INTERIOR DECORATING MAGAZINE
ISSUE 4
Carpets that inspire the designer in you TREND SPOTTING
HOW TO CREATE...
THE LATEST LOOKS IN CARPET & DÉCOR
A SPACE THE WHOLE FAMILY CAN ENJOY
Update your home with inspired looks from our key trends
make an impact on your interior
& less on the environment
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W
ith today’s busy lifestyles, modern luxury has been redefined as simplicity, space and the joy of coming home to family and friends. Carpet is an integral part of providing this luxury in your home and a Godfrey Hirst carpet is a luxury that everyone can experience. With this new sense of ‘heart is where your home is’, it’s time for you to showcase your personal style, so inspire the designer in you with our latest trends. If you are stretched for space, get practical advice from our apartment living feature (pg 15). Check out some stylish living for the young at heart (pg 25). See the latest in carpets and handy tips on carpet selection (pg 3). Get motivated with our very achievable makeover story (pg 18). So what are you waiting for? Start your own decorating project with a little help from Wall 2 Wall and a new Godfrey Hirst carpet.
Happy decorating! from Godfrey Hirst Carpets Cover Look
A dramatic look is created by the contrast of black & white wallpaper, mirror finish fireplace, feature pendant lights, a hint of red and a Godfrey Hirst Carpets frieze in luscious cream. Diamond Button ottoman – Surround Interiors; Carina chairs – Oz Design; Vienna cushions, black resin urn – Carina Sherlock; Pantone mug, Ritz vase, Josephine lamp – 4M
Contents Key Trends
03 CARPET TRENDS colours and styles your floor will adore
04 CROSS CULTURES a fusion of folk & tribal cultures from around the globe
06 FLORAL FANTASY whimsical style with flora in abundance
08 OPTIMISM an optimistic future with playful colour
10 URBAN RURAL inspiration from
a simple life in the bush or on the farm
12 HOW TO BE ON TREND… create our trends with ease
Floor by Floor 15 CLEVER APARTMENT LIVING get the most from your small space
16 MULTIMEDIA ZONE goodbye home theatre room, hello multimedia zone
18 BEFORE & AFTER see how easy it is to transform old into new
20 MAKE AN IMPACT ON YOUR INTERIOR and less on the environment 22 WOOL. IT’S ONLY NATURAL find out why we heart wool
25 YOUNG @ HEART stylish living
that also adds value to the family home
In the Detail FREECALL AUS: 1800 630 401 www.godfreyhirst.com FREECALL NZ: 0800 500 210 www.godfreyhirst.co.nz
26 STYLE LOCATOR where to find the latest looks in Wall 2 Wall
“Printed colours may vary from actual products and are intended as a guide only.”
CARPET TRENDS - KEY TRENDS | 03 Clockwise from top left; Stools – Surround Interiors; Digital art – Signarture Prints; Armchair – Jimmy Possum; Tree screen – Surround Interiors; Cushions – Safari Living
Natural Beauty
Carpet is going green - with hues inspired by our native bushlands and new yarns like Godfrey Hirst Carpets eco+® range (see pg 20). Textures reflect nature and colour inspiration is drawn from vintage, reused and recycled materials. Honey, gum green, natural earth and faded beige are all on trend.
Geometry Rules
Inspired by a futuristic look, geometric shapes make their way onto the floor. Subtle variations in level cut and loop carpets create contemporary patterns in diamonds and squares. Loop pile carpets are structured to form linear and square designs or pin dot patterns.
Tips for selecting your carpet:
Kaleidoscope of Colour
Escape from the ordinary and make your floor fun with bright colours that make us smile. For a bit of escapist glamour try colours such as cherry red, musk, and mint.
