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35 Members News
Are you setting up your Christmas
marketing to benefit your business in 2023?
Data protection legislation might leave you as cold as the winter weather, but it’s a great framework for making the most of customer information, especially if you’re planning a big Christmas marketing campaign.
But have you given some thought to the data you’re going to collect and how you may want to use it in 2023?
Here are 3 top tips from Judith Andrew at Business Tamer on making sure your Christmas marketing is set up correctly: 1. Returning and existing customers: make sure your privacy notice is written so your customers understand what you’re going to do with the details they give you and, even better, look forward to getting your marketing content going forward. 2. New customers: write your consent wording so it’s very clear why you want their details – not just for that sale but to use in marketing messages in 2023. You shouldn’t be sending them any marketing messages if they didn’t agree to it. A sale isn’t consent.
3. Browsing but not buying customers:
review your newsletter sign-up wording so that’s its attractive. Let’s be honest “sign up to our newsletter” or “accept our privacy policy” are both really dull. Why not say
“sign up to receive special offers” or “be the first to know about our new collection” instead?
Customer and contact personal information is a valuable business asset that can be used for customer growth and retention. Used badly, it can cost you customers and sales and risk your reputation. Make sure you’re set up to use it to benefit your business in 2023!
Want to learn more?
Contact Judith Andrews at Business Tamer on hello@businesstamer.co.uk
Six reasons to use a professional commercial cleaner
A clean workspace is vital for safeguarding the health and wellbeing of your staff and visitors, as well as maintaining the reputation of your business.
Karen Thomas from Calibre Cleaning explains why commercial cleaning is essential.
Reduces sickness absence
The cleaner your premises is, the harder it is for germs to spread and the less likely your staff will catch any bugs – or pass them around.
A proper clean
Professional cleaners take time to clean properly. They know exactly the areas where germs thrive and give extra attention where it is needed.
Extra jobs
As well as a daily clean, some areas need a regular deep clean – kitchens, toilets, or high-traffic areas. A professional cleaner will advise on when they need doing.
Never run out of the essentials
Your cleaner can replenish everyday necessities such as loo rolls, hand soap and sanitiser, plus kitchen products such as washing-up liquid and kitchen roll. It’ll save you time, money and effort to have it all done by the cleaning company.
The correct products
Commercial cleaners will use strong, professional products and equipment for different surfaces such as desks, kitchen surfaces, toilets, carpets and floors. They’ll know how to use them safely avoiding any damage to health, or expensive machinery, fabrics or materials.
Morale
An investment in a cleaner is an investment in your staff. Being surrounded by a clean, fresh environment demonstrates to your team that you prioritise creating a healthy, pleasant space for them to work in.
If you’d like to find out how we can make a difference to your workspace, get in touch today calibrecleaning.co.uk
How print on demand
works
If your business involves any kind of printing or personalising of products print on demand could save you time, money and effort whilst giving you an efficient and flexible service to your customers.
Michael Humphrey-Smith from Burnt Toast Solutions explains. What is print on demand?
It is printing only what you need and when you need it, so an individual product is not created until it’s actually been ordered and paid for by your customer.
What are the benefits of print of demand?
• No bulk orders needed. • Exact orders taken. • No large upfront costs. • No storage required. • No holding stock that isn’t selling. • No loss to write off. • Print and fulfilment taken care of –integrates with your ordering system. • Less storage means you may be able to save by downsizing your premises.
When should I use print on demand?
When you need lower volumes or are selling a customised product – clothes, books, stationery, ceramics, prints, to name a few. If you are offering personalisation, it allows for printing of one-offs and unique items. It is also great for testing a new product idea without the risk of holding a large amount of stock.
Is print on demand expensive?
The price per item is slightly higher for print on demand but this can be offset against the time and cost involved with storage and delivery fulfilment associated with traditional printing services. Consider how many items would need to be printed to achieve a lower cost per product – it could be thousands, far exceeding the quantity you actually need or are likely to sell.
If you have any questions about how print on demand could help save you money and provide a faster, more efficient service for your customers, get in touch. burnttoastsolutions.co.uk
Boys & Maughan’s ranked
highly in legal industry guide
Boys & Maughan’s property litigation and family lawyers have achieved listings in the 2023 edition of legal industry guide, The Legal 500.
As a leading animal conservation The firm is ranked amongst the best in Kent, Surrey and Sussex.
The Legal 500 additionally identified Andrew Baker, Jonathan da Costa, Paul Reeves, Matt Champ, Zoey Arscott and Max Konarek amongst its individual Recommended Lawyers.
Zoey Arscott, a Chartered Legal Executive and member of Resolution at Boys & Maughan’s Canterbury Broad Street office, was identified as a Recommended Lawyer by the guide for the first time. Boys & Maughan’s family lawyers are singled out for particular praise and described as having “a very high reputation for the quality of their work and their high professional standards.”
Boys & Maughan’s Legal 500 submission was subjected to detailed analysis and clients, referees and other firms gave views to the editors.
Known in the legal marketplace for identifying all the key players, more than 40,000 clients took part in The Legal 500’s 2023 UK research.
www.boysandmaughan.co.uk
Joanna Worby
Brachers celebrates legal rankings from leading
directory Chambers and Partners 2023
Brachers is celebrating another year of excellent rankings by the leading legal directory Chambers and Partners, with the firm being ranked in seven practice areas and 11 lawyers recommended by the guide.
Chambers and Partners is an independent research company operating across two hundred jurisdictions delivering detailed rankings and insight into the world's leading lawyers. The directory conducts tens of thousands of interviews a year with in-house counsel and thirdparty experts, such as barristers and accountants.
The insight delivered by the directory enables organisations to make an informed decision when
selecting legal services which save time and reduce risk.
This year Brachers saw seven practice areas ranked by Chambers and Partners; Agriculture and Rural Affairs, Corporate/M&A, Employment, Family and Matrimonial, Litigation, Real Estate and Real Estate Litigation. Clients praised the expertise of the firm’s lawyers, noting “they are excellent solicitors who know their specialisms inside out” and “who can deal with the more complex transactions.” They also recognised the firm’s focus on its clients, saying “Brachers are dedicated and driven by clients’ best interests” and “care deeply about getting the right and fair result for them.” The firm has also had a successful year in regard to recognition for its individual lawyers. Partners Allis Beasley, Ash Jilani, Catherine Daw, Claire Williams, Colin Smith, James Bullock, Mark Leeson, Matthew Simmonds, Mei-Ling McNab, Michael Oatham, Sarah Gaines have all been ranked by the directory.
Managing Partner, Joanna Worby, said: “This year’s rankings are a fantastic result for our teams across the firm. The recognition from Chambers and Partners, along with the feedback from our clients, reinforces our position as a leading law firm in the South East.
Hastings business coach
scores big in client ratings
Congratulations to ActionCOACH Hastings on their recent success winning ‘Best Client Ratings 2022’ for the South-East Region.
They received a Net Promoter Score (‘NPS’) of 88 which is considered excellent. To put this into context anything above 1 is considered good with companies like Apple scoring 47, Amazon 25, IKEA -9 and Accenture management consulting 1.
Simon Marshall, owner of ActionCOACH Hastings said: “We’re delighted to have received this award based on how likely our clients are to recommend our services.
The award was presented to Simon by James Vincent, ActionCOACH UK Performance Director and Frank Dick the British Athletics Federation’s Director of Coaching from 1979 to 1994. Frank is widely acknowledged for coaching and mentoring the British Athletics team into its ‘golden era’.
