Benjamin Luong Design Portfolio

BENJAMIN LUONG DESIGN PORTFOLIO | ARCHITECTURE, ENVIRONMENTAL DESIGN AND BRANDING

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BENJAMIN LUONG

DESIGN PORTFOLIO SELECTED WORKS 2020

ABOUT Hello there and thank you for checking my portfolio! I am an interdisplinary tea-loving creative with 4 plus years of professional work experience within the architecture and marketing field. With a strong interest in typography and editorial design, I recognize the vital role that graphic design has within the modern built environment and seek to create spaces that are playful and inspiring. Outside of the workspace, I seek constantly opportunites to learn and improve upon my visual communication abilities through graphic design courses at OCAD University, self-driven branding exercises and the engagement of architectural design competitions.

Let’s keep in touch: bluong28@gmail.com

DESIGN PORTFOLIO - 2020

TABLE OF CONTENTS TORONTO GALLERY OF CRAFT AND FABRICATION..........02 TUBE 8 X 8 X 300 COMPETITION FINALIST.,.....................06 BURGER KING REBRAND..................................................16 WARMING HUT COMPETITION..........................................20 PROFESSIONAL WORK......................................................24

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exterior view from Avenue Road

TORONTO GALLERY OF CRAFT AND FABRICATION A cultural hub to revitalize an underutilized site The McLaughlin Plantarium currently rests on the site south of the Royal Ontario Museum (ROM) in Toronto, Canada. Closed

Site Plan

on November 1995, discussions have risen on the future of

OM

this prominent lot and it’s role within the city. With the ROM

the R

and Gardiner Museum located within the vicinity, a strong proposition is the development of a gallery building which would transform the intersection of Avenue Road and Queen’s Park into a destination of education and culture. ue aven

The Gallery of Craft and Fabrication places focus on the development process of art in it’s relation to the final product.

A collaborative artist studio and workshop invites profession craftsman to create and display their works in the adjacent display spaces. The workshops and studio can also be utilized to hold lessons and demonstrations for the general public to better educate individuals on how different forms of art are developed.

Programs: Autodesk Revit, Autodesk AutoCAD, Adobe Photoshop, Adobe Illustrator, Adobe Indesign Project Type: Architecture 2

road

er

ardin

the G

DESIGN PORTFOLIO - 2020 level +2.0

MATERIALITY Concrete is utilized for both the exterior and interior of the Gallery of Craft and Fabrication. The use of concrete inside serves as a backdrop to not detract the users attention from the displayed art works.

level +1.0

level 0.0

South Elevation

level -1.0

East Elevation

Program gallery multipurpose office

West Elevation

studio workshop

0

10m

demonstation

3

A

A

B

A

C

D

Section B-B’ 0

10m

VIEWPOINTS Spaces in the gallery are set up so visitors would

A

Gallery

be able to observe different displays from various

B

Artist Studio

methods of construction and forms that the

C

Workshop

artists would want the audience to witness within

D

Mechanical

E

Support Spaces (Offices,

points of view. This could further reveal different

their work.

4

PROGRAM

Multipurpose...etc)

DESIGN PORTFOLIO - 2020

view from Gallery Space No.3 (level +2.0)

DN

DN

DN

STORAGE

STORAGE STORAGE

STORAGE

STORAGE

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DN

DN

DN

UP

UP

UP

A

DN

UP

UP

DN

DN

UP

B

B’

GALLERY HALL NO.3

GALLERY HALL NO.1

(O.T.B) HALL NO.2 GALLERY (O.T.A)

(O.T.B)

A

GALLERY HALL NO.3 (O.T.B)

(O.T.B

ARTIST STUDIO

GALLERY HALL NO.2 (O.T.A)

A

A

B

DN

UP

DN

DN

DN

(O.T.B)

DN

DN

(O.T.B)

(O.T.B)

(O.T.B)

(O.T.B) DN

DN

UP

COAT CHECK

UP

UP

UP

E

RECEPTION DESK

OFFICE SPACE

E STORAGE

OFFICE SPACE

MULTIPURPOSE

STORAGE

MULTIPURPOSE

A’

Level +0.0

Level +1.0

Level +2.0 0

10m

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地 下 通 道 改 造 竞 赛 6

TUBE 8 X 8 X 300 DESIGN COMPETITION: Tunnel Through Time The TUBE 8 X 8 X 300 design competition calls for the renovation and programming of an evacuation tunnel in an underground shopping center located within Kunming, China. Measuring 8m in width, 8m in height, and 300m in length, participants are able to utilize as much of the tunnel as needed while still allowing capacity within the space for evacuation in the event of an emergency.