Collect your favourite inspirations such as fabrics, paint swatches and magazine cuttings to create a colour board. Once you’ve fallen in love with a colour, select a carpet style to suit your décor and choose from wool, nylon, blended fibres or the latest Godfrey Hirst eco+® triexta fibre. Look for the Australian Carpet Classification Scheme (A.C.C.S) rating on the back of the sample. This residential star rating is an independent test of quality you can trust. Borrow a sample from your local retailer and view it in your home under natural and night time lighting to be sure its right for you. For more on the wide range of Godfrey Hirst carpet styles, fibre types and advice visit:
www.godfreyhirst.com
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On the floor‌ Lush textured carpet in a mid tone charcoal creates a contrasting floorscape for global colours to stand out. Charcoal frieze carpet - Godfrey Hirst Carpets
CROSS CULTURES - KEY TRENDS | 05
On Trend‌ Foreground cushions clockwise - Carina Sherlock, Linen House & Jimmy Possum; Throw – Jimmy Possum; Baskets, pendant light, outdoor furniture - Hermon & Hermon; Leopard print & pink drums, beanbag, zebras - Surround Interiors; Side table, outside cushions, back beanbag cushions, vases, plates, bowls, - Carina Sherlock; Beanbag front cushion- Linen House
cross cultures Take inspiration from...
a fusion of folk & global cultures in an eclectic trend. Gypsy & bohemian styles sit comfortably alongside tribal influences to create a relaxed look that invites you to escape to far away places...
06 | FLORAL FANTASY - KEY TRENDS
On trend… Replica Victoria Ghost chair - Replica Furniture; Dining table – Carina Sherlock; Teapot & milk jug – Izzi & Popo; Pink & white flamingos, pendant light – Surround Interiors
On the floor… Plush pile carpet in delicate blush exudes luxury - Godfrey Hirst Carpets
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Floral fantasy Take inspiration from... an elaborate tea party with mismatched china and delicate floral patterns in candy colour. Pretty but with a modern twist, the look is avant-garde. Go for maximum impact with a decorative pattern for a dramatic effect.
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a bright future! Don’t let the kids have all the fun. Mix modern style with a sense of humour. With a modernist design style and colour an absolute must, there is nothing serious about this trend except a commitment to being bold!
OPTIMISM - KEY TRENDS | 09
On Trend… Pink ottoman, red & yellow stools, orange vases – Sacha Design; White Tulip table – Replica Furniture; Wooden toy cars – 4M; Robot, tractor & car novelty cushions – Linen House
On the floor… Kids just love to play on a brightly coloured, soft plush pile - Godfrey Hirst Carpets
urban rural
10 | URBAN RURAL - KEY TRENDS
Take inspiration from‌
the bush, farm and a simple life where traditional skills are honed and perfected to create gorgeous natural products. Designs are authentic, timeless and rural inspired. Nature is at the heart of everyday life as the boundaries between outside and in become blurred.
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On Trend‌ Side table, log stool, grass rabbit - Surround Interiors; Vintage bottles - Izzi & Popo; Slippers, throw Emma Jay Designs; Bed linen, cushions - Linen House; Pendant light, branch candle holders, large bottles, glass hurricane lamps, armchair - Hermon & Hermon
On the floor... Get back to basics with natural tones in a stippled twist pile carpet - Godfrey Hirst Carpets
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Colour Culture Plush pile carpets allow colour to make the statement. Dark red plush pile carpet - Godfrey Hirst Carpets; Hessian cubes - Surround Interiors
Start with your floor... • Make texture your key feature by using Godfrey Hirst Carpets frieze style or loop pile carpet with random texture, or wicker effect. Natural tones from wheat to bark or earthy tones set the scene. Bright colours make it edgy, charcoal or black tones make it dramatic.
Global Connection
How on
In the News bowls & vases, made in Vietnam from old newspapers - Oxfam
Mismatched Patterns provide folk inspiration with this patchwork ottoman - 4M
Add… • Handcrafted details such as embroidery, knitting & hand stitching. • Tribal style decorative pieces in a mix of bold colour & natural tones.
Use… • Multicoloured stripes, tribal motifs, paisley & folk inspired floral patterns. • Earthen colours - ochre, rich browns & sienna reds, clashed with bright green, blue & pink. • Natural materials such as wicker, bamboo, ceramic & timber.
Gypsy Style
Sisal loop pile creates texture - Godfrey Hirst Carpets. Combine with mismatched cushions. Top cushion, lamp - Carina Sherlock; Bottom & side cushion - Linen House; Notebooks - Safari Living
Pictured Centre: Splash fabric in Mango - Warwick
Fun on the Floor Neutral carpet? Give it some texture with a twist pile - Godfrey Hirst Carpets. Add fun décor like this Rollerskate doorstop – 4M
Start with your floor...
