Process_fall_2009 by Ben Frederick

PROCESSBOOK FALL2009 DESIGN

BENFREDERICK

Welcome to my life...

This semester has been full of change, and while you flip through my process book, I hope you keep that idea in mind.

This book is dedicated to all my friends who keep me sane through out this crazy semester. Without you guys Iâ&#x20AC;&#x2122;d be lost. Thank you.

I found myself changing my process every week or so to deal with other problems in my life. It was a long semester; a challenging semester, and the stress from everyday life didnâ&#x20AC;&#x2122;t help. My process became, obsessive, destructive, fun, relaxing, frustrating, hateful, painful, reliable, new, invigorating, driven, odd, confused, disoriented, and loved. But I have made the best of my situation and have become a better person and designer as a result. I hope you enjoy the experience as much as I have.

• LISTEN to the Radiolab

Podcast that focuses on the topic of choice. You should listen to the whole show. It can be downloaded as an MP3, so consider putting it on any portable listening device you own and going somewhere to relax as you listen. http://www.wnyc.org/shows/ radiolab/episodes/2008/11/14

•

VERBAL: Take time to reflect on this podcast on the discussion board section of this website. Reflection should be your opinion/ thoughts, not a playback of the podcast. Please take the time to think through your post before you put it online.

•

VISUAL: Come to class with a visual exploration based on your reflection. Remember that getting to both your visual and verbal responses should also be present in your process book.

1. CHOICE •

We turn up the volume on the voices in our heads and try to make sense of the babble. On a journey around the country to understand how emotion and logic interact to guide us through our options, we ponder how we get through the million choices and decisions we make every day. Forget free will, some important decisions could come down to a steaming cup of coffee.

LISTEN

to the Radiolab Podcast that focuses on the topic of choice. You should listen to the whole show. It can be downloaded as an MP3, so consider putting it on any portable listening device you own and going somewhere to relax as you listen. http://www.wnyc.org/shows/radiolab/episodes/2008/11/14

OVERCOME BY EMOTION

Instinct or analysis? Wouldn’t things be easier if we could get emotion out of the way and let rational analysis lead? Except that so often, that gut feeling turns out to be right. We explore both extremes. Antoine Bechara, a psychology professor at USC, tells us about the case of Elliot, an accountant who, after having a tumor removed from his brain, became entirely rational. And writer Steven Johnson recounts the powerful grip emotion held over his brain in the years following a frightening event. It turns out we aren’t the only ones interested in how the emotional and rational parts of our brains interact to make choices. NPR reporter Mike Pesca talks to Gary Loveman, CEO of Harrah’s Casinos, to find out how Harrah’s has learned to identify the triggers in casino patrons’ decision making processes and use them to create a happier gaming experience, and more loyal customers.

“

Without feeling, you’re stuck... “STOP THINKING, GO WITH THE FEELING”

HOW MUCH IS TOO MUCH? Turns out, Robert is more impulsive than Jad, and Jad is more analytical than Robert. Shocking, right? Sadly for Jad, Robert’s style may help him better navigate the overwhelming number of choices available throughout modern life’s expanse of options, which may also lead him to a greater sense of well-being, according to psychologist Barry Schwartz. Jonah Lehrer helps us understand why by introducing us to George Miller’s classic paper “The Magical Number Seven, Plus or Minus Two,” which explains the ability of the average human to hold about seven pieces of discreet information in working memory at any given time. Any more than that, and, as researcher Baba Shiv demonstrates, our good judgment can be overwhelmed...a problem Oliver Sacks overcomes by allowing himself only limited options and a strict routine.

IS FREE WILL REALLY FREE?

It’s scary to think that choice might just be an illusion. Perhaps we are not so in control as we would like to be. In a conversation at the 92nd St Y, Malcolm Gladwell talks to Robert about the common sense of dissatisfaction felt by people required to justify a choice to others before they made it, and he brings up the unsettling idea of priming--that certain stimuli could predispose us toward certain choices or behaviors. Yale psychology professor John Bargh takes us a step further by describing an experiment where researcher Lawrence Williams was able to alter people’s opinions without their knowledge using nothing but a simple cup of coffee.

”

2. •

REFLECT

1] JEFF FROM MILWAUKEE, WI NOVEMBER 14, 2008 - 09:53PM I believe the point of the coffee experiment is that your opinion of a person can be controlled by whether you hold a warm cup or a cold one. I believe this is wrong because the person studied is not forming an opinion about a person, they are forming an opinion about a piece of paper, in the absence of any other information. In addition, the importance of the opinion formed is has very low and it is formed very quickly - a very artificial situation. In a real situation, there are many differences. One influence is how important the decision is. If the decision is important, such as forming an opinion about your possible future son-in-law versus an opinion about the person behind you in a line, you will take the time to gather much more information and process it. Then your opinion will be an informed one, as it should be. Another influence is how much information is actually available to form the opinion. Considering how unimportant the decision in the experiment was, and how little time and information was given, how warm your hands are is as good a way as any to form an opinion. In the real world in real situations, people have and use much more information. Therefore, the effect of the hand stimulus will probably play an infinitesimally small part.

PAR A

LLE

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TELL RADIO LAB WHAT YOU THINK Have questions about the show? Ideas for topics for Radio Lab to investigate? Heard things you like? Don’t like? Let us know. We’d love to hear from you.

• radiolab@wnyc.org

LS O

F IN

TRO

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I was also very interested about the “feeling” or gut feelings, how is driving the ship, the rational vs. the emotional. I tend to act on emotions quite often, and it was nice to hear that without the emotion of choice, we would be left in the dark. All logic and no emotion get you nowhere.

As a whole the program was entertaining and aloud me some time to sit and think. I am sure I will listen to radiolab in the future.

3. • VISUAL: Come to class with a

visual exploration based on your reflection. Remember that getting to both your visual and verbal responses should also be present in your process book.

VISUAL

WHAT CHOICE WILL YOU CHOOSE? • handmade • computer • type • image • both

INSPARATION HOW DO YOU CHOOSE WHAT TO REPRESENT CHOICE...

FLOW CHART ILLUSTRATION TYPOGRAPHY

SIMPLIFY YOUR OPTIONS... Anything I choose will be right becaue thats my choice, I am thinking about it too hard, if thinking out your choices makes it wrong before you make it... then just do it, go with feeling. Easier said than done.

RESINING I wanted to do something simple, something universal. An illustration of choice, no matter what the choices are. I found that simplifying the idea rather than zoom in on one aspect let me make a statement on the choice as a whole, the ondraw back is it might be too simple.

351.

SEEKING

HOW THE BRAIN HARD-WIRES US TO LOVE GOOGLE, TWITTER, AND TEXTING. AND WHY THAT’S DANGEROUS.

BY EMILY YOFFE

Posted Wednesday, Aug. 12, 2009, at 5:40 PM ET

• READING:

Seeking : How the brain hard-wires us to love Google, Twitter, and texting. And why that’s dangerous.

351.

ISSUES SUBJECTS

IDEAS CONCEPTS PRODUCE FORM

Seeking. You can’t stop doing it. Sometimes it feels as if the basic drives for food, sex, and sleep have been overridden by a new need for endless nuggets of electronic information. We are so insatiably curious that we gather data even if it gets us in trouble. Google searches are becoming a cause of mistrials as jurors, after hearing testimony, ignore judges’ instructions and go look up facts for themselves. We search for information we don’t even care about. Nina Shen Rastogi confessed in Double X, “My boyfriend has threatened to break up with me if I keep whipping out my iPhone to look up random facts about celebrities when we’re out to dinner.” We reach the point that we wonder about our sanity. Virginia Heffernan in the New York Times said she became so obsessed with Twitter posts about the Henry Louis Gates Jr. arrest that she spent days “refreshing my search like a drugged monkey.”

MUSEUMS & LIBRARIES MUSEUMS VS. LIBRARIES MUSEUMS BECOMING LIBRARIES LIBRARIES BECOMING MUSEUMS

http://www.slate.com/id/2224932

We actually resemble nothing so much as those legendary lab rats that endlessly pressed a lever to give themselves a little electrical jolt to the brain. While we tap, tap away at our search engines, it appears we are stimulating the same system in our brains that scientists accidentally discovered more than 50 years ago when probing rat skulls. In 1954, psychologist James Olds and his team were working in a laboratory at McGill University, studying how rats learned. They would stick an electrode in a rat’s brain and, whenever the rat went to a particular corner of its cage, would give it a small shock and note the reaction. One day they unknowingly inserted the probe in the wrong place, and when Olds tested the rat, it kept returning over and over to the corner where it received the shock. He eventually discovered that if the probe was put in the brain’s lateral hypothalamus and the rats were allowed to press a lever and stimulate their own electrodes, they would press until they collapsed. Olds, and everyone else, assumed he’d found the brain’s pleasure center (some scientists still think so). Later experiments done on humans confirmed that people will neglect almost everything—their personal hygiene, their family commitments—in order to keep getting that buzz. But to Washington State University neuroscientist Jaak Panksepp, this supposed pleasure center didn’t look very much like it was producing pleasure. Those self-stimulating rats, and later those humans, did not exhibit the euphoric satisfaction of creatures eating Double Stuf Oreos or repeatedly having orgasms. The animals, he writes in Affective Neuroscience: The Foundations of Human and Animal Emotions, were “excessively excited, even crazed.” The rats were in a constant state of sniffing and foraging. Some of the human subjects described feeling sexually aroused but didn’t experience climax. Mammals stimulating the lateral hypothalamus seem to be caught in a loop, Panksepp writes, “where each stimulation evoked a reinvigorated search strategy” (and Panksepp wasn’t referring to Bing). It is an emotional state Panksepp tried many names for: curiosity, interest, foraging, anticipation, craving, ex-

pectancy. He finally settled on seeking. Panksepp has spent decades mapping the emotional systems of the brain he believes are shared by all mammals, and he says, “Seeking is the granddaddy of the systems.” It is the mammalian motivational engine that each day gets us out of the bed, or den, or hole to venture forth into the world. It’s why, as animal scientist Temple Grandin writes in Animals Make Us Human, experiments show that animals in captivity would prefer to have to search for their food than to have it delivered to them. For humans, this desire to search is not just about fulfilling our physical needs. Panksepp says that humans can get just as excited about abstract rewards as tangible ones. He says that when we get thrilled about the world of ideas, about making intellectual connections, about divining meaning, it is the seeking circuits that are firing. The juice that fuels the seeking system is the neurotransmitter dopamine. The dopamine circuits “promote states of eagerness and directed purpose,” Panksepp writes. It’s a state humans love to be in. So good does it feel that we seek out activities, or substances, that keep this system aroused—cocaine and amphetamines, drugs of stimulation, are particularly effective at stirring it. Ever find yourself sitting down at the computer just for a second to find out what other movie you saw that actress in, only to look up and realize the search has led to an hour of Googling? Thank dopamine. Our internal sense of time is believed to be controlled by the dopamine system. People with hyperactivity disorder have a shortage of dopamine in their brains, which a recent study suggests may be at the root of the problem. For them even small stretches of time seem to drag. An article by Nicholas Carr in the Atlantic last year, “Is Google Making Us Stupid?” speculates that our constant Internet scrolling is remodeling our brains to make it nearly impossible for us to give sustained attention to a long piece of writing. Like the lab rats, we keep hitting “enter” to get our next fix. University of Michigan professor of psychology Kent Berridge has spent more than two decades figuring out how the brain experiences pleasure. Like Panksepp, he, too, has come to the conclu-

sion that what James Olds’ rats were stimulating was not their reward center. In a series of experiments, he and other researchers have been able to tease apart that the mammalian brain has separate systems for what Berridge calls wanting and liking. Wanting is Berridge’s equivalent for Panksepp’s seeking system. It is the liking system that Berridge believes is the brain’s reward center. When we experience pleasure, it is our own opioid system, rather than our dopamine system, that is being stimulated. This is why the opiate drugs induce a kind of blissful stupor so different from the animating effect of cocaine and amphetamines. Wanting and liking are complementary. The former catalyzes us to action; the latter brings us to a satisfied pause. Seeking needs to be turned off, if even for a little while, so that the system does not run in an endless loop. When we get the object of our desire (be it a Twinkie or a sexual partner), we engage in consummatory acts that Panksepp says reduce arousal in the brain and temporarily, at least, inhibit our urge to seek. But our brains are designed to more easily be stimulated than satisfied. “The brain seems to be more stingy with mechanisms for pleasure than for desire,” Berridge has said. This makes evolutionary sense. Creatures that lack motivation, that find it easy to slip into oblivious rapture, are likely to lead short (if happy) lives. So nature imbued us with an unquenchable drive to discover, to explore. Stanford University neuroscientist Brian Knutson has been putting people in MRI scanners and looking inside their brains as they play an investing game. He has consistently found that the pictures inside our skulls show that the possibility of a payoff is much more stimulating than actually getting one. CONTINUED ON THE NEXT PAGE

1.5

SEEKING

REFLECT

HOW THE BRAIN HARD-WIRES US TO LOVE GOOGLE, TWITTER, AND TEXTING. AND WHY THAT’S DANGEROUS.

