Social Media Integration into Advertising Strategy
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Introduction ď‚Ą
Modern marketers are under great pressure to promptly adopt social media to incorporate it into their day-to-day marketing/advertising activities.
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For a successful social media strategy, organizational managers have to release the one-sided brand message and use an inclusive approach within their social media communication. http://homeworkscenter.com/
Leading Edge Trends in the Integration of Social Media ď‚Ą
Determining what consumers need in a product, responding to consumers demand effectively, and reaching consumers where they are located are essential factors in marketing.
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Leading Edge Trends in the Integration of Social Media ď‚Ą
Traditional advertising and marketing campaigns related to price and cost considerations, promotions, consumer satisfaction, and advertising are extremely essential in a marketing strategy.
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Proliferation of Many Platforms for Social Media
Most common social media tools in applications are YouTube, Facebook, LinkedIn and Twitter.
There are also some new ones like Pinterest and Google+.
Such new platforms provide services that satisfy diverse marketing needs. http://homeworkscenter.com/
Consumer Location Services ď‚Ą
The technology relates to social applications like Ban.jo, Path, and Foursquare. Together with near field communication (i.e. NFC), the social applications have been enabling marketers to access consumer data.
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Mobiles Are Becoming a GameChanger ď‚Ą
The increased popularity of smart phones and tablets has greatly been advancing mobile marketing. This form of marketing enables companies connect with their customers and clients in real time.
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Integration ď‚Ą
The trends have indicated a new generation for integrated marketing programs, which is more sophisticated.
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There are also social programs and movements that are becoming increasingly integrated into the existing business processes.
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Integration ď‚Ą
They have become the agent for purposedriven product innovation, sales, lead generation, customer service, communications, company culture, brand development, R&D and marketing
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Recommendations for Incorporating Social Media ď‚Ą
Marketers should establish the highest number of digital presence possible to incorporate social media into the Traveler and Workhorse market segments.
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Recommendations for Incorporating Social Media ď‚Ą
Marketers should take advantage of the explosion of social media networks and platforms to ensure the traveler and workhorse brands are available in as many locations as possible.
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Conclusion ď‚Ą
Social media have highly changed how firms operate and developed positive implications in relation to marketing, product innovation/development, consumer insights, and company reputation.
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