Mini Style
• Try a bright blue or red Godfrey Hirst carpet or take it down a notch with a cool neutral for your floor and colour up with accessories. Try loop pile carpet with simple texture, cut & loop pile with geometric pattern or go for a cut pile carpet.
Who says kids furniture can’t have a sense of style? Multi coloured woven kids’ chair – Surround Interiors
Add… • Stripes, spots & simple geometric patterned fabrics. • Artwork that plays with scale, simple shapes & colour.
Use… • High gloss finishes to emphasise colour. • Modernist furniture where forms are kept simple. • Colour – clash primary and secondary hues with a dose of fluoro colour. Pictured Centre: Andalusia fabric in Fuchsia – Warwick
Play on Pattern Zigzags are the ultimate fun pattern. Large armchair - Jimmy Possum
Retro Fantastic Warm grey sisal loop pile sets off a mix of fun colour - Godfrey Hirst Carpets. Comic strip cushion, Retro robots – 4M; Green cushion – Safari Living
HOW TO BE ON TREND... - KEY TRENDS | 13
to be trend...
Start with your floor... • A Godfrey Hirst Carpets cut pile - frieze, plush or twist - is essential for the luxury of this trend. Sweeten the look with candy colour in pinks, blues or creams. To create interest, use repetitive geometric patterns such as diamonds, squares or stripes.
Mauve Madness The essence of Floral Fantasy. Mauve plush pile carpet – Godfrey Hirst Carpets; Botanica table – Surround Interiors
Add…
Bunny Business For a hint of nostalgia use carpet that replicates Axminster style patterns. Cut & loop pile - Godfrey Hirst Carpets. Ceramic rabbits – Surround Interiors
• Floral patterns on walls with wall paper or artwork. • Quirky décor items such as rabbits and birds.
Use… • Over scaled brightly coloured floral motifs and candy striped patterned fabrics. • Pink – it’s the new red! Sweet colours like mint, lemon sherbet, bubblegum pink or mauve – look to garden roses for inspiration.
Delicate Detail
• White classic furniture with a modern twist like an oversized turned timber table base.
Take it over the top with the Rose vase – Surround Interiors
Pretty Petals Rose silk velvet floral print cushion – Emma Jay Designs
Pictured Centre: Darjeeling fabric in Spring - Warwick
Urban Elements Contrast tea stained tones in a modulated loop pile with the silver finish of an urban lamp - Godfrey Hirst Carpets. Lamp – Replica Furniture; Timber base, owl – Safari Living
Start with your floor... Green Scene Modern style fits perfectly with rural inspiration – just make it green! Green velvet ottoman – Surround Interiors
• Take cue from rural inspired textures such as burlap & hessian. Godfrey Hirst Carpets with a stipple yarn, loop pile carpet with random texture or simple geometric pattern form the perfect floorscape for Urban Rural. Colours are inspired by herbs, honey & earth.
Add… • Contrasting elements such as industrial lights or chairs. • Handmade craft items
Use… • Materials that are organic, natural or are a by-product of a natural source. • Recycled, reused, salvaged or preloved products like vintage bottles.
Farmhouse Find Tinted glass vessels inspired by vintage bottles – Hermon & Hermon
• Muted colours, natural greens, neutrals, tones of white, cream & yellow or taupe & green grey. Chameleon Colour
Everything coordinates with the new ‘no green’ colour. Neutral green twist pile carpet – Godfrey Hirst Carpets; Digital art – Signarture Prints
• Furniture literally made from nature - using branches, logs & trees stumps. Pictured Centre: Quantum fabric in Sulfur - Warwick
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Bold colour for the floor is back! So transform your floorspace into a masterpiece with a vibrant new carpet from Stainmaster. The latest STAINMASTER速 carpet ranges offer a stunning new colour palette to suit every artistic taste. Bold, expressive colours such as deep ruby reds, strong blues, charcoals and chocolates will leave a lasting impression. Soft, neutral tones in classic creams, beiges, browns and subtle green hues create an understated look. The new ranges offer a breathtaking selection of styles. With fabulous features and benefits, Stainmaster速 carpet is as practical as it is beautiful. www.stainmaster.com.au
STAINMASTER速 and the STAINMASTER速 family of marks and logos are trademarks of INVISTA.