Boasting 2 large sports training facilities within the city (the Hongta Sports Center and Haigeng National Training Center), Kunming has gained international recognition as a destination where many professional athletes travel to for high-altitude training. Tunnel Through Time draws on Kunming’s reputation as a city of athletes and seeks to transform the underutilized tunnel into a running track and gallery space that celebrates China’s history of sports on a global level. The renovated evacuation tunnel will become a destination that serves the local community and become a daily gathering space to residents of Kunming.

Tunnel Through Time placed as a finalist in a submission pool of over 2000 applicants.

Programs: Google Sketchup, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, AutoCAD, Vray Project Type: Architecture, Place-making and Wayfinding

DESIGN PORTFOLIO - 2020 Floor Plan 0

50m

Plan No.2

zone

6

zone

6

zone

6

6

zone

3

zone

慢一点 慢一点

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1

6

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zone

3

1

1

6

2

zone

3

2

3

Plan No.1

Section A-A‘

Key Plan

evacuation passage commerce area suken entrance plaza

THE KUNMING METRO The new running track should contain visual elements that the citizens of

Line 2

Kunming would be familiar with. Tunnel Through Time takes inspiration from Line 4

Line 6

the Kunming Metro (left image), Kunming’s subway system, to divide the running track into 4 unique “lines” and utilizes brand and wayfinding elements found within the city’s train maps. The overall look and feel of the space was is akin to that of a transit station which gives the user the impression of Tunnel Through Time as a place of movement and journey. Lines 1 (red), 2 (blue) and 3 (pink) are the “active” zones which contain the main running track while Line 6 (turquoise) is the “rest” zone.

Line 1

Left: Map of the Kunming Metro Line 7

C line 6 line 1

A

B

line 4

PROGRAM

Track

Public classes

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Gallery

Pop-up Shop

DESIGN PORTFOLIO - 2020

A GALLERY OF CHINA’S PAST AND PRESENT Tunnel Through Time contains elements that transform the space into a gallery that celebrates China’s history in sports. Glass partitions with printed photography of Chinese Atheletes are placed alongside the running track where runners can feel as if they are running alongside these competitors.

Throughout the whole space spans large, curved LED panels that can be programmed for certain events that might take place such as competitions, or display digital art. In certain areas, there are backlit walls with graphics and information which contribute to the notion of a gallery space.

A

Glass partitions with printed photography of Chinese atheletes and their achievements

B

Overhead curved LED Panels

C

Backlit gallery wall

line 2

S E

T

E

L

Y R

O T IS

E

H

T A

H

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ACTIVE ZONES - LINE 1, 2, 4 Lines 1,2, and 4 contain the main track with Line 4 acting as the connection between 1 and 2. This allows users to choose the distance they would want to run. The whole floor of Tunnel Through Time is fitted with a 12mm thick running surface.

A

Various walls of Lines 1, 2 and 4 are furred out and fitted with floor to ceiling backlit panel carrying images and of important events in Chinese athletics

B

Glass partitions with printed photos of Chinese atheletes are used to separate the track and allow users to feel as if they are running alongside the competitors of the past and present

C

Certain areas of the track can be used as spaces for seating for the public.

D

Wayfinding elements on the ground indicate where one track line transitions to the next

Floor Plan No.1

0

5m

skylight

1222 3290

1854

1222

A

D

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DESIGN PORTFOLIO - 2020

U/S of Beam 6260

U/S of Light 5870

U/S of Metal Ceiling 3012

T/O Glass Partition 2012

T/O Track Floor 12 0

3m

A’

Section A-A’

skylight

1245

1220

7551

B

1220

1426

C

A

1220

1220

11774

8813

11774

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一䤀一䜀 娀䔀吀䄀伀

㄀ 洀 昀爀攀攀猀琀礀氀攀

Section B-B’