BY EMILY YOFFE

Posted Wednesday, Aug. 12, 2009, at 5:40 PM ET

Just how powerful (and separate) wanting is from liking is illustrated in animal experiments. Berridge writes that studies have shown that rats whose dopamine neurons have been destroyed retain the ability to walk, chew, and swallow but will starve to death even if food is right under their noses because they have lost the will to go get it. Conversely, Berridge discovered that rats with a mutation that floods their brains with dopamine learned more quickly than normal rats how to negotiate a runway to reach the food. But once they got it, they didn’t find the food more pleasurable than the nonenhanced rats. (No, the rats didn’t provide a Zagat rating; scientists measure rats’ facial reactions to food.) That study has implications for drug addiction and other compulsive behaviors. Berridge has proposed that in some addictions the brain becomes sensitized to the wanting cycle of a particular reward. So addicts become obsessively driven to seek the reward, even as the reward itself becomes progressively less rewarding once obtained. “The dopamine system does not have satiety built into it,” Berridge explains. “And under certain conditions it can lead us to irrational wants, excessive wants we’d be

better off without.” So we find ourselves letting one Google search lead to another, while often feeling the information is not vital and knowing we should stop. “As long as you sit there, the consumption renews the appetite,” he explains. Actually all our electronic communication devices—e-mail, Facebook feeds, texts, Twitter— are feeding the same drive as our searches. Since we’re restless, easily bored creatures, our gadgets give us in abundance qualities the seeking/wanting system finds particularly exciting. Novelty is one. Panksepp says the dopamine system is activated by finding something unexpected or by the anticipation of something new. If the rewards come unpredictably—as e-mail, texts, updates do—we get even more carried away. No wonder we call it a “CrackBerry.” The system is also activated by particular types of cues that a reward is coming. In order to have the maximum effect, the cues should be small, discrete, specific—like the bell Pavlov rang for his dogs. Panksepp says a way to drive animals into a frenzy is to give them only tiny bits of food: This simultaneously stimulating and unsatisfying tease sends the seeking system into hyperac-

tivity. Berridge says the “ding” announcing a new e-mail or the vibration that signals the arrival of a text message serves as a reward cue for us. And when we respond, we get a little piece of news (Twitter, anyone?), making us want more. These information nuggets may be as uniquely potent for humans as a Froot Loop to a rat. When you give a rat a minuscule dose of sugar, it engenders “a panting appetite,” Berridge says—a powerful and not necessarily pleasant state. If humans are seeking machines, we’ve now created the perfect machines to allow us to seek endlessly. This perhaps should make us cautious. In Animals in Translation, Temple Grandin writes of driving two indoor cats crazy by flicking a laser pointer around the room. They wouldn’t stop stalking and pouncing on this ungraspable dot of light— their dopamine system pumping. She writes that no wild cat would indulge in such useless behavior: “A cat wants to catch the mouse, not chase it in circles forever.” She says “mindless chasing” makes an animal less likely to meet its real needs “because it short-circuits intelligent stalking behavior.” As we chase after flickering bits of information, it’s a salutary warning.

MUSEUMS & LIBRARIES MUSEUMS VS. LIBRARIES MUSEUMS BECOMING LIBRARIES LIBRARIES BECOMING MUSEUMS • INTERESTS/SUBJECTS:

• EXPLORING: researching, col- Sift through these issues to delecting, gathering, editing, [repeat] on the issues outlined for project 1. You are drilling down. You are taking adequate time to absorb yourself in the issues and seeing where your searches take you. Document all aspects of this process, in particular the paths you take to get to your interests. Think about the vast methods in which you can conduct your research [digital, experiential, physical, audible, textual].

velop a set of interests. These should be avenues pertaining to the subjects that are of curiosity/ preference to you. There should be multiple. Don’t limit yourself cast a wide net, yet edit down to the ones that truly appeal to you.

• IDEAS:

• FORM:

From those interests, develop a set of ideas that you derive from your interests. Concepts. Where could you go with your interests? Again, there should be multiple ideas that stem from each of the found interests.

In what form would your ideas/concepts take? Each Idea should be considered and developed.

• READING:

Seeking : How the brain hard-wires us to love Google, Twitter, and texting. And why that’s dangerous. http://www.slate.com/ id/2224932

I kind of proved the article’s point while reading it… I hadn’t really sat down to read the article, yet I had my computer read it too me three times over, and each time I would find myself searching on the internet while I should have been reading along… It’s not that I have lost my long-term concentration. I think my lack of concentration is because I am reading on a computer, I read at least a hundred pages a day in fictional novels, so… I can concentrate… But not right now, I am writing in run-ons. It’s an odd feeling becoming self aware of choices and seeking, as the two go hand and hand. I found that while I was reading the article I keep getting defensive about the accusations, and thinking to myself, “Oh, I don’t do that.” While at the same time my rational brain was saying… “Really Ben? Everyone does its human to

VISUAL RESEARCH

get on dig, ffffound, or stumbleupon, and spend an hour finding “fruitless information.” I don’t necessarily think humanity is headed down a path of ADD and ADHD, for one I don’t honestly think those are real diseases, and if they were more power to the people who have them, because in some way it can be extremely beneficial. I do how ever agree that gadgets can be addicting, and facebook (though I have one) was probably made by some demon from Saturn. Anyway… I don’t think this research told us anything we didn’t already know. It just gave us definitions to go along with what we do know. We seek for meaning in our life. And the brain filters that meaning and longing in two separate ways much like it filters choice. All in all good article, but I am now in need of a google fix… so bye.

MUSEUMS & LIBRARIES MUSEUMS VS. LIBRARIES MUSEUMS BECOMING LIBRARIES LIBRARIES BECOMING MUSEUMS

•

MAP: All of it. Really look at the relationships of what you have come up with. How would those relationships be made clear? How do you contain it all? This should be printed out and posted up on the classroom wall by the start of class on Thursday.

MUSEUMS & LIBRARIES MUSEUMS VS. LIBRARIES MUSEUMS BECOMING LIBRARIES LIBRARIES BECOMING MUSEUMS

3.MAPING Brewster Kahle is building a truly huge digital library -- every book ever published, every movie ever released, all the strata of web history ... It’s all free to the public -- unless someone else gets to it first. http://www.ted.com/talks/brewster_kahle_ builds_a_free_digital_library.html

But without cultural artifacts, civilization has no memory and no mecha-

JAY WALKER’S

LIBRARY OF HUMAN IMAGINATION

Gee, that chandelier looks like the one in the James Bond flick Die Another Day. (Because it is.) No matter where you turn in this ziggurat, another treasure beckons you—a 1665 Bills of Mortality chronicle of London (you can track plague fatalities by week), the instruction manual for the Saturn V rocket (which launched the Apollo 11 capsule to the moon), a framed napkin from 1943 on which Franklin D. Roosevelt outlined his plan to win World War II. In no time, your mind is stretched like hot taffy.

The Internet Archive is working to prevent the Internet - a new medium with major historical significance - and other “born-digital” materials from disappearing into the past. Collaborating with institutions including the Library of Congress and the Smithsonian, we are working to preserve a record for generations to come. Open and free access to literature and other writings has long been considered essential to education and to the maintenance of an open society. Public and philanthropic en-

terprises have supported it through the ages. The Internet Archive is opening its collections to researchers, historians, and scholars. The Archive has no vested interest in the discoveries of the users of its collections, nor is it a grant-making organization. At present, the size of our Web collection is such that using it requires programming skills. However, we are hopeful about the development of tools and methods that will give the general public easy and meaningful access to our collective history. In addition to developing our own collections, we are working to promote the formation of other Internet libraries in the United States and elsewhere.

CENTRAL LIBRARY IN SEATTLE

JOSHUA PRINCE-RAMUS ON SEATTLE’S LIBRARY

Architect Joshua Prince-Ramus takes the audience on dazzling, dizzying virtual tours of three recent projects: the Central Library in Seattle, the Museum Plaza in Louisville and the Charles Wyly Theater in Dallas. http://www.ted.com/talks/lang/eng/joshua_prince_ramus_on_ seattle_s_library.html

IMAGINATION: • What is a library? • Can it be a metaphore? • Can any “collection” be defined as a library?

nism to learn from its successes and failures. And paradoxically, with the explosion of the Internet, we live in what Danny Hillis has referred to as our “digital dark age.”

LIBRARY AS PHYSICAL

Jay Walker, curator of the Library of Human Imagination, conducts a surprising show-and-tell session highlighting a few of the intriguing artifacts that backdropped the 2008 TED stage. http://www.ted.com/talks/jay_walker_s_library_of_ human_imagination.html

IDEAS:

Nothing quite prepares you for the culture shock of Jay Walker’s library. You exit the austere parlor of his New England home and pass through a hallway into the bibliographic equivalent of a Disney ride. Stuffed with landmark tomes and eye-grabbing historical objects—on the walls, on tables, standing on the floor—the room occupies about 3,600 square feet on three mazelike levels. Is that a Sputnik? (Yes.) Hey, those books appear to be bound in rubies. (They are.) That edition of Chaucer ... is it a Kelmscott? (Natch.)

In late 1999, the organization started to grow to include more well-rounded collections. Now the Internet Archive includes texts, audio, moving images, and software as well as archived web pages in our collections, and is working to provide specialized services relating to training, education, or adaptive reading or information access needs of blind or other persons with disabilities.

WHY THE ARCHIVE IS BUILDING AN ‘INTERNET LIBRARY’

Many early movies were recycled to recover the silver in the film. The Library of Alexandria - an ancient center of learning containing a copy of every book in the world - was eventually burned to the ground. Even now, at the turn of the 21st century, no comprehensive archives of television or radio programs exist.

BUILDS A FREE DIGITAL LIBRARY

BROWSE THE ARTIFACTS OF GEEK HISTORY IN JAY WALKER’S LIBRARY BY STEVEN LEVY 09.22.08

The Internet Archive is a 501(c)(3) nonprofit that was founded to build an Internet library. Its purposes include offering permanent access for researchers, historians, scholars, people with disabilities, and the general public to historical collections that exist in digital format. Founded in 1996 and located in the Presidio of San Francisco, the Archive has been receiving data donations from Alexa Internet and others.

Libraries exist to preserve society’s cultural artifacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it’s essential for them to extend those functions into the digital world.

BREWSTER KAHLE

LIBRARY AS IMAGINATION

LIBRARY AS DIGITAL http://www.archive.org/index.php

DIGITAL: • Cost? • Fluid Design • Internet • Filter • Copyright

I AM STILL HAVING TROUBLE FINDING SOMETHING ABOUT THIS SUBJECT TO BE PERSONALY INVESTED IN, AND I REALIZE THAT IS MY PROBLEM NOT THE SUBJECT IN QUESTION.

The Seattle Central Library is the flagship library of the Seattle Public Library system. The 11-story (185 feet or 56 meters high) glass and steel building in downtown Seattle, Washington was opened to the public on Sunday, May 23, 2004. Rem Koolhaas was the principal architect and Hoffman Construction Company of Portland, Oregon was the general contractor. The 362,987 square foot (34,000 m²) public library can hold about 1.45 million books and other materials, features underground public parking for 143 vehicles, and includes over 400 computers open to the public. Over 2 million individuals visited the new library in its first year. It is the third Seattle Central Library building to be located on the same site at 1000 Fourth Avenue, the block bounded by Fourth and Fifth Avenues and Madison and Spring Streets. The library has a unique, striking appearance, consisting of several discrete “floating platforms” seemingly wrapped in a large steel net around glass skin. Architectural tours of the building began on June 5, 2006. In 2007, the building was voted #108 on the American Institute of Architects’ list of Americans’ 150 favorite structures in the US.[1] It was one of two Seattle buildings included on the list of 150 structures, the other being Safeco Field.

“WE DON’T STOP PLAYING BECAUSE WE GROW OLD; WE GROW OLD BECAUSE WE STOP PLAYING.” -GEORGE BERNARD SHAW

351.

THE PROBLEM

• Senior Citizens don’t always take advantage of modern day technologies.

SUB-PROBLEMS

•Card catalogs change to digital.

T C E J O

: PROCUS DESIGN

351

1. present us with the problem

2. present us with the subproblems (facts/information/research) 3. present us with the problem question

4. weave in the project focus and your projected form as well as why this is of specific interest to you

•Computer literacy

o the knowledge and ability to use computers and technology efficiently. Computer literacy can also refer to the comfort level someone has with using computer programs and other applications that are associated with computers.

UBLIC P A N A C WAYS IZENS T E C R O I IN WHAT H SEN C A E T Y R TERS? U P M LIBRA O C SONAL R E P T U ABO

• People falling behind in the tech boom. o Why do they fall behind?

5. excite us about the project / as if you are informing an entire design team about what they will be working on

•WHAT IS IT ABOUT

•Who is responsible, and can offer the service?

7 COMPUTER TRA

HELPING OLDE

INING FOR THE

OVE

R 50S ASH THEIR DIGIT AL TALENTS!

