BUSINESS SUCCESS

is as simple as baking a cake!

In 8 years as a business coach, it has surprised me how many brilliant business owners who have taken the risk to set up a business, deliver amazing products and services to their customers and provide jobs for the community, yet are still struggling to make a significant profit or have the time to really enjoy life.

Guess what! The secret to running a successful business is not a secret

Just like there is no secret to the perfect Beef Stroganoff, Rogan Josh or Victoria Sponge cake. There are hundreds of recipe books showing you how to do it.

Each may have a slightly different angle, a tweak to the ingredients, preparation or cooking method, but they all say basically the same thing.

You can guess and learn through trial & error, but if you want to succeed, then following the recipe is a simple way to get a great result.

It is the same with building a successful business. This has been done many times before and the recipe has been written down in countless books for us to follow. What was the last book you read that helped you improve your business? What is the next one…?

My TOP 5 Recommendations

If you have less than 20 employees and are struggling to scale, this book will explain why and what to do about it.

SPECIAL OFFER for Herts Chamber Members

If you are a business owner and would like to grow your company:

Step 1 Think about the area of your business that you need to improve the most. There is a book for every situation.

The greatest excuse in business is “I didn’t have time”. What we should say is “I didn’t prioritise.” Tracy has 21 simple strategies to be significantly more effective at work.

Step 2 Send me a text (07764 579 101) briefly outlining your challenge and I will recommend a book to read either from those mentioned or another more relevant recommendation.

Step 3 I will send you your chosen book FREE OF CHARGE

For more established companies with a Senior Management Team (or those who aspire to have one), this is the blueprint on how to manage your company through the team.

Step 4 Commit to reading the book and then message me with:

• Your top 3 learnings

• How you have implemented your new knowledge

• What results have been delivered or are expected

The number one reason for failure in sales is an empty pipeline and the root cause of this is the failure to consistently prospect. This book shows you how to create consistent growth in sales.

I will select the top learnings to share in the next issue of Inspire Magazine, anonymously if preferred. Contact

No business can profitably grow to any significant size without systems. This book is the bible on how to systemise your business and create the platform for continued growth.

All businesses can succeed with the simple discipline of learning what others have proved works. It’s as simple as baking a cake.