RESEARCH BOOK
Contents 8
Book Design
24 Poster Design
Poster Development Work
36 Clock Design
Idea Generation
Research
Initial Drawings
Digital Mock Up’s
Final Piece
60 Promotional Design
Idea Generation
Digital Mock Up’s
Final Pieces
Packaging
72 Presentation Video’s Powerpoint
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Book Design
The brief for the project states that one of the outcomes that the team has to produce is a 2D piece that incoporates layout, grids, brochure design and book binding. This task strecteched across many months before we created the final outcome. In the process, there were lots of steps that I had to undertake, these include grid design, research and book binding. As a team we agreed that creating a book on the design movement would be the most appriopriate outcome.
As a team we were directed by out tutors to each research into a different section of what needs to be in the book and type up a block text about my section. We then each searched into grid design and selected one that would of been used from the time period of the design movement we were talking about.
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Previous Page: A Selection of Different Book Bindings Along a Variety of Spine’s.
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The section of the book that I decided to write about was the Genesis of the design movement. This was about what came before the Streamline Design Movement and what came after it. I spent time reading lots of books about Art Deco, Streamline and Art Noveau.
After I had typed my body of text up about the area of the book I was researching I handed it to Etty Flynn who as editor read throught the text and took out pieces of infomration she felt were irrelivant. After doing several drafts of my body of text and having them editied the next step that followed was for me to create a grid for the book that was similar to a grid that was used from the same time period as the movement.
Top: Design of Page 05 in 1st Book Design. Bottom: Design of Page 07 in 1st Book Design.
As I was restricted to using a page size of 210mm x 210mm, the grid that I went for was 5 collumn grid with a 10mm margin along the outside an top. I also decided to have a 50mm across the bottom of the page and 30mm margin down the inside margin, the binding side.
In the style of book that I was trying to create I wanted to have a miniamalsitc approach, this was because the design movement did not have much of an asthetic essence to it, and items were designed more for function. I also did not want to use to much colour as the design movement used suttle tones of grey and pale colours. In my design I also felt that including lots of pictures, but at different sizes would be interesting and keep the person flicking through the book.
Our tutors, in a critique session told the team that each student had to produce a contents page, heading page and a double page spread. On the following page you can see the intial book pages that I created.
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When I took my first set of page designs into the teams critique session I was told by the tutors what I needed to change and what I could possible bring into my page design’s by the teams next critique. Some of these changes included changeing the leading of the text, use less black and possibly change the typeface that is used on the heading page. Below you can see the designs for the new page’s that I have created after I made the changes I was directed to do. Belwo: Design of Page 06 in 2nd Book Design.
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When I took the second set of designs into the critique session with the team, I was told that what I needed to focus on was the typography of the book. The text i was using was to close and I was pushed towards increasing the leading and currning of the text. You can see the design below, which shows these changes being put into place.
Below: Design of Page 05 in 3rd Book Design.
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I went into the teams next critique session with my 3rd set of book page designs. When I showed the tutors I was that to try changing the colour of the image reference so that it stands out more compared to the normal text. The tutors also told me that the increase the gap between the more important pieces and the normal body text as to show there is a difference between them. I took this critiscm on board and produced a final set of page design’s, a few of the page design’s can be see on the corresponding page.
After having a look at each team members page designs, as team leader I felt Nick Smith and Nevil Fernandes had the best set of page designs. I then directed them to take all the teams information and designs away and as a pair go ahead with producing a complete set of pages designs for the final book. Top: Design of Page 09 in 4th Book Design. Bottom: Design of Page 17 in 4th Book Design.
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After the final design of the book had been given the go ahead for print, it needed to be put together. I left this task to Nick Smith and Me. We got the pages trimmed and then using a technique we learnt, we perfect bound the book. Photos on this page show the process that we did.
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Left: Close Up Of The Book Being Bound. Above: Close up of The Mesh Being Layered On To The Book Spine.