R PEOPLE UNLE

o Senior citizens have a need for

learning

6. think about how to illustrate this for us beyond a screen full of bulleted facts that you read to us

basic computing skills.

•AUDIENCE

o Senior citizens

• VALUE TO AUDIENCE?

o Basic computer literacy, computing 101, help them stay in touch with friends and family

How to Introduce Technology Baby Steps!

more easily.

• INTENTIONS

If you are trying to make someones life easier by introducing a technology to their daily routine, be sure to start slow and with something that is easy to understand and use. A cell phone can be intimidating for someone that has never used a computer. Do not inundate or overwhelm by introducing things they will not have a use or need for. Price can also be a concern as most senior citizens are on a fixed income. If possible, try to arrange a test-drive of an item that they are thinking about getting before actually purchasing to be sure that it is necessary, relevant and wanted. The key is to go slow! The last thing you want is to turn them off of technology by shoving it down their throats.

o To inform and educate

• FORM

o Booklet / Pamphlet / Program?

o Next to the public computer termi-

• CONTEXT nals.

Researchers Say Your Grandparents Should be Playing Rise of Nations By Jonathan on Thursday, December 11th, 2008 at 1:48 PM PST In Computer, Game Platforms, Game Related Science, Gamer Life In an experiment that most likely involved carting some residents from the old folks home to an internet cafe, researchers have determined that playing strategy games can improve the mental skills of senior citizens. The researchers tested a number of games before selecting 2003’s Rise of Nations — in which players set out to maintain and advance a civilization from ancient times to the modern age in real-time — to use in the experiment. The study showed that adults in their 60s and 70s that played

the game would later exhibit cognitive skills not directly related to gameplay. Overall, the group that played games performed better in reasoning and memory tests than a control group. They were also able to switch between tasks at a much faster rate and seemed to have a much stronger short-term memory. On the other hand, researchers found that the game had no effect on long-term memory functions. I suppose the results of this study make sense in a way. Most of the old people I know spend a lot of their time watching The History Channel, so essentially playing The History Channel would probably be an improvement. Of course, that history could also include the daring defeat of the spear-wielding Americans at the hand of the Incas and their nukes.

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NEXT PHASE: of your library project research is due.

D IS C ON N E C T Ben Frederick Design 351 Technology is an important part of many American’s lives. We use technology to manage our finances, keep in touch with family, and educate our selves. It’s a wonderful experience to use a computer, however many of our grand parents and other seniors are being left behind. Computer’s can help senior citizens with everyday tasks, and even improve memory, and cognitive function. Furthermore how do we as designers prepare for the retirement of the boomer generation (The Maturing of America)? “When the boomer population bubble peaks in the senior citizen age category, the number of Americans over age 65 will hit 71.5 million – twice the number as in 2000.” (Senior Journal.com) “When this trend hits its peak in 2030, the number of people over age 65 in the United States will be one in every five Americans.” This could poetically be a major problem; some boomers don’t have the computer skills to keep up the younger generations, and most tech is designed for a younger crowd, leaving the majority of Americans in the dark about computing. Our society is headed into a hi-tech age; screens everywhere, user interfaces and digital type/copy. In the article Designing websites with senior

citizens in mind Bob Cox, a 77-year-old writer who lives in Waltham, enjoys the convenience of computers and cellphones, but said he sometimes has difficulty with tiny type. “The eyes get a little less clear, and I have trouble with the small numbers,” said Cox. He calls testing the usability of technology ‘’invaluable.” ‘’The technocrats are in one world, and we human beings are in another,” he said. ‘’They forget their audience.” In some communities they are preparing for the boom of seniors by making street signs larger, accessible housing, and fitness programs. As Designers we need to be adapting with the aging population and take on the task at hand. The design of websites could be a start in the right direction. Highlighted in the article Seniors Citizens Begin Slowly Entering Cyberspace are many positive connections between seniors and tech. Layton thinks her neighbors, some of whom suffer from early Alzheimer’s, would benefit from time spent online. Half the people here are bored,” she said. Surfing the Internet “would keep their synapses firing.” This notion that technology is the key to maintaining not only the health of mature adults - from the active 65-year-old retiree to

the homebound 80-year-old - but also their social lives and their minds is taking hold in boardrooms, research labs and government agencies. Some of Layton’s fellow generation disagrees. “We have not had a need or an interest in technology and the Internet” from residents, said Jamison Gosselin, a spokesman for Sunrise Senior Living, the McLean, Va., company that operates more than 340 assisted living and independent living centers across the country. The residents are “fine with using the telephone or visiting, doing a lot of things they enjoyed doing 30 years ago.” Yet, the prevailing wisdom is that seniors need to keep up with their younger counterparts or be left behind. That won’t be a problem for long, Dychtwald said. And the reason is the coming retirement of the baby boomers. As the oldest boomers approach 60, the distinction between youngsters and oldsters and information technology will diminish to the vanishing point. The question is how can we teach our parents and grandparent about the easy and quality of life a computer can give an individual. Who can teach seniors the tech? I say local libraries have the responsibility to share information with the public and now that we live in a digital age most of the information is best access through a computer. Seniors would be able to bank, fill prescriptions, keep in touch, buy items, learn, and basically keep there brain fresh and learning, it would be such a positive addition to their lives. I recently spoke with Josh, a librarian at the Farragut branch about his views on the matter. “They are intimidated,” said Josh, “Some will buy a computer, bring it home, and have no idea what to do with the thing.” But then he goes on to say that about 60% of the computer-use in the library is done by local seniors. The Farragut branch only holds three to four classes a year to help with computer literacy, and when I asked him, of the people that attend, about what percent are seniors? 90% are seniors he told me, and 50% of that 90% have never touched a computer, and the

rest are frustrated they have to waste time dealing with the basics of computing. Josh told me that although he has been teaching the classes for 5 years now, he still finds it incredibly difficult to simplify the computer so that the seniors can learn. “What we need are more classes,” said Josh. Lack of funding has really hurt the classes, they normally take place in the fall, but with the hiring freeze, two laid off librarians, and budget cuts, communities are losing our libraries at a time when we need them the most. I asked him if he felt like it was the libraries responsibility to teach to public about computers seeing as they are our gateway to knowledge. Josh was very enthusiastic he felt it was the libraries duty to teach people about technology and the basics of computing. He continued by telling me a story that brought the situation home. “A woman came in just the other day, and said she couldn’t apply for a job at Burger King because they only accept online applications.” Kroger, Target, and Borders all do the same thing. This trend will just increase over time, computer skills are needed more than ever and seniors in these hard economic times are going back to work. Many don’t have the skills needed anymore. Josh also said he sees a lot of demographic problems with teaching seniors technology, he said that many are on fixed incomes and just don’t have the money to spend. I asked him about the use of computer manuals, but he said most are too advanced, and they need a very basic one. He said it would help them tremendously. He said seniors are simple, they don’t understand change, they see a 3 year old computer as being brand new. He also said there was a disconnect on the flow of learning, if you teach them on one computer and then give them one that looks different they assume they can’t use it. In conclusion, I see this as a huge problem in the near future, as our society gets more tech crazy we leave many behind. I am going to make a series of manuals on very simple and basic computing skills that are needed in today’s world.

1. Define the problem (1 sentence) • Why don’t people know about the library of imagination? 2. Identify the sub-problems (list) • Card catalogs change to digital. • Computer literacy • People falling behind in the tech boom. • Why do they fall behind? • Who is responsible, and can offer the service.?

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3. Develop a project question • Do Public libraries have a responsibility to teach visitors about personal computing? PROJECT FOCUS • What is it about - Public libraries have a responsibility to provide educational text and graphics for senior citizens on basic computing. • Audience - Senior citizens • Value to audience? - Basic computer literacy, computing 101. • Intentions - To inform and educate • Form - Booklet / Pamphlet • Context - Next to the public computer terminals.

“For those that did not grow up with an iPod in their back pocket, technology can be scary and intimidating.”

“THE SOUL IS BORN OLD BUT GROWS YOUNG. THAT IS THE COMEDY OF LIFE. AND THE BODY IS BORN YOUNG AND GROWS OLD. THAT IS LIFE’S TRAGEDY.” -OSCAR WILDE

351. DESIGNING WEBSITES WITH SENIOR CITIZENS IN MIND

By Emily Shartin, Globe Staff | April 3, 2005 If a senior citizen has trouble looking up information on a website, Tom Tullis wants to know why. Are the links clear? Is the text guiding the user to the wrong place? Is the typeface too small? ‘’If they’re not finding it, that’s what we want to learn,” said Tullis, who studies website design and usability for Fidelity Investments in Boston. Tullis works at the Fidelity Center for Applied Technology in Boston, which is known for its research on website usability. While the center has worked with computer users of all ages in its lab, a growing segment of its studies in recent years has focused on the unique experiences of seniors -how websites can be better organized and more accessible to those with visual or cognitive difficulties, or those who are less familiar with online services. It’s an area that a growing number of companies and organizations are paying attention to, and with good reason. According to the Pew Internet and American Life Project, roughly one quarter of all Americans age 65 and over use the Internet. Just over 40 percent of all wired seniors use the Internet to find financial information, and 15 percent use it to buy or sell stocks, bonds, or mutual funds. Factor in the impending retirement of about 76 million US baby boomers -- many of whom will have used computers through much of their working lives -- and it makes sense that companies like Fidelity, whose products are geared toward people of retirement age, would want to ensure that their online services are accessible.

Already, Fidelity, the world’s largest mutual fund company, knows its customers like to move their money online. About 94 percent of the company’s commissionable trades during the fourth quarter of 2004 were made over its websites, said Adam Banker, a company spokesman. ‘’They’re the way a lot of customers want to work with us,” he said of Fidelity’s websites, which receive about 1 million hits a day. A useful website helps the company keep customers and attract new ones, and is considered a way to enhance traditional phone and in-person interactions with the company, Banker added. Web design tends to be the domain of younger generations, who likely have had little experience with the physical realities of aging. Beyond a lack of familiarity with computers, seniors can have difficulty reading small type, distinguishing certain colors, or remembering information in the short term. Arthritis and hand tremors can make using a mouse difficult as well. Bob Cox, a 77-year-old writer who lives in Waltham, enjoys the convenience of computers and cellphones, but said he sometimes has difficulty with tiny type. ‘’The eyes get a little less clear, and I have trouble with the small numbers,” said Cox. He calls testing the usability of technology ‘’invaluable.” ‘’The technocrats are in one world, and we human beings are in another,” he said. ‘’They forget their audience.” The National Institute on Aging has published a checklist of ways Web designers can address the visual and cognitive disabilities that many seniors live with.

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They include building sites with large, plain typefaces; avoiding the juxtaposition of yellow, blue and green, a color combination that can be difficult to discriminate; and keeping text simple. IBM has developed Web adaptation technology that allows users to personalize their Web interface by altering colors, size, and spacing, as well as turning off animation. The technology also can convert text to speech, and eliminate repeated keystrokes caused by hand tremors. Bank of America also conducts website research to help benefit the visually impaired, which spokeswoman Alexandra Liftman described as ‘’good for business.” ‘’Making our sites more user-friendly is good for everyone,” she said. Studies of senior Web usability are likely to grow and evolve with the retirement of the baby boom generation, which is more familiar with computers: according to Pew, roughly 60 percent of Americans ages 50 to 64 use the Internet. While they will face the same physical difficulties as they grow older, they are likely to be more dependent on Web-based services. ‘’For businesses that don’t pay attention, they’re losing out on a tremendous opportunity,” said William Gribbons, who heads the program in human factors in information design at Bentley College in Waltham. The school runs a usability lab similar to Fidelity’s. With its desk, lamps, computer, and hanging art, Fidelity’s usability lab looks like a typical office. It takes a moment to pick out the small cameras, microphone, and one-way mirrors the staff use to monitor the computer habits of their test subjects from other rooms. One behavior Tullis and his staff have tracked is ‘’cautious clicking,” the tendency of older users to hesitate over a link before following through with a mouse click. To address this, Tullis says websites can include more active phrases ‘’view accounts,” for example, rather than just ‘’accounts.”

One change it has made is to reduce the use of the term ‘’log in,” which they discovered some older adults didn’t recognize. Those who have an account and have used the site before are asked specifically for a ‘’customer ID,” Tullis said. The staff also is testing a feature that provides a short popup description of where each link will take the user. Users can opt to have those descriptions read aloud. Seniors also sometimes have trouble finding links. One solution the center considered was a mouse that vibrated when the cursor rolled over a link, but they discovered that people didn’t like it. An important goal in improving usability, says Charles Brenner, senior vice president of the applied technology center, is to find solutions that aren’t condescending to consumers. While the center studies the habits of seniors, he notes that improvements to the site can benefit others as well. ‘’Where we’re coming from is to be accessible for everyone,” he said. On a recent Friday morning, 70-year-old Morris Englander visited the lab to test-drive a prototype of a Fidelity website that offers optional audio and visual assistance. The company seeks out people like Englander who aren’t customers to judge the site with fresh eyes. Englander, a retired movie executive who lives in Boston, chose to enlarge the text size on his screen. He also opted for the pop-up help function. He later said that the features were helpful, but added that he typically has no problems using the web at home. The only thing he can’t figure out is why he gets so much junk e-mail. ‘’That’s when I call my son,” he said. Emily Shartin can be reached at eshartin@globe.com. © Copyright 2006 Globe Newspaper Company.

