[New] Hollywood-quality corporate films - in Hertfordshire!

“The days of the dull corporate video are long gone, and good riddance to them,” says Denise Austin, co-owner of Pearldrop Ltd “People are digesting content differently to how they were 15 years ago. They’re watching high-quality, engaging films and tv on Netflix, so why shouldn’t they expect the same when watching corporate videos, too?”

Video has long been one of the most powerful weapons in the marketeer’s arsenal – a video on your landing page can boost your conversion rates by over 80%, according to one study – but post-Pandemic, it’s become even more important. Got a product to sell? Get a video about it on your website. Got staff training to carry out? Don’t get everyone in one place, wasting time and resources – create a video-based training package and let everyone learn at their own pace. Got a case study to highlight? Make a film about it. The science says that people are far more likely to watch than read.

Founded in 2003, Pearldrop has evolved with the market. “Today,” says Denise, “we’re making content for more platforms than ever before, each with its own language and style. Instagram, for example, is perfect for releasing short, sharp, digestible video messages in portrait format. LinkedIn, on the other hand, is fast becoming the video platform of choice for companies who want to market products to their customers in a more thoughtful way. A video on LinkedIn is a potent way of catching people’s attention as they scroll through their timelines.”

Pearldrop, whose clients include some of the world’s largest blue-chip companies as well as Hertfordshire-based SMEs, is very conscious of providing video content in multiple formats. Whenever possible, they’ll look to create Instagram and Twitter shorts to go along with a company’s main film. It’s all about maximising the amount of content that can be created at one time and squeezing every penny out of the budget. And even though Hertfordshire is fast overtaking Hollywood - thanks to the arrival of so many big studios in the area –companies don’t need to worry that a high-quality corporate film is going to come with a blockbuster-sized price tag. Pearldrop is able to use many of the same cameras, sound and lighting equipment as the big Hollywood studios, but they recognise that their content needs to be affordable as part of wider marketing strategy.

Over the years, Pearldrop has grown mostly through delivering top-notch content and developing strong relationships with their customers. Being a Patron of the Hertfordshire Chamber of Commerce has helped them develop those relationships in the local area. Denise says, “We have just created a suite of content for Sherrards Solicitors, based in St Albans, and over the last few years we’ve produced work for many of the Hertfordshire Borough Councils, Hertfordshire County Council and a variety of Hertfordshire-based charities like Herts Young Homeless. Being a Patron of the Chamber has really helped us open the door to these companies and build strong relationships with them.”

Denise is excited about the future and the opportunities to develop the business further. “There is a flourishing creative sector, with all the new studios being built in Hertfordshire, and we aim to be right at the heart of it.”