Your Bromley

It’s a New Year and a New Beginning here in Bromley. Actually, for us, our new beginning started in 2021 when we celebrated ‘Unwrapping Christmas in Bromley’. We welcomed our brand new Christmas lights, including beautiful, instagrammable walk-throughs for the first time. We were also delighted to host the enchanting family-friendly Walking with The Snowmen™ Trail, featuring 12 incredible sculptures in a tribute to Raymond Briggs’ magical classic, The Snowman™. Now in 2022 we are getting ready to launch our brand new Destination Branding and website,

continuing to put Bromley on the map. Frances Forrest, BID Manager, Your Bromley BID

Destination Branding

For the past six months behind the scenes, a huge amount of time and effort has been spent creating a new brand for Your Bromley. A brand designed to capture the essence of our town and help make Bromley a destination of choice for those who live in and around the borough, work in the town or come to visit for leisure and recreation.

There have been many different developmental stages, with engagement with our businesses and our local residents at its heart, ensuring the end result represents Bromley to all.

The project started with research to find out what both businesses and individuals love about the town. Our findings revealed that Bromley is loved for its green spaces, its excellent connections, its shopping and the theatre, with The Glades and The Churchill Theatre standing out as key attractions.

From here initial design work was taken to workshops with businesses and members of the public for their discussion and input. The culmination of all of this work is a new brand that reflects all of this feedback. It’s green, friendly and welcoming just like our town and best of all filled with beautiful imagery of real people from the town.

Please keep in touch with Your Bromley by subscribing to regular e.shots via yourbromley.com. Follow Your Bromley BID on Twitter, Facebook and Instagram @YourBromley

Website

Funded by Bromley businesses, it could be tempting to assume our website would be tailored to them. However, for our businesses and town to continue to thrive, and consistently exceed our footfall numbers of 2019, we need visitors, local residents and staff to all feel welcome and want to come to Bromley, stay, enjoy themselves, feel safe and want to return again and again. So for this a destination website is key. It will still feature our popular businesses directly, news of events taking place, special offers and job opportunities, but it is easier to navigate and beautifully designed to showcase our new brand.

It will also feature a forum for sharing business and community initiatives. Somewhere you can find out about ways to volunteer and give within the community or ask for help with your own projects.

And for businesses thinking of locating in town, commercial property will also be included on the directory, along with all the information prospective business owners might need to demonstrate that Bromley would make the ideal new home for them.

The BID Members Area is tailored for our businesses, giving them the tools to be able to add their own job vacancies, events, offers and even refresh their directory pages themselves. It will also give them access to bespoke resources, such as free social media training courses, cyber-crime webinars and much more.

The new website and brand will be launching in February 2022, sign-up here to find out about it yourbromley.com.