I am working on a computer education program/document targeted at senior citizens for the Farragut Branch of the Knox. county library system.

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This week I interviewed my computer science professor, she is a senior citizen herself and sees the “problem” fist hand with her friends and family, she gave me a lot of insight about my audience. I have also been researching fonts and font sizes, I am now exploring what type of “verbiage” I will have to use for my book. Unfortunately the library is closed on veterans day so I couldn’t photograph. But am am making two mock pamphlets/books. One on “turning on a computer”, and the second “browsing the web.”

rshohadaee screenprinted shirts? @iwearhats, @mooseberry, @czyz, @ benfrederick, @christiancox, @charliefinch, @gregkimball http://www.twitpic.com/qr07v

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“When the boomer population bubble peaks in the senior citizen age category, the number of Americans over age 65 will hit 71.5 mil. – twice the number as in 2000.”

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: DESIGN

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The first step

Computing 101

Turning

computer.

on the

on the The first step

Computing 101

Browsing

the Web. The first step

Computing 101

The first step

Computing 101

Turning

on the

Once you have completed this lesson you will be able to turn on your computer, and get to the main screen (desktop).

computer.

: DESIGN

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BEN FREDERICK ÂŠ 2009

1. Find a computer that is not in use, you should see the public library logo moving across the screen.

The first step

Computing 101

Note: If the screen is black then it is most likely off. All you have to do is turn it on. To turn on the computer simply press the power button like you would on your TV remote.

Power Button

*What you will see

A new square will appear and ask you to enter the following information: • Your Library Card Number • Your PIN number.

Move the mouse left to right to get to the next screen.

Navigate the arrow to the white text box under “Library Card Number” Now click within the white text box, and use your keyboard enter your Library Card Number. Once you have entered you Card Number navigate your arrow to the white text box under “PIN” and enter your pin number using the keyboard.

MOUSE

KEYBOARD

Once the information has been entered you may navigate your arrow to the “OK” button in the top right of the box. Click the button. Note: The mouse must remain on the table to work, and only needs a limited amount of table space to move.

3. Once you get to the new screen you must navigate the arrow using the mouse to the green word “Available.” Now that your arrow is over the word Available it will look like a hand with a pointing finger. Push down on the left button of the mouse to continue.

Note: The mouse must remain on the table to work, and only needs a limited amount of table space to move.

MOVE

*What you will see

5. Once you have pressed the “OK” button a new box will appear displaying the information you have entered, read over it if you like. The navigate the arrow to the top right of the box and press the “Use this Computer” button.

*What you will see

The next window will display information about the what you may use the computer for, read over the “Computer Use Restrictions.”

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Next you may navigate your arrow to the top right of the screen and press the “OK” button.

7. Congratulations! You have reached the main screen of the computer, it is often called the “desktop.”

: DESIGN

*What you will see

On the “desktop” you will see a small window that displays your time remaining on the computer.

box

Thursday Oct. 22 // Project and one paragraph typed summary is due for in-class discussion. Should you develop a form that requires oversize printing, you can have a tiled version for Thursday’s class. Other forms may be in-process mock-ups however they also must be close to completion. Saturday Oct. 24 3:30 - 5:30 // Hannah Higgins will be joining us for a discussion of the work. We will discuss as a class on Thursday how and when to set room 335 up to display the work.

ass

ign

nt >

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For this assignment you are to read the chapter, Box, from Hannah Higgins’s book The Grid, and develop a visual response. There are many entry points from which you can expand upon. Take the time to read the chapter completely, making notes of what you respond to and any questions or connections you develop along the way. This should be your exploration and not a direct illustration of the text (which would then be considered redundant). As with your first class assignment in which you interpreted the Radio Lab piece on Choice, the form is completely up to you.

BOX ASSIGNMENT

351 Intermediate Graphic Design • Fall 2009

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BOX ASSIGNMENT

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BOX ASSIGNMENT

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BOX ASSIGNMENT

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3.9s -

BOX ASSIGNMENT

Saturday, October 17, 2009 Today at work, I read a chapter of Hannah B Higgins book, The Grid Book. The chapter was an awesome simplification of what the “box” means in our everyday life, and how everything man made is now, a square or box. Look at your computer, tons of boxes... skyscrapers, shipping industry, cabinets, houses, our lives fit in these utopian boxes, for better or worse. Comically the reading also reminded me of an episode of Futurama (an animated American sci-fi sitcom created by Matt Groening and developed by Groening and David X. Cohen for the Fox network. ) wiki. Futurama Season 5 – Episode 10 – The Farnsworth Parabox In the episode the Parallel Universe Box was an invention accidentally created by Professor Hubert J. Farnsworth. Within the box was a parallel universe, inside which were alternate colored versions of the Planet Express crew.The only differences between the universes are coin flips, which apparently have decided the majority of Planet Express’ decisions and the colors of people. We have been asked to give a visual response to the reading, I came out with the realization of how much the creation of the box has impacted my life and lives before me, unconcously coming up in the world were a grid dominates our life; I have now come to see the “boxes” around me, and see that my life is a “box.” So I would like to “see” my “life” in a “box”. I believe I can achieve this by creating a slideshow of every photo I have ever taken, and using a clear plexiglass box, I would then project the slideshow into the box, making my “life in a box.” Photographs are already box like, and when viewed on a screen create more boxes and grids, for example a digital photograph is just a grid of binary code... 0’s and 1’s. I believe this will represent the “ah ha” moment I had while reading the chapter. Posted by benfrederick at 9:15 AM 0 comments

Your Videos Back to My Videos First|Next My Life in a Box V2 [HQ] by Ben Frederick (videos) 9:58 Revised and Reshot. HD. Share Rotating... * View in Regular Quality View in High

Quality * Tag This Video * Edit This Video * Delete Video * Embed this Video In this video: Alexander James Robnett (videos | remove tag), Bailey Priest (videos | remove tag), Ben Frederick (videos | remove tag), Chelsea De-

remove tag), Trey Norris (videos | remove tag) Type a name: Added about a month ago · Comment · LikeUnlike Macey Patrice Mooneyham, Samantha Ownby and 2 others like this. Denise Perkins Denise Perkins This is really awesome!

October 24 at 5:58am · Delete Jonathan Bagby Jonathan Bagby this is pretty nice, perhaps a little long. I like how much your right hand changes from complete shadow to well defined by the projection. October 24 at 10:46am · Delete

Ben Frederick Ben Frederick Thanks! I think the length plays to the concept, but hurts the experience, I need to find a way to make it hypnotic but not boring lol. October 24 at 10:55am · Delete Bailey Priest Bailey Priest I SAW ME IN THE PICTURES!

October 24 at 2:09pm · Delete Ben Frederick Ben Frederick hahaha yay!!! October 24 at 2:10pm · Delete Bailey Priest Bailey Priest Awesome Job Ben! Sweet idea. You need some other scene to mix in with this one. . . so it’s not repetitive. But it’s so beautiful...:)

October 24 at 2:16pm · Delete Ben Frederick Ben Frederick Yea I need a second camera and record it at the same time October 24 at 2:20pm · Delete Bailey Priest Bailey Priest Throw it into AfterEffects and have a ball! MISS YOU October 24

at 2:21pm · Delete Euna Cat Euna Cat THIS IS GORGEOUS IM SUCH A HUGE FAN OF YOUR ART October 24 at 3:03pm · Delete George F. Frederick George F. Frederick NEAT!!! looks like you covered everything &

everyone. Good job October 26 at 11:16pm · Delete Lizzy Clark Miller Lizzy Clark Miller Crystal Castles, ftw....(this is Nick btw, not Lizzy... she didn’t sign out) November 2 at 10:07pm · Delete

Shanghai Student Schedule W 16 sept 6:00 P.M. Arrival at Airport pickup help with checking in Andy Holt Apartments. Th 17 sept 10:00 A.M. Orientation meeting . Atrium A+A Tour Campus . Harrison Get UT student ID. tour of the A+A. 1:00 – 3:00 Meet with 351 design class .. 335 A+A 5:00 Welcome dinner . International House 7:00 presentation Susan Crysler White . 109 A+A F 18 sept 10:00 Work time in 335 A+A 4:00 YeeHaw Tour . must sign up 6:00 – 9:00 1010 opening .. Downtown Gallerys Polish Print Exhibit 406 Gay Hand Made crafts opening possible: 7:30 Street Car Named Desire .. Clarence Brown* Sa 19 sept 2:00 Women’s Soccer vs. Western Carolina Market Square / Mast General Store 5:00 evening with Juniors at Market Square possible: 7:30 Street Car Named Desire .. Clarence Brown* Su 20 sept Visit Museum of Appalachia Norris Dam . boat picnic Tennessee State Fair M 21 sept 10:00 - 6:00 Work on project .. 335 A+A Posted by: Carolyn Staples

â&#x20AC;&#x153;Push Blue to Redâ&#x20AC;? was a great test for me as a designer, we (two studio mates and I) worked with a design student from Shanghai China. The project was tough enough without the added language barrier, but we soon found how to communicate without using too many words, and came out of the experiance with a grater understanding for other cultures and processes of design.

My group experimented with many mediums before we finally picked colored ink on a light table. The light table game us the bright airy feel while the transparent ink keep a great contrast and hue throughout the video.

4s - Push Blue to Red

8s Ben Frederick

Our final video was very successful. We choose to add a phrase at the end of the short video to emphasize our point. With the help of a friend in NYC (she produced the music) we had created an award winning video that I am very proud of.

! VICTORY

351. VISUAL STUDIES ASSIGNMENT: #1

MAP YOUR FACEBOOK FRIENDS

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FACEBOOK’S

4-Step Plan for Online Domination Mark Zuckerberg has never thought of his company as a mere social network. He and his team are in the middle of a multiyear campaign to change how the Web is organized—with Facebook at the center. Here’s how they hope to pull it off. 1. Build critical mass. In the eight months ending in April, Facebook has doubled in size to 200 million members, who contribute 4 billion pieces of info, 850 million photos, and 8 million videos every month. The result: a second Internet, one that includes users’ most personal data and resides entirely on Facebook’s servers. 2. Redefine search. Facebook thinks its members will turn to their friends— rather than Google’s algorithms—to navigate the Web. It already drives an eyebrow-raising amount of traffic to outside sites, and that will only increase once Facebook Search allows users to easily explore one another’s feeds.

GREAT WALL OF FACEBOOK:

3. Colonize the Web. Thanks to a pair of new initiatives—dubbed Facebook Connect and Open Stream—users don’t have to log in to Facebook to communicate with their friends. Now they can access their network from any of 10,000 partner sites or apps, contributing even more valuable data to Facebook’s servers every time they do it.

THE SOCIAL NETWORK’S PLAN TO DOMINATE THE INTERNET — AND KEEP GOOGLE OUT Larry Page should have been in a good mood. It was the fall of 2007, and Google’s cofounder was in the middle of a five-day tour of his company’s European operations in Zurich, London, Oxford, and Dublin. The trip had been fun, a chance to get a ground-floor look at Google’s ever-expanding empire. But this week had been particularly exciting, for reasons that had nothing to do with Europe; Google was planning a major investment in Facebook, the hottest new company in Silicon Valley. Originally Google had considered acquiring Facebook—a prospect that held no interest for Facebook’s executives—but an investment was another enticing option, aligning the Internet’s two most important companies. Facebook was more than a fast-growing social network. It was, potentially, an enormous source of personal data. Internet users behaved differently on Facebook than anywhere else online: They used their real names, connected with their real friends, linked to their real email addresses, and shared their real thoughts, tastes, and news. Google, on the other hand, knew relatively little about most of its users other than their search histories and some browsing activity. But now, as Page took his seat on the Google jet for the two-hour flight from Zurich to London, something appeared to be wrong. He looked annoyed, one of his fellow passengers recalls. It turned out that he had just received word that the deal was off. Microsoft, Google’s sworn enemy, would be making the investment instead—$240 million for a 1.6 percent stake in the company, meaning that Redmond valued Facebook at an astonishing $15 billion. As the 767 took off, Page tersely but calmly shared the news with the others on the plane and answered their questions for about 15 minutes. “Larry was clearly, clearly unhappy about it,” the passenger says. Page soon got over it, but Facebook’s rejection was still a blow to Google; it had never lost a deal this big and this publicly. But according to Facebookers involved in the transaction, Mountain View never had much of a chance—all things being equal, Microsoft was always the favored partner. Google’s bid was used primarily as a stalking horse, a tool to amp up the bidding. Facebook executives weren’t leaping at the chance to join with Google; they preferred to conquer it. “We never liked those guys,” says one former Facebook engineer. “We all had that audacity, ‘Anything Google does, we can do better.’ No one talked about MySpace or the other social networks. We just talked about Google.” Today, the Google-Facebook rivalry isn’t just going strong, it has evolved into a full-blown battle over the future of the Internet—its structure, design, and utility. For the last decade or so, the Web has been defined by Google’s algorithms—rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online

