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Conscious Capitalism takes off Marketing Professor Rajendra Sisodia preparing for Babson
www.BEnTlEyvAnguArD.Com
Student Academic Integrity Society receives honors
By Lacey Nemergut nEwS EDiTor
On Jan. 15, Bentley professor Raj Sisodia released Conscious Capitalism: Liberating the Heroic Spirit of Business, co-authored with John Mackey, the current CoCEO of Whole Foods Market. The book explores an innovative approach to business that challenges current business mindsets and seeks to establish a new global objective. “It’s a new way of thinking about business that goes beyond the traditional narrow perspective,” said Sisodia, detailing the shortcomings of a sole focus on profit maximization. “It’s about creating multiple kinds of value for all stakeholders.” Conscious Capitalism is a movement toward serving all the stakeholders of a business and operating with a higher purpose that goes beyond profits. Such businesses are led by conscious leaders who are driven by purpose and service.
By Lacey Nemergut nEwS EDiTor
Sisodia, a professor at Bentley since 1998, is one of the thought leaders of the Conscious Capitalism movement.
They also have caring, authentic, transparent and empowered cultures. “Business is not about tradeoffs…it’s about simultaneously creating [value for all
Courtesy of Sisodia
parties],” said Sisodia. “Too many people practice business as a zero sum game, [thinking] their well being can only come
See SISODIA, Page 6
The Bentley University Student Academic Integrity Society (AIS), advised by Ellen Snedeker, academic integrity coordinator, has recently been honored with the acceptance into the International Academic Integrity Matters Student Organization (IAIMSO). The recognition aligns Bentley with the organizations values to “promote honesty, trustworthiness, respect, responsibility and fairness in student’s academic work.”
Recently, the society has seen a significant increase in membership, growing from 10 to 30 dedicated members over this past year. “We are very excited about becoming a member of this organization,” said junior president-elect Maureen Curatolo. “As the poster school for this organization we will work with other schools that hope to develop an Academic Integrity Society on their campus.” The recognition of IAIMSO now allows Bentley represenSee INTEGRITY, Page 6
Kyle Sullivan ‘15 named Mr. Bentley Harvard students petition
Six men competed for the title of Mr. Bentley during the annual event sponsored by the Class Cabinets.
By Sindhu Palaniappan FormEr EDiTor in ChiEF
Class Cabinet held the annual Mr. Bentley Competition this past Thursday in the Executive Dining Room. Past winner Marcus Payne, approached by Class Cab, hosted the night’s festivities. The competitors for the title of Mr. Bentley included
Courtesy of facebook.com
seniors R.J. Barden, Patrick Maguire, Brandon Oliver and John Warden, junior Chris Orihuela, and sophomore Kyle Sullivan. