stood the test of time?

SH: We invest heavily in the future, never stand still and are a key component of the North Shore community.

What piece of new technology excites you the most?

SH: The big, new router in the sign shop is pretty impressive.

Why should people choose Benefitz?

SH: We’re competitive, efficient and reliable.

BENEFITZ CNC ROUTER How did we cope without it?

The Tekcel Enduro CNC Router, installed at the Benefitz sign shop in 2012, has been a great addition for the Benefitz business.

This machine – the first of its type in New Zealand – was purchased from Tekcel New Zealand agents Blue Print Imaging.

The Tekcel Enduro is a powerful CNC Router designed for companies looking for quality and accuracy. Its powerful 3.8kW or 8kW Spindle will router through a wide range of materials with ease and the automatic tool changing system makes multi-tool jobs very easy.

“Since the router was commissioned it has opened up a whole range of opportunities for us,” explains Benefitz Director Dallas Bennett, who visited Australia to view one of the machines in action before the decision was made to purchase. “We are now able to do all of the cutting jobs inhouse that we once outsourced, such as 3D lettering etc., and the machine is so versatile that we are discovering new things it can do every day. This is a serious CNC Router that is used overseas by cabinet makers, shopfitters and joiners as well as sign makers.”

“It does everything you want it to do, and more. It can crease and cut and it heavily supports substrates that come off our flatbed digital printing machinery.

It can process card, corflute, stainless steel. All the substrates that, nine times out of 10 are not that easy to cut. It is accurate. For instance, when a sheet feeds through slightly off-square, the router will still cut and follow the correct line. It has a camera that will pick up its point and cut it in the correct place.”

Boasting digital servo motors and ball leadscrews on all axis, the Benefitz Tekcel Enduro offers accurate cutting and superb repeatability. The automatic tool length sensor ensures cutting depths are accurate and with user friendly controls means operation is relatively easy.

The Detail… Benefitz Tekcel Enduro CNC Router:- Cutting area – 2500mm x 1540mm; Maximum Cutting Speed – 24 Metres per Minute; Positioning Speed – 24 Metres per Minute; Maximum Material Thickness – 120mm.

Also: 3.8kW Auto Tool Change Spindle; 6 Tool Static Rack; High Speed Light Weight Knife system; Reciprocating Buzz knife; Folding/Creasing wheel system; Opticam print registration system; Zoned Vacuum Hold Down Table Top; Automatic Tool Length Sensor High Velocity Dust Extractor Foot; Sheet/Part Registration Positioning Pins.

And another thing…

Benefitz signage division has just added this Hot Wire Strip Heater that enables us to fold acrylic from 2mm x 10mm thick. This new piece of equipment means we can fold and fabricate acrylic display stands, brochure holders etc in-house.

It also enables us to test other plastic products which may also be suitable for bending / folding for similar projects at more economical rate. Our in-house Hot Wire Strip Heater speeds up the turnaround considerably.

0800 423 633

BENEFITZ NEWS

23

Signage

DESIGN, MANUFACTURE, INSTALL...

Benefitz Boom Lift Truck makes it easy!

The team at Benefitz not only design and produce signage, we have the best equipment to install it as well.

A key tool for the signage team is the Benefitz Hino Truck, equipped with a 15 metre Snorkel and Elevating Work Platform. This vehicle, purchased brand new in 2012, enables us to install signage and big images more efficiently.

The boom extends so work can be carried out at a height of up to 15.80 metres. The fibreglass basket floor extends to 13.80 metres. The basket can carry two people up to a safe total working load of 200kg. The boom is powered by a Honda petrol engine. The Hino 300 truck is powered by a four litre turbo-charged engine.

“We have been involved in the installation of our large images that we print for many years,” explains Benefitz Director Mike Nolan. “To have our own boom-lift truck has become a necessity due to the growth in this part of our business. We looked at second-hand options but decided that a brand new vehicle was the most desirable due to safety and technology considerations. And of course it had to be black.”

Since the truck was introduced it has helped with the installation on a huge number projects undertaken for customers by Benefitz.

The truck was supplied to Benefitz by Hino Distributors (NZ) Ltd and the boom-lift by ‘Snorkel’ based in Levin.

24

BENEFITZ NEWS

www.benefitz.co.nz

sdfsdf fsdfdsfsdf b revoc kca front cover

front cover

c tnorf revocover back

back cover

front cover

Manawatu College 2012

back cover

Manawatu College Yearbo

to n

tou "Haere I Kaha"

K 2012

OL YEARBOO

SCHO GRAMMAR

Graduate

r Soaew ok 2012

TAKAPUNA

st All The Be

School Grammar Takapuna 2012 Yearbook

Our 2012

front cover

Heights Mairangi

Bay School

Yearbook

2012

Address:

2 Wairau

Road, Milford,

North Shore:

0627 Phone:

-4168, (+64)

(+64) 09-489

09-489-4169

Fax: (+64)

09-486-1860

s

FUSION YEAR BOOKS In keeping with our ‘Future Thinkers’ strapline Benefitz introduced the innovative Fusion School Yearbook System into the New Zealand market in late 2012. This is an innovative system, first developed in Australia, that allows schools to create their own yearbooks online and then have them printed and bound in high quality by Benefitz.

With Fusion, Benefitz makes School Yearbooks very easy...

Fusion has developed this innovative “Online to Print” System over five years and it is now used by hundreds of schools in Australia. Benefitz have been successful in introducing it into New Zealand with a number of schools using it over the past 12 months.

So how does the Fusion Yearbook System work?

• The system completely removes the need for schools to invest in expensive graphics software to produce the finished artwork for the Yearbook. The artwork is totally produced online using the Fusion Web-based Platform that has been cleverly developed and continues to be refined.

• The school can assign its Yearbook Coordinator as the “Adminstrator” of the system with simple password access. Then access can be provided to others who can make contributions to specific aspects of each yearbook. For example, each Student can personally upload their own information to the Yearbook.

• Like traditional graphics software the Fusion Yearbook System allows users to be creative with the book. The difference is that it is much easier to learn and operate. Photos and images can be uploaded and positioned very easily.

• If the school starts early in the year, the Yearbook content can be compiled during the year, eliminating most of the “rush” usually involved in getting it produced towards the end of the year.

What costs are involved in using the Fusion Yearbook System?

• The costs of using the Fusion Yearbook System are no more than producing the yearbook by contracting somebody to design and produce the artwork for the book and then contracting a printer to print it.

• Benefitz is providing each school with the opportunity to use the Fusion Web-based Platform to design and compile the content for the yearbook and will then print the yearbook from a pdf file generated by the system once it is completed.

• It is very easy for the school. They receive one invoice for the total production of the book, inclusive of the use of the Fusion Web-based Platform.

• This cost includes any technical support needed for the school when using the online system.

For more information contact: Robert Johnson, Email: robert@benefitz.co.nz, Phone: 0800-99-55-00, Visit: www.fusionbooks.co.nz

0800 423 633

BENEFITZ NEWS

25

Project Profile

THIRD BIRTHDAY for Channel Magazine

Benefitz monthly magazine for the North Shore, Channel, celebrated it’s third birthday recently with the publication of its 33rd issue – a bumper 140 page issue that featured a ‘cover’ interview by Aidan Bennett with Prime Minister John Key. Recent issues have been up to over 150 pages in size. 25,000 copies are printed each month resulting in an estimated monthly readership of over 100,000 people.

Channel Magazine is North Shore’s Monthly Magazine for news, views, events and people. The glossy magazine is distributed free to over 19,000 homes and 5,000 businesses on the North Shore. It is also available in cafes and from dump bins in several locations around the North Shore and from every BNZ store on the North Shore.

“Channel is certainly firmly embedded as part of our North Shore lifestyle,” says Benefitz Managing Director Aidan Bennett. “We have taken it from an idea to a must-have monthly read in three years and it continues to grow in content and quality. Advertising support has been strong in what has been a pretty

26

BENEFITZ NEWS

www.benefitz.co.nz

tough market.”

A feature of Channel Magazine is positive stories and news from the North Shore. These include feature articles, interviews, business profiles and regular columnists.

The magazine is also supported by a comprehensive website which includes magazine content and more.

“Being our own ‘baby’ this has been a great opportunity for our team to let their creative juices flow,” adds Aidan Bennett. “So we have been innovative with the magazine. Lead designer Jared Trice has produce some great covers, which are displayed on these pages.”

Channel Magazine is published by Benefitz monthly (11 issues a year) – on the first Friday of every month.

Visit: www.channelmag.co.nz

The Business Channel Hot on the heels of our success with the monthly Channel Magazine, Benefitz also produces a bi-monthly business focussed magazine for the market north of the Harbour Bridge. Five issues are produced each year, in March, May, July, September and November. Over 10,000 copies of The Business Channel are distributed via mail to a business database and to cafes and businesses throughout the region.

