“Librarians are not just knowledgeable about books. They are more than a resource. They are guides for turning thoughts into reality.”
Creative Marketing Proposal December 10, 2015
Jordyn Albert • Natale Mardigian • Benjamin McIntyre • Chloe Vavra
ABO U T TH E TEAM
JORDYN ALBERT is a charismatic and insightful student of Business and Entrepreneurship at Lake Forest College with proven success in marketing. She is often told her writing skills are above average, her positive attitude is contagious, and her ambition will take her far. She hopes to attribute her leadership skills to innovative businesses and help grow the marketing world.
NATALE MARDIGIAN is a creative and ambitious student and aspiring entrepreneur. She is currently wrapping up her final semester at Columbia College Chicago. In December 2015, she will graduate with a B.A. in Arts Management with focuses on Marketing and Music Business. She has enjoyed her time at Columbia, but is ready to pursue new endeavors.
BENJAMIN MCINTYRE loves being engrossed with a problem, prepping for guests, and working with his hands. One day he will be dealing with all these things at once. That will be the day he finally opens his own restaurant. Until then, he will have to settle for pursuing a bachelor’s degree and throwing dinner parties.
CHLOE VAVRA is a fun loving, ambitious individual with a passion for marketing and the arts. She recently just transferred to Columbia College Chicago from UIC to study marketing and is absolutely enjoying her time here! In the future Chloe hopes to design her own products as well marketing them herself!
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TABL E O F CO NTE NTS
Part I: The Explorative Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Insights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Interviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Part II: The Logical Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 16
Media Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Creative Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Additional Ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
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Part I: Th e Explorat ive Phase
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I n si g hts f rom l i brari es Acros s th e G lo be
CEDAR RAPIDS LIBRARY Cedar Rapids, IA What’s Unique? Sleek, modern interior design, environmentally friendly Their Marketing: They market themselves as welcoming and approachable. Their social channels have a trusting voice and they post shareable content. Channels: Instagram, Facebook, Twitter, blog
SLOVER LIBRARY Norfolk, VA What’s Unique? Full service catering and event planning services Their Marketing: Slover markets itself as mroe than just a library as it highlights its catering services on the website. The website has a modern and sleek design tailoring it to the individual who expects a contemporary experience when they walk in. Channels: Instagram, Facebook, Twitter, blog
HILARY RODHAM CLINTON CHILDRENS LIBRARY AND LEARNING CENTER Little Rock, AR What’s Unique? It was created with children in mind. It also includes a performance space, greenhouse, vegetable garden and arboretum. Their Marketing: Since this library is surrounded by wildlife, it is marketed as a place where nature and imagination can coexist. Its mission is to create a space where children can feel safe and secure. Channels: Facebook, Twitter, blog
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NATIONAL LIBRARY OF BELARUS Minsk, Belarus What’s Unique? Beautiful architecture. It’s also huge with a 500 seat conference room, can fit 2,000 readers and has 22 floors. It’s also shaped like a rhombicuboctahedron Their Marketing:The National Library of Belarus is marketed as a multipurpose center that combines high technologies, ultramodern design and unusual architecture. Channels: FB, Twitter Channels: Facebook, Twitter
INTERNATION LIBRARY OF CHILDRENS LITERATURE Taito, Japan What’s Unique? It is an international library that caters completely to children’s literature.
Their Marketing: They market themselves entirely to individuals that have children. Their website contains helpful information for parents including events, news, and services. Channels: Website
MERTON COLLEGE LIBRARY Oxford, England What’s Unique? Created in 1276, Merton College is the oldest continuously functioning library in the world. Their Marketing: Targets college students with an emphasis on history. The History, Archive, and Conservation sections are
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Co n si de r T h i s. . . WHY LIBRARIES ARE NEEDED For years, libraries have been used to access resources such as historical documents, wifi, and working space. Libraries are needed in order to help individuals gain knowledge and insight through its wide variety of books. They’re also helpful for students as they provide quiet areas for studying and reading. In recent years, collaboration trends have caused libraries to create more areas where collaborative efforts can thrive which include study rooms, lounges and open areas. Libraries have merged their physical presence with the digital world by acquiring technologies such as touch screen devices, enhancing online resources, and by aligning themselves with social media in order to update library members on the latest events. Libraries are needed in order for individuals to access these resources both in the physical space and the digital.
