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Need more leads? Give this a read.

Box Crab Digital is a newly created marketing agency by marketing veteran, Joe Bennett. It's been created for people who are looking for a marketing agency that gets you leads, appointments and sales, rather than just impressions and likes. Although it's just 2 months old, they're already making a big impact to businesses in the Kent area.

Every service-based business knows that one of the hardest aspects of growing the business is keeping a steady stream of leads coming in. Here are 3 tips from Box Crab Digital to keep those leads coming in!

• Ask for referrals

If you organically get referrals from customers because you do a great job, definitely ask for referrals from previous customers that haven’t sent you any in the past. Referrals have a 3-5x conversion rate than any other source.

• Always get reviews

When someone is looking for a business to use, reviews and testimonials are going to massively affect their decision. Make sure to always get reviews when you finish a job to use on your website and in your marketing.

• Have an entry-level offer

Especially if you offer a service that is higher ticket, it’s important to have a lower ticket offer. Examples of this could be a free estimation, free downloadable piece of content or a taster session.

If you’d like any more help with getting more leads into your business, Joe from Box Crab Digital is always happy to help and is offering a free digital marketing audit that you can access via his website: www.boxcrab.digital

How will you be using your customer data for your marketing in 2023?

Your Christmas sales went well, but how do you use it for more sales in 2023? Plan ahead and take a look at a few ideas from Izzy PR to give you a busy new year. New Year mailer

A discount or offer is a great way say thanks for their custom and make them feel valued.

Send a different message for each of your customer audiences; thank new customers for finding you; welcome back previous buyers and for those who didn’t buy, say you’ve missed them and offer something to tempt them back. Targeted communications are always more effective than generic ones sent to everyone. Send regular mailers featuring special tips and offers – short and sharp.

FAQs

Turn FAQ questions into blogs. Use the question as your blog title, give a good and focused answer and add some tips too. Sharing your knowledge builds credibility and trust. Share them with your audiences through mailers and on social media.

Social media engagement

Keep old and new followers engaged by ensuring your timelines are active and ask them to get involved. Invite comments on how they are using your product or service, or even ask them to post pictures of their purchases. Use a content planner (We use HootSuite and ContentCal) to easily plan and automate your posts.

Reviews

You can tell your customers and potential customers all day long, how great your products and services are, but third-party endorsements in the shape of reviews are so powerful. Contact new and old customers for their thoughts on their purchase, in return for a discount or special offer. Include the reviews in mailers, on your website and social media.

Izzy PR izzypr.co.uk

How to turn your Christmas customers

into loyal buyers in 2023

Black Friday and Cyber Monday have been and gone, and Christmas is just weeks away.

If your sales spike at this time of year, then you are in a great position to start 2023 well if you use your customer data. The Insight House specialises in using customer data to generate growth, create targeted marketing campaigns, retain and regain customers. Director Angela Hall gives her tips on how to use your customer data in early 2023 to capitalise on Christmas success.

New customers

Target your marketing resources to keep in touch soon after a first purchase. You want them to buy again and turn into a regular customer, who buys more, more often and also buys different things from you. Let them know about more products in your range that might suit them. You can use their initial purchase to help predict what they would buy next by identifying common customer product journeys.

Regular customers

They already know about you, trust you and have confidence in you, so make sure they find out the best deals to reward their loyalty. Use their own and other customers’ purchase and engagement history to find the next best product or next best promotion that is likely to appeal specifically to them and let them know.

Prospects

These are people on your database who have enquired or shown an interest in some way but have not yet bought. Your marketing should be targeted at getting them to make that first purchase so you can move them into being a longer-term customer. How they arrived on the database can be a really useful insight for how to get them to take the next step. What are their barriers to buying? Let them know why your product breaks them down.

Dukes Meadows Regeneration

Knights Brown delivers civil engineering, marine, and building schemes throughout Southern England and Wales from divisional offices in Kent, Hampshire and South Wales.

The Kent-based South East Division is a strategic partner of the Port of Dover, having been delivering planned and reactive civil engineering maintenance projects for the port for the past five years. Recently, the division has also been working closely with the London Borough of Hounslow to design and build a footbridge on the Thames Path. The site, which sits alongside Barnes Rail Bridge, is passed by thousands of pedestrians, cyclists, rowers, and runners every day, which has made the works particularly high profile.

To keep the public fully informed, the division’s community engagement team created a bespoke project website, www.dukesmeadowsfootbridge.co.uk and they have published monthly newsletters. Knights Brown is also in a charity partnership with Shelter UK, for which the South East Division has already raised £4,381, in just a few months. Most recently, five of the divisional team took part in a 5k run, generating healthy competition between colleagues and more donations for the fundraising pot, which is to support a 10 day trek to Everest Base Camp next Easter. Knights Brown is always keen to work with charities local to its project sites. The Dukes Meadows team recently took part in a boat race on the River Thames against Thames Tradesmen’s Rowing Club, raising £3252.50 for the nearby youth charity, Hogarth Centre.

For enquiries please contact: E: southeast@knightsbrown.co.uk

Everon puts user

at the centre of digital system

Everon UK provides wireless digital health solutions to support the health, housing and care market.

Its’ digital systems are designed for older or disabled people as well as those with dementia or learning difficulties.

Everon was established in Finland in 2004 by Markus Merne. The company has become the European market leader in digital grouped living solutions and operates in Finland, Sweden, Germany and the UK. The founder Markus Merne, at the time was dissatisfied with the very basic analoguebased technology characterised by a ‘one size fits all’ approach. As a result, he changed the approach by putting the user at the centre and building a bespoke solution around them and their care needs. Pete Kerly, M.D, Everon UK, expands on this point: “For real impact, the industry needs to get to people before they have an issue, so the use of AI to identify falls, slumps, staying in bed, UTIs etc. can all be used to design appropriate interventions”. Everon is is proud to have been awarded the TSA quality standards framework – QSF. It continues to expand its commitment to wireless digital health solutions by entering into partnerships with like-minded organisations. A unique partnership between Everon and Clarion Housing will see over 7,000 residents provided with the latest digital telecare solution.

most powerful way to do business Sponsored • We champion Kent to help build our • We champion Kent to help build our local economies Building a • We value people and have a strong network of clients and suppliers • We value people and have a strong brand that • We deliver creative know-how and • We deliver creative know-how and people want brand building expertiseto work for

Believe it or not, a healthy brand doesn’t always mean new business wins and profit.

Those things are important, but there’s an increased shift towards brands which are focused on employee engagement and retention.

Individuals are seeking a harmonious work life balance - working to live vs living to work. The role that employers play in their staffs’ wellbeing, mentally and physically, is critical. Whatever size business you're in, the way the people in your business feel will have a direct impact on your business’ long term success.

Marketing & The secret here is that your brand and your company culture go hand in hand. By realising and Advertising communicating your company culture in the right way, you will create a business that people want to work for. But, how do you build a company culture? It begins with your brand values. Values must capture and articulate that which is genuinely believed within the company. In human terms, those brand values translate into tangible actions or qualities. Start by defining your brand values and the behaviours that those will follow. Secondly, businesses need to live by their brand purpose. Purpose is incredibly important to feel motivated, for employees to know they are moving towards a common goal, they are part of the bigger picture. Values and purpose are closely linked. When you pursue what you see as a worthwhile goal, you are demonstrating your values (Armstrong, 2012). In essence, developing a company culture is setting foundations for the future. Creating a values led business with a purpose at the core has real meaning to individuals. Ultimately, customers in both B2B and B2C markets choose to buy from brands who they align with, and employees are no different.