How to get hotel guests to spend more, come back, and tell others

You will have had many guests staying at your hotel over the years, but many of them will have made a one-off booking for a range of reasons – a weekend trip, a wedding or visiting friends and family.

So how do you get a corporate visitor to return with their family, or a wedding guest to come back for a spa day, tribute act evening or Sunday lunch?

Angela Hall, of Insight House, shares some sage advice, which begins with: same guest, different hat on.

She said: “Our hospitality clients need our support with these critical revenue-driving requirements:

- Generate repeat bookings - upselling beyond the hotel room

- Referrals and recommendations

“Our skills are in customer strategy, using your data to better understand how to achieve these goals and creating a tailored and relevant marketing communications plan – the only effective way to approach marketing.”