WHAT SHOULD BE UNIQUE ABOUT THEM Libraries in the 21st century should include digital and interactive components such as touch screens, charging stations, and other technologies in order to stay up to date with the changing times. They should also include open floor plans for collaborative exchanges, comfortable lounges, and an innovative modern design in order to provide a welcoming atmosphere for library members. In an effort to align themselves with a social cause, libraries should be environmentally friendly.
RULES THAT SHOULD BE BROKEN The Quiet Zone • Libraries are known for being quiet and not having loud music. • Include a noise room where music can be played: sound bubbles, curated playlists, etc. The Limited Hours • On weekdays the library closes at 10, weekends around 5-8 pm. • 24/7 accessibility to the 1st and 2nd floor only would provide students the opportunity to complete assignments and allow them access to library tools such as computers, printers, and scanners.
IF EVERY CITIZEN HAD TO BE A LIBRARY MEMBER... If every U.S citizen had to be a library member, libraries would have to offer more resources in order to accommodate for the diversity of members. They would also have to be much larger in size in order to accommodate more visitors each day. Additionally, libraries would be valued more within society if being a member were required and as a result, library members would be more inclined to take full advantage of resources offered.
RISKS COLUMBIA’S LIBRARY SHOULD TAKE Rebranding the marketing presence • Rebranding a library can be time consuming, and can possibly stray away from the original concept of a library. It might confuse people, etc., however, if rebranded correctly this risk could potentially attract more students to the library. Make a financial investment • Financially investing into a library is risky, but it is necessary to improve the library to get students to come. Get out from behind the desk • Librarians should actively search out students in the library and contact them in a friendly, approachable manner instead of waiting to be contacted.
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HOW HISTORY CAN INFLUENCE COLUMBIA LIBRARY’S BRANDING Libraries have been used to preserve historical documents since the beginning of time. This idea can be tailored to the Columbia library by preserving students’ art in permanent installations. The idea of having classification systems emerged around 700 B.C. This idea can be applied to Columbia by possibly having a GPS app so that students can locate the books they need faster and easier. Columbia College could build walls around the building in an attempt to keep out raiding parties, and keep students safe while inside the library. The walls could be littered with pro-library bourgeois propaganda until those of the digital aristocracy eventually tear both the posters and wall down.
INSIGHTS FROM LITERATURE The Library at Night by Alberto Manguel. Manguel discusses libraries in depth to transcend what we know as a physical library. Beyond the physical, there exists the lives of people who created libraries, tended them, and died for libraries. Beyond physical libraries exist imaginary ones as well as oral libraries. From this, Columbia College students should take away that Librarians have quite a bit of knowledge about subjects and they should not feel apprehensive to approach them. From oral libraries, one idea Columbia College could implement could be organizing monthly groups of students from all over the world to recite whatever knowledge they have on subjects. Fast Company, November 2015 digital issue One of the main articles in the November issue was about diversity in Silicon Valley, specifically Pinterest. This led to the idea that Columbia needs to not just attempt to cater to our international students, but to approach them and find what can be done to make them feel inclusive. A short article on hot sauces brought to mind another idea about international students. At the end of the article it was mentioned how every culture has its own hot sauce, from Tabasco to Sriracha. The Columbia Library should consider how it can take a single idea or theme, and present it from the perspective of other cultures. There was also a very short article on sustainable homes made from a single shipping container. After talking about how portable the sustainable home was, it came to mind that the library should look into developing a pop-up style library stand or vendor. This way it could be present at more Columbia events or simply have a presence outside of the Michigan building.