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匀唀 䈀䤀一䜀吀䤀䄀一

䰀䤀唀 堀䤀䄀一䜀

䰀䤀䄀一 刀唀䤀

㄀ 洀

㄀㄀ 洀 栀甀爀搀氀攀爀

㔀 欀洀

0

5m

DESIGN PORTFOLIO - 2020

U/S of Ceiling 6890

U/S of Beam 6260

匀唀 䈀䤀一䜀吀䤀䄀一

一䤀一䜀 娀䔀吀䄀伀

圀䔀䤀 夀伀唀一䜀䰀䤀

䰀䤀唀 堀䤀䄀一䜀

㄀ 洀

㄀ 洀 昀爀攀攀猀琀礀氀攀

㄀ 洀 猀瀀爀椀渀琀

㄀㄀ 洀 栀甀爀搀氀攀爀

T/O Track Floor 12

Key Plan

B

B’

1

View 1: Line 2 of the main running track.

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View 2: Entrance of the main track into line 6

REST ZONE- LINE 6 Line 6 is a space of rest and reprive from the busy running track, offering a gallery space, and designated areas for pop up shops and public classes, alongside flexible rest stations. When the designated colored zones are not in use, they act as spaces for warm-up exercises in preparation of the main run on lines 1,2 and 4.

Section C-C’ 14

0

3m

DESIGN PORTFOLIO - 2020 Floor Plan No.2

0

5m

A The walls of line 6 are fitted with backlit panels to transform the space into a gallery which tells the history of Chinese athletics on the global scale

B Colored areas indicate spaces for pop-up shops and retail opportunities

C

C

C’

Line 6 offers spaces for informal seating and public art installations

D Colored zones also serve as a visual indication of areas where public classes can take place, with activities such as yoga or tai-chi for the community to enjoy

20000

skylight

A

U/S of Beam 6260

B

U/S of Light 5870

1970

3360

1970

C 13212

U/S of Ceiling 3012

D

T/O Track Floor 12 skylight

2

15

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DESIGN PORTFOLIO - 2020

BURGER KING REBRAND Redefining brand elements from an iconic company With a health-conscious shift in the restaurant industry, a younger demographic is slowly deviating from fast food dining and instead, heading towards the fast-casual experience. Fast-casual restaurants are marketed to have higher quality cuisine than its fast food counterparts but at a lower price point than that of a casual dining eatery.

The aim of this design exercise was to analyze and redesign the Burger King brand as a fast-casual restaurant that would be able to compete in today’s restaurant scene. The rebrand would portray Burger King as a modern yet classic burger joint with that utilizes fresh ingredients with higher quality foods. Inspiration for the redesign was taken from the American diners found in the 1940s alongside modern restaurant chains that utilize simple but recognizable graphics and branding.

Programs: Adobe Illustrator, Adobe Photoshop Project Type: Branding

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URGER KIN EST. 1954

URGER KIN

URGER KIN

EST. 1954

EST. 1954

Primary Logo

Secondary Logos

THE LOGO The new logo of should be one that is simple with recognition towards the food found at Burger King. Taking cues from the Spongebob Squarepants Krabby Patty and Paula Sher’s work on Shakeshack, the shape of a burger was taken and broken down into its simplest form. The use of serif text (Orpheus Pro) gives that sense of history to the brand while the sans serif (Brown) helps modernize compay. The end logo resulted in a design that has flexibility with different colors, and medium applications.

COLOR AND PATTERNING The brand colors were kept relatively simple, opting to make the crown pop with yellow against black and white.

The patterning system was designed based off the checkered floors found in the American diner.

Hex code: #EAB83D

#231F20

#FFFFFF

To retain a sense of playfulness in the brand as burger joints are not fine dining, a character system was set up based off ingredients utilized BURGER KING

in Burger King’s food. The final characters were made from integrating food ingredients with chess pieces, merging the idea of “the king” with the checkered floor pattern.

BURGER KING

BURGER KING

18 BURGER KING

DESIGN PORTFOLIO - 2020

Above: Render displaying brand application of the new logo and patterning on restaurant items.

Right: Render of the new updated Bruger King business cards. Gold foil is utilized on the crown of the new logo.

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2” x 1/8” STEEL FLAT BAR

3000 mm

1/4” DIAMETER STEEL ROD UNGLUED WOOD EDGE BENDING VENEER TAPE

500 mm

2” x 1/8” STEEL FLAT BAR

2500 mm

A.