For more information contact Aidan Bennett: aidan@benefitz.co.nz

0800 423 633

BENEFITZ NEWS

27

Project Profile

25 YEARS OF G LF Scorecards This year Benefitz is celebrating its 25th year of producing score cards for golf clubs throughout New Zealand. During this time it is estimated we have printed up to 65 million score cards.

The company first got into producing these score cards back in 1988 when Managing Director Aidan Bennett spotted an opportunity to enhance the quality of the score cards being used by golfers at each club.

“I was playing golf one day and was scoring on this shabby single colour card and it dawned on me that score cards could become a powerful promotional vehicle,” explains Aidan Bennett. “So I set about designing an attractive generic score card that could be rolled out across a number of clubs. I approached AMP, who were big sponsors of golf back then, and they loved the concept. With 100% sponsorship from

AMP, we rolled the new full colour Benefitz score cards out across virtually all of the Auckland golf clubs. The concept was then picked up by AMP’s network of agents throughout New Zealand and it went nationwide.”

By the early ‘90s Benefitz was responsible for the printing of score cards for over 300 golf clubs throughout the country. From Kaitaia in the north to Bluff in the south.

“After quite a few years of sponsorship AMP decided to pull back from what they were spending and we reverted to printing directly for the clubs,” adds Aidan Bennett. “Many of the AMP agents stayed involved and we still have some involved today. But over the last 10-15 years we have been essentially printing for the individual clubs and their locally sourced sponsors and advertisers.”

The larger golf clubs in New Zealand use up to 100,000 score cards a year. An average club will use 30,000 to 40,000.

Benefitz still prints golf score cards for over 200

Pre Press specialist Anna Yu preparing golf card files for print. Benefitz Graphic Designer Karina Tedjapoernama, completing the graphics on a recent golf score Printer Jono Gates printing scorecards on the new Benefitz JetSX B2 Inkjet Press under the watchful eye of Aidan Bennett.

28

BENEFITZ NEWS

www.benefitz.co.nz

Previously we printed all these score cards monthly, in one run, on our Komori press. With the Truepress, we have the flexibility to print them virtually on demand just as economically. clubs from all over the country. The company also works closely as a preferred print partner for DotGolf, a company which has developed an innovative score card system that allows specific details of the individual player to be laser printed at the golf clubs.

Benefitz prints most of these cards colour on one side and the laser printing is done on the other side at the clubs.

“The introduction of our B2 JetSX Volume Inkjet press has recently provided us with real flexibility when printing these score cards,” explains Aidan Bennett. “Previously we printed all these score cards

monthly, in one run, on our Komori press. Now, we have the flexibility to print them virtually on demand just as economically.”

The longevity of the project is something that Aidan Bennett is very proud of. “To be still going strong in this golf market after 25 years is something that warms my heart,” says Aidan. “This type of longevity with many customers and different projects is what has laid the foundations for the business we have today at Benefitz.”

Visit: www.benefitz.co.nz/golfcards

And another thing…

As well as printing the score cards for the golf clubs, the Benefitz team also works closely with the clubs and their sponsors to ensure each score card is designed exactly to their satisfaction. In fact we design 95% of the score cards we print.

card, is photographed with Managing Director Aidan Bennett.

0800 423 633

BENEFITZ NEWS

29

Large Format Digital Printing

4 Machines!

Up to 1440 dpi!

From 1.6 to 3.2 metres!

Big images delivered at virtually photo-quality resolution

MIMAKI Benefitz Mimaki printing machinery continues to be the backbone of the company’s high quality large format capability. There are four Mimaki machines within the Benefitz large format printing facility in Parkway Drive.

30

BENEFITZ NEWS

www.benefitz.co.nz

The decision to choose Mimaki and their New Zealand supplier Blue Print proved to be an inspired choice around six years ago. Since that time the machinery has been constantly upgraded as new technology has come on-stream, with improvements being made in both quality and speed.

The four Benefitz Mimaki printing machines include a 3.2 metre wide grand format printing machine and three 1.6 metre wide large format printing machines. We also have a Mimaki vinyl cutter. The printing machines all print at up to 1440dpi which is virtually photo-quality resolution.

“We understand that our original Mimaki 1.6 JV5 was the busiest Mimaki machine in the southern hemisphere,” explains Benefitz Director Dallas Bennett. “Apparently this was gauged from the ink usage of the machine. So it is fair to say that the machine was pretty well worn out when we replaced it around 18 months to two years ago. We decided to replace that machine with two machines. Now the extra machine is flat out as well.”

Benefitz is one of New Zealand’s leading large format printing operations. We print point of sale and promotional

Mimaki Power!

POWER! posters, we print exhibition and display banners, we print adhesives for signage and application, we print canvas and PVC vinyl, we print backlit lightbox skins and a whole lot more. For a great deal of these projects we use one of our four state-of-the-art Mimaki machines.

“We work closely with the brand’s New Zealand agents Blue Print Imaging to ensure these machines deliver to their maximum,” adds Dallas Bennett.

“We are thrilled with what we have achieved with our Mimakis. They have certainly played a big part in our success.

“Over the last decade we have been the big movers in producing large images for display, event and

architectural applications. This Mimaki machinery has taken the possibilities to a completely new level. Throw in the print quality of our five metres wide Uvistar 8-colour machine and Vutek EFI LED Flatbed and we have the best large and grand format solutions in the country by far.”

We are thrilled with what we have achieved with our Mimakis. They have certainly played a big part in our success.

And another thing…

A big reason for choosing Mimaki was the lower consumable costs which have resulted in more favourable pricing for our customers. At the time of commissioning the cost of Mimaki inks from Blueprint Imaging was 40% less per square metre than the ink provided by a previous supplier for the machines they superseded.

0800 423 633

BENEFITZ NEWS

31

Flatbed Digital Printing

Another first for Benefitz with new

VUTEK EFI LED FLATBED TECHNOLOGY A major technology shift has also been made by Benefitz with the installation of the VUTEk EFI LED GS3250LX Flatbed Printer.

This machine is the first in the New Zealand market, and with its innovative LED ‘cool cure’ ink-curing system, the machine is consistent with Benefitz commitment to green technology as it contains no VOCs, uses less consumables, produces less waste, uses less energy and has the ability to print on recycled and other materials with ease.

The lower curing temperatures enable Benefitz to print to heat sensitive and thin materials without

Benefitz Directors Dallas Bennett (left) and Mike Nolan.

32

BENEFITZ NEWS

www.benefitz.co.nz

buckling or head strikes, adding significantly to its portfolio of applications. Additionally, the environmental benefits mean that less energy is required, with the extra benefit of the lamps having a longer life span.

“There is the benefit that the LED curing lamps don’t need to warm up before we use the printer, speeding up set-up times,” says Benefitz Director Mike Nolan. “As well as being able to handle very sensitive substrates, the GS3250LX will both increase our capacity while at the same time further reduce our impact on the environment through responsible choices in equipment and supplies. It also offers a leap forward in speed – being two times faster – and quality, over the machinery it has replaced.”

The Benefitz EFI VUTEk GS3250LX Flatbed Printer boasts innovative digital advancements with significant increase in production speed combined with true 1,000 DPI print capability. This enables Benefitz to quickly achieve consistent print photo-quality images, crisp text, vibrant colours and advanced three-layer white ink printing on an extended range of supported substrates. VUTEk’s innovative LED ink curing technology delivers high quality and high adhesion in order to maximise the visual allure of promotional materials, including signage, retail POS, exhibition, display, billboards

and fleet graphics.

“We have taken some time to find the right machine that will future proof our business in this flatbed space,” adds Mike Nolan. “And we feel we have certainly found it with this innovative new machine. It is a thrill that we are once again leading the way by being the first to adopt the LED ‘cool cure’ technology in the New Zealand market.”

At 3.2 metres in print width capability, the machine also provides the perfect back-up for the Benefitz UviStar Pro8 5 metres wide billboard machine. Both machines also offer the flexibility of printing roll-to-roll or as flatbed machines.

For more information contact the Benefitz team.

It is a thrill that we are once again leading the way by being the first to adopt the LED ‘cool cure’ technology in the New Zealand market.

0800 423 633

BENEFITZ NEWS

33

Digital and Volume Offset Printing

DIGITAL, INKJET OR VOLUME OFFSET we’ve got it covered If you want 1 copy we’ll do it. If you want 500,000 copies we’ll do it!

All under one roof on Constellation Drive…

iGen4 Digital

Up to 2000 impressions It’s the number one digital machine in the market. Featuring the large 660mm x 364mm sheet size.

We call it our Digital Beast. The iGen4 gobbles up graphics files and spits them out economically in lots of 50, 100, 200, 500 or more, in sharp printed living colour. No other Small Format Digital Printing machine offers the sheet size of iGen4. This large 364mm x 660mm size opens up a whole range of options. You can gang more up for economy and you can print bigger images.