CELEBRITIES THAT COULD ENHANCE THE LIBRARY’S IMAGE The following three celebrities in their own way represent the creative nature of the student body, and would be perfect as partners to the institution: Adam Savage. Mr. Savage is a modern renaissance man. He often takes a different approach to his projects (everything from podcasts, books, a popular TV show, to film special effects) than his contemporaries. He enjoys working with others, and makes many of his projects from scratch in his personal machine shop. Most importantly, he loves to share his work with others and creates an open and approachable presence.
Chance the Rapper is heavily involved with Chicago youth, hosting various open mics around the area. The goal with Chance as a sponsor showing his love for Columbia is to attract more students to visit the library which would drive more traffic to open mics and other engaging events.
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Jennifer Hudson. Given everything that Jennifer Hudson been through (incredible weight loss, the death of her mother and brother), her stories continue to inspire others. She’s also from Chicago herself, making her a relatable person of interest. She has a positive image in the media and would represent the library well.
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I n si g hts f ro m Aro u n d Ch icago AGENCY EA AgencyEA is an experiential marketing agency located in Chicago’s River North. The office itself was designed by local artists and boasts a creative feel. Immediately upon entering, is a punching bag in the lobby and fish tank that looks into a nearby office. Upstairs, is a giant mural of a man wearing a banana suit along a wall. Throughout the floor, accents of bright orange can be seen everywhere. The open floor plan encourages collaboration and includes comfy couches, kitchens, and lounges. On the 2nd and 3rd floors are rooms with glass walls, each with a unique name such as Johnny Cash, Valhalla, Poseidon and the Bunker. The entire office has a captivating industrial and edgy feel with views of the Chicago skyline. Although the Columbia library already has collaborative spaces, this insight from agencyEA can influence the possible implementation of creative touches to enhance the overall feel of the library even more. It also goes to show that an open floor plan, lounges, and a ‘fun atmosphere’ can foster collaboration.
THE CHICAGO THEATER The Chicago Theatre is a stunning piece of architecture and played an important role in Chicago history as entertainment became a necessary piece of 1800’s city life. I had the opportunity to tour the building and learn about the history of the theatre itself. When the theatre first opened, it served as a venue for silent film showings that were accompanied by a live organist. The theatre was a non-discriminatory establishment, and welcomed guests of any race, gender, or social standing to enjoy affordable entertainment. As time passed, the Chicago Theatre was forced to keep up with the times by providing exciting new attractions, mixing up the bill, and making major investments in new technology that would accommodate emerging types of entertainment. Over time it became clear that The Chicago Theatre’s capital investments made the venue a timeless success.
CHICAGO REDLINE TRAIN The Chicago Redline Train is a point of insight for many. Before cellphones were common, I would often start conversations on the train, or chime in on other people chatting. Recently, I took my headphones off for a ride in an attempt to re-live the experience for this project. It turned out to be rather enlightening as I enjoyed a conversation with a British mother, in her sixties, and her son. She happened to be a literature and technology professor at an English university, and her son’s wife was an editor at a large publishing house. After chatting for a couple of stops, the importance of the librarians really came to mind. We talked about how hard it is to keep up with technology, let alone compete with it. We talked about it in regards to everything from books, to vinyl records. As we came to their stop, it became clear how important people still were even with all the technology available to us.
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Ashbary Coffee House Ashbary Coffee House located in Willow Springs. Growing up in the Chicago suburbs, one of the only locations that was fun to hang out at was Ashbary Coffee House. The location itself is in an old home, so it definitely gives off that home vibe. Inside there are round tables for friends to spend time together and play card games while sipping on a nice cup of coffee. There are two community bookcases stacked with journals, books, cards, board games, etc, all of which encourage customers to check out. Some insights from Ashbary Columbia could implement would be a community book or entertainment shelf where students can take some books/games as they please. Ashbary has local artwork hung on its walls, so Columbia could do something like this as well.
