COEUS MAKES EITC CHARITY OF THE YEAR PARTNERSHIP WITH KILIMANJARO CLIMB

Coeus Insurance Management has chosen Everton in the Community as its Charity of the Year Partner.

One of its employees, Sarah Buckley will fly the Everton in the Community flag this summer and aim to reach the tallest mountain on the African continent in a bid to not only fundraise for Everton in the Community, but to also put the spotlight on the charity’s vital services.

And as a mark of their allegiance towards the Blues’ charity, a member of the Coeus team will climb to the highest summit of Kilimanjaro in a bid to raise funds for EitC’s life-saving provision.

During a year which sees Everton in the Community celebrate its 35th anniversary, 2023 also marks Coeus Insurance Management’s ten-year anniversary, and its latest link up with EitC will see both organisations work towards a mutual goal in supporting more people at the heart of the city, whilst aligning its corporate values and highlighting the charity’s lifechanging delivery.

The partnership will bring a particular focus to attaining more participant engagement to the charity’s programmes following the postponement of face-to-face delivery during the pandemic.

“I’ve chosen Everton in the Community because I’m really passionate about the services and opportunities it provides to L4 and its community” said Sarah. “I can’t wait to represent both organisations at one of the highest peaks in the world.”

Coeus Insurance Management are a proactive practitioner-based insurance broker, claims management adviser and risk management adviser who is partnering with EitC to support the local community. The partnership will provide the charity with a significant platform to expand its reach and offer its life-changing, life-saving delivery to more residents across Merseyside.

The partnership will aim to engage, educate and support thousands across the city and help to improve lives across the region.

“The Directors and Team at Coeus Insurance Management are truly delighted to be partnering with Everton in the Community” said Stewart Jordan, Director of Coeus Insurance Management.

“The ground-breaking work and scope of programmes delivered by EitC have always been close to our hearts and as 2023 is our milestone 10th year in business, we couldn’t think of a more fitting way to mark this.

We have consistently supported the work of local charities and are a company that likes to give back, particularly in these more difficult times, we really do see the importance of supporting this amazing initiative.

“As well as supporting Sarah as she prepares for her epic challenge, The Coeus team already have several events planned this year. Several members of staff members are getting set to Zip Slide from the rooftop of Goodison Park, whilst a Charity Golf Day event is also being planned for June.

Dan Rogers, Corporate Partnership Executive at Everton in the Community added: “We have a great opportunity to engage with Coeus and their networks to raise awareness of our life-enhancing work which is available within the local community.

“Everton in the Community continues to break down barriers and stigmas surrounding poor physical and mental health and strives to improve people lives.”

PROFIT WITH PURPOSE: MEET MATCHSTICK CREATIVE

With its roots in the language of finance and investment, it’s a common misconception that ESG (Environmental, Social, and Governance), is only of real concern for large, global businesses. However, with SMEs accounting for 99.9%* of the UK business population, the collective impact that small and mid-sized organisations can have on driving positive environmental and social change is huge.

Iona Thomson, Client Director, Executive Education at University of Liverpool Management School speaks to Greg Macoy, Co-Founder of Matchstick Creative and an alumni member of the University’s Help To Grow: Management programme.

Tell me about Matchstick Creative

Matchstick Creative is a Certified B Corp creative marketing agency based in Liverpool. We like to think of ourselves as good people doing good stuff for good reasons.

I have always been socially driven and prior to setting up Matchstick Creative with Ruth [Hartnoll], I felt like the only way I could do ‘good’ in a professional creative capacity was to do pro bono work for charities and worthy causes.

Matchstick Creative was founded on the determined belief that you can have a successful business and have purpose at the heart of what you’re doing.

What does ‘purpose-driven’ mean to Matchstick Creative?

It’s about using our professional creative skills to deliver commercial gain and social impact. Our clients are organisations with strong social purpose and values. Clients such as The Women’s Organisation, Liverpool Growth Platform, and Greens for Good.

Has being purpose-driven delivered any unexpected advantages?

Yes, recruitment! While the rest of the country has seemed to struggle with recruitment post-pandemic, we have had the opposite experience.

Due to our work culture and core values, we attract people who are looking for an employer that shares their values. It’s quite rare for us to get people who are just looking for a job, it’s usually from people who want to be part of something different, something that means something to them. The pandemic really did make people reassess what they wanted.

Does being purpose-driven cause any challenges for your business?

Like all other businesses, we are dealing with the triple whammy impact of Brexit, the pandemic, and the cost of living crisis. Balancing the financial side of running a robust and stable business with being a fair and responsible employer is not without its difficulties.

Closing thoughts?

‘Purpose-driven’ is a broad term and it will be different for all businesses depending on the situation and sector. As a Certified B Corp, the five pillars we benchmark ourselves against are Workers, Governance, Environment, Community, and Customers.

Profit with purpose is a heady combination and a real force for good. These two things are not mutually exclusive and to see them as such is short-sighted.

*Source: https://www.gov.uk/government/ statistics/business-populationestimates-2022

Boost your leadership skills and your business performance with Help To Grow: Management course. This 90% governmentfunded programme is open to all SME leaders who are based in the UK, have a minimum of 5 employees, and have been operating for 1+ years.

Enrolling now for Autumn 2023 at University of Liverpool www.liverpool.ac.uk/helptogrow