world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now. All this brave talk might seem easy to dismiss as the swagger of an arrogant upstart. After all, being Google is a little like being heavyweight champion of the world—everyone wants a shot at your title. But over the past year, Facebook has gone from glass-jawed flyweight to legitimate contender. It has become one of the most popular online destinations. More than 200 million people—about one-fifth of all Internet users—have Facebook accounts. They spend an average of 20 minutes on the site every day. Facebook has stolen several well-known Google employees, from COO Sheryl Sandburg to chef Josef Desimone; at least 9 percent of its staff used to work for the search giant. And since last December, Facebook has launched a series of ambitious initiatives, designed to make the social graph an even more integral part of a user’s online experience. Even some Googlers concede that Facebook represents a growing threat. “Eventually, we are going to collide,” one executive says. It is remarkable that the most powerful company on the Web would feel threatened by one that has yet to turn a profit. (Last year, one insider estimates, Facebook burned through $75 million plus the $275 million in revenue it brought in; Google made $4.2 billion on an astounding $15.8 billion in net revenue.) And even Facebook executives concede that Google has secured an insurmountable lead in search advertising—those little text ads that pop up next to search results—which accounts for about 90 percent of Google’s net revenue. But they say they are going after an even bigger market: the expensive branding campaigns that so far have barely ventured online. Once, Google hoped an alliance with Facebook would help attract those huge ad budgets. Now, instead of working together to reach the promised land of online brand advertising, Facebook and Google are racing to see who can get there first. Like typical trash-talking youngsters, Facebook sources argue that their competition is old and out of touch. “Google is not representative of the future of technology in any way,” one Facebook veteran says. “Facebook is an advanced communications network enabling myriad communication forms. It almost doesn’t make sense to compare them.”

4. Sell targeted ads, everywhere. Facebook hopes to one day sell advertising across all of its partner sites and apps, not just on its own site. The company will be able to draw on the immense volume of personal data it owns to create extremely targeted messages. The challenge: not freaking out its users in the process.

To understand Facebook’s challenge to Google, consider my friend and neighbor Wayne, a PhD in computer science from UC Berkeley and a veteran of many big-time programming jobs. I know a lot about him because we are friends. I know even more because we are Facebook friends. On his online profile, I not only find the standard personal-blog-type information—his birthday, address, résumé, and pictures of his wife, son, and step-kids. I also discover that he likes to make beer, that he had dinner at one of my favorite restaurants last week, and that he likes to watch cartoons. Indeed, he has posted something about his life almost every day for the past two months—wondering whether his son’s Little League game will get rained out, asking his friends what the impeller in his central heating unit does. But if I type Wayne’s name into Google, I learn very little. I am directed to an old personal Web site, with links that have almost all expired, and a collection of computer-science papers he has written over the years. That’s about it. Hardly any of Wayne’s Facebook information turns up on a Google search, because all of it, along with similar details about the other 200 million Facebook users, exists on the social network’s roughly 40,000 servers. Together, this data comprises a mammoth amount of activity, almost a second Internet. By Facebook’s estimates, every month users share 4 billion pieces of information—news stories, status updates, birthday wishes, and so on. They also upload 850 million photos and 8 million videos. But anyone wanting to access that stuff must go through Facebook; the social network treats it all as proprietary data, largely shielding it from Google’s crawlers. Except for the mostly cursory information that users choose to make public, what happens on Facebook’s servers stays on Facebook’s servers. That represents a massive and fast-growing blind spot for Google, whose long-stated goal is to “organize the world’s information.” Facebook isn’t just kneecapping Google’s search engine; it is also competing with it. Facebook encourages its 200 million members to use Microsoft’s search engine, which it installed on its homepage late last year as part of the deal struck between the two companies. At press time, it was also planning to launch Facebook Search, allowing users to scour one another’s feeds. Want to see what some anonymous schmuck thought about the Battlestar Galactica finale? Check out Google. Want to see what your friends had to say? Try Facebook Search. And it will not only be for searching within Facebook. Because Facebook friends post links to outside sites, you will be able to use it as a gateway to the Web—making it a direct threat to Google. Why settle for articles about the Chrysler bankruptcy that the Google News algorithm recommends when you can read what your friends suggest? Already, Facebook is starting to horn in on Google’s role as the predominant driver of Web traffic. According to Hitwise, Facebook in recent months has sent more traffic than Google to Evite, video site Tagged.com,

and gossip mills Perez Hilton.com and Dlisted. That trend should only grow with the advent of Facebook Search. These are just the latest moves in an ambitious campaign to make the social graph an integral, ubiquitous element of life online. In December, Facebook launched Connect, a network of more than 10,000 independent sites that lets users access their Facebook relationships without logging in to Facebook .com. Go to Digg, for instance, and see which stories friends recommended. Head to Citysearch and see which restaurants they have reviewed. Visit TechCrunch, Gawker, or the Huffington Post and read comments they have left. On Inauguration Day, millions of users logged in to CNN.com with their Facebook ID and discussed the proceedings with their friends in real time. In April, Facebook announced its Open Stream API, allowing developers to create mashups using Facebook’s constantly updated stream of user activity. Previously, users who wanted to read their friends’ News Feeds had to go to the Facebook site. Now developers can export that information to any site—or to freestanding applications, much as Twitter desktop clients do for Tweets. Connect and Open Stream don’t just allow users to access their Facebook networks from anywhere online. They also help realize Facebook’s longtime vision of giving users a unique, Web-wide online profile. By linking Web activity to Facebook accounts, they begin to replace the largely anonymous “no one knows you’re a dog” version of online identity with one in which every action is tied to who users really are. To hear Facebook executives tell it, this will make online interactions more meaningful and more personal. Imagine, for example, if online comments were written by people using their real names rather than by anonymous trolls. “Up until now all the advancements in technology have said information and data are the most important thing,” says Dave Morin, Facebook’s senior platform manager. “The most important thing to us is that there is a person sitting behind that keyboard. We think the Internet is about people.” But you don’t build a competitor to Google with people alone. You need data. And Connect and Open Stream are intended to make Facebook a much more powerful force for collecting user information. Any time someone logs in to a site that uses Connect or Open Stream, they give Facebook the right to keep track of any activity that happens there—potentially contributing tons more personal data to Facebook’s servers. Facebook Connect and Open Stream are also designed to make each user’s friend network, which belongs to Facebook, even more valuable and crucial to the Web experience. Together, they aim to put Facebook users’ social networks at the center of all they do online.

351.

VISUAL STUDIES ASSIGNMENT: #1

MAP YOUR FACEBOOK FRIENDS Having worked on a map last year and another just recently, we are going to take some time to explore the systems and visuals that go into making a map. The content and form will be dictated in order for you to focus on these two issues.

Things to consider ... • Color - What is the role of color in this piece? How can color be used to help communicate your hierarchy? • Scale + Proportion - How do the elements relate to one another? How does this relationship become part of the communication? What role does proportion play within your shapes and text sizes? • Line - What is the quality of the lines being used? How do these lines relate to one another? How do they communicate relevant information? Text - What typeface(s) are most appropriate? Everything used needs to come back to feed the communication of your information. Content: Your Facebook friends list organized into a map (based on your social relationship to them and them to each other, not geographically) Required components: - names + images (not required of every person, but if only using some how do you choose and why?) - must be in color - a key Form: Printed

100%

Using your list of Facebook friends, you will need to begin by developing an organizational system that can present this information. There is going to be an obvious hierarchy of some sort. You need to determine what levels exist within this hierarchy. This system will need to then be designed and considered down to the smallest detail. I found after reading the articles, I am happy that there is currently a viral war being waged, this will only make the services of the two companies better. I do feel abit odd about using face book some times, and after this project will attempt to delete quite a few people from my “friends list.” I don’t really agree with the Facebook Exodus article, I know the hype is slowing down on facbook, but I haven’t seen too many users leave, I actually have see more people join, for example my grand father and me are facebook friends. Facebook has been able to stay afloat where myspace failed, and nowadays I don’t see how you could ignore the social aspect of the internet, even Google is working on a “social network.” Anyway, I am just happy to see these to companies compete. We, the user will ultimately benefit from it. “Im a CEO... bitch”

facebook friends

351.

m f

like dislike professional family

(scale relates to the emotion)

VISUAL STUDIES ASSIGNMENT: #1

MAP YOUR FACEBOOK FRIENDS

REFLECT - What inspired the changes made between the first round and the final version? Well I went with the vertical, from the feedback I received it was much more visually appealing, and My key wasn’t quite done, so I believe I cleared up the confusion with the current key. - Were you able to successfully work with photos? I believe I was successful, by colorizing the photos to there corresponding shape I made the photos feel more integrated into the map rather than slapped on, also the 1 pix. lines from the pics to the corresponding row create more understanding while also breaking up negative space to make the map have a bit more depth. - What did you find/learn in working within the project boundaries? I learned to be more flexible and create my vision though the filter of the project boundaries. I found it more challenging that letting us just “blaze away” in adobe and make what ever we want. Its helped me push my idea deeper, at times it was frustrating but all in all I believe I was successful in achieving the needed requirements and work ing within the boundaries. - What do you feel is most successful about the project and what do you feel you need to address further? I believe my main visual is the most successful element on my map. It rides a thin line of art / design. I like that it works functionally and formally. For simple shapes on a grid it has depth. I need to possibly address the over all composition of the map. I am happy with it currently but it could be tweaked. I believe the font choice was appropriate. Also, I believe limiting my color scheme created flow, unity, and un derstanding. A few things could be tweaked of course but overall I am happy with the result.

• Baily Priest: I’LL BE THERE!!!

• Chelsea DeLay: is stuck at home studying all night

• Evan ‘Crunch’ Robson: was once good at math, now not so much. my name as ‘crunch’ should be retired...

• Faith Barger: who knew my new york accent was such a winner? SAKE!!

• George Frederick: mantis, crane, snake, and lion how many animals does one need ?

• Kyle Tharp: está leyendo “Diarios de motocicleta”

• Luke O’Banion: two weeks in the tropics..... hope I catch a monkey.

• Tony Brock: the sock in the tree, SNAP JAzzzzzzz WOOOOO POP!!!

• Sarah Shebaro: is enjoying the Def Leppard the studio next door is bumping.

• Trey Norris: the correct term is “moot” point not “mute” point, so if you’ve been saying it wrong your whole life then.... stop it

•351intermediate graphic design:

356.

MW 9:05A-12:05P

PHOTOSHOP EXERCISES CAN BIRAND FALL 2009

O: 338 P: 865 974 5388 E: CANBIRAND@GMAIL.COM

356..

00100011 8bit color

PHOTOSHOP EXERCISES

“

TOTAL AMOUNT OF COMBINATIONS 256

r256 • g256 • b256 = rgb70,000,000

(shade of gray)

• ADOBE RGB (1998)

Sometimes your eye can lie to you, but numbers never lie.

”

The Adobe RGB color space is an RGB color space developed by Adobe Systems in 1998. It was designed to encompass most of the colors achievable on CMYK color printers, but by using RGB primary colors on a device such as the computer display. The Adobe RGB color space encompasses roughly 50% of the visible colors specified by the Lab color space, improving upon the gamut of the sRGB color space primarily in cyan-greens.

• GRAYSCALE

In photography and computing, a grayscale or greyscale digital image is an image in which the value of each pixel is a single sample, that is, it carries only intensity information. Images of this sort, also known as black-and-white, are composed exclusively of shades of gray, varying from black at the weakest intensity to white at the strongest.

• BITMAP

In computer graphics, a bitmap or pixmap is a type of memory organization or image file format used to store digital images. The term bitmap comes from the computer programming terminology, meaning just a map of bits, a spatially mapped array of bits. Now, along with pixmap, it commonly refers to the similar concept of a spatially mapped array of pixels. Raster images in general may be referred to as bitmaps or pixmaps, whether synthetic or photographic, in files or in memory.

356. PHOTOSHOP

EXERCISES

COLOR CORRECTION

The Photoshop curves tool is perhaps the most powerful and flexible image transformation, yet it may also be one of the most intimidating. Since photographers effectively paint with light, curves is central to their practice because it affects lightâ&#x20AC;&#x2122;s two primary influences: tones and contrast. Tonal curves are also what give different film types their unique character, so understanding how they work allows one to mimic any film-- without ever having to retake the photograph.

356.

PHOTOSHOP EXERCISES

MW 9:05A-12:05P

356.

