Is your marketing smart enough?

Ensuring your marketing is consistent and effective is crucial to building a strong brand that will help you achieve your business goals.

Here are some key steps to help check your marketing efforts are working:

Brand Guidelines

A brand guidelines document can be used by staff to ensure the brand stays consistent across your entire marketing collateral to help build your profile. he guidelines should define ho the logo, colour palette, tone of voice and typography should be used.

Key messages

Review all content such as social media images, website, videos and print material, for consistent messaging so that your business looks professional, distinctive, and has a clear proposition. Integrated marketing

When running a campaign, ensure it is aligned across all channels such as social media, email marketing, website and print material. Remember, prospects may not follow all your marketing channels so it’s important to offer them the opportunity to see any campaigns via different methods.

Communicate with your clients

Angela says that by piecing together who the person really is and why they chose to stay, nsight ouse can find and use data such as the time of year of their visit, where they travelled from, why they visited, who booked (them or someone on their behalf) and facilities used outside of the room, to build an understanding and create strategies to encourage a return visit, or two.

A customer segmentation approach, says Angela, allows you to spend your budget more wisely on the customers where you can drive an increase in return or loyalty.

The litmus test is whether each segment can clearly have a different marketing strategy if the answer is yes then the segments are actionable and effective.

She added that monitoring the results will tell you what’s working. There’s a lot to it, she says, but if you know where to look, your data will give you the insight you need.

See insighthouse.co.uk

Speak to clients to seek their perception of your brand and marketing. You could use surveys, reviews, social media, email marketing and direct interactions to gain this insight.

Evaluate

It’s crucial to set marketing goals and evaluate them to see if they are working, and how you might tweak them to feed into your future strategy. You can use tools such as social media metrics, Google Analytics, email marketing insights and sales.

Brandspace Media can take care of your brand, ensuring it stays consistent across all marketing material.

Book your complimentary one-hour marketing consultation, usually £200 but free for a limited number of Chamber members.

Contact the team 01227 478605 paul@brandspacemedia.co.uk brandspacemedia.co.uk planning improvement strategies Business development advice tax advice planning

Tel: 01233 630000 www.mageegammon.com

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There may be comfort in sticking to what you know, but to get ahead of the competition it often requires a smarter approach.

We’re o ering complimentary advice worth £200 to Chamber of Commerce members which will include an analysis of your brand image or marketing strategy and a single page summary of ideas to action immediately, so you can put your best foot forward.

There are no shoestrings attached and certainly no cobblers –just honest expert advice to help you stride ahead.

“Here’s what you need in place to pre-empt such a request – well-organised records and documents are vital to make this job easier.”