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This page show’s images of the final book that my team produced, I helped in the designing of the book and the binding of it.
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Initial Design’s
Graphic piece’s from the design movement involved using ziggurats and lightning bolts, borrowed from the Art Deco movement. They also used simple yet eye catching colour palettes such as yellows, reds and oranges against grey tones. After finding out this knowledge the next step in the process of producing a poster was to look at originals from the Streamline Design Movement.
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Southern Pacific Daylight Train Poster (1936)
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A BOHN Poster About What Future Transport Would Look Like (1946)
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A BOHN Poster About What Future Transport Would Look Like (1947)
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After looking at exapmles of posters from that time period, the next step was to try and replicate this style into poster designs that I was going to produce. The designs that are shown on this page were intial designs that were created by me, I made them using Adobe Illustrator.
STREAMLINE MODERNE EXHIBITION 30
DESIGN MUSEAUM SHAD THAMES, LONDON, SE1 2YD, UNITED KINGDOM. 1st of June - 5th of June Free Entry for all ages
In my opinion the flat colours and vechials used in the designs are apropriate, however I do not thingk the layout of certain design’s are similar enough to original posters from that time period. I also need to find out the correct information that needs to be shown on the posters.
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Left: Poster 1. Middle: Poster 2. Right: Poster 3.
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Upon feedback by a tutor to the group in a critique session, I was told that in my poster designs the style I had gone with made it look like I was trying to redesign the design movement. As the era had already occured and this was not what the tutors wanted me to do I was directed to use images from the time period.
The poster design’s that follow show a redeign of my poster ’s, I had taken away the flat design style and used images from the time period as I was directed to.
Norman Bel Geddes (1937)
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Final Design
In the teams next critique session, when I showed the redesigned poster ’s to the tutors who were present they directed me to go with Poster 1. This was becasue the image was so big it would draw people right up close to take a look at the poster. However the tutors told me that I needed to work on the leading of the typography on the poster and to change the hierarchical order of the information on the poster.
The tutors also said that on Poster 3 they liked the reversed colour of the type and said it made it stand out more. They advissed me to try this on Poster1 with all the typography and to see what it looked like.
After I had made all the changes to the poster design that were pointed out by the tutors I showed it to them one more time and they gave me the go ahead to go get it printed. The image on the following page shows the final complete poster design that I designed.
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Final Poster Design
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Clock Design
The brief states that as a team we must produce a 3D outcome that allows us to expreiment in model making and exhibition design. With this task the team spent their time on it as they felt that it was important to produce a 3D piece that captures the essence and characteristics of the Streamline Design Movement.
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In the process of creating a 3D piece the team brainstormed what we could produce that would capture the essence and characteristics of the Streamline Design Movement. After writing down main choices we settled on creating a clock. This was because we felt that the design movement had created so many iconic home appliances, yet no iconic clocks had been designed; so we felt we needed to produce one.
I felt that the first step was to research into clocks that were created during the 1930’s & 1950’s. I also researched into the materials and process that were used in the manufacturing of products during the Streamline Design Movement as it would teach us what would be apporpriate in the making of our own clock.
On the following pages you will find images of clocks, they show the shapes and style of design that were used in the creation of clocks from the Streamline Design Movement. You can also see in the collection of photographs which materials the clock designers used.
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Modern Da Streamline Inspired Clock (2005)
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Streamline Inspired Vespa Clock (2008)
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In my research I discovered there were certain materials that were used to create products and transport from the Streamline ‘Moderne’ design movement. Each material had its own use and was used for different applications. Some materials such as Bakelite and Stainless Steel were to be used in home appliances whereas Aluminum was used to make transport.
Bakelite is a non conductive, heat resistant plastic made up from synthetic componants in 1907. The materials wide range of properties means it was used in electrical insulators, radio and telephone casings, and other products such as children’s toys and cameras.In 1927 there was 15 new colours introduced by the Catalin Company to the world of bakelite. They also later intoroduced Marbled Bakelite which had an effect layered on top of the Bakelite plastic. The material was used for a lot of different applications during the Streamline Design Movement.