It enables us to print diecut presentation folders and more…

Colour 1000

Up to 2000 impressions The combination of this new press, with the iGen4 Press, means that Benefitz has the most powerful small format digital printing offering in the local market. The Xerox Color 1000 Press contains the latest technological advances, which highlight the improvements in dry ink and machine structure that increases further our ability to produce digital printed items much closer to offset printing quality.

Large 660 x 364mm sheet size popular The Benefitz iGEN4 ‘Beast’ provides a big advantage over others in the market due to the larger sheet size. Virtually all others can only print to A3 or SRA3 in size. The Benefitz iGEN4 is able to print to a sheet size of 364mm x 660mm.

“This is a real point of difference for us,” explains Benefitz Director Dallas Bennett.

“There are numerous advantages in being able to print to this size on a commercial small format digital press. We are able to gang up more items for economy and the size means we can also print items such as 6 page gatefold brochures as well as Presentation Folders – with pockets and business card slits – very economically.”

34

BENEFITZ NEWS

www.benefitz.co.nz

Truepress BJetSX B2 Volume Inkjet Up to 20,000 copies!

The machine – the JetSX – is the first machine of its type installed in NZ or Australia, and only the second in the world. It is capable of printing high volumes and a sheet-size that is much bigger, B2 – is 740mm x 530mm. Prints personalised (or variable) sheets up to this size, also resulting in economies of scale for smaller personalised items due to the fact that more can be printed at once on a sheet.

Prints on standard offset papers – uncoated or coated/gloss – as well as much thicker stocks (up to 0.6mm). So it opens up opportunities in the packaging market and personalised packaging.

Komori Nl528 Offset 20,000 to 500,000!

The true workhorse in our Volume Offset Printing area, the Komori NL528 press can print a sheet size of up to 720 x 510mm and 15,000 sheets per hour. Its versatility doesn’t stop there. The Komori has five print units so can print up to 5 colours in one pass. That can be cyan, magenta, yellow and black plus a special colour or an overgloss or seal. We purchased the machine brand new in 2005 from Komori agents in New Zealand, CPI Graphics, and it hasn’t missed a beat.

Komori Spica 529P Offset 20,000 – 500,000!

The newer cousin of the NL528, the Komori Spica press offers the latest in automation features to shorten makeready, reduce costs and lighten the workload for operators. The Komori press features a precision ink key system for outstanding print quality. Prints up to 13,000 sheets per hour with a maximum sheet size of 530 x 750mm.

Heidelberg GTO52

Stationery, business forms, 1-3 colour, numbers, perfs It’s not the prettiest or newest printing machine in the Benefitz stable but it’s one of the best. It knocks over stationery projects, business forms and NCR books in no time, is very cost-effective and can also number and perforate. Our GTO52 is a 2-colour printing machine with a maximum sheet size of SRA3.

And another thing…

At Benefitz we have also invested over $200,000 on the world’s best Personalised Printing (or Variable Data) software and server. Combine these with our Digital Printing capability and we have the most powerful variable data printing package in the market. For more information read the article on page 18.

0800 423 633

BENEFITZ NEWS

35

Print Finishing

It’s all about FINISHING STRENGTH! Benefitz has recently made a significant investment in state-of-the-art finishing equipment that will provide significant advantages for the company and its clients. Virtually all of these items are completely new technology that will enable a higher percentage of items to be finished in house by Benefitz “It is essential that our finishing capabilities keep pace with our growing manufacturing power,” explains Benefitz Director Dallas Bennett. “For that reason we have put in a whole range of equipment that will enable us to be more efficient and have more control over ensuring the final item is the very best quality.” These new finishing items include:

MBO T535 High Speed Folding Machine

NEW

& Muller Martini Presto Saddle-stitcher

This brand new folding machine is in the 50 x 70 cm format size and includes “perfection” features and automation to significantly reduce set-up times. The machine is very easy to operate possible flexibility for adjustments to individual job structures. This machine combines seamlessly with the Presto A90 Saddle Stitcher With speeds of up to 9,000 cycles per hour this is one of the fastest solutions in the market. Not only is it fast, it is also highly efficient as it is equipped with numerous quality controls ensuring that production is not halted.

Horizon BQ-470D Perfect PUR Binder The BQ-470 is a fully-automated perfect binder, producing up to 1,350 superiorquality perfect bound books per hour.

The BQ-470 binder features a LCD touchscreen and can bind books up to 2.5” thick.

Benefitz is using the BQ-470 with PUR to produce top quality books.

NEW

36

BENEFITZ NEWS

www.benefitz.co.nz

NEW Horizon HCB-2 Hard Case Binder The HCB2 is the Ideal solution for producing On Demand case bound books. The binding system is designed with an ergonomic concept to increase productivity and efficiency. It features simple setup and operation, advanced automation and higher productivity. Complex case binding steps are simplified with easy touch screen operation and advanced automation.

NEW

Graphic Whizard UV Coater The Graphic Whizard UV Coater is a low maintenance ultra violet cured coating system that produces a high quality finish to the printed sheet.

By producing richer and more vibrant colors on digitally or offset printed pieces the Graphic Whizard offers the on-demand print market the opportunity to have more effective and expressive printed products at a great cost due to the speed of up to 2700 sheets per hour (530mm wide).

Stretch Master Canvas Stretcher The Stretch Master makes the production of Canvas Prints very easy. It is designed to help produce high volumes at a high rate of speed – a stretched canvas can be completed in just 30 seconds.

NEW

Fotoba XLD 170 Poster Cutter

NEW

This is designed to work with both printed ROLLS and SHEETS, it is the perfect solution to trim all the big images printed on flexible media. With True Edge Tracking this machine always produces perfectly square posters.

And another thing‌ In addition to these newest machines Benefitz production facility includes:- Diecutting, Guillotining, Creasing, Numbering, Wiro Binding, Laminating and more!

0800 423 633

BENEFITZ NEWS

37

Personal Communications

WIN A YEAR’S FREwEinneCOr drFawFEnE!

One r 14 days every day fo

and How helpfulere w friendly day?reciated wefeeto dback is app

WITH ry ANY PURCHASE Your honest affect your entTODAY AT BP CONNECT and will not

STEP 1. Text

e: this unique codGO IN THE DRAW

TO

WIN AN iPAD

BY ANSWERING THIS QUESTION:

How would you rate your your 1 - 5 rating

STEP 2. Add ZEFGH 3 Example: XY in-store experience today?

1 = POOR 2 = ADEQUATE 3 = GOOD 4 = VERY GOOD 5 = EXCELLENT

STEP 1. Text this unique code:

STEP 2. Add your 1 - 5 rating.

5 = EXCELLENT 4 = ABOVE AVERAGE 3 = AVERAGE

onal ments 2 =(opti BELOW AVERAGE 3. Add any com )

STEP

1 = POOR

Send text to:

203

code: STEP 1. Text this unique STEP 3. Tell us what could we improve next time.

TERMS AND

5 rating: CONDITIONS APPLY Example: STEP 2. Add your 1 See back for more details.

5 NT I THINK... Promotion valid until 5 = EXCELLE

ld you wou E. how Tell usONE 4 = ABOVE AVERAGE ENTRY PER COD (incl. GST).

3 = AVERAGE 20c each tore Textsrcost in-s SEND TEXT TO: WIN you 2 = BELOW AVERAGE in torate today and be did 1 = POOR203 we y?

Tell us how experience toda

N 1 OF 4 ...& BE IN TO WI LIQUOR $500 SUPER VOUCHERS! ONE ENTRY PER CODE. Texts cost 20c each.

midnight 5th June 2011.

ONE ENTRY PER CODE. Texts cost 20c each.

could STEP 3. Tell us what we improve next time.

Example:

SEND TEXT TO:

203

PERSONALISED COMMUNICATIONS With Benefitz clever XMPie Software With the installation of the JetSX B2 Inkjet printing press the Benefitz personalised communications offering just became more powerful.

Benefitz offering combines clever software (XMPIE) with both print and online resources to offer the best all round personalised marketing solutions in the country.

“With all these resources at our finger tips we are able to provide personalised solutions for both print and online,” says Benefitz Managing Director Aidan Bennett. “We have the skill and we have invested heavily in the technology – software and machinery – to ensure we have all the bases covered.”

Two ongoing examples of this at work is with the Customer Radar project for Digital Dynamite and a Home Insurance Renewal project for leading insurer Aon. Customer Radar Benefitz variable data printing capability is playing a part in helping to deliver an innovative customer feedback programme, called Customer Radar, developed by Auckland technology company Digital Dynamite.

Customer Radar uses mobile technology to give your customers an anonymous voice to express compliments, complaints and insights for improvement based on their real-time experience. In addition, it provides an avenue for businesses to manage any concerns quickly and efficiently, to retain future business.

