University of Warwick launches 60th anniversary celebrations A New Era for Ashorne Hill: Elevating Learning through Partnership and

a Bold Rebrand

Ashorne Hill has long been synonymous with professional growth, providing a flagship venue that fosters an environment conducive to learning, collaboration, and productivity. With state-of-the-art facilities, tailored spaces, and an immersive setting, Ashorne Hill has become a destination not only for leadership development but also for corporate travellers seeking an inspiring place to work and connect. As we step into an exciting new chapter, we are unveiling a refreshed identity—one that reflects our evolving approach to learning and development.

Our rebrand introduces a revitalised Ashorne Hill alongside Ashorne Advantage, our dedicated learning proposition designed to develop the human skills essential for outstanding managers and leaders. More than just a visual transformation, this evolution sharpens our focus on what we do best. While Ashorne Hill continues to offer an exceptional environment for corporate learning, Ashorne Advantage hones in on the leadership, management, and interpersonal skills that have become critical in today’s fast-moving business world.

A rebrand of this scale requires creativity, strategy, and a deep understanding of an organisation’s DNA. That’s why we partnered with We Are Nameless, a creative agency known for bringing brand identities to life with clarity and purpose. Their expertise has helped us refine and articulate our vision, ensuring that our brand evolution aligns seamlessly with our ambition: to empower individuals with the confidence, resilience, and leadership skills needed to thrive.

The modern workforce demands more than technical expertise; it requires strong communication, emotional intelligence, and adaptability. Through Ashorne Advantage, we are placing these competencies front and centre, equipping leaders with the tools they need to navigate complexity and drive success.

While our brand has evolved, our mission remains the same—to provide world-class learning experiences that create lasting impact. This is just the beginning of an exciting journey, and we look forward to seeing the difference Ashorne Hill and Ashorne Advantage will continue to make.

The University of Warwick has officially launched its 60th anniversary celebrations, marking six decades of transformative education, research, and innovation.

Kicking off the anniversary year was the inaugural Festival of Innovation and Grassroots Growth Summit, sponsored by NatWest, at Warwick Arts Centre. The event brought together over 1,200 attendees, including business founders, entrepreneurs, industry leaders, alumni, staff, students, and local residents, to explore cutting-edge research and breakthroughs from Warwick’s academic community.

The festival showcased a wide range of pioneering projects, from an Alzheimer’s taste-test screening and a childbirth simulator to state-of-the-art agricultural robots and the UK’s vegetable gene bank. One standout innovation involved researchers working with Hollywood Gaming to explore whether adding scents to video games could enhance immersion and performance, using a custom-built headset that delivers precise bursts of scent. These breakthroughs help highlight the growing opportunities for collaboration between industry and academia, driving innovation and economic growth across the region.

David Plumb, Chief Innovation Officer at The University of Warwick, said: “Warwick was founded on bold ideas, and innovation has been at the heart of our success over the past 60 years.

“This anniversary is an opportunity to celebrate how far we’ve come, while looking ahead to the future and the impact we can continue to make. The Festival of Innovation was the perfect way to start the year, showcasing some of the incredible work happening at Warwick and bringing together the wider community.”

The 60th-anniversary celebrations will continue throughout the year, with events and initiatives highlighting Warwick’s legacy, global reach, and the people who have shaped its success. The programme will culminate in the Global Illuminations Light Festival in November, bringing together students, staff, alumni, and the local community for a spectacular finale.

For more information on The University of Warwick’s business innovation and development community, visit: warwickinnovationdistrict.com