Aluminum is a silvery white, soft, ductile metal that was found in 1808 by Humphry Davy. The metal is a light weight, low density type with a high resistantance to corrosion which was beneficial as it was used on vechiels that would be placed outside. The light weight metal allowed vechiels to move quicker as they were lighter. Due to the material being lightweight and easy to mould its main purpose in the Streamline ‘Moderne’ design movement was to be used in the production of trains and airplanes as it could be moulded into aerodynamic shapes.
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Staineless Steel does not corrode, rust or stain when it is hit with water. These factors mean that Stainless Steel has many applications due to it having 150 different grades it can be addapted to most enviroments. The reason that Stainless Steel can be used in many different enviroments is that it can be milled into coils, sheets, plates, bars, wire, and tubing. This is because it is a soft metal that can be easily transformed into a shape. The metal was used in many buildings and cars from the Streamline ‘Moderne’ era such as the Chrysler Building and Ford cars.
Even though glass had been used for centuried before the Streamline ‘Moderne’ art movement, new techniques such moulding and stamping allowed the glass to be curved into new shapes that had never been seen before. During the time period of the design movement curved glass was used a lot in the architecture from this time period. This was because it made the building more aerodynamic as wind that flew past was deflected away with curved glass. It was also used a little in packaging, company such as Coke Cola used it in there packaging.
Vinyl is a PVC, most commaonly known as a Plastic. Depending on the way the material is created it can be both rigid or flexiable, weather or heat resistant, impact resistant, thick or thin, and any color you would like it to be. Because vinyle was really cheap, had a low-maintainance and could be altered to be rigid or floppy it originaly only had a few uses and these included using it for piping, flooring and music records. However most of its uses weren’t discovered until the later half of the 20th centuary.
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After all the research that I had done, I felt that the next stage was to look back at the previous images of streamline clocks and produce intial drawings of possible clock designs. The photos that follow are intial drawings of clock designs that I have drawn up in my sketch book.
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Left: Clock Design Number 1. Above: Clock Design Number 2. Below: Clock Design Number 3
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Left: Clock Design Number 4. Above: Clock Design Number 5.
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Above: Clock Design Number 6. Right: Clock Design Number 7.
Image caption goes here
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Digital Mock Up
After the team had a look at all the hand drawn initial designs, I took it upon myself to create digital mock ups of the top designs. This page shows the best digital mock ups. They show the use of a variety of different materials and design styles that could possibley be used.
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Above: Digital Mock Up of Clock Design Number 6.
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Bottom: Digital Mock Up of Clock Design Number 4. Middle: Digital Mock Up of Clock Design Number 5. Top: Digital Mock Up of Clock Number 3.
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Page: Digital Mock Up of Clock Design Number 1.
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Right: Close Up of The Streamlined Clock Face That We Made.
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Final Clock
After digital mock ups the team proceded with what they felt was the best design and went on to produce the final clock. In the making of the final clock many new techniques that the team had never used before were involved ; such as sanding, primeing, drilling and spraying.
In a group meeting I had a look at everyones digital mock ups of their clock designs. I felt that Etty Flynn had produced the best clock design and as group leader I directed her to produce further drawings and then go on to produce the final clock. I also told Tammy Johal and Sebastinella Dunne to help her make it. We felt that we needed a starting point after finalising the design and the team invested in buying an caravan mudgard because it was in the shape we wanted.
There was a lot of work to do after we had recieved the mudgard, the girls went about sanding it and priming it with white and black paint. They then, using a spray booth painted it with a chrome effect spray paint.
The team thought the clock was an exact reprisentation of there design for it. They believed that the design was unique and easily captures the essence of the Streamline Design Movement. However they did feel the clock was a bit to big.
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Left: Side On View Showing Shape of the Streamlined Clock. Below: Font on View of The Clock We Produced.
