#Gramworthy
Our round up of posts from local businesses on IG that we’ve double tapped (liked) and a Q&A with Emma Henderson.
Emma Henderson is a freelance Shore-based Illustrator. She studied communication design and graduated just before the pandemic hit at the end of 2019. At the beginning of 2022, Emma leaped into freelancing full time and now mixes commission pieces with freelance jobs for larger companies. She does a lot of kid’s pieces and commissioned work for special occasions and gave Channel Mag some insight into who she takes inspiration from on Instagram. Channel Mag: Tell me a little bit about your work and how it came about… Emma Henderson: While studying graphic design, I fell into studying illustration too and ended up loving it. Through that I had a few people I know ask for commission pieces. I started doing a lot of commissions for kids rooms and home decor. My friend works in a social media content company called Kollab, so she helped me figure out the Instagram algorithm and what to post. CM: Is Instagram a source of inspiration for you? Who do you recommend following and why? EH: Instagram is a source of inspo, just seeing what social media trends are happening to help boost my business. @jemmachanphotography She ticks all the boxes of how to make Instagram work for your business. Reels, stories, little deals here and there and posts very regularly. You can also see throughout her Instagram that she's really passionate about what she does. @mrseaves101 (Gemma O'Brien) is an Aussie painter absolutely killing the game. She has a very different style to me, but I love her stuff. Her wall murals are next level. I think it's important to follow people with different aesthetics, otherwise it would be harder to grow as an artist only being influenced by people like you. Emma Henderson.
CM: Which other local businesses/artists do social media well? @shylgrc is an apparel company that runs only through social media. Their Instagram also ticks all the boxes and always interacting by sharing stories of customers all the time. That one is just really aesthetic too. @wenandyen is a local donut shop. They are always posting stories about what they have in store and little behind the scenes making donuts. Always makes me crave them! CM: What are your goals/plans for 2022 EH: I have a lot of goals this year. I just had a pretty successful Valentine's Day period so want to build on that with each special day e.g. Mother’s Day, Christmas etc...doing more personalised prints. I'm also in the process of designing some decals for kids’ rooms that I want to launch sometime later this year, for those who want a fun wall in their kids’ room but can't get a mural painted. @emmahendersondesigns
Located in front of Beer Spot on Northcote Road, Rollers Bakery is a welcome addition to the Shore food scene. They make all their baked goods on site and their home-made pies look like something not to be missed! @rollersbakerynz
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There’s a fair few dogs in the Channel Mag family and we couldn’t stop looking at the Healthy Dog & Co harnesses, leads and toys. The team have a store in Birkenhead and we can’t wait to visit. @healthydogandco
Issue 128 - March 2022 www.channelmag.co.nz
This shop is next to Superette in Takapuna and is open from WednesdaySaturday and has a great range of plants, cacti, kitchen herb bowls and little green goodies that would be perfect for gifts. @woodysplantroom