WEAVE PATTERN

B.

WEAVE PATTERN

C.

3000 mm

WEAVE PATTERN

500 mm

3500 mm

SECTION SCALE 1:50

ELEVATION SCALE 1:50Elevation 20

DESIGN PORTFOLIO - 2020

WARMING HUT COMPETITION: Warming Nut

Warming Hut is an annual competition calling for the design of a small hut or installation on the River Trail at The Forks in Winnipeg, Manitoba, Canada. Exploring how the sensation and idea of “warmth” could be translated visually, the team proposed Warming Nut, a small shelter composed of a steel frame and woven veneer strips.

Warming Nut invites the public to find rest and reprieve from the winter environment.

Programs: Rhinocerous 3D, Vray, Adobe Illustrator, Adobe Photoshop, Adobe Indesign Project Type: Architecture

2” x 1/8” STEEL FLAT BAR 1/4” DIAMETER STEEL ROD UNGLUED WOOD EDGE BENDING VENEER TAPE 2” x 1/8” STEEL FLAT BAR

2500 mm

Section

SECTION SCALE 1:50

0

2m

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veneer

FABRICATION

tape

PRE-FABRICATION •

STEP 1. WELDING 16 structural frames welded individually with its vertical components

•

STEP 2. WEAVING Weaving veneer tape over individual frames

ON SITE FABRICATION •

plywood

Connect individual frames together

sheathing

with bolts •

steel frame

Exploded Axonometric 22

STEP 3. BOLTING

STEP 4. TOUCH UP Weave veneer tape over connected portions

DESIGN PORTFOLIO - 2020

MATERIALITY AND FORM The form of the project and the materials utilize was inspired from the venacular huts found within the region alongside natural homes such as the birds nest. The end geometry resulted in a “nut” like exterior, wrapping around the visitor into an intimate environment within formed by wood materials.

N EN

TR

EN

Y

N RA

MP

TR

Y

CR

EA

TE

RA

MP

CR

EA

D

TE

D

BY

600mm

PA

CK

BY

PA

ED

SN

OW

CK

ED

600mm

SN

W W

2500mm 2500mm 2’’ THICK 2’’ PLY THICK WOOD PLYDECK WOOD DECK

OW

E E

S PLAN - OVERLAID WITH WIND DIRECTION DISTRIBUTION DIAGRAM

S

PLAN - OVERLAID WITH DISTRIBUTION WIND DIRECTION WIND DIRECTION (YEAR)DISTRIBUTION DIAGRAM WIND DIRECTION DISTRIBUTION (YEAR)

Plan - overlaid with wind direction distribution diagram

0

2m

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PROFESSIONAL WORK Below is a list of projects that I have worked on throughout my professional career. In addition to built projects, my time and experience within the Marketing and Communications field of architecture, landscape architecture, and urban design has resulted in various successful proposals and award submissions. Clients of these proposals include the University of Toronto, York University, The City of Windsor and the City of Vaughan.

RESIDENTAL •

Private Residence in SoHo, New York City, USA

•

Private Residence in 740 Park Avenue, New York City, USA

RECREATIONAL •

Gateway Hanover Casino, Hanover, Canada

COMMERCIAL •

Wellbeing Spa at the Toronto Pearson Airport, Toronto, Canada

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MAC kiosk at the Toronto Pearson Aiport, Toronto, Canada

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Kiehl’s Retail at the Toronto Pearson Airport, Toronto, Canada

INSTITUTIONAL •

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Downsview Presbyterian Church, Toronto, Canada

DESIGN PORTFOLIO - 2020

GATEWAY HANOVER CASINO The Gateway Hanover Casino involved the exterior renovation and interior fit-out of an existing building shell.

Completed in July 2019, the new facility boasts 2 new restaurants, revitalized gaming floor, outdoor patio and new administrative facilities for staff members. Since opening, the casino has become the entertainment hub and economic driver for the town of Hanover.

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WELLBEING SPA AT THE GTAA The Wellbeing Spa rests within one of the newly developed terminals at the Toronto Pearson airport. The project architect was responsible for developing the code compliable design of the spa and it’s facility alteration permit.

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BENJAMIN LUONG

DESIGN PORTFOLIO //bluong28@gmail.com