INNOVATIVE LIBRARY NAMES • • • •
The Vault (you’re locked in. Studying) The Koob (book backwards) The L-Zone BiblioTech (books & technology)
• • • • • • •
C-Spot (study & chill) Da ElEyeBee George B. Post Library Columbrary (get it, Columbia and library) Columbia Collaborative CCClib In all seriousness, don’t change the name of the library. It is perfect just the way it is.
METAPHORS • • • • • • • • • • • •
Librarians are like maps. They’re there to guide you every step of the way The library is like Plan B. People only use it when they really need it. Going to the library during finals week is like a Nike campaign. You just gotta DO IT. Libraries are like good friends; you may not see them every day, but there’s always there when you need them. The library is like a buffet; you won’t like everything, but there’s bound be something you will enjoy. The library is like my dining room table, I eat here. Libraries are like museums; the people watching is just as interesting as the main attraction. The library is like a good book, now mostly accessed from a digital screen. The library is like the surface of the ocean, it looks flat and shallow until you dive in. The library is like a clean work bench, all the tools are there you just have to start using them. The library is like my home, I’m always here. The library is like my bed, I sleep here.
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MOVIE TREATMENT IDEA Johnny is who most college kids would consider lucky. He partied every weekend but managed to keep straight A’s without having to step foot in the library--that is, until he failed his Econ midterm. As a result, Johnny finally decided he should venture into the library to be better prepared next time. What started out as a typical night studying for Econ made a turn for the worse. After mistakenly falling asleep, Johnny wakes up only to realize he’s been locked inside the library! As the night continues strange occurrences start to happen, his things go missing, he hears a loud scream, objects appear rearranged. Soon, Johnny will discover a nightmarish moment of realization--the library comes alive at night.
St u de nt I n t e rvi ews SUMMARY Most of the students interviewed visited the library frequently. Out of the 12 students interviewed, 7 students were at the library 1-3 times a week; 1 student visited 1-3 a month; and the remaining 4 students only came in when it was time for midterms and/or finals. When it comes to utilizing the entire library, few students worked in spaces outside of the 2nd floor. Out of the 12 interviewed, only 7 used the 2nd floor. About half of the students interviewed had been to the other floors. The library provides a variety of resources to students. Most of the students interviewed only used the technology provided by the library, or its online services, with 4 students primarily using the library for its online resources. Another 4 students used the library for its technology (wifi access, PCs, software, etc.). The remaining 4 students actually utilized all of the tools the library had to offer (book rentals, technology, online resources, content specific to their major, viewing spaces, etc.). Students were given an opportunity to mention things they disliked about the library, or make a suggestion on something that could be changed. The following are what some students had to say. Ray J., Junior; “…I think it is highly important to have librarians because they help me find the right resources.” Matt F., Senior; “…I don’t like that I cannot check out or see whether or not a reserve textbook is available.” Lindsay H., Junior; “The catalog will show me options from other schools, which is great, but we cannot use them because we can’t sign into their library’s website.” Regina B., Junior; “I’m apprehensive about asking librarians for help.” “My least favorite feature is how early the library closes.” David G., Junior; [In regards to the film viewing area] “I don’t like the viewing tables. Instead, I would add a real viewing room.”
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facu lty I nt e rvi ews SUMMARY The 3 faculty members interviewed all had one common response to the questionnaire: students are not likely taking full advantage of the library’s resources. Most of the faculty felt they would benefit from a single point of contact for their department at the library. Most also did not feel as though they had time to help explain the benefits of the library to their students. There was a split between faculty as to whether or not they personally felt well versed in the library’s resources, with 1 responding “Yes”, 1 saying ”No”, and 1 admitting they were unsure. An open ended question asked about any changes the faculty member would make to the library. These are the responses we received. One faculty member would completely change the library structure. She felt it was out of date, and had an unfriendly layout. Another faculty member suggested introducing a mandatory info session to educate students on what the library has to offer. The final member suggested that the library attempt to find different ways to interact with departments that may not otherwise clearly relate to offerings that CCL has.