The product was developed to help companies view their business through their customers’ eyes.

Customer Radar enables companies to treat every customer as though they were a mystery shopper and actively invite them to share their views. The response rates provide accurate information right down to a location level, which enables more accurate decisions

38

BENEFITZ NEWS

www.benefitz.co.nz

! y s a E Made

to be made on improving the business. In addition, the accuracy of data and anonymous nature of the customer feedback means the information is trusted throughout the organisations that use it.

The part Benefitz is playing is printing large volumes of branded small slips that are used at the point of purchase to prompt the feedback. Each of these slips has a unique code that the customer providing the feedback uses when responding via the Customer Radar website. This coding is done via a database in conjunction with Benefitz state-of-the-art XMPIE variable data software. The printing is done on Benefitz volume offset and digital printing machinery.

To find out more about Customer Radar go to www.customerradar.com or call 09 376 5000.

Aon Home Insurance Renewal With major changes in the home insurance renewal process, Aon, New Zealand’s leading insurance broker, has been challenged with communicating with thousands of customers and providing them with information about their properties. The challenge was that some customers may have multiple properties covered under one facility.

Benefitz has worked with Aon to develop a system where each customer can receive a personalised single document that has information on all their properties, enabling them to easily provide renewal information around the new requirements. The Benefitz web development team have written a script that when combined with the XMPIE software can cater for customers who have one property or those with up to 20 properties. These are all printed on the flyer, irrespective of how many properties each customer has.

Online Print Personalisation Benefitz customers now have the ability to customise and order their print and direct marketing requirements via the web using the XMPIE uStore facility. Standard products such as business cards and letterheads, along with more advanced items like flyers, posters and direct mail campaigns can all be set up and personalised online, with live proof previews and print specifications built-in to streamline the process from start to finish.

The Benefitz Online Ordering system can suit almost any design, with product templates custom built to give the customer a tailor made and user friendly ordering experience. Once an order is placed, the print ready file is delivered directly to the Benefitz in-house prepress workflow, and the user is kept up to date with email confirmations and live delivery tracking.

Empowering customers to personalise and manage their print online makes the whole process quick and easy - try it for yourself by visiting our free demo site at http://ustoredemo.benefitz.co.nz

THE FACTS...

AT Benefitz we have invested in the world’s leading variable data printing (VDP) software - XMPie. XMPie was founded with a vision to integrate the world of print and electronic media, and make it easier for customers to create and produce personalised communications. With XMPie solutions, effective personalised communication becomes not only a high response rate proposition, but also a cost-effective business strategy with attractive return on investment. XMPie is a growing software business unit of Xerox. Benefitz is a key VDP Certified Partner of Fuji Xerox in New Zealand and as such can call on the huge resource of this world-wide leader in digital printing and related services.

In simple terms, with XMPie, Benefitz can take files that have been designed/created in Adobe InDesign, combine this with virtually any database, and produce personalised printing. The impact is not just limited to print. XMPie enables your promotion to extend to web, email or text messaging. This is also an excellent tool for simple variable requirements such as numbering and unique coding of digitally printed items.

BENEFITZ XMPIE SOFTWARE CONSISTS OF FIVE ELEMENTS… uPlan: This is the planner. Used to define the business “rules” for each campaign. The WhoWhat-Why logic that defines the target audience and the variable offers. uCreate: This is the design component, a plug-in for InDesign for print and for web-design software. uImage: This enables variable items to extend to those created in Photoshop. A powerful tool that has extended the creative capabilities of XMPie. uProduce: This is the production dashboard which merges design, data and business logic from a central server to any output format you choose.

You can view PDF or HTML proofs, and generate full-colour, fully variable one-to-one communications – for print, email, web and mobile. uStore: This allows service providers, creative agencies and corporate marketing departments to quickly build e-commerce-enabled stores for ordering everything.

0800 423 633

BENEFITZ NEWS

39

Benefitz Brag

WHAT’S NEW…

Recent projects from Benefitz

Kristin School Magazine.

Details: Design and print regular magazine from copy and images supplied.

Graphic design: Eddie van den Broek.

Account Manager: Mike Nolan.

Printing: On Benefitz Komori NL528 5 Colour Press.

Windmill Kids Van Signage Details: Complete Toyota Van Wrap – Each side different image.

Benefitz designed, printed and applied signage.

Graphic Design: Lee Darby & Karina Tedjapoernama of Benefitz.

Account Manager: Mike Nolan.

Printing: On Benefitz Mimaki Machinery.

Application: By Benefitz Signage Team.

40

BENEFITZ NEWS

www.benefitz.co.nz

Aotea Souvenirs Internal Store Images.

Details: Large images installed on site at Aotea Souvenirs in central Auckland. 5m x 2m & 6m x 3m.

Creative: Supplied.

Account Manager: Robert Johnson Printing: On Benefitz Grand Format Printing Machinery.

Application: By Benefitz Sign Team.

YES Disability Centre 10 Year Celebration Plaque Yachting New Zealand Rules & Safety Booklets Details: Sell advertising, design and produce 2x Yachting New Zealand Booklets Creative: Supplied.

Graphic Design: Chelsea Johnston.

Account Manager: Blake Douglas & Aidan Bennett.

Printing: On Benefitz Komori Volume offset & Small Format Digital Machinery.

Details: Simple Plaque to be unveiled at 10 Year Celebration Function.

Looked great but was very simple and cost effective.

Graphic Design: Chelsea Johnston.

Account Manager: Blake Douglas & Aidan Bennett.

Printing: On Benefitz Mimaki Machinery.

Application: By Benefitz Sign Team to signage board.

0800 423 633

BENEFITZ NEWS

41

Benefitz Brag

Wilson Home Jubilee Books Details: From files supplied, Benefitz printed 88 Page & 96 Page (2) Perfect Bound Books.

Account Manager: Cameron Harrison.

Printing: On Benefitz Komori 5 Colour Volume Offset Printing Machinery.

Jam Cafe Exterior Signage Details: Router cut ACM logo and Vinyl Graphics, mounted onto folded ACM Pan Signs (no visible fxings).

Account Managers: Aidan Bennett and Blake Douglas Designer: Rob Gunston of Benefitz.

Production: Vinyl cut graphics, routering and ACM forming on Benefitz router.

Installation: By Benefitz Signage Team.

Crown Relocations Vehicles – Signwritten Details: 15 Vehicles (various colours) have been fully wrapped in red vinyl, with vinyl cut text and logos applied by Benefitz Signage Team. Vehicles supplied by Albany Toyota.

Account Managers: Aidan Bennett and Blake Douglas.

Application: Benefitz Signage team.

42

BENEFITZ NEWS

www.benefitz.co.nz

Pay and You Magazine.

Details: Design & Produce 24 Page A4 Magazine.

Graphic Design: Daniel McKinnon.

Account Manager: Robert Johnson.

Printing: On Benefitz Komori Volume Offset Presses.

Quest Hotels Do Not Disturb Door Hangers.

Details: Printed white on .8mm polypropylene, diecut to shape.

Creative: Supplied.

Account Manager: Robert Johnson.

Printing: On Benefitz Flatbed Printing Machinery.

Finishing: Diecut in house on Benefitz Heidelberg Platens.

Repco Head Office Skite Wall.

Details: 6m x 2m metre wall made up of 91 Individual branch photos laid up with the ability to include new branches at a later date, specifically produced for a Repco meeting room.

Graphic Design: Karina Tedjapoernama.

Account Manager: Robert Johnson.

Printing: Printing: On Benefitz Mimaki Machinery.

Application: By Benefitz Signage Team.

0800 423 633

BENEFITZ NEWS

43

Benefitz Brag

Crafty Knitwits Exterior Signage Details: Design, produce and install signage for Crafty Knitwits retail store in Milford.

Combination of printed and cut vinyl graphics.

Account Managers: Aidan Bennett and Blake Douglas Designer: Chelsea Johnston, Karina Tedjapoernama, Ella Bennett.

Printing: On Benefitz Uvistar 5 Metres Wide Printer and Mimaki Machinery.

Installation: By Benefitz Signage Team.

Sky Sport V8 Coverage Billboard Campaign.

Details: National billboard campaign for SKY TV relating to V8 ‘s coverage, special sizing and finishing required.

Graphic Design: Supplied creative.

Account Manager: Robert Johnson.

Printing: Benefitz 5 Metres Wide Billboard Printing Machinery.

Sky Business Promo Items.

Details: Supply various promo items for SkyTV Business year of self promotion, looking for a simple cost effective way to promote SKY - Business at various events. Including brand Yoyos, Mints, and Touch Pens.

Creative: Supplied.

Account Manager: Robert Johnson.

44

BENEFITZ NEWS

www.benefitz.co.nz

Les Mills World of Fitness New Lynn 10m x 9m Billboard

Details: 10m x 9m MESH Banner with welded reinforced edges and eyelets.