CLEVER APARTMENT LIVING - FLOOR BY FLOOR | 15 Yellow sculpture – 4M; Large glass bottle, white bowl – Safari Living; Coffee table – King Furniture; Yellow cushion – Hermon & Hermon
clever apartment living After a busy day you’ll love coming home to a soft and quiet Godfrey Hirst carpet. When you have more ideas than you have space, decorating an apartment can be a challenge. Here are our top tips for making the most of your apartment living:
• Avoid clutter - opt for multi use furniture pieces such as an all in one drop front desk; or a table for both dining and working.
• Display clusters of eye-catching décor so your eye is drawn to all areas of the room providing depth and character to the space.
• A light to mid coloured neutral carpet will ensure your space looks larger and brighter.
• Look for clever storage ideas – such as the sofa pictured with storage inside the arms or an ottoman with concealed storage.
• Delineate open plan spaces with cleverly positioned furniture.
• An overall texture or small scale pattern on the floor adds depth and visual appeal to your space.
Modulated loop pile carpet – Godfrey Hirst Carpets
• A feature mirror can make a room seem larger.
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zone
multiMEDIA
Deep twist pile carpet in a strong charcoal hue – Godfrey Hirst Carpets
Want a room the whole family can enjoy? Then a multimedia space is for you. With space in the modern home becoming scarce, it only makes sense that your living areas are multifunctional. Gone are dedicated theatre rooms, now there are multimedia rooms that incorporate all the family’s needs.
Whether it’s to watch a movie, play Wii or Playstation, use the laptop, listen to music or read – the whole family can enjoy a multimedia room. So how do you style a multifunctional space? Your family is bound to spend a lot of time lounging around on the floor, so soft and comfortable carpet is essential. This room is great for sharing snacks and drinks, so your carpet also needs to be durable and stain resistant.
Create zones within the room using furniture that can be moved easily such as large beanbag chairs, floor cushions or ottomans. A modular sofa allows the flexibility of breaking up the seating or keeping it together for the whole family to watch a movie theatre style. Handy occasional tables in cool designs allow you to keep controls handy. Make it a fun space by keeping your colour scheme bright and patterns bold.
MULTIMEDIA ZONE - FLOOR BY FLOOR | 17
Orange floor cushion, red artwork, tray table – 4M
For a bold, fun look
make a statement with a deep pink twist pile - Godfrey Hirst Carpets Floor lamps – King Furniture
Light reading
A groovy reading lamp is an essential item. Green lamp – Safari Living
A neutral toned
twist pile carpet can be set off with bright hues in your décor – Godfrey Hirst Carpets Floor cushions – Safari Living
Something more graphic?
Try level cut & loop pile styles in geometric patterns - Godfrey Hirst Carpets Road sign tray – 4M
18 | FLOOR BY FLOOR - BEFORE & AFTER
Before
“Barry and I have lived in our home for over 13 years. Now the kids are a little older we’ve finally found time to update our tired lounge room into a comfortable space we can all enjoy” – Jane Who Lives Here
Barry & Jane with their two children, Kiara 12 and Kynon 10.
The Brief Barry and Jane wanted an affordable makeover that was modern, warm and homely. The room and the handed down furniture were quite old and dark, so a light colour scheme was needed. The carpet had worn well but the colour and style had dated. It had to be a ‘grown up’ retreat that was practical and comfortable without compromising on style, so new carpet was the obvious choice.
The Result
The new Godfrey Hirst carpet adds warmth and character. The level cut and loop pile design is a stylish and elegant feature. The neutral tone really opens up the room. Wallpaper combined with an eclectic mix of classic and contemporary furniture, creates a unique personal style. An ottoman in a co-ordinating fabric is a great alternative to a coffee table and provides flexibility in this small room. Updating the fireplace and adding a large antique look mirror completes the makeover.