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Promotional
In the brief that the team recieved, we were directed that our 3D piece would be diplayed in an exhibtion space at the Design Museum in London. This gave us an idea that to attract people to come look at our piece’s of work we could produce a line of promotional items that would attract people to the exhibtion. As a team we undertook this challenge with qucik speed and went about brainstorming ideas of what we could do for promotional items.
An Image Showing A Collection Of Modern Postcards (2008)
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An Image Showing A Collection Of Promotional Flyers (2013)
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Left: Digital Mock Up of Tshirt Promotional Idea.
The first step that the team did for this task was to brainstorm all the promotional ideas that we felt would attract people to the exhibition, but we also had strong feelings in believing that the promo items must be relivant to the Streamline Design Movement and what we spoke about in the book.
After the team members had selected the promotional items that they wanted to produce, I delegated the task to Sebastinella Dunne and Tammy Johal to go away and produce digital mock ups of the promtional items that the team wanted to produce.
The items that the two girls digitally created mock ups of included; jewellery, stationary and postcards. The images on the next few pages show the digital mock ups that the two members of the team produced. With a couple of the promotional items that the girls wanted to produce, the other members of the team and I felt that some of these items were not appropriate to the design movement. So these items were left as digital mock ups and not put into production.
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Left: Digital Mock Up of Phone Case’s Promotional Ideas. Above: Digital Mock Up Of Jewellery Promotional Idea.
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Final Promotional Pieces
In a tutorial session the team members, Sebastinella Dunne and Tammy Johal, showed the digital mock ups of the promotional items they had created to Gabbi Hass. She told the two team members that there were certain corrections that needed to be made to the promotional items before they could get sent for printing. These included lowering the type on the postcards and moving the logo of the Design Museum on Certain ones.
The two team members went away after the tutorial and made these changes to the promotional items. Sebastinella Dunne and Tammy Johal felt the changes immeditaly imporved the items they had created. The step that followed was for the two team members to get the items sent to print.
After the Sebastinella Dunne and Tammy Johal had created the promotioanl items and had them printed, I took the pieces away from them and created packaging to house the promotional pieces. To tie the design of it in with the rest of the items in the project I created the packaging out of the same material the the log book and main book covers were printed on.
Images on the next few pages show the packaging that I had created along with the final promotional pieces.
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Right: Back of The Postcard Packaging. Above: Font on View of the Postcard Packaging. Left: A Selection of the Teams Postcards.
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In the brief it states that
The team and I disscussed what we felt would make a good presentation, there was lots of ideas floating about and some of these included; being interesting, having probs and asking the audience questions. We decided what we would talk about in the presentation and then divided it up into evenly sliced sections. Being group leader I then handed these sections out to the team members who I felt would be good at speaking to a large group.
I then took away the script for the teams presentation and set up a powerpoint that I would insert pictures and clips into to help support our presentation as we spoke. At the end of the presentation my team and I discussed about putting a quiz in, this would mean the class would have to pay attention in hope of winning the quiz.
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Above: A Screenshot of The Script
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A Screenshot of The Production of The Video Being Made in iMovie.
To make the quiz interesting and vary it from just being the team speaking I created videos from clips of fast travaling vechials. The image on the left shows the production of the video clip in the program called iMovie.
The iMovie video was created from multiple smaller clips, the procedure was for me to import the clips and cut them down. I then produced the final video by combing the clips and layering them on top of one another.
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After producing the clips I then took them into powerpoint and created a presentation for the team. The whole Presentation had to be 5 minutes long and no more. In this 5 minutes I had to have slides that held the intro video, the quiz and enough slides to help each person in my team speaking get their information across.
This presentation can be seen in the image on this and the corresponding page, they show the creation of the powerpoint.
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This book was created to show what work I completed and contributed to the group project. In the book I have covered 5 areas, consisting of; book desing, clock design, poster design, promotional desing and presentational skills.