DREAMWEAVER

EXERCISES CAN BIRAND FALL 2009

O: 338 P: 865 974 5388 E: CANBIRAND@GMAIL.COM

<html> <head> <title>Starbuzz F***ing Awesome</title> <style type=”text/css”> body { }

background-color: #d2b48c; margin-left: 20%; margin-right: 20%; border: 1px dotted gray; padding: 10px 10px 10px 10px; font-family: sans-serif;

</style> </head> <h1>Starbuzz Coffee Beverages</h1> <h2>House Blend $1.94</h2> <p>A smooth, wild blend of coffees from Mexico, Bolivia and Guetamaia.</p> <h2>Mocha Cafe Latte $2.35</h2> <p>espresso, steamed milk and chocolate syrup.</p>

356.

<p> Read our <a href=”mission.html”>Mission Statement</a> </p>

DREAMWEAVER

EXERCISES

Go to <a href=”file1”>file1</a>

<center> <p>HELP IM TRAPED IN A COMPUTER!</p> </center>

Go to <a href=”file2.html”>file2</a>

</body> </html> <car>Red Mini</car> <car make=”BMW” model=”Mini Cooper” convertible <html> <head> <title>Starbuzz Coffee’s Mission Statement</title> <style type=”text/css”> body { }

background-color: #d2b48c; margin-left: 20%; margin-right: 20%; border: 1px dotted gray; padding: 10px 10px 10px 10px; font-family: sans-serif;

</style> </head> <body> <h1>Starbuzz Coffee’s Mission Statement</h1> To Provide all the caffeine that you need to power your life.</p> Just drink it!</p> <p> Go <a href=”index.html”>Back</a> </p> </body>

356.

DREAMWEAVER

EXERCISES

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www. w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml”> <head> <meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8” /> <title>Untitled Document</title> <style type=”text/css”> <!-.body { font-family: Arial, Helvetica, sans-serif; } body { background-color: #CCC; background-image: url(); margin-left: 50px; margin-right: 50px; } body,td,th { color: #000; } --> </style> </head> <body class=”body”> <h1>Web Constuction Exercise</h1> <p>Randomness</p> <h2>Section 1</h2> <img src=”machpic1.jpg”><br /> <img src=”machpic2.jpg”> <blockquote><strong>Machines are worshipped because they are beautiful,<br /> and valued because they confer power; <br /> they are hated because they are hideous,<br /> and loathed because they impose slavery.</strong><br /> - Bertrand Russell (English Logician and Philosopher 1872-1970)</blockquote> <h2>Section 2</h2> <p>He‚Äôs a large, pear-shaped man who, as he speaks, waves his arms far more energetically than his physique would imply. He modulates his tone dramatically for effect, often humorous.</p> <object width=”560” height=”340”><param name=”movie” value=”http://www. youtube.com/v/_n_P2Fl0hd4&hl=en&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/_n_P2Fl0hd4&hl=en&fs=1&” type=”application/xshockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”560” height=”340”></embed></object>

<h2>Section 3</h2> <p>Those words kick off day 2 at the Singularity University Executive Program. The curriculum divides roughly into three days of intensive classroom introductions to critical tech domains, three days of visits to Silicon Valley companies, and two days of workshops devoted to specific industries, plus a final day to wrap up. On Saturday I settled gingerly into a lightly padded metal chair for highly compressed, sometimes super technical, up-to-the-minute overviews of artificial intelligence, robotics, networking, computing, and quantum computing. (Forecast: sunny! With patchy clouds and fog.) That took until dinner time with only a quick break for lunch, which was filled with presentations by graduates of SU‚Äôs nineweek summer program.</p> <h2>Section 4</h2> <img src=”machpic5.jpg”> <img src=”machpic6.jpg”> <p>Merkle differentiates between ‚Äúlinear nanotech‚Äù like stain-resistant textiles and the real thing: molecular machines first suggested by physicist savant Richard Feynman. ‚ÄúWe can arrange atoms in most of the ways permitted by physics,‚Äù he says, showing a slide of a tabletop molecular assembly machine that can make ‚Äúpretty much anything you want.‚Äù Can we get that far? ‚ÄúWe can get at least that far.‚Äù</p> <h2>Section 5</h2> <img src=”machpic7.jpg”> <img src=”machpic8.jpg”> <p>From there he skims through a catalog of progress ‚Äî familiar example of pushing atoms into IBM logos and such on a 2D grid ‚Äî to the goal of 3D shapes, and ultimately nanoscale machines. It doesn‚Äôt always work. ‚ÄúYou‚Äôre not seeing the failures,‚Äù he allows, and describes a planetary gear he built that was just too slippery to hold together. ‚ÄúThere‚Äôs no friction at that scale.‚Äù Moreover, that style of assembly is one atom at a time ‚Äî very resource-intensive. A better solution is self assembly, along the line of, say, a redwood tree ‚Äî a huge structure self-assembled by nanomachinery. <ul> <li>If</li> <li>we</li> <li>can</li> <li>accomplish</li> <li>that, ‚Äúmanufacturing costs will go through the floor.‚Äù Products of nanomachinery will be as cheap as potatoes.</li></ul></p> </body> </html>

“WHILE OTHERS HAVE EXCUSES, I HAVE MY REASONS WHY...”

-NICKEL CREEK

Fall 2009 400

Letterpress Workshop

400. rotation 1

Create a layout for a postcard

Look up current postcard specifications

Fall 2009

Be sure you understand mailing, addressing and return address requirements

400

Class must agree on the finish size and return address requirements and layout

Letterpress Workshop

rotation 1

Postcard Design Back

Explore oxymorons.

What happens when you take two concepts and set them in different typefaces? Sometimes they duke it

invisible invisible invisible

invisible out, and sometimes they fit like hand in glove. Sometimes they make you laugh. Sometimes they make Create a layout for a postcard

you think. Other times they make for some wry punditry.

3. What I would really like to do is make an impression, so I wouldn’t use in to print the word.

Look up current postcard specifications

329 SCHOOL OF ART

Be sure you understand mailing, addressing and return address requirements

ROOM

Class must agree on the finish size and return address requirements and layout

Or I could use news print as the ink.

How can you design/set your idea so that the whole is greater than the sum of its parts?

invisible

colors:

minimum 2

stock:

open What happens when you take two concepts and set them in different typefaces? Sometimes they duke it

size:

class out, and sometimes they fit like hand in glove. Sometimes they make you laugh. Sometimes they make

Explore oxymorons.

you think. Other times they make for some wry punditry.

VISUAL RESEARCH

How can you design/set your idea so that the whole is greater than the sum of its parts? colors: how

much of the minimum 2 letterform do you need to allow the viewer to recognize the

stock:

open letterform?

size:

can color or position change/affect the meaning of your word?

class

do both sides feel balanced? has the negative space been activated on both sides? VISUAL RESEARCH is the negative space how much interesting? of the letterform do you need to allow the viewer to recognize the is the overall

letterform? composition

unified?

can color or position change/affect the meaning of your word?

…be sure to document the answers to these questions in your process book… do both sides feel balanced?

ROOM

329

ROOM

329

SCHOOL OF ART

SCHOOL OF ART _____________ VOLUNTEER _____________ BLVD.****** _____________

_____________ _____________ _____________

1717

KNOXVILLE TN 37996 2410

has the negative space been activated on both sides?

ROOMROOM

is the negative space interesting? is the overall composition unified?

329329

…be sure to document the answers to these questions in your process book…

SCHOOL OF ART SCHOOL OF ART

VOLUNTEER BLVD.****** 1717BLVD.****** 1717VOLUNTEER

KNOXVILLEKNOXVILLE TN 37996 2410 TN 37996 2410

_____________ _____________ _____________

ROOMROOM

329329 SCHOOL OF ART SCHOOL OF ART

VOLUNTEER BLVD.****** 1717BLVD.****** 1717VOLUNTEER

KNOXVILLEKNOXVILLE TN 37996 2410 TN 37996 2410

_____________ _____________ _____________

“Invisible Ink” was another collaborative project. I found it to be stress free, and relaxing to be off the computer and learning an older technology. I have fun working with Sarah, coming up with ideas together. I believe we were successful with our idea, only thing I would change is our craft at times. We were messy on purpose and thought it helped with our “iNK,” but I would have also liked to see a cleaner version.

We choose to use black and blue ink because they are the most commonly used hues of ink, and have a nostalgic feeling about them.

400. bitmap â&#x20AC;˘ In computer graphics, a bitmap or pixmap is a type of memory organization or image file format used to store digital images. The term bitmap comes from the computer programming terminology, meaning just a map

of bits, a spatially mapped array of bits. Now, along with pixmap, it commonly refers to the similar concept of a spatially mapped array of pixels. Raster images in general may be referred to as bitmaps or pixmaps, whether synthetic or photographic, in files or in memory.

AND WHO KNOWS: STARTING A NEW JOURNEY MAY NOT BE SO HARD OR MAYBE IT HAS ALREADY BEGUN.

AND

400. bitmap

KNOWS:

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NEW NEY

AND WHO KNOWS: STARTING A

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BEGUN.

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400. bitmap

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bitben

BITBEN

BITBEN my 8bit life

400. bitmap

I loved creating my bit map typeface and â&#x20AC;&#x153;bit Ben.â&#x20AC;? I finished the typeface within 45 min. I was happy with the result. Then I choose to make posters of the type force justified to make the view look at the negative and positive area of the type. Bit Ben on the other hand was very labour intensive, and ended up becoming a magnet on the studio fridge, I have enjoyed coming in seeing a different arrangement every other day. I wouldnâ&#x20AC;&#x2122;t mind making more design like this.

FUEL.

DAY DREAM

experience Smoky Mountain Brewery & Restaurant

Position Held: Server, customer service, in-house graphic design (June 2008 - November 2008)

E-Shipping Inc. Pakmail

Position Held: Shipping Specialist, Staff Supervisor, and Acting Manager Store layout, in-house graphic designer, scheduling, payroll, and customer service. (February 2005 – August 2007)

BENJAMIN FREDERICK

SKILLS

ACTIVIT

IES:

AWARD S/H

ONORS

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BENJAMIN FREDERICK bfreder2@utk.edu

Current: University of Tennessee, Knoxville Bachelor of Fine Arts: Graphic Design Cumulative GPA: 3.51 Expected graduation: May 2011 Past: Farragut High School 11237 Kingston Pike Knoxville, TN 37934 Class of 2007

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Ex ula Ar f Te 11 st: ts p n Kn 237 Far ecte tive G : Gr nes ACTIVITIES: Cla oxvi King ragu d gr PA aphi see, lle, sNHS t H ad : 3 c D Kn ss Theta • Phi Sigma t of TN on P igh uati .51 esi oxv o 20 3Institute EX American S • AIGA: Arts gn ille 07 793 ike ofcGraphic ho n: M P SFine ol ay 4 and shows mo E • Art competitions R I 20 (Ju ky EN 11 n M Tu e 2 ou CE AWARDS/HONORS: 11 rkey 008 ntai : nB Cr – K•n 308HOPE No rew Pa eekscholarship (86• oxvi Grand emthe ery rk Prizevin Press “Amateur Photo Contest” 2008 be Farragut Po 5) 2 lle, T side & r 2 Design N of 2007 sit• 88 Class D T-Shirt 00 Rest Contest. 2007 ion -5 37 rive a 8 5 9 u ) 34 E• HeThe00Tennessee Governor’s School ran for the Arts 2006: Six hours college credit ld: t (Fe Ship • Best Student Art Exhibition 2006 Se Print in East Tennessee Regional rve 11 brua ping $12,000 in Scholarships to Watkins College of Art and Design 8 r I r , n 0 y Fa cu 3 K 20 c. P r s tom to MICA 05 in ak Scholarships (86 ragu ing $8,000 er Po 5) 6 t, T ston – Au mail se N rvi an sitio 75-4 37 Pike gust ce n d 9 7 20 , in sc Ac He 47 22 07 he tin ld: -ho ) du g us ling Ma Ship SK eg , p nag pin rap Te ILL ay er g S c S hic h r : oll, St Ar pe de o t P nolo an re cia sig pri gy r l o d i n cu layo st, S mo ntma cess : Ad sto ut, t o a e k n b bo o- ing s: I e me in- ff S p M h l o rs ou upe kn k m rint (wo lustr as e r rvi se inf owle akin , scr od-c ation ter C ce gr viso ap r, . Ex orma dge g/de een p ut, d , dr ollec hic de Pr perie tion of d sign rint ry p awin tion a sig an ctic nce des ark r , co ing, p oint, g, pa , HTM ne ign oo nc da ei w e i r, h n L rt r n c ith c , lo m p ept oto tchi ting , C ela ritic us go roc ma litho ng, , m SS AC , ted al tom de es pp gra en ixe W t s g s Ph TIV h i o d n iss in er ig p e ue kin se n, p s, d g, tr hy, ravin med rd, P AIG i Sig ITIE c r a g, s. g i ow res vice, rint d gital ditio yano , lith ia, Fin A: A ma T S: erP o ea or es ph na t e A m he y oin rch ga ign oto l B pe grap rt c eric ta N t. n & p , ,a iza pa gra W roc hy, AW om an HS n t p d t ion ck pe Ins hy, pho ess HO AR a h titi titu tog es e l , an ge on t a Gr PE DS ) rap , ng d le des s a e of / ua hy, Cla and scho HO nd Gr ge ader ign. sh aph Th ss o Prize larsh NOR of shi ow ic p a S: . r Be e Te f 20 in t ip s Ar t n h 0 t s s n e $1 t P es 7 T F $8 2,00 rint in see -Shir arrag G ,00 0 i t u 0 i n S East over Desi t Pre n S ch g n T s ch ola enn or’s n Co s “A ola rsh ess Sc nt m rsh ips ee ho est ate ips to Re ol fo . 20 ur P to Wa gio r th 07 ho to MI tki na Co CA ns l S e Ar nte Co tud ts 2 lleg en 00 st” e o t Ar 6: S 20 08 f A t Ex ix rt a hib ho nd itio urs De n 2 col sig 00 leg ec 6 n red it

bfreder2@utk.edu CE: ant y & Restaur ntain Brewer 2008) Smoky Mou – November (June 2008 ek Turkey Cre e Driv e ksid 11308 Par 37934 (865) 216-7768 ign Knoxville, TN e graphic des 00 ice, in-hous (865) 288-55 Server, customer serv : EDUCATION: Position Held Current: University of Tennessee, Knoxville l Bachelor Inc. Pakmai 7)of Fine Arts: Graphic Design 200Cumulative E-Shipping GPA: 3.51 5 – August (February 200 Pike Expected graduation: May 2011 ston 11803 King 37922 Past: Farragut High School Farragut, TN sor, 11237 Kingston Pike 47 Staff Supervi st,37934 igner, (865) 675-47 Shipping Speciali Knoxville, TN e graphic des : ut, in-hous Position Held agerClass 2007 Storeoflayo ice. Man tomer serv and Acting cus and , payroll, EXPERIENCE: scheduling

