New partnership between CAFC and Westbury

Charlton Athletic were recently delighted to announce a new partnership with Westbury FM LTD. It marked a significant step in its commitment to both football excellence and community engagement, underscoring a shared dedication to creating opportunities both on and off the pitch.

As part of this agreement, Westbury FM will both serve as the official sleeve sponsor of Charlton Athletic Women's Football Club, while also supporting vital community initiatives through Charlton Athletic Community Trust (CACT), aiming to support and inspire the next wave of female leaders, both in sport and the workplace.

A priority of this partnership is to empower future generations through community initiatives. In collaboration with CACT, Westbury FM will play a crucial role in 'Pathway to Work', an experience programme aimed at young people from CACT’s mental health, youth services, and early intervention programmes. Through hands-on training and mentorship, this initiative will provide invaluable career development opportunities for individuals looking to enter the workforce, particularly in the Royal Borough of Greenwich and the London Borough of Bexley.

Westbury FM’s commitment extends beyond sponsorship, ensuring young people have access to real-world job experience and the guidance they need to build successful careers particularly backing women in sport and industry.

A key aspect of this partnership is Westbury FM’s sponsorship of Charlton Athletic Women, with their brand proudly featured on the sleeve of the women’s firstteam shirts for all league and cup fixtures.

This collaboration also includes mentorship and career guidance for Charlton Athletic Women’s players and academy squads, with a focus on female leadership and representation in traditionally male-dominated industries.

It is vital that partnerships like these have a measurable impact, and not only will this collaboration will feature matchday branding and digital content to showcase the positive impact of Westbury FM’s support, CACT will provide social value calculations to measure the impact of Westbury FM’s investment in the local area and beyond.

For more information, please contact steve.sutherland@cafc.co.uk