3 minute read
ARTICLE
How Boundless went from a Start Up to an SME with support from Phillips Law
Profile
Phillips Law caught up with Cathy Moseley who runs Boundless Activated Snacking. As the ‘Kernel’ she has taken the business from a start up which she set up in 2017, to an SME which secured a six-figure investment last year.
Boundless sells activated, gut friendly snacks that are packed full of nutrients and fibre. It uses a trademarked F.A.B method (flood, activate, bake) to create its products which involves flooding the natural ingredients in salt water to kick-start germination. This is followed by the activation stage which draws out the bitter phytic acid in nuts, seeds or grains and is completed with the ingredients baking at a low temperature to retain nutrients and make the end-product easier to digest.
The full range includes four variants of nuts & seeds and fours variants of chips is distributed across the likes of Sainsburys, Asda, Lidl, John Lewis, Holland & Barret and over 2000 independents nationwide.
The Challenge for Boundless
Cathy explained that people running start-ups are time poor and often treading in water they don’t understand, so it’s vital to have someone who has your back in multiple legal areas. As a small business, these can range from shareholder agreements, employment, investor agreements, supplier agreements, fundraising rounds, EMI options and commercial advice.
Cathy came across Phillips via an introduction to Jack Gardener from a barrister. She said “it was a minefield finding someone who could cover us under one Umbrella, until we found Phillips”.
Cathy’s Experience with Phillips Law
• Transparency
The onboarding with Phillips felt very honest. The integrity of what was to be expected was worth its weight in gold.
• Communication
Interaction with Phillips has always been second to none. There has never been a time when I couldn’t get hold of Jack or someone at Phillips. Jack chases me, more than me chasing him. The service at Phillips makes you and your business feel very important.
With Phillips your experience is personal. When you work with a Magic Circle firm you pay for it, but you don’t get the personal touch, which is fundamental in growing a business. Phillips provides magic circle service with a personal touch at a cost which is affordable.
• Quality of service provided.
Phillips provide solid advice; they know what they’re talking about. Trust is fundamentally important. I’ve never received anything I didn’t understand. Never felt embarrassed that I don’t understand the legal jargon. I always understand what I’m being told, and I feel respected.
Cathy ended the conversation by saying “Don’t fix what isn’t broken, don’t let efficiencies get in the way of the personal touch”.
Conclusion
If you are a small business owner, it is vital to have a trusted legal partner at your side to see you through the highs and lows of running a business.