EXPERIEN

BENJAMIN FREDERICK bfreder2@utk.edu

865.216.7768 SKILLS:

COLLEGE ADDRESS: 1300 Bridge Ave. Apartment 18 Knoxville, TN 37916

Techno logy: Ad Smoky Mountain Brewery & Restaurant obe Ma Art Pro ce ster Co 2008 – November 2008) llectio(June printmak sses: Illustrati n, HT Creek on, dra ing (woo , CSS, win TurkeyML mono-p Wo intingParkside rint, sc d-cut, dry point g, pa 11308 , mi d Driverd, PowerP reen book ma , oint. me hing, en TNxe37934 king/des printing, photo etcKnoxville, graving, dia, knowled ign, co lithog (865) rap288-5500 nc ge hy, cyan lithography, informati of dark room ept mapping otype pro Position Server, customer service, in-house graphic design , traditHeld: on desig process cesses ion Experie al n, es B& , digital logo de ), nc photogra W photogra Practic e with custome sign, print de ph E-Shipping Pakmail y, e in critic y, sign, pa Inc.ph al think r service, organ and art ckage– August 2007) (February ing, res de related ization, 2005 earch, 11803 issues. and leaPikesign. and the Kingston dership. langu Farragut, TNag 37922 ACTIVITI e of art (865) 675-4747 Phi Sig ES: ma Position Held: Shipping Specialist, Staff Supervisor, AIGA: Am Theta NHS and Acting Manager Store layout, in-house graphic designer, Fine Ar erican Institute t comp scheduling, payroll, and customer service. of Grap etitions hic Arts and sh ows AWARDS SKILLS: /HONOR HOPE S: Technology: Adobe Master Collection, HTML, CSS, Word, PowerPoint. scholar sh Grand Art Processes: Illustration, drawing, painting, mixed media, Prize in ip the Class of printmaking (wood-cut, dry point, etching, engraving, lithography, 2007 T-S Farragut Press The Tenn hirt Desig “Amateu mono-print, screen printing, photolithography, cyanotype processes), Best Pr essee Governo n Contest. 20 r Photo Conte book making/design, concept mapping, traditional B&W photography, int r’s Scho st” 2008 07 $12,000 in East Tenn ol for the knowledge of dark room processes, digital photography, esse in Scho $8,000 information design, logo design, print design, package design. larships e Regional Stu Arts 2006: Six in Scho Experience with customer service, organization, and leadership. larships to Watkins Co dent Art Exhib hours college credit llege of to MICA Practice in critical thinking, research, and the language of art Art and ition 2006 Design and art related issues.

ACTIVITIES:

Phi Sigma Theta NHS AIGA: American Institute of Graphic Arts Fine Art competitions and shows

AWARDS/HONORS:

PE 53 RMA Kn 3 Hic NEN o x ville kory T AD , T Wo DR N 37 ods ESS 93 Rd : 4 .

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(865) 216-7768 EDUCATION:

HOPE scholarship Grand Prize in the Farragut Press “Amateur Photo Contest” 2008 Class of 2007 T-Shirt Design Contest. 2007 The Tennessee Governor’s School for the Arts 2006: Six hours college credit Best Print in East Tennessee Regional Student Art Exhibition 2006 $12,000 in Scholarships to Watkins College of Art and Design $8,000 in Scholarships to MICA

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bfreder2@utk.edu OBJECTIVE: Present: Summer employment/position Future: MFA, Graphic Design, Art Director/Editorial Position

OBJECTIVE: Present: Summer employment/position Future: MFA, Graphic Design, Art Director/Editorial Position

credit

• Knowledge of software: (86 Adobe Creative Suite, Word, and PowerPoint. • Art Processes: Illustration, 5) drawing, painting, mixed media, printmaking (wood-cut, dry point, etching, en21 screen printing, photolithography, cyanotype processes), book making/design, graving, lithography,Emono-print, 6 D Cu UC B&W-7photography, concept mapping, traditional knowledge of dark room processes, digital photography, infor76 rre AT B 8 package design. nt: print IO design, mation design, logoacdesign, he Un N: l or i • Experience with customer of versservice, organization, and leadership. yo • Practice Pina criticalCthinking, and the language of art and art related issues. um Fine itresearch,

Abroad (London, Scottland, Paris) Bonnaroo, AIGA National Confrance 2009,

BENJAMIN FREDERICK

Position Held: Design Intern, layout, production,ad design. (June 2009 - Present)

, nt vice ura r ser r, e sta Re stom r, signe & iso e u ery r, c erv ic d 08) N rew erve er 20 Sup graph RIE B f f E S ta e ain mb d: EXP t, S ous unt Hel Nove Mo ion ialis in-h vice. r pec ut, oky Posit 2008 0 0 g S layo er se e Sm il 5 n a in 5 . (Ju .288 akm Shipp Store stom l P 865 Inc. eld: ager nd cu 07) Inc. Pakmai an E-Shipping nH l, a t 20 ing gust 2007) Au – ipp ositio ting M ayrol ugus 05 h 20 S P EAc g, p – A (February ke and edulin 2005 ston Pi y f r e d e r 2 @11803 u Kingt k2 . e d u sch ruarb b (Fe t, TN 3792 gu rra Fa pervisor, Su s), f 47 af e 47 St PERMANENT ADDRESS: COLLEGE ADDRESS: s signer, ecialist, (865) 675SpBridge ces g, graphic de ipping se tin533 proWoods Rd. Sh Hickory 1300 Ave. ou d: -h el e in in H n ut, tio yo g, otyp si la e , pa vin Po or g St TN 37934 18 service. in ra Knoxville, yan Manager Apartment er raw , eng hy, c hy, and Acting p (865) g d custom p 216-7768 Knoxville, TN 37916 n, d l, an gra gra atio chin ling, payrol T du str t, et tolitho photo e he c BENJAMIN FREDERICK u sc h l n l in ology: A S, I ry po , pho B&W bfreder2@utk.edu S dobe M OBJECTIVE: Art Pro n. al L, C t, d ting hy, 865.216.7768 aster C cesemployment/position TM d-cu prin dition grap desig s e H s Present: Summer o : llection EDUCATION Illustrati p n, (woo reen , tra hoto kage . ri n tm io ip t , aking (w on, dra HTML, S sh Current: University of Tennessee, Knoxville ec king t, sc pping ital p , pac r Future: MFA, Graphic Design, Art Director/Editorial Position l L l e L o w Bachelor of Fine Arts: Graphic Design I CSS, W d ood-cu ing, pa mono-p C tma -prin ma , dig ign Cumulative GPA: 3.51 lea of art SK er s t, d ord inti ri Expected graduation: May 2011 nd ast prin mono ncept esses int de Past: Farragut High School n, a guage book m nt, screen prin ry point, etchin ng, mixed me , PowerPoint. o roc , pr e M edia, Class of 2007 c io b t , o EDUCATION: a n dia, ting, ph aking/d g iz e la , Ad ed m hy, ign om p sign e n s n g a e e ra esign, c o g d th know PERMANENT ADDRESS: EXPERIENCE Current: University ofle Tennessee, mix ograp ing/d ark ro ogo d , or dge of Knoxville oncept tolithography, ving, lithograp k l ice ch, an Smoky Mountain Brewery v 533& Restaurant Hickory Woods Rd. r d lith k ma e of d sign, cy m hy, a info Bachelor of Fine Arts: Design Position Held: Server, customer service, in-house graphic design ar se rmaGraphic (June 2008 - November 2008) er rese tion de rk room proce apping, traditio anotype proc boo wledg n de m 865.288.5500Knoxville, TN 37934 , o io Cumulative GPA: 3.56 t g o s e sses, d ign, log sses), nal B&W Experie us inkin kn rmat c ig o nce May h ital pho design, photog E-Shipping Inc. Pakmail Expected w 2011 wit al th . info Position Held: Shipping Specialist, Staff Supervisor, togra Pragraduation: raphy, prin ctice in ith customer and Acting Manager Store layout, in-house graphic designer, nce ritic sues scheduling, payroll, and customer service. is service t design, pac phy, erie in c critical (February 2005 – August 2007) anHigh Exp ctice lated k , th d a o in g a rg e rt k Past: Farragut School s a e in design. nization related g, rese SKILLS rt Pra art r A is , arch, a and lea sues. hic Adobe Master Collection, HTML, CSS, Illustration, drawing, painting, 11237 Kingston Pike p and a n d the la r d mixed media, printmaking (wood-cut, dry point, etching, engraving, S 8 it lithography, mono-print, screen printing, photolithography, cyanotype processes), of G ws nguage ership. HS Knoxville, TN 37934 ITIE 200 red book making/design, concept mapping, traditional B&W photography, a N titute d sho st” TIV of art ec knowledge of dark room processes, digital photography, s het n information design, logo design, print design, package design. leg nte AC Class of 2007 a T an In ns a Coh col P o m s t Experience with customer service, organization, and leadership. r ic io i 6 Shigouma200 ho Practice in critical thinking, research, and the language of art i Sig Amer petit P h T r heta NH and art related issues. n ix P A: u m S e io A o t IG : it c a S : ibAm 06 A n RS mEXPERIENCE: AIG e Art h ACTIVITIES 0 7 A ig x O 2 e 0 “ ri s canBrewery N ss st. 20 Arts Fin rteE d DeMountain O In Fin e Phi Sigma Theta NHS A s Smoky & Restaurant (June 2008 – November 2008) r H ti tute of e P nte AIGA: American Institute of Graphic Arts nt t anArt com S/ h t t e u D d o r Fine Art competitions and shows G petition C tu Creek foTurkey ip rag f Ar AR s and s raphic Arts rsh e Far esign chool nal S ege o AWARDS/HONORS AW OBJECTIVE: D ’s S ola h hows gio Coll Parkside Drive HOPE scholarship sch in t hirt r Re 11308 s Grand Prize in the Farragut Press “Amateur Photo Contest” 2008 PE Prize 7 T-S verno ssee tkinKnoxville, O Present: Summer employment/position TN 37934 Class of 2007 T-Shirt Design Contest. 2007 a H nd o nne 0 0 G W The Tennessee Governor’s School for the Arts 2006: Six hours college credit H 2 a e o O e Best Print in East Tennessee Regional Student Art Exhibition 2006 PE sch Gr ss of esse st T ips t ICA (865) 288-5500 $12,000 inGraphic Scholarships to Watkins College of Art and Design Future: MFA, Design, a M olarship $8,000 in Scholarships to MICA Cla Tenn t in E larsh s to G ra nd Server, Position Held: customer service, in-house graphic design o Prize in Art Director/Editorial Position The t Prin Sch arship l s th in C o e e la 0 F ss of 2 B ,00 Sch O 007 T-S arragu(February t Press 2005 – August 2007) $12 000 in B E-Shipping Pakmail The TInc. hirt D “Ama P JE en $8,

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The Metro Pulse

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SKILLS:

200 Smo – November (June 2008 ek Turkey Cre side Drive 11308 Park 34 379 ign TN , Knoxville e graphic des 0 ice, in-hous (865) 288-550 Server, customer serv : Position Held l Inc. Pakmai 2007) E-Shipping 5 – August (February 200 Pike ston 11803 King 37922 Farragut, TN or, 7 Staff Supervis designer, -474 (865) 675 Specialist, ouse graphic : Shipping Position Held ager Store layout, in-h ice. Man and Acting customer serv payroll, and scheduling,