Account Manager: Dallas Bennett.

Printing: Printed on Benefitz 5 metre wide Billboard printing machinery.

Installation: Benefitz Signage Team.

Matt Yoga Studio Mesh Banner Sculpture on the Gulf Catalogue.

Details: Print 84 Page Sculpture on the Gulf Catalogue, including matt laminate & spot UV’d 6 page gatefold cover.

Graphic Design: Supplied Creative.

Account Manager: Rhys Lloyd.

Printing: On Benefitz Komori & Heidleberg GTO Volume Offset Presses.

Details: Design and install Mesh Banner as key signage device for Milford yoga studio.

Unique feature is it still allows light through into studio even though banner is over windows.

Account Managers: Aidan Bennett and Blake Douglas Designer: Chelsea Johnston of Benefitz Printing: On Benefitz Uvistar 5 Metres Wide Printer.

Installation: By Benefitz Signage Team using Benefitz ESR Tensioned Railing System.

0800 423 633

BENEFITZ NEWS

45

Benefitz Brag The Department Store Takapuna 6 Metres x 5 Metres Billboard Skins Details: From files supplied, Print Billboards for The Department Store in Takapuna for Karen Walker / Top Shop / Black Box Boutique / Stephen Marr / Nature Baby.

Account Managers: Aidan Bennett and Blake Douglas.

Printing: Billboard skins on Benefitz 5 metre wide Billboard printing machinery.

Westlake Cricket – The First Half Century Details: From copy and photos supplied, design and print 250 page book celebrating 50 Years of Cricket at Westlake Boys High School. Written by Joe Cachopa.

Graphic Design: Eddie van den Broek.

Account Manager: Blake Douglas & Aidan Bennett.

Printing: On Benefitz Komori Volume Offset Machinery.

46

BENEFITZ NEWS

www.benefitz.co.nz

“Northside� Magazine 100 page plus annual glossy magazine for North Harbour Club Charitable Trust Details: Published annually by Benefitz for the North Harbour Club Charitable Trust. Fully funded through advertising sales.

Writing: Aidan Bennett and Catherine Murray.

Advertising Sales: Aidan Bennett.

Graphic Design: Chelsea Johnston.

Account Manager: Aidan Bennett.

Printing: On Benefitz Komori NL528 5 Colour Offset Press.

WoodFired Printed Wooden Panel.

Details: Wooden panel printed full colour by Benefitz.

Graphic Design: Supplied file.

Account Manager: Rhys Lloyd.

Printing: Benefitz Flatbed Digital Printing Machinery.

Prestige Real Estate Roadside Real Estate Signs Details: Designed and built reusable sign structures that get changed out and are easy to install.

Account Manager: Dallas Bennett.

Printing: Graphics printed on Benefitz Digital Flatbed.

Installation: Benefitz Signage Team.

0800 423 633

BENEFITZ NEWS

47

Benefitz Brag

Nissan Brands Showroom Plaques.

Details: Produce Plaques for Nissan Z and Nissan Patrol for use in dealerships throughout country replicating samples supplied ex-Japan.

Graphic Design: Chelsea Johnston.

Account Manager: Blake Douglas.

Printing: Combination of Printing (Mimaki) and Vinyl Cut Graphics with Routered 3D Lettering and Images.

Application: By Benefitz Signage Team.

IGLOO Internal Wall Graphics.

Details: Produce and Install 3 large images on internal walls in IGLOO Head Office.

Creative: Supplied.

Account Manager: Robert Johnson.

Printing: On Benefitz Grand Format Printing Machinery.

Application: Signage Team.

Plumb’In Web Video Details: Introduction Video for Plumb-In website produced by Benefitz. Filmed on site at Plumb’In outlet in Albany. Edited and combined with existing Plumb’In jingle soundtrack.

Filming & Editing: Aaron Douglas.

Account Manager: Cameron Harrison.

48

BENEFITZ NEWS

www.benefitz.co.nz

BENEFITZ PEOPLE

Brent Moffat.

Brent Moffat

- Print Production Supervisor Bellingham Wallace Building Signage/Rebrand Details: External & Internal Signage for Parnell Building. Including printed images, cut vinyl, frosting, directional signage, illuminated building facia signage.

Graphic Design: Supplied creative.

Account Manager: Blake Douglas & Aidan Bennett.

Printing: On Benefitz Mimaki Machinery.

Installation/Application: By Benefitz Signage Team.

“Mop” as he is commonly known to everybody is the man in charge of digital production and Benefitz new baby – the brand new JetSX B2 Volume Inkjet. Mop’s a real character – who has a strong background in print finishing. He joined the company from a finishing role some years ago.

What do you love about working at Benefitz?

BM: What I love the most about working at Benefitz is the people. There is are such a diverse range of people and they are all interesting and have passion for what they do.

Are you a Future Thinker?

BM: I believe that I am a future thinker, looking for ways to improve and simplify processes, predicting possible glitches and solving them before they become problems.

How did you get your big break on the Benefitz team?

BM: My big break came when I was sailing with Dallas on a regular basis and thought that if he was representative of the culture at Benefitz then I wanted to be a part of that.

Do you have a favourite memory of working at Benefitz?

BM: When a project comes together that involves all of the various departments at Benefitz to combine and really provide an impressive end result that really makes you stop and step back and just go wow!

What has been the best Christmas Party?

BM: Would have been my first one where we all went to play golf together, a sport that I don’t play. We played the ambrose format and I recall that we came in first. Never thought I’d enjoy it so much, but I did.

Harbour Rugby Board Room Table Branding Details: Print Harbour Rugby logo on board room table.

Account Manager: Mike Nolan Designer: Lee Darby of Benefitz Printing: On Benefitz Flatbed Digital Printing Machine Installation: By Benefitz Signage Team.

Why has Benefitz stood the test of time?

BM: Because it has never been caught standing still. It is always evolving, looking to improve itself, grasping new technology and being market leaders and innovators.

What piece of new technology excites you the most?

BM: The technology that excites me the most is the introduction of the new JetSX B2 Volume Inkjet – another first for Benefitz in the market place.

Why should people choose Benefitz?

BM: If they want print solutions that excite and work. Our team can provide you with all the support you need from conception, production through to installation, all from the one venue. We’ve got it covered.

0800 423 633

BENEFITZ NEWS

49

Benefitz Branding

Benefitz

LOGO & BRAND DESIGN

A key ingredient of the Benefitz offering is design. We have a 20-strong team of skilled graphic and web designers/ developers. As we have covered in this issue we are celebrating our 25th year of business. Over this time we have created a significant number of logos/brands. Costeffectively taking customer briefs from concept through to reality. These are some recent examples of logos that have been developed by the Benefitz Design team.

Above. Client: Ecoflow. Designer: Jared Trice. 1. Client: Body’n’sync. Designer: Lee Darby. 2. Client: Banque Oyster Bar & Eatery.

Designer: David Cooper. 3. Client: Canterbury Packaging Supplies. Designer: Lee Darby. 4. Client: Electrical Systems. Designer: Lee Darby and David Cooper. 5. Client: Employers Law Limited. Designer: Lee Darby. 6. Client: Fistonich & Bond. Designer: Lee Darby. 7. Client: Fix Physiotherapy. Designer: Dave Cooper. 8. Client: Hobson Bay Boat Share. Designer: Nicky Malcon.

9. Client: Invelop. Designer: Daniel Mackinnon. 10. Client: Skymesh. Designer: Jared Trice. 11. Client: Mekong Baby. Designer: David Cooper. 12. Client: North Harbour Legal Chambers. Designer: David Cooper. 13. Client: PhysioConnect. Designer: David Cooper. 14. Client: Remuera Early Learning Centre. Designer: David Cooper. 15. Client: Lighting Direct. Designer: Jared Trice.

16. Client: Sunshine Bags. Designer: Ryan Mclachlan and Nicky Malcon. 17. Client: Sealy. Designer: Ryan Mclachlan. 18. Client: RGH. Designer: Ryan Mclachlan. 19. Client: Safety Lockout Solutions Ltd. Designer: David Cooper. 20. Client: St Johns Butchery.

Designer:Daniel Mackinnon.

50

BENEFITZ NEWS

www.benefitz.co.nz

1.

2.

3.

4.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

Colour Breakdown Orange - C0 M80 Y95 K0 Dark Grey - C0 M0 Y0 K80 Light Gey - C0 M0 Y0 K15

ELL Font

5.

