Accelerate business growth with Destination Coventry’s new platform

Coventry businesses have backed a revitalised marketing offer from Destination Coventry which is now set for a further boost after the launch of a new sector-leading website.

Destination Coventry, the destination management organisation for Coventry, has launched the first of its new suite of websites which underpin its enhanced partnership marketing proposition.

The business model aims to be a growth accelerator by providing access to a wide range of marketing channels for partners to grow their businesses, while also promoting collaborative working to further grow the city’s visitor economy.

Destination Coventry includes consumer-facing brands Visit Coventry and Conference Coventry & Warwickshire.

The first of its new suite of websites to launch is for Visit Coventry, which will allow businesses and stakeholders across the visitor economy to highlight their events, venues and attractions to local, domestic and international markets.

Paul McMahon said: “The new Visit Coventry website is a showcase platform for the city. It is comparable to the best in the UK and is designed to accelerate business growth and positive impact our visitor economy.

“It will give the city a comprehensive new what’s on guide, a carefully curated list of activities for visitors, and is grounded in strong SEO to ensure its content is reaching new audiences.

“The website is also designed with accessibility at its heart and will feature a series of digital maps to help people plan their visit to the city.”

It is the first of three first-class websites being launched by Destination Coventry, with a new platform coming in April for Conference Coventry & Warwickshire, which will aim to boost business tourism in the region.

Destination Coventry is placing a key focus on region-wide collaborative working as part of the new partnership approach, with businesses encouraged to share knowledge and expertise to help win bids for national and international events.

The partnership scheme is gathering pace and the website pre-launch phase has received support from businesses across the city. Coventry Building Society Arena, Warwick Conferences, Coventry Cathedral, Hotel Indigo, Coventry Conferences, Dhillon’s Brewery, The Telegraph Hotel, The Belgrade Theatre, Ramada Hotel, PLMR Advent and Skydome Coventry have signed up to support the scheme.

Paul added: “We’ve seen a great initial response to our revitalised offer and there is a clear desire from businesses in the visitor economy to work more closely together to drive positive growth.

“As the destination management organisation for the city, we are bringing together as many businesses from across the city as possible to help Coventry’s visitor economy reach its true potential.

“All the tools are there, we have fantastic attractions, great history, an innovative future and a compelling story to tell.

“The challenge is to reach new audiences with that story and in turn bring more people to visit the city, which is what we are aiming to do with our marketing approach and partnership model.”

To find out more about Destination Coventry and its new partnership opportunities visit www.destinationcoventry.co.uk/membership, and visit the new Visit Coventry website at www.visitcoventry.co.uk