NEW PRODUCT DEVELOPMENT Green + Clean
New Product Development is one of Bentleys’ key stones, we believe it is the lifeblood of any business. In 2009/2010 over £368k was invested in New Product Development and during 2010/2011 this investment increased by 6%. Bentley’s NPD investments are based on one or all of the following: market intel, colour and design trends, patterns, environmental or multipurpose enhancements- ensuring that all products remain fit for purpose and follow current consumer trends. Our ability to turn an idea into a design and an outstanding product is second to none.Young UK designers with fresh innovative ideas are the core of our business. Our most recent product development, green and clean, is based on growth reports for antibacterial products in our latest market intel reports. THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
Call: +44 (0)1509 232757
New Product Development
Green + Clean by Bentley, a refreshing range of antibacterial products. Did you know? There is more bacteria on a human hand than the entire world population, that’s almost 7 billion pieces of bacteria! Many are good for us, some are neutral but a few are dangerous. Microban® antimicrobial protection is built-in to our Green + Clean products during manufacture to provide continuous antimicrobial product protection, preventing the growth of harmful germs and bacteria. Independent Toluna market research clearly demonstrates the importance consumers place on antibacterial products and particularly those in a kitchen environment, such as cleaning products. The Green + Clean range has a mix of the three main Microban® prevention technologies depending on whether it is used in wet/damp or dry conditions: MICROBAN® ANTIMICROBIAL TECNOLOGY KILLS 99.9% OF BACTERIA
ANTI FUNGAL TECHNOLOGY PREVENTS MOULD + REDUCES ODOUR
MICROFIBRE FINGERS EFFECTIVELY TRAP + REMOVE DUST ALLERGENS
So what does this mean? Green + Clean will fight odours and kill 99% of bacteria, keeping not only the products clean but also bacteria free. Products will be more durable, the antibacterial protection will last for the lifetime of the product, the product is more hygienic and the technology prevents cross contamination of germs. Green + Clean by Bentley offers round the clock protection for fresh and hygienic cleaning. POWERED BY
DISCLAIMER: Please note Microban® claims are for guidance purposes only and product testing will commence before production for legal purposes.
THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
3
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4 THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
Call: +44 (0)1509 232757
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THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
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6 THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL BRISTL FT E
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THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
7
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INDOOR
DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
T A
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THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
9
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THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
11
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12 THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
2IN1
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THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
13
Visit: www.bentleybrushware.com
Microban速 technology is built in at the point of manufacture; it cannot wash off or wear away and prevents the growth of bacteria on the Green + Clean 15L Mop Bucket KILLS UP TO 99.9% OF BACTERIA Effective against common household germs and bacteria including; E Coli, S.aureus and P.aeruginosa, keeping the Green + Clean Mop Bucket more hygienic between use.
15 L MOP BUCKET
RS
S H OW E
SM
EA
SA
SOF T FOR
ND
POWERED BY
O RF REE WIN D
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MPARTM CO E
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IE N
TC LEA NIN G
T N
LIP
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Q
R
BB RU
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REDUCES THE GROWTH OF ODOUR CAUSING BACTERIA Microban速 antibacterial protection prevents the growth of odour causing bacteria (P.aeruginosa) so the Green + Clean Mop Bucket remains cleaner and fresher between uses. ER
DIRTY WAT E
PREVENTS MOULD GROWTH Microban速 antifungal technology prevents the growth of mould and mildew that can cause stains, odours and product deterioration.
U IC
N KER M RE C O O
KILLS UP TO 99.9% OF BACTERIA PREVENTS GROWTH OF MOULD + REDUCES BACTERIA ODOUR
VE
2IN1 WINDOW +
SHOWER SQUEEGEE
14 THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
New Product Development
Call: +44 (0)1509 232757
STRIP
MOP
3D SPOTS E V
S PI
TS
TH
L L S & S TAI N S
ABRASIVE
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PREVENTS MOULD GROWTH Microban速 antifungal technology prevents the growth of mould and mildew that can cause stains, odours and product deterioration.
3D
E,
KILLS UP TO 99.9% OF BACTERIA Effective against common household germs and bacteria including; E Coli, S.aureus and P.aeruginosa, keeping the Green + Clean 3D Strip Mop more hygienic between use.
ABRA SI
Microban速 technology is built in at the point of manufacture; it cannot wash off or wear away and prevents the growth of bacteria on the Green + Clean 3D Strip Mop.
RO
U G H D I RT, G
RI
M
S H OW E
RS
BBER LIP RU
FOR
ND
POWERED BY
SM
EA
SA
SOF T
REDUCES THE GROWTH OF ODOUR CAUSING BACTERIA Microban速 antibacterial protection prevents the growth of odour causing bacteria (P.aeruginosa) so the Green + Clean 3D Strip Mop remains cleaner and fresher between uses.
O RF REE WIN D
W
KILLS UP TO 99.9% OF BACTERIA PREVENTS GROWTH OF MOULD + REDUCES BACTERIA ODOUR
2IN1
WINDOW +
SHOWER
SQUEEGEE
THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.
15
UNITED KINGDOM Charles Bentley & Son Ltd. Loughborough, LE11 5TP U.K. www.bentleybrushware.co.uk
WORLDWIDE www.bentley-worldwide.com
www.bentley-northamerica.com
THIS DOCUMENT IS CONFIDENTIAL AND INTENDED SOLELY FOR THE INDIVIDUAL OR ENTITY TO WHOM IT IS ADDRESSED. ALL DESIGNS & NPD CONCEPTS ARE PROTECTED BY INTELLECTUAL PROPERTY RIGHTS.