Baskerville Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

0800 423 633

BENEFITZ NEWS

51

Project Profile

The end result is a the fifty years of real credit tot Coop’s the firs h Club h Shore Squas rt o N design skills and the wide scope of T what we are able to produce at Benefitz.

ash Club, th Shore Squ rs of the Nor the first 50 yea , of any LAKE records Lake Pupuke the edge of HE CLUB BY THE iable sites, on e club env t -tim mos one of the ht, a Lindsay Knig which has one hor Aut . ges, nisation and challen sporting orga ns, its triumphs New Zealand club ’s ups and dow the club ns the ails with style y great occasio man the are member, det ted Also celebra courts, from ption in 1962. e graced the ers who hav since its ince play and ne fi y yn Rob well as the man the club’s own has hosted as oy through to ay, Susan Dev tin Knight.

Heather McK Geoff Hunt, latest star, Mar od and the Craig Blackwo

DESIGN, PRODUCTION, INSTALLATION...

New restaurant project shows off Benefitz all round capability Benefitz all round design, print and signage capability has played a big part in the name and theme change of prominent Ponsonby restaurant GPK to become Mekong Baby. The new restaurant, taking a modern Southeast Asian theme, was launched in early July.

David Cooper.

Benefitz Senior Designer David Cooper worked closely with restaurant owner Dominique Parat to develop the branding for the new restaurant. This included the logo and design elements and devices that flow throughout the restaurant to complete the theme. David Cooper then worked closely with Mark Hobson and his Benefitz signage team to bring the entire project together.

For Benefitz the project included all interior and exterior signage – design, production and installation.

A feature in the restaurant are large printed graphic images that were created by David Cooper during the design process. These have become feature walls in the restaurant and toilets.

Exterior signage included the replacement of existing 30 metre fascia with satin black ACM, vinyl graphics applied to face; entrance lightbox with illuminated logo; under verandah double sided lightbox; external hours and street signs. Interior signage included optically clear printed vinyl applied to all 30 windows with created tree pattern; toilet signs illuminated and toilet

52

BENEFITZ NEWS

www.benefitz.co.nz

, Squash Club rd North Shore Box 31 223, Milfo th Shore. PO .nz Takapuna, Nor resquash.co sho Shea Terrace, orth w.n 0 Web: ww Tel: 09 489 476

decals applied directly to walls and doors male, female, disabled etc.; upstairs digital wall prints, three types up to 4300mm long.

During the design process David Cooper has also created a range of other items that were printed by Benefitz. These included:beverage list; billfolds; business cards; tab cards; gift vouchers; chopstick covers; table reserved signs; coasters; postcards.

“The end result is a real credit to Coop’s (David Cooper) design skills and the wide scope of what we are able to produce at Benefitz,” said Benefitz Signage Manager Mark Hobson, after the job was completed.

“In addition to the full signage capability being used, a wide range of our printing and finishing machinery was also engaged to produce the various items. We certainly provided the full service to complete the time-critical project that had its challenges.”

An early review had this to say about Mekong Baby...

“The menu lends itself to being shared so we ordered four “small beginnings” and then a salad followed by a dessert. Without exception every dish was superb. I guess if you have to give the food style a name you would call it South East Asian/Fusion? I am no expert in these matters but it did remind us very much of some of the fine food we ate in Vietnam and Laos.”

Mekong Baby: 262 Ponsonby Road, Ponsonby.

Visit: www.facebook.com/MekongBabyNZ

THE CLUB BY THE LAKE - THE FIRST FIFTY YEARS OF THE NO RTH SHORE B SQUASH CLU

The

Club bkye the La e y years of th the first fift ub Cl Squash North Shore

ht

by Lindsay Knig

ight

by Lindsay Kn

Benefitz having the experience to do all the design and then print and finish the book also made the project easy and cost-effective for the club.

THE CLUB BY THE LAKE Benefitz produces book for North Shore Squash Club’s 50th Jubilee Benefitz designed and produced a 100 page book that commemorated the 50th jubilee of the North Shore Squash Club.

The book, titled “The Club By The Lake”, was written by leading North Shore sports writer Lindsay Knight who has a reputation for producing wellresearched books and this one is no exception.

Benefitz senior designer Eddie van den Broek worked closely with both Lindsay Knight and the North Shore Squash Club board members – including President Bob Campton – to ensure that the finished book presented a well-illustrated record of the first 50 years of this popular local sporting organisation.

The North Shore Squash Club enjoys a location that really is the envy of many other sporting clubs throughout New Zealand. It is located on the western shores of Lake Pupuke, beside North Shore Hospital.

Facing north, the function area and decks of the club enjoys one of the best outlooks on the Shore.

The Club By The Lake includes some great articles and photographs. The first chapter covers the first

25 years in some depth. There is also a chapter dedicated to the role the club played in helping to host the 1983 World Mens Champs. A chapter also covers the five national championships that North Shore have hosted (1977, 1981, 1987, 1997 and 2005). There is a chapter dedicated to the second 25 years and one that covers the 16 life members of the club.

“We were thrilled with how the book came out,” said North Shore Squash Club president Bob Campton. “Lindsay did a great job in bringing all the content together and Eddie made it look fantastic.

Getting all the old photos together was challenging but Eddie really made them look special in the finished printed book. Benefitz having the experience to do all the design and then print and finish the book also made the project easy and cost-effective for the club.”

A limited number of copies were printed and sold to attendees of the jubilee celebrations and club members.

0800 423 633

BENEFITZ NEWS

53

Project Profile

TOTAL SOLUTION

for unique school campaign One of Auckland’s leading schools engaged the Benefitz team to create a completely unbranded campaign to reach parents who were considering schooling options for their children.

From a brief the Benefitz creative team came up with the concept. Our chief creative thinker Uwe Engbers came up with a range of ideas that excited the customer. They chose “The Big Decision – My First School” concept. Uwe and Benefitz Mixed Media Specialist Ryan McLachlan then set about applying the concept to a range of media solutions.

Included in the mix were billboards, bus backs, advertising trailers, DM flyers and print advertising.

“The pleasing aspect from our perspective was the fact that this campaign really highlighted all the resources we have as a business,” says

54

BENEFITZ NEWS

www.benefitz.co.nz

Benefitz Account Director on the project Mike Nolan.

“From the concept right through to artwork, our web development team creating the website and then all the separate items being produced or printed inhouse by Benefitz. Offset printing, digital printing, grand format printing, flatbed printing, right through to application/installation. The campaign was also delivered around the Auckland region by using Benefitz advertising trailers”.

Visit: www.myfirstschool.co.nz

Future Thinking:

B2 Volume Inkjet Printing has arrived!

Benefitz has enhanced its reputation as pioneers in the local printing and communications market by being the first to introduce volume sheetfed Inkjet printing into New Zealand.

The machine – the JetSX – is the first machine of its type installed in New Zealand or Australia, and only the second in the world. The first of these machines was installed in the UK. The unique aspect of the machine is that it uses a more advanced printing system than traditional digital printing, yet is capable of printing high volumes and a sheet-size that is much bigger.

The Sheet Size • B2 – is 740mm x 530mm.

• Benefitz will be able to print personalised (or variable) sheets up to this size, also resulting in economies of scale for smaller personalised items due to the fact that more can be printed at once on a sheet.

The Technology • The Benefitz BJetSX uses a single pass inkjet head unit and has a feeder and delivery system very similar to that of an offset press. The machine can print a sheet one side (simplex), or two sides (duplex).

High-precision inkjet printheads jet a specially developed water-based pigment ink at 1,440 x 1,440 dpi to produce text and images of a quality to rival offset. Because of the ink’s unique properties, it dries almost instantly, with the help of hot air driers built into the machine.

The Stock/Paper • Due to the unique inkjet technology, Benefitz BJetSX will print on standard offset papers – uncoated or coated/gloss – as well as much thicker stocks than is the case on traditional digital printing machines (up to 0.6mm). So it opens up opportunities in the packaging market and personalised packaging.

Project Profile

The next big thing is here

The S4’s Full HD Super AMOLED screen gives amazing colour quality and lifelike images that almost leap out of the screen.

The next big thing is here

Full HD Screen

Full HD Screen

Full HD Screen

Dual Shot 13 Mega Pixel

Dual Shot 13 Mega Pixel Smart Pause

Sound &Smart Shot Pause Smart Scroll

Dual Shot 13 Mega Pixel Sound & Shot Full HD Screen

The next big thing is here

Sound & Shot Group Play Dual Shot 13 Mega Pixel

GroupSmart Play Scroll

Air Gesture S Translator

Air Gesture Smart Pause

Photo Album Smart Scroll

Group Play S Translator Sound & Shot

Photo Album S Health Air Gesture

S Translator Group Play

Full HD Screen S Translator

S Health Photo Album

Full HD Screen S Health

Full HD Screen

Dual Shot 13 Mega Pixel

Dual Shot 13 Mega Pixel Smart Pause

Sound &Smart Shot Pause Smart Scroll

Premium Navigating Tool

Smart Pause

Smart Scroll

Air Gesture

Dual Shot 13 Mega Pixel Sound & Shot Full HD Screen

Sound & Shot Group Play Dual Shot 13 Mega Pixel

GroupSmart Play Scroll

Air Gesture S Translator

Air Gesture Smart Pause

Photo Album Smart Scroll

Group Play S Translator Sound & Shot

Photo Album S Health Air Gesture

S Translator Group Play

S Translator

S Health Photo Album

S Health

Premium Navigating Tool

Photo Album

S Health

The S4’s Full HD Super AMOLED screen gives amazing colour quality and lifelike images that almost leap out of the screen.