Ot h e r I nt e rvi ews SUMMARY Most of the people interviewed had not visited a library recently. In fact, 4 of the 8 people surveyed had not been to a library in a year or more. When asked if physical libraries were still relevant, we received a split response. Those that didn’t feel they were relevant reinforced their response by mentioning the benefits of digital media over physical. Those that felt they were still relevant felt that way mostly out of a sense of nostalgia. Overall, there was not a lot of consistency in the responses we received during these surveys. Those surveyed all had very different lifestyles, and as such had very different reasons for many of their answers. We are not sure if there is any particular value to these questionnaires. Speaking to a larger sample size, or a more specific one, might turn up more accurate and useful results.
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Part I I: Th e Log ical Phase
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Ove rvi ew The library is a unifying place for all Columbia students regardless of major. However, there needs to be a more efficient way for students to connect with the resources available to them. To do this, Columbia librarians will need to position themselves as more approachable through various tactics. This campaign strategy contains three major elements: The Cut-Out Librarian Campaign. Place cardboard librarian cut-outs around campus containing thought provoking questions to increase awareness about the usefulness of librarians. The cut-outs will include hashtags for social sharing and speech bubbles with questions encouraging quick written responses. A Webpage Redesign. The current library web page does not include any information regarding the librarians. The redesign will include insights about the librarians including interesting blurbs about them and links to their blogs. Engaging Library Sessions. Mandatory orientation sessions, first year students will be required to gain full knowledge about the library and its resources. This will help build the bridge for success in their upcoming years at Columbia.
M i s sion The CCC Library seeks to fuel creativity and foster collaboration. The mission of this strategy is to leverage librarians and new media to effectively communicate the Columbia Library’s unique and consistent innovation of spaces and resources.
Au di e n ce This marketing strategy is aimed at students of Columbia College who seek a space that goes beyond the traditional library environment. From this, the following personas were created to represent the library’s largest user markets. International students
Students that have traveled overseas to attend Columbia College.
First Year Students
Students experiencing Columbia College for their first time.
Creatives
Students who hold an interest in fields including: poetry, music, dance, theater, etc.
Collaboratives
Two or more students actively working together on a project for either personal resons or as a class assignment.
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MESSAGE For the International student:
Consider us your home away from home.
For the First Year Students:
Our helpful librarians are here to guide you every step of the way.
For the Creator: From galleries to creative spaces, we have just what you need to fuel your creativity. For the Collaboratives:
They say teamwork makes the dream work. Well, when you step foot inside here that dream can become a reality.
MEDIA PLAN To best communicate the marketing strategy to each persona detailed above, a combination of innovative new and existing mediums must be used. Social Media In order to increase views and interaction, we suggest the following changes across all social media platforms: • Tag relevant pages or people when creating posts. • Share relevant photos and posts by students and faculty. • Follow-up with students who reached out for assistance in using library resources, showcase their work on social media upon completion of student projects, tag them. • Post inspirational / motivational photos, quotes, articles relating to students across departments. • Have contests to fuel social engagement. Website The current CCL website doesn’t provide users any value besides a search bar at first glance. The following are ideas to enhance the CCL website in order to help leverage the librarians and what they have to offer in regards to insight on relatable topics as well as other CCL resources. Weekly Blog Posts by Library Guides Optimize search bar for keywords and tags Highlight CCL social media channels Mediums for Event Advertisements Advertising, whether it be in the digital space or physical space is necessary for any organization to thrive and grow. While the CCL already has a social media presence to help promote events, having additional innovative mediums in the physical space can only enhance existing advertising efforts. The following are innovations to advertising: • Ceiling tiles: Having students ‘look up’, will be an innovative way to promote current events. • Computer home screen background: Considering computers are a primary resource used by students, their back grounds serve as a perfect platform to showcase current and upcoming events at the library.