Technolo gy: Adob Art Pro e Maste ce r Collec printmak sses: Illustrati tion, HT on, ing (woo ML, CS mono-pr d-cut, drydrawing, paint S, int ing, mixe Word, Powe point, etc book ma , screen printi rPoint. d media hing, ng king/des , knowled ign, co , photolithograp engraving, lith ncept ma ge of da ography, hy, cyan informati rk on desig room processepping, tradition otype proce sses), Experie al n, s, digita B&W logo de nc Practice e with custome sign, print de l photograph photography, y, sig in critic al think r service, organ n, package and art ing, res de related ization, earch, issues. and lea sign. and the languag dership. ACTIVITI e of art Phi Sig ES: ma Theta AIGA: Am NHS Fine Art erican Institute competi of Grap tions an hic Arts d show OBJECTIVE: s AWARDS Present: Summer employment/position /HONOR HOPE S: sc Future: MFA, Graphic Design, Grand holarship Pri Art Director/Editorial Position Class of ze in the Farra gut Pre 2007 T-S ss “Ama The Ten hir t De teu ne sig Best Pri ssee Governo n Contest. 20 r Photo Conte nt in Ea r’s Scho st” 07 2008 st Tenne $12,000 ol ssee Re for the Arts in Scho 2006: Six $8,000 gional Stu larships in Scho larships to Watkins Co dent Art Exhib hours college credit llege of to MICA Art and ition 2006 Design

Current: University of Tennessee, Knoxville

Bachelor of Fine Arts: Graphic Design Cumulative GPA: 3.51 May 2011

t CE: EXPERIEN ain Brewery & Restauran oky Mount 08)

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S: ES d. DR R AD ds T oo 34 EN y W 379 A N ko r N RM Hic , T PE 33 xville 5 no K

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EDUCATION

education

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FREDERICK

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bfreder2@utk.edu

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benjamin frederick

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I got frustrated with my resume, at first I was going to over design it and make it all elaborate, but after talking to my art director, I decided against the idea. Simple (but great) typography on a solid grid is all you need. And to this day I am still working on that. My resume is in reality just dot and line.

RELIGION.

“TO STOP THE FLOW OF MUSIC WOULD BE LIKE THE STOPPING OF TIME ITSELF, INCREDIBLE AND INCONCEIVABLE.” -AARON COPLAND

ben frederick

benfreder2@utk.edu 865.216.7768

education

university of tennessee, knoxville

bachelor of fine arts: graphic design cumulative gpa: 3.58

may 2011

farragut high school

bachelor of fine arts: graphic design cumulative gpa: 3.58 may 2011 class of 2007

class of 2007

experience

experience the metro pulse

the metro pulse

position held: design intern layout, production, ad design. (june 2009 - present)

smoky mountain brewery & restaurant

position held: server, customer service, in-house graphic design

(june 2008 – november 2008)

smoky mountain brewery & restaurant

e-shipping inc. pakmail

position held: shipping specialist, staff supervisor, and acting manager store layout, in-house graphic designer, scheduling, payroll, and customer service.

(february 2005 – august 2007)

position held: design intern layout, production, ad design. (june 2009 - present)

position held: server, customer service, in-house graphic design (june 2008 – november 2008)

e-shipping inc. pakmail

position held: shipping specialist, staff supervisor, and acting manager store layout, in-house graphic designer, scheduling, payroll, and customer service. (february 2005 – august 2007)

life experience/activities

abroad (london, scottland, paris) bonnaroo, phi sigma theta nhs aiga: american institute of graphic arts aiga national confrance 2009 make | think

nerd skillz technology

visual processes

information design, logo design, print design, package design.

other

ben frederick

benfreder2@utk.edu 865.216.7768

education bachelor of fine arts: graphic design cumulative gpa: 3.58 may 2011

farragut high school

and the language of art and art related issues

ben frederick

benfreder2@utk.edu 865.216.7768

university of tennessee, knoxville

bachelor of fine arts: graphic design cumulative gpa: 3.58 may 2011 class of 2007

experience the metro pulse

position held: server, customer service, in-house graphic design (june 2008 – november 2008)

e-shipping inc. pakmail

life experience/activities

position held: shipping specialist, staff supervisor, and acting manager store layout, in-house graphic designer, scheduling, payroll, and customer service. (february 2005 – august 2007)

abroad (london, scottland, paris) bonnaroo, phi sigma theta nhs aiga: american institute of graphic arts aiga national confrance 2009 make | think

nerd skillz

position held: design intern layout, production, ad design. (june 2009 - present)

smoky mountain brewery & restaurant

position held: design intern layout, production, ad design. (june 2009 - present)

smoky mountain brewery & restaurant

experience with customer service, organization, and leadership. practice in critical thinking, research,

farragut high school

class of 2007

experience the metro pulse

education

university of tennessee, knoxville

photoshop, indesign, illustrater after-effects, dreamweaver, css/html

position held: server, customer service, in-house graphic design (june 2008 – november 2008)

e-shipping inc. pakmail

position held: shipping specialist, staff supervisor, and acting manager store layout, in-house graphic designer, scheduling, payroll, and customer service. (february 2005 – august 2007)

life experience/activities

abroad (london, scottland, paris) bonnaroo, phi sigma theta nhs aiga: american institute of graphic arts aiga national confrance 2009 make | think

nerd skillz

technology photoshop, indesign, illustrater technology after-effects, dreamweaver, css/html visual processes photoshop, indesign, illustrater after-effects, dreamweaver, css/html visual processes Illustration, drawing, painting, mixed media,

other printmaking (wood-cut, dry point, etching, engraving, lithography, mono-print, screen printing, photolithography, cyanotype processes), book making/design, concept mapping, traditional B&W photography, knowledge of dark room processes, digital photography, information design, logo design, print design, package design.

other

illustration, drawing, painting, mixed media, printmaking (wood-cut, dry point, etching, engraving, lithography, mono-print, screen printing, photolithography, cyanotype processes), book making/design, concept mapping, traditional b&w photography, knowledge of dark room processes, digital photography, information design, logo design, print design, package design. experience with customer service, organization, and leadership. practice in critical thinking, research, and the language of art and art related issues

http://farm3.static.flickr.com/2442/3692239181_e8724980e5_b.jpg

356.

“MACHINES ARE WORSHIPPED BECAUSE THEY ARE BEAUTIFUL, AND VALUED BECAUSE THEY CONFER POWER; THEY ARE HATED BECAUSE THEY ARE HIDEOUS, AND LOATHED BECAUSE THEY IMPOSE SLAVERY” - BERTRAND RUSSELL (ENGLISH LOGICIAN AND PHILOSOPHER 1872-1970)

356.

I learned a lot from this project, it was presented in a structured way, yet inspired creativity, freedom, and collaboration. What I found most interesting was the lack of stress do to the rules that Greg and I set up. The rules governed the machine so we had the opportunity to sit back and watch things happen and simply enjoy the act of creation through processes we didn’t necessarily have control over. I was never worried about where it looked right or if we were creating something of substance, because the product wasn’t dictated by Greg and I, it was dictated by the idea, a simple idea of rules and the multiple. Sure, we chose the medium, the context, the hardware, etc. but we couldn’t control the product. It gave me, as a creator, the freedom to express myself through other means. For example, in the video the viewer will see us dancing without a care in the world. Sure, we had to document, but everything seemed so intuitive. The process and rules weren’t exactly simple. We chose to use one piece of acetate and run it through an ink jet printer that created a square of wet ink (because ink doesn’t stick to plastic). Finding the right materials was a big part of the trouble shooting, we first tried toner on paper; running toner onto toner to see if we could manipulate it, but it dried in the Xerox machine. We attempted the same process with acetate but that also dried, so we went with a non-toner process, and used an ink jet. This result was successful and didn’t dry too fast, which lead us to work and play without the worry of time.

We created 3 posters throughout the process. One poster displaying Greg’s work (his finger was swiped through the ink vertically and horizontally, while the other two were produced by the remainder of the ink, so what ever Greg did to the ink effected the out come of said print.) This created a deep and hand done visual that is extremely appealing to the eye. We would reuse the sheet of acetate this created a visual process of time. A viewer can see how the acetate became “dirtier” with ink in the printing. After each printing we dated, approved and numbered the prints, so the viewer can then match up the finger swipe to the corresponding print. This created a connection and a metaphor for the collaboration between Greg and I. We decided that it was never good to completely take human control out of the machine, so we created a debugging like program called “Rattle O.K.” If we chose to change the rules or process at any time, we would stamp the print in which the rules changed “rattle O.K.” This added additional depth in our process and showed a progression of creation, thought, and debugging, not unlike debugging a computer program. The process was emotionally freeing, creative and a truly wonderful experience as a designer. Creating rules and boundaries for the project in a round about way created possibility. I am very pleased with the result, and I hope you enjoy it as well.

356.

RATTLE O.K. Home | Process | Rules | Video

“Machines are worshipped because they are beautiful, and valued because they confer power; they are hated because they are hideous, and loathed because they impose slavery” • Bertrand Russell (English Logician and Philosopher 1872-1970)

•

RATTLE O.K. Home | Process | Rules | Video RATTLE O.K.

Machine Creators: Greg Frank and Ben Frederick

RATTLE O.K. Home | Process | Rules | Video

Machine Rules: • Each person will have their own poster and share one sheet of acetate

• A scaled rectangle will be printed in the center of the sheet of acetate

• Greg will take a line from the ink and mark on his paper alternating between horizontal and vertical.

• Ben will print the remaining ink on his paper

• Marks will be stamped with approval, date, and number

• Any variance from the rules in personage or role will be stamped “RATTLE O.K.” as an amendment to the rule

• Please read the rules carefully...

• Stamping the poster with inkjet remains.

RATTLE O.K. Home | Process | Rules | Video

• Stamping the poster with inkjet remains.

TOOL.

THE

400. BOOK

400 Typography

Project Eight-Page Signature Purpose In this project you must carry a consistent design theme throughout the signature, working with text type, display type, head, subheads, captions, folios, and a grid.   Assignment First, select a topic that is of interest to you and one for which you have a plentiful supply of imagery. This project requires a grid. Be sure to document resource grids in your process book. For copy, you must write your own. You will also need to write accurate heads, subheads, captions, and folios. Final designs should include all the typographic elements mentioned above. One of the five classic typefaces from “Designing with Type” is recommended for the text and captions, display type is optional. Next, research and compile images and text for the design of your 8-page brochure. Sources can be varied: handgraphic, photographic or typographic or any combination. All work must be made by you. Format 10 X 10 inches (25 X 25 centimeters) Deadline First finish

THE

400. BOOK

• There we were, just standing there,

Knowing full and well that if we dare, Things could come to pass like smoke in the air. A Sloth song plays in the cool October air. I dance alone, but not in despair. This is life how ever fair, I have my reasons why, My reasons to care. The three fingered piper plays on with out a worry Because he knows life goes on and he isn’t in a hurry, His song never dies it just fades away. It will linger for a bit but be gone from your ear, Yet you will still dance on my dear. You will dance on to the sound of the rising Sun, The day is dawning and your life has yet begun.

So dance on my dear and see what is to be sung, For the three fingered piper will be around and if you See him, do not frown, because there he plays his Song and you may dance along. Or fade away with the setting of the sun, And all there will be is an echo of a day That you dance away to The three fingered piper’s play. I stand at a crossroads of the land, Looking far and wide yet no where to hide. I’d like to run away as the piper still plays, But that it’s a woeful wish that is a waste of the day.

I don’t wish to say, but come as it may the song he Plays is fading and my dance has slowed. The song of pockets and chili cheese dogs, Of slushes and sloths and everything good. But the song is fading just as it should. But I dance on to my own song, so dance on my dear. The piper will play along.

THE

400. BOOK

THE

DANCE ON

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RISIIN G

The p pe w p ay a ong

DANCE ON RISIIN G

SO DANCE ON MY D E A R

|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-||-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-||-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-||-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-||-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-

song

and

s o hs

dogs

s ushes

and

pocke s

cheese

d as

and eve y h ng

good

song

s n

g shou d

w S

The

SO DANCE ON MY D E A R

most exceptional and at first most misunderstood animal, the sloth.

400. BOOK

THE

CLO SURE

THE

400. BOOK

YUM.

DAY

DREAM

“WE ACCEPT THE LOVE WE THINK WE DESERVE.” -THE PERKS OF BEING A WALLFLOWER

Lost in a daydream of blue And I feel so free And then It's like I fall from the sky Everything that I see is you And you should know that I'm Thinking about what you said When you held my hand Oh I adore you Now we are older and Things disappeared somehow And I was thinking that maybe We'd stand a better chance If we met today I find myself talking to sharks On my way to an island and still I adore you I adore you I adore you I was young I was old And we were in we were out I wanna see I wanna see it all I wanna die I wanna die Sweetheart sweetheart I thought I saw I thought I saw a light See it now see it now

“THE INNOCENT AND THE BEAUTIFUL HAVE NO ENEMY BUT TIME” -WILLIAM BUTLER YEATS

Thank you, for everything.