Smart Pause

Smart Scroll

Air Gesture

Photo Album

S Health

The S4’s Full HD Super AMOLED screen gives amazing colour quality and lifelike images that almost leap out of the screen.

Benefitz resources behind NZ SAMSUNG GALAXY S4 LAUNCH The Samsung Galaxy S4 was one of the year’s most anticipated world wide product launches and the Benefitz team played a part in the New Zealand roll-out by assisting with a whole range of items.

“We are well-suited to such a time-sensitive project with our ability to provide solutions across virtually all requirements,” says Benefitz Director Mike Nolan. “This campaign had just about all our teams and machinery working overtime to meet the launch date.”

From supplied base creative Benefitz created print files to produce brochures, sales guides, POS window signage, store gate covers, strut cards and instore posters and banners. These were rolled out in stores such as JB HiFi. The gate covers are a great marketing tool.

These are the devices at the entry to the stores which house the product security devices. Benefitz produced fabric gate covers which provided excellent profile for Samsung Galaxy S4.

The Samsung Galaxy S4 campaign was produced by Benefitz using all the following

56

BENEFITZ NEWS

www.benefitz.co.nz

inhouse production resources – Large format printing, flatbed printing, volume offset printing, small format printing and specialist finishing. Installation of many of the items was also carried out by Benefitz in set locations nationwide.

Benefitz helps implement “SKY SPORT SURVIVOR” PROMO Benefitz creative team started the ball rolling with this recent “SKY Sport Survivor” project undertaken for SkyTV. The brief from the customer was the desire to introduce a competition in bars and clubs that would engage with patrons and very importantly be easy to follow. There are lots of keen sporting types among our creatives so it wasn’t difficult to get someone to put their hand up to take on the job.

The promo was to involve both the NRL League competition and Super Rugby.

Lee Darby of Benefitz designed a striking doublesided “SKY Sport Survivor” poster (720mm x 510mm) to hang in the bars and clubs along with a wall poster entry form. In addition there was a smaller poster that outlined the rules of the popular competition.

“The project was a great example of the capability of our creative team,” says Benefitz Account Director Robert Johnson. “Lee and his team did a great job on the creative and the customer was thrilled. We also designed a T-shirt for the promotion.”

Over 2200 packs were produced of the promotional items on Benefitz Volume Offset and

Digital Printing Machinery. These were despatched directly to the bars and clubs by Benefitz.

The promotion was later extended to two more sets for the All Blacks and ITM Cup.

0800 423 633

BENEFITZ NEWS

57

Benefitz People, Sponsorship & the Community

BENEFITZ PEOPLE

Karen McKinlay (Wearing football pitch costume)

Karen McKinlay - Senior Graphic Designer Karen is a designer and mother who has worked at Benefitz as a Senior Graphic Designer for many years. She is well-known as the ‘life of the party’ at all the Benefitz functions.

What do you love about working at Benefitz?

KM: Likeable Staff; Occupational Dream; Versatile Management; Exceptional Technology.

Are you a Future Thinker?

KM: Yes I am, I have to be because I’m getting on a bit and find it hard to remember the past therefore it’s all about the exciting things I look forward to in the future.

How did you get your big break on the Benefitz team?

KM: Actually I only get a small break because Benefitz allows me flexible hours to be able to collect my three year old son early from daycare. Just one of the accommodating aspects of the Benefitz management.

Do you have a favourite memory of working at Benefitz?

KM: It was seeing Aidan & Michelle (directors) battling it out on the Karaoke at our Mexican party : ). Seriously, a favourite early memory was to see my first billboard design transformed from a 200mm image on screen to a huge 20m long banner. To see it larger than life (and my whole house) for others to enjoy, makes this job so rewarding!

What has been the best Christmas Party?

KM: Weeeelllllllllll... show me a fancy dress party and I am as happy as a pig in mud! If there is no theme I’ll still find an outfit fit for the occasion. All of that said, my favourite has to be the Amazing Race that was so well organised and it kept us fit, which had nothing to do with my competitive nature : ).

Why has Benefitz stood the test of time?

KM: I think that has to come back to ‘Future Thinkers’. We are always ahead of the game when it comes to technology, making it an exciting and innovating place to work. And the family oriented environment creates a humble atmosphere which I’m sure makes our clients feel at ease when dealing with our staff but still receiving a professional result.

What piece of new technology excites you the most?

KM: Where do I start? Being a designer the new Adobe Creative Cloud software that allows me to access all the latest programmes at home therefore giving me the flexibility to work from home is ideal for a working mum. And then there is the brand new JetSX B2 Volume Inkjet!

I have recently been trained in the compatible XMpie technology, which with this machine, will open up new possibilities with personalised printing on a larger scale.

And this new larger format machine titillates my passion for packaging with the ability to create designs for smaller print runs. All keeping my working day more exciting.

Why should people choose Benefitz?

KM: Bazinga (Big Bang!); Entrepreneurs; New Technology; Experts; Forerunners; Innovative; Talented Bunch. New Zealand owned.

58

BENEFITZ NEWS

www.benefitz.co.nz

WE LOVE

the part we play in the community At Benefitz we enjoy giving back to the community. We do this through a range of sponsorships of not-for-profit organisations and events. Our policy, where possible, is to provide ongoing support and sponsorship. This is good for the entities we are sponsoring and good for our business.

Key sponsorships include: • North Harbour Rugby • Netball North Harbour • North Harbour Club & Charitable Trust • Auckland North Business Excellence Awards • Takapuna Beach Business Association • Milford Business Association • Takapuna Boating Club • Takapuna Cricket Club • Auckland Cricket • North Shore Golf Club • Pupuke Golf Club • Campbells Bay Tennis Club • Northcote Tennis Club • St Patricks Day Golf Trust • Forrest Hill Milford Football • Les Mills Charity Bootcamp • Millennium Institute of Sport • Young Enterprise Scheme • Kristin School • Takapuna Grammar • Westlake Boys High School • Westlakers • Westlake Girls High School • Northcote College Affair of the Art • Greenhithe School Fair • Campbells Bay Primary • NZ Body Art Awards • NZ Sculpture on Shore • Devonport Food, Wine & Music Festival • Mairangi Arts Centre Christmas • Sustainable Coastlines/Love Your Coast • Hospice North Shore • Plunket • Kenzies Gift • KidsCan • Life Education Trust • iGolf Academy • The Outlook for Someday • Omaha Beach Classic • Crafty Knitwits Knitathon for Child Cancer Foundation

Benefitz Graphic Design

SCHOLARSHIPS Benefitz is playing its part in developing new talent for the industry by providing annual Graphic Design Scholarships to the value of $5000 across five North Shore schools. 2012 is the fifth year that these scholarships have been presented.

A $1000 Benefitz graphic Design scholarship is awarded annually to each of the top graphic Design students at Kristin School, Rangitoto College, Westlake Boys, Westlake Girls and Takapuna Grammar.

One key criteria is that applicants must intend to pursue a career in the graphic design industry. “We believe that putting back into the community is very important,” explains Benefitz Managing Director Aidan Bennett. “By offering the scholarships we are doing that and also assisting with developing talent for our industry.”

In 2009, scholarships were awarded to William Brooks (Kristin School), Ting Yan (Jamie) Kwan (Rangitoto College), Jessica Lim (Takapuna Grammar), Yuan Xing Lisa Liu (Westlake Girls High School) and David Duan (Westlake Boys High School).

The 2010 Benefitz Graphic Design Scholarships were awarded to Elizabeth Askew (Kristin School), Kathryn Barker (Rangitoto College), Naawie Tutugoro (Takapuna Grammar), Tahlia Northcoft (Westlake Girls High School) and Max Vosloo (WestlakeBoys High School).

The 2011 Benefitz Graphic Design Scholarships were awarded to Karen Goedeke (Kristin School), George Howes (Rangitoto College), Sophie Walker (Takapuna Grammar), Felicia Chandra (Westlake Girls High School) and William Anderson (Westlake Boys High School).

During November, 2012 Benefitz Graphic Design Scholarships were awarded to Elizabeth Qiu (Kristin School), Kwok Yi (Rangitoto College), Jodie Catterall (Takapuna Grammar), Jeong Ryeong Kim (Westlake Girls High School) and Felix Bennett (Westlake Boys High School).

Each of these students were presented with a certificate and a cheque for $1000 which goes towards their studies in 2012.

Robert Johnson (Director, Benefitz) and Jeong Ryeong Kim, scholarship recipient from Westlake Girls High School.

Aidan Bennett (Managing Director, Benefitz) and Kwok Yi, scholarship recipient from Rangitoto College.

Aidan Bennett (Managing Director, Benefitz) and Felix Bennett, scholarship recipient from Westlake Boys High School.

Mike Nolan (Director, Benefitz) and Elizabeth Qiu, scholarship recipient from Kristin School.

Robert Johnson (Director, Benefitz) and Jodie Catterall, scholarship recipient from Takapuna Grammar.

0800 423 633

BENEFITZ NEWS

59

Sponsorship & the Community Lydia Ko was presented with her Supreme AIMES Award at the 2012 Gala Dinner by North Harbour Club Patron Peter Menzies (right) and President Matthew Bellingham.

2012 North Harbour Club AIMES Awards Winners.

16 Years of support for the

AIMES AWARDS For 16 years Benefitz has been supporting the North Harbour Club with the supply of web design, graphic design, advertising, printing, display and signage. It is a fantastic initiative that fits well with our business.

The North Harbour Club – and its annual AIMES Awards – have been around since 1995. Since that time, over $1.4 million has been provided in awards (grants) to young people of the North Harbour region who are deemed to be achieving excellence.

These prestigious awards provide the recipients – all North Harbour residents aged 13 to 25 years – with unconditional cash to celebrate their exceptional achievements and a helping hand to the next stage of their promising careers.

AIMES winners receive a share of over $100,000 annually. The awards are presented in six categories: The Arts (sponsored by Bruce Mason Centre); IT, Innovation and Science (sponsored by Massey University); Music (sponsored by Albany Toyota); Education (Sponsored by Kristin School) ; Sport (sponsored by AUT Millennium); and Service to the Community (sponsored by ASB). In addition, the BellinghamWallace sponsored Emerging Talent Awards are given to young people with considerable promise in any of the award categories, and are selected as part of the AIMES process.

Benefitz Managing Director Aidan Bennett is also a Trustee and Vice President of the North Harbour Club & Charitable Trust.

“The North Harbour Club is a unique organisation that many other regions would love to have,” says Aidan. “The ethos of supporting excellence, and helping our brilliant young people achieve their lofty goals, is really very special. You just need to look back at the list of our past winners to understand the impact that the club has made. Many of the high profile winners are sports people, but the club has provided equal support to all the other areas as well – such as musicians, business people, academics, performers,

60

BENEFITZ NEWS

www.benefitz.co.nz

artists and those working in the community.”

Winners are announced every November at a very special event, the annual North Harbour Club AIMES Awards gala dinner.

For more information visit: www.northharbourclub.co.nz

The 2012 North Harbour Club AIMES Awards Winners…

Overall AIMES & AUT MILLENNIUM AIMES SPORTS Award Winner: Lydia Ko ($25,000) BRUCE MASON CENTRE AIMES ARTS Award Winner: Rob Tucker ($10,000) MASSEY UNIVERSITY IT, INNOVATION & SCIENCE Award Winner: Amy Smith ($10,000) ALBANY TOYOTA AIMES MUSIC Award Winner: Jason Bae ($10,000) KRISTIN SCHOOL AIMES EDUCATION Award Winner: Andrew MacDonald ($10,000) ASB AIMES SERVICE TO THE COMMUNITY Award Winner: Joe Bergin ($10,000) NORTH HARBOUR CLUB AIMES BELLINGHAM WALLACE EMERGING TALENT Award Winners: AIMES Emerging Talent Awards were presented to Petra Bullock, Teneale Hatton, Ben Sanders, Mattea Mrkusic, Nick Hall, Sarah Mitchell and Jeremy Reid.

Advertising trailers

FOR HIRE

If you are looking for a short term portable billboard solution, for a campaign, event, promotion or product launch, the team at Benefitz have the answer.

OPTION 1 - 6x3 TRAILER 6 metres wide x 3 metres high

Indicative Rental Rates: Daily $120, Weekly $500, Monthly $1500 Skin costs (2 = 1 each side) = $1000

OPTION 2 - 4.8 x 2.4 TRAILER 4.8 metres wide x 2.4 metres high

Indicative Rental Rates: Daily $120, Weekly $500, Monthly $1500 Skin costs (2 = 1 each side) = $900

OPTION 3 - SMALL TRAILER OR STAND ALONE A-FRAME 2.2 metres wide x 2 metres high

Indicative Rental Rates: Daily $50, Weekly $200, Monthly $500 Skin costs (2 = 1 each side) = $370

0800 423 633

BENEFITZ NEWS

61

Display & Exhibition

BENEFITZ DISPLAY & EXHIBITION SOLUTIONS

Benefitz has a selection of cost effective portable display units and virtually every digital printing solution to complete the job.

Benefitz can also design and print virtually anything you need for exhibitions or point of sale display. Key products in the Benefitz Display & Exhibition range include...

Benefitz Roll-Up Display Units These are very easy to use compact display units that roll away into a small cylinder. They are very easy to transport on planes, in motor vehicles etc. The Benefitz Roll-Up Display Stands are available in 3 sizes: 600w x 1800h mm 850w x 2150h mm 1200w x 2150h mm

Benefitz Pop-Up Curves These are big display units that burst out from a case on wheels. If you want to fill up a big slice of your display stand and make an impact then the Benefitz Pop-Up Curves are the answer.

These are modular units that can be made either 3 metres, 2.35 metres or 1.55 metres in height and are 3.3 or 4 metres wide (including curved ends).

Benefitz Lightboxes Benefitz stock a range of lightboxes available in stock sizes. They have very easy front loading snaplock mechanisms and are specially designed to distribute light evenly. They are also fully compliant with New Zealand requirements. Benefitz can supply the lightbox and also print the images. The total lightbox solution.

And another thing‌ With the massive printing and manufacturing resource we have, our team at Benefitz can custom-build a display and exhibition stand to suit your exact requirements. There are no limits.

62

BENEFITZ NEWS

www.benefitz.co.nz

Benefitz Footpath Signs & Wobblers All printed on the Benefitz FB6100 Flatbed very economically! Now 4 options…

CLIP FRAME with ‘spring’ legs.

BLADE with water base.

BLADE with rubber base.

A-FRAME with rock-solid metal frame.

PR & EVENT BACKDROP

Benefitz Large A-Frames

We have this 2.4 metre x 2.4 metre transportable backdrop structure available to rent for any events, press conferences, prize givings, product launches, photo shoots etc. We can deliver and pick up.

All that’s required is two 2.4 x 1.2 metre sheets printed by Benefitz.

The stand is only available for use when panels are produced by Benefitz.

Very large & sturdy at 1.8 metres x 1.2 metres.

Perfect for shows.

Easy to transport.

Takes 2x printed corflute sheets.

Available to buy or rent as you need them.

3 METRE WINDBLADE FLAG

5 METRE WINDBLADE FLAG

2 METRE TEARDROP FLAG

3 METRE TEARDROP FLAG

As part of our Display & Exhibition range Benefitz supplies printed portable windblade flags & teardrop flags. The Benefitz Windblade Flags are available in 2 standard sizes; 3 metres and 5 metres. Benefitz Teardrop Flags are available in 3 standard sizes; 2 metres, 3 metres & 4 metres.

4 METRE TEARDROP FLAG

Benefitz Portable & Teardrop Flags

For further information contact your Benefitz Account Manager or Aidan Bennett: aidan@benefitz.co.nz or 021-500-997.

0800 423 633

BENEFITZ NEWS

63

Future Thinking:

Uvistar Pro8 5-Metre Billboard Printer

For many years Benefitz have been leaders in the local grand format printing market with the ability to print up to five metres wide and any length. This is continuing with the recent installation of a brand new Fujifilm Uvistar Pro8 eight colour five metres wide machine.

This is the first machine of this kind installed in the local market. It was first launched at the DRUPA print show in Germany in mid-2012.

The Size • Prints big images – up to 5 metres wide and virtually any length.

• Over 300 square metres per hour.

The Technology • Can print billboard skins and banners very quickly in the four colour mode.

• In approximately 5 minutes can be switched to the 8 colour option, high quality for instore point of sale.

• The 8 colour print mode introduces a light colour ink set to great effect. It is capable of matching much closer to spot colour than previous technology.

• A feature of the Uvistar Pro8 is the Parallel Drop Size (PDS) technology. This is a clever software algorithm that enables jetting within the same print pass of both small and large droplets without any reduction in print speed. The use of the small droplets helps to smooth images which if viewed close up may otherwise appear grainy.

• Automated double side print option. The system uses two cameras which measure the print registration at every registration mark ensuring that the back-up is very accurate.

The Substrates • Banner Vinyl • Fabrics • Mesh • Synthetics • Paper • Adhesives • PE