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CREATIVE plan Library Staff The current CCL staff is very knowledgeable about various resources that are sought after by many students. In order to create more awareness about each librarian’s wealth of insight, the following suggestions regarding librarian behavior should be implemented: • Rebrand librarians as “Guides” to facilitate a relationship between student and librarian that flourishes throughout the student’s college career. • Have librarians become more visible by walking around and interacting with students. • Position the librarians near the entrance and hand out important promotional items from the brochure table. • Encourage librarians to wear an obvious article of clothing (t-shirt, hat) that better identifies who they are and that they’re there to help. Something that differentiates them from the student workers. • Encourage the librarians to attend or host events outside the library to appear more sociable and ultimately more approachable. Weekly Guide Blogs The purpose of having librarians (guides) create weekly blogs is to make students become more aware of who their librarians are. These weekly blogs will be accessed via the library’s home page through a link along with an image of the librarian. The link will direct users to the Guide’s page consisting of weekly blogs, insights, and blurbs about themselves. “Find Your Guide” Orientation is a first year student’s initial introduction to the college experience--which should include the library. By having mandatory library sessions during orientation, the student will be introduced to all of the valuable resources the CCL has to offer. The following are what the informative sessions will consist of: • An introduction to the different departments in the library as well as connecting students to their specific guide in that department. • A scavenger hunt using the tools they learned during sessions to find books will create a memorable learning experience. Prizes can include free coffee for a year from the library. • Round table discussions will be conducted to deepen the relationship between students and their guide in a spe cific department
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Cut-Out Guide Campaign After evaluating survey responses, we found that most students are unaware of who their librarians are. In an effort to combat this unfamiliarity, we propose a strategy which would directly and effectively connect students with identifying their Guide. We aim to do this by means of a guerilla marketing approach. We will place full body cardboard cut-outs and window adhesive stickers of the Guides across campus. These cutouts and adhesives will showcase the guides in all their glory and will consist of a witty introduction as well as a fun fact about the CCL. The cut-outs will also contain a speech bubble with extra space where quick answers to questions can be written. For example, “what of you think about the latest issue of (blank) magazine?” The cut-outs will also include name tags to identify the Guide, friendly welcoming smiles, and fun body positions to show personality In order to create a social buzz regarding his campaign, flyers will be posted throughout Columbia College buildings prompting students to take a selfie with the cut out and tag CCL with the hashtag #MEETYOURGUIDE. Participating students will have the chance to win a free coffee at the library or another reward. Additionally, the cut-outs can even include different languages to spark conversation amongst international students and attract them to the library. The library currently employs sixteen (16) full-time staff members who will become the faces of the Library. They are helpful, approachable, fun and interesting people; this campaign seeks to communicate this fact to students and encourage personal connections to be made. Every cut-out Guide has a unifying message: “Meet Your Library Guide”. The cut-out Guides will be strategically placed inside academic buildings depending on which department each Guides becomes associated with. The images below are a first look into how these cut-out Guides may look:
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BU DG ET ITEM
COST PER ITEM
QTY
SUBTOTAL
Photographer $100.00 / hr 4 hr $400.00 Full-sized cut-outs $80.00 15 $1,200.00 Bubble cut-outs $10.00 60 $600.00 Flyers $0.30 400 $120.00 Website design $60.00 / hr 60 hr $3,600
TOTAL $5,920.00
TIMELINE
Augus t
1 7
Hire & schedule photographer: blog profiles & cut-outs Schedule website updates Order cardboard cut-outs
Se ptem be r
1 6
Make necessary changes to Library website Fall semester begins Place cardboard cut-outs in designated locations
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Ad di t io nal I deas THE WORLD DEPARTMENT With an anticipated influx of new international students, it will be necessary to offer additional resources that will cater to their needs. Continuing students who are interested in language learning, studying abroad, and travel will also benefit from these new additions. This common space could be located in a currently underutilized space in the library. Suggested Resources • Foreign magazine & newspaper subscriptions • Language learning tools • Rosetta Stone Library Solution for Higher Education • Host language tutoring for ESL and native English speakers
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