James Coetzer Starting Up

Centre Manager

SIGNS EXPRESS Twickenham

Q In a few words tell us a bit about your business?

At Signs Express Twickenham, we provide an extensive range of signage and graphics solutions for businesses of all sizes and sectors. Our most popular solutions including interior signage, wall graphics, car graphics, exterior signage, illuminated signs, directional and wayfinding signs, health & safety signage, window graphics, digital signs and much more.

Q What gives your business ‘the X-Factor’?

We provide friendly, accommodating, and efficient service – from consultation and design, to manufacture and installation. Every one of our solutions is bespoke; tailor-made to our customers’ needs and specifications. We are also experienced at fulfilling multi-site solutions.

Q What motivated you to set up in business?

What motivated us to set up in business was a passion for providing high quality signage solutions to the Twickenham community. Our goal has always been to support local businesses and organisations with top notch signage that helps them stand out and succeed.

Q What do you like most about working as a start-up?

Working in a startup environment is dynamic and offers a unique set of rewarding experiences.

Q What has been your greatest business success to date?

Collaborating with big brands early in our journey has been a remarkable milestone for our startup. This experience not only validates our commitment to delivering exceptional value but also significantly bolsters our credibility in the industry.

Q What has been your lowest moment?

In the early days, securing the right office space and making our name known were particularly formidable challenges. These moments truly tested our resolve, pushing us to critically evaluate our strategies and ambitions.

Q In terms of business achievements, where do you want to be within the next 5 years?

Become the go-to provider for signage and visual communications in Twickenham and expand our influence to neighbouring districts. Diversify service offerings to include the latest trends and technologies in signage, such as digital displays, eco-friendly materials, and interactive signage solutions.

Q What would be your top tip to someone thinking of starting up their own business?

My advice to anyone embarking on the journey of starting their own business would be to invest significant effort into conducting thorough market research to deeply understand the landscape of your sector. Additionally, setting realistic and concrete targets is crucial. This approach ensures that you have a solid foundation of knowledge about your industry and a clear direction for your business’s growth.

Collaborating with big brands early in our journey has been a remarkable milestone for our startup. This experience not only validates our commitment to delivering exceptional value but also significantly bolsters our credibility in the industry.