Level cut and loop pile - Godfrey Hirst Carpets
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A dated lounge room in a family home is given a new lease of life with a stylish makeover and a fabulous new Godfrey Hirst carpet. Eucalyptus wallpaper in Green – Porter’s Paint; Chairs, sofa, ottoman, white side tables - Oz Design; Paint – Stowe White - Dulux; Fireplace – Jet Master; Pendant light – Surround Interiors; Drape, ottoman, scatter cushion fabric – Warwick; Foreground cushion, throw, silver cushion, sofa cushion second from right – Linen House; Vienna mirror, tray, cockatoo set, hand carved ornaments – Carina Sherlock; Lamp – 4M; Chrome & glass side table – Replica Furniture; Drapes – T&M Blinds and Drapes
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eco+ - FLOOR BY FLOOR | 21
It’s the small steps we make today that help preserve the environment for our children tomorrow. Make more of an impact on your interior and less on the environment with Godfrey Hirst eco+® Godfrey Hirst Carpets has combined innovative carpet manufacturing with breakthrough polymer technology from DuPont™ to develop Godfrey Hirst eco+®, the next generation carpet. Godfrey Hirst eco+® is made from Sorona® renewably sourced polymer. Made from natural corn sugar, the Sorona® polymer in Godfrey Hirst eco+® places less of a reliance on non-renewable resources and generates less greenhouse gas emissions to produce.* Plus, Godfrey Hirst eco+® provides super performance.
+ Stain Protection Godfrey Hirst eco+® has superior stain protection built in to every fibre that never wears off. All you need is cold water to remove the most stubborn household food and beverage spills - even red wine and cordial.^
+ Wear Resistance The strong resistance to wear, pile retention and resilience of Godfrey Hirst eco+® prolongs the life of your carpet. Pile fibres bounce back and remain tight under foot traffic and weight of furniture.
+ ColourSmart™ Colourfastness Godfrey Hirst eco+® is ColourSmart™ dyed so you can take advantage of natural light in your home. The colour is engineered into each triexta fibre for exceptional colourfastness and fade resistance.
+ Enriched Softness Godfrey Hirst eco+® fibres have a unique combination of strength and enriched softness. Your toes will adore the luxuriously soft feel.
+ Comprehensive Guaranteesˆ The super performance of Godfrey Hirst eco+® is backed by 15 year stain, wear and colourfast guarantees plus lifetime anti-static, so you can enjoy your carpet worry free. ®
with Sorona® polymer made from natural corn sugar~
*Greenhouse gas emissions from the production of Sorona® are 63 percent lower than nylon manufacturing (based on DuPont™ lifecycle analysis comparing Sorona® to nylon 6 CISO standard 14040). ~DuPont™ Sorona® contains 37% renewably sourced™ ingredients by weight. ^Conditions Apply – See www.ecopluscarpet.com.au
22 | WOOL FEATURE - FLOOR BY FLOOR
it’s only natural From the farm to your floor, wool is nature’s finest fibre. Soft, stylish and simply superb, your feet will fall in love with Godfrey Hirst wool carpet.
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Lamp, owls – Carina Sherlock; Cushions – Linen House
The clever fibre
Wool is a natural, renewable and biodegradable fibre. Godfrey Hirst Carpets has combined the latest manufacturing technology with Mother Nature’s natural wool fibres to create the finest wool carpets.
Minimal maintenance
Each wool fibre is naturally protected, to help resist staining and soiling.
Natural insulation
Wool’s natural properties help to keep your home cool in summer and warm in winter. What’s more, wool carpets have excellent acoustic insulation to keep indoor noise levels down.
Strong as
Wool fibres can stretch, bend and spring back to shape making your Godfrey Hirst wool carpet durable and long-lasting.
Soft as
Let your toes sink into the luxurious, natural softness that is Godfrey Hirst wool carpet.
Textured loop pile carpet – Godfrey Hirst Carpets
Boston Plush 750 Harvard
Hycraft is a stunning and versatile range of carpets for all seasons. Its natural wool properties make it ideal for every climate; insulating for warmth during winter chills and cooling through sultry summers.
In any season, when it comes to carpet choose Freecall: 1800 630 401 www.godfreyhirst.com/hycraft.html
YOUNG @ HEART - FLOOR BY FLOOR | 25 Ottoman – King Furniture; Cushions, throw - Hermon & Hermon; Lamp, framed art – Carina Sherlock; Glass bowl, candles - Safari Living
Twist pile in warm neutral hues is a great option - Godfrey Hirst Carpets Coffee table - Surround Interiors
Accessorise with cushions like this one from Safari Living
Textured loop pile - Godfrey Hirst Carpets
Stylish living for the young at heart… Providing independence, privacy, security and the joy of living close to loved ones, an extension or studio can also add value to the family home.
