Double celebration for digital marketing agency

A Worcestershire digital marketing agency is celebrating its 30th anniversary as well as its most successful trading year to date.

Nexus Creative, a full-service marketing agency which focuses on business development, has marked three decades of supporting clients and is now considering expansion plans as it looks to the future.

The Worcester-based agency offers services including building and hosting websites, digital marketing, telemarketing, creative branding, photography, and PR – but uniquely focuses on business development through intelligent marketing to ensure that clients generate revenue as a result.

Nexus Creative was established by managing director Nigel Harte who runs the business alongside commercial director Colin Foxall.

It works with clients across the UK and overseas in all industries, with a particular specialism in manufacturing, agriculture, education and pharmaceuticals.

While the agency offers a range of services its focus on storytelling is what sets it apart, with the team working hard to connect with audiences in unique ways.

One example of this was for an agricultural client in need of a marketing video. Nexus Creative produced a documentary which not only told the story of the farm, but the family behind it and how they bring diversity to the industry.

In 2018, Nexus Creative won a six-figure grant from the government’s Innovate UK to fund a five-year project and two-year Knowledge Transfer Partnership (KTP) with Coventry University, becoming the very first marketing agency to be awarded such a grant.

Another significant project for the agency was winning a contract to work on the promotion of Sherbourne Recycling Ltd, in Coventry, as it went from a brownfield site to one of Europe's most advanced recycling facilities.

This involved working with the eight councils collaborating on the facility to do everything from branding and creating videos of the facility in action to developing educational resources and communications and helping to select colour schemes within the offices.

Nexus Creative is now focusing on its future growth plans which could see the agency acquire other businesses to enhance its offering or open new office locations.

Nigel said: “We’re extremely pleased to be celebrating both our 30th anniversary and our best trading year to date.

“We have worked with so many fantastic clients on some incredibly interesting projects during our three decades in business.

“What sets us apart is our focused sales effort, and we strive to produce revenue and new business in unique and creative ways for our clients.

“Also being a full-service marketing agency means that we offer clients a joined-up approach, ensuring that the right messaging is being delivered on the right platforms at the right time.

“We’re now focusing on the future and will be helping our clients to navigate new technology, such as AI in marketing.

“We’re also focusing on our own business expansion plans and will be looking at ways to enhance our presence in both the north and south of England, futureproofing the agency for the next 30 years and beyond.”