[New] MEMBER TO MEMBER collaboration

We were introduced to Insight MCL by Mary Sykes from the Hertfordshire Chamber of Commerce because we were looking at exploring video for use in our own marketing.

As a creative print agency, not only do we have a lot to talk about, but we have a lot to show too, so video seemed like the ideal medium to reach a wider audience, increase engagement, and help us tell our story.

We kicked things off with a face-to-face meeting and a Teams exploration call to learn a bit more about each other’s businesses. I’d met with a few video production agencies before this meeting, but I was completely blown away with the team’s creativity and passion,

Abby (Director at Insight MCL) totally understood what we were trying to achieve, making the decision to work with them a very easy one.

Next came a creative brainstorming session, where Graham (MD at KGK Genix) and I met with the Insight MCL team to hammer out the objectives and key messaging for each video project and start to draft the storyboards for our content.

After outlining a list of seven potential content pieces, we decided to start with a video dedicated to our focus on everything ECO which would consist of a mix of senior staff interviews and office/ production b-roll on both our production sites in Thundridge, Herts, and Harlow, Essex. Animations in our brand style guide were also added to explain and enhance key points whilst keeping viewers engaged.

Whilst we had the camera crew on site, we decided to maximise the opportunity and capture some footage from around the business to update the four existing brand showreels on our website, as these were now out of date and in need of a refresh. We’re absolutely thrilled with what we have achieved so far with the help of the team at Insight MCL, updating our brand reels is in full swing and the ECO showreel is now proudly placed on our website. A huge thank you to the Herts Chamber for introducing us!

Abby said: “Working with the KGK Genix team has been a fantastic introduction to the Chamber, so thank you for connecting work as a hands-on trustee of Bishop’s Stortford Food Bank. He uses his business experience as founder of a clutch of companies, including Circadian FX, to lead Exidex, which stands for the Experienced Individuals Ideas Exchange. Before the pandemic, Jim was a founder member of English O’Clock, a language-speaking group to welcome people of other nationalities to the town.

Gordon Morrison said: “Stort Valley Rotary created the Helping Herts initiative to gain interest from the people of Hertfordshire in the work that our partnering charities deliver. It is wonderful that our efforts have been recognised.” us! They are a fabulous team with a great story to tell, so we were thrilled to be asked to help them communicate it. As a communications company specialising in video and event production, we are proud of our collaborative creative process – it is key to understanding what our clients are trying to achieve as well as ensuring the outcomes meet their needs and add value to their business. We are very much looking forward to the next project.”

Jim Tatchell said: “I was genuinely shocked and delighted to receive the award on behalf of Helping Herts. It’s great to see the recogntition of the work put in by the whole team to create something that is making a real difference across the county”.

Written by Sarah Davis, Group Marketing Director at KGK Genix