This modern living space for the young at heart incorporates classic with contemporary style. Personal heirlooms and objects dear to the heart sit alongside modern finishes and furniture. A Godfrey Hirst carpet is an integral part of the interior. Not only does it create a warm and inviting place to call home, it also has important practical features
such as being a non-slip surface, providing a softer landing in case of a fall and insulation for warmth on chilly nights and cooling during hot summer days. Use a colour scheme of sophisticated neutrals for the floor, with soft accent colours such as greens and yellows. Feature favourite furniture that has been reupholstered to suit the new space.
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STYLE LOCATOR 4M 03 9529 8861 www.4M.com.au
Oxfam Shop 1800 088 455 www.oxfamshop.org.au
Carina Sherlock 03 9824 5022 www.carinasherlock.com.au
Oz Design www.ozdesignfurniture.com.au
Dulux 13 25 25 www.dulux.com.au Emma Jay Designs 03 9555 3033 www.emmajaydesigns.coma Hermon & Hermon 03 9427 0599 www.hermonhermon.com. au Izzi & Popo 03 9696 1771 www.izziandpopo.com.au Jet Master 1300 538 627 www.jetmaster.com.au
Porter’s Paints 1800 656 664 www.porterspaints.com
the next generation carpet
Replica Furniture 03 9429 3223 www.replicafurniture.com.au Sacha Design 03 9419 2422 www.sacha.com.au Safari Living 03 9510 4500 www.safariliving.com Signarture 02 8001 6141 www.signarture.com
Jimmy Possum www.jimmypossum.com.au
Surround Interiors 03 9593 8744 www.surround.com.au
King Furniture www.kingfurniture.com.au
T&M Blinds & Drapes 03 9465 4242
Linen House 03 9552 6000 www.linenhouse.com.au
Warwick 1300 787 888 www.warwick.com.au
Discover how you can make your home environment a better place to live at www.ecopluscarpet.com.au freecall 1800 630 401 or visit your nearest stockist.
INTERIOR DESIGN TREND UPDATE The big news from the interior design world is stripes, we’re seeing this trend increasing, with both horizontal and vertical stripes. Stripes can completely transform a room adding definition and perspective. Painted stripes are a way to achieve the look of wallpaper without the price tag or application difficulty.
fabrics for blinds
A new collection of contemporary & sophisticated fabrics for blinds Discover Cachet™; an innovative range of textured fabrics for blinds. From rustic natural weaves and rich elegant textures to clean modern textiles, Cachet™ has a fabric to inspire you.
For stripes with impact consider combining different effects in paints to create contrasting depths on a feature wall. Dulux Design Metallic creates the appearance of brushed, precious metal and adds instant glamour. New Dulux Design Pearl exudes a beautiful, pearly satin gleam and Design Silk provides a silky, smooth finish. For simpler stripes simply paint one stripe in a full strength colour and one in half strength colour. Visit dulux.com.au for inspiration and to watch the helpful ‘how to’ guides. You’ll be surprised how easy it can be.
Discover a fresh range of colours & textures at:
mermet.com.au/cachet
Colour and movement in print takes a spectacular leap forward with the brilliant new Adachi collection. Bright colours, natural textures and innovative floral prints achieve a sleek modern look with a touch of artistic whimsy that shines in the spotlight of today’s interior fashion.
1300 787 888
www.warwick.com.au
Stainmaster XtraLife . A masterpiece in carpet ™. ®
Pro Hart’s grandson Harry is a chip off the old block. He loves creating the odd masterpiece. That’s why his mum chose Stainmaster Xtra Life® carpet. Available in six new ranges that offer a whole new palate of colours, textures and patterns, Stainmaster Xtra Life® comes with an amazing 00098539 0610
15 year stain resistance limited warranty*. So it’ll stay looking good for many Harry creations to come. For your nearest stockist or more information call 1800 335 624 or visit stainmaster.com.au STAINMASTER® and the STAINMASTER® family of marks and logos are trademarks of INVISTA. ©2010 INVISTA. *For limited warranty details visit stainmaster.com.au