Employee buys business and paves a new path for the future

Charlotte Girow, 34, is the new owner of Chester-based email marketing company, mmunic Ltd, after being an employee at the company for four years.

Charlotte was offered to purchase mmunic from the previous owner and she grabbed the opportunity with both hands.

Now she’s on track to create both business and environmental sustainability and build the company up as a cornerstone of the business community, all while delivering a world-class service to mmunic’s customers, and above all, being an all-inclusive workplace where everyone enjoys coming to work.

Charlotte was offered the opportunity to buy the business outright having already led the business to a 55% increase in turnover and a sustainable increase in profit as an employee, so it was obvious she had the passion and commitment to take the business even further.

“The timing of the offer to purchase the business was a surprise,” says Charlotte, “but in truth, it was something that was already on my mind.”

“I had arranged a meeting with the then owner simply to talk about taking on new staff, when he suggested that I consider purchasing the business. As I’d already been having conversations in my head about what I’d do if I owned mmunic, the answer slipped straight off my tongue: ‘consider it sold!’”

Having already run her own businesses, Charlotte knew exactly what she was taking on, the changes she wanted to implement straight away and the longterm vision she looked towards realising.

“My primary goal, and that of all the team at mmunic, is to continue developing a sustainable, environmentally friendly and communityfocused business. What we actually trade in [email marketing] isn’t particularly related to any of those things, but making sure we do it ethically and conscientiously is the foundation of our plan for success.”