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New business growth tool launched by AIM Internet
Digital marketing agency, AIM Internet, has announced the launch of its Key to Growth app.
The app is a unique product that gives business owners the ability to pull together leads and analytics data easily, to help firms measure their return on investment.
The challenge in the B2B sector has always been data. The data available for online solutions combined with information that can be in use has made online marketing relatively straightforward with sensible use of analytics – for instance, by the likes of Facebook, Google and Amazon.
However, there is a lack of accurate user-level data in most SMEs with an “offline presence”, such as shops, distributors, resellers, manufacturers and service providers. As a result, the ability to measure return on marketing spend has been limited.
Mike Raybone, company director, said: “We developed this capability to enable our partners to finally have access to clear information on spend versus return. As business growth experts, we wanted to provide the visibility that businesses simply haven’t had access to before.
“Many businesses will have tried digital marketing and had their fingers burned, and a lot will be reluctant to invest because they’re not sure if they’re getting a return.
“The Key to Growth app removes this barrier. In fact, the key to sustainable growth in B2B marketing is data structure and data management. Our app pulls together all the necessary information to plug that gap and give clients hard figures.”
The innovative app allows business owners to have more transparency. In addition, it gives the confidence that any marketing investment is indeed profitable and regarded as an investment.
AIM’s vision is to create an offering which not only builds trust between client and agency, but also delivers exponential growth to your business.
Cuthbert has legs with a sour bite at Colin!
Pure Ideas has been following the legal dispute between Marks and Spencer (M&S) and ALDI and has an update on the settlement between both food companies over their respective Colin and Cuthbert chocolate cakes.
A Pure Ideas spokesperson said: “The Innovation might be marginal – we suspect caterpillar design cakes have been around for generations made by home cooks, but put in marketing effort, clever branding and you have something worthwhile to protect!
“Trademarks and especially reputations are precious things, hard to gain and all too easy to tarnish. M&S have for many years supplied and gained an ongoing reputation for a ‘Colin’ caterpillar cake. ALDI had a caterpillar cake called ‘Cuthbert’. M&S got upset. ALDI saw an opportunity, pondering what other organisations have traded under the epithet M&S; they recalled Marley and Scrooge from a Dickensian Christmas Carol. The opportunity to tweak a scrooge-like attitude couldn’t be missed in a well-directed Christmas TV advertising campaign.”
For more information, visit https://pure-ideas.co.uk/2021/11/29/trade-marks-special-cuthbert-vs-colin/#
Law firm’s new look heralds next phase of growth
Law firm Lodders has unveiled a fresh, new brand that will be “the launchpad for more growth and success”, according to its managing partner.
Paul Mourton at Lodders said: “The firm has its sights set clearly on maintaining the growth and expansion momentum of the last 12 months. The time is right to communicate our unique strengths more clearly and boldly with a modern new brand that gives the firm the tools and confidence to push the boundaries and realise our goals.
“The new look and proposition represent the start of a new era in the firm’s history. Lodders is flourishing and, without doubt, a firm that’s ahead of the curve.”
Lodders first announced its ambitious plans for growth in August 2021 when it launched its biggest ever recruitment drive in its 230-year history, creating 40 new roles which represented a 25% growth in its workforce.
Paul said: “It has been an incredible 12 months for us. We’ve already made many new hires – amongst them Damian Kelly as partner and head of the employment team, corporate partner Bradley Quin, and real estate partner Lee McBride, with further partner and other senior hires to be announced in the coming months. The firm has recorded record-breaking turnover and sustained growth in the number, value and profile of new work. In January we expanded our Birmingham office in St Paul’s Square to create a new Birmingham business hub.
“Lodders corporate department clocked up £50 million worth of deals in the last four months of 2021. The team frequently acts on high-value and complex M&A deals, often for or against the largest private equity houses in the country.
“It’s a similar story for our highly specialised dispute resolution team that acts on time pressured and challenging commercial litigation and property litigation issues.”
