ILOVETAKAPUNA: NEWS
Business Profile
Lou-Ann Macnamara, Media manager, Client Development, Nielsen Please tell me about Nielsen and your role advertisers have chosen to reduce their spend there: Nielsen is a global measurement and data and their ad volumes, which can have long analytics company that provides the most complete term consequences. To effectively target your and trusted view available of consumer behaviour customers, you need to understand their and media information. My time at Nielsen is fast changing needs and to acquire new customers approaching three years. I am part of the client you need to know how to reach them, through development team where I work with businesses the right media channels. to help them gain insights into understanding their What do you love most about being based target audience, how to reach them or even that of in Takapuna? I love that the beach is close by, their competitors. with breathtaking views. When it comes to dining What have you noticed in consumer media out, we are spoilt for choice. There are so many behaviour post-COVID-19 lockdown? COVID-19 high-end fashion stores to choose from and I has had a change in our daily lives and a huge love that Takapauna has a theatre. It’s a world impact on media behaviour and consumption. of its own, with a great vibe. I love working in Lou-Ann Macnamara. Media has played a couple of important roles Takapuna. during these tough times. Consumers have turned towards trusted What are your favourite places to eat/drink in Takapuna? sources to get quick and accurate news. On the other hand, That’s a difficult one but I would have to say Botticelli - fantastic consumers have also looked to media to take them away from realfood, and such a great atmosphere. Also on my list of favourites are world challenges. The Commons, Francs and Tokyo Bay. One of my favourite things What tips can you give businesses to effectively target to do in Takapuna is to grab a latte from Leaf & Loaf and take a stroll customers? Keep advertising. Stay in the game. Be seen. Some along the beach!
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Issue 112 - August 2020 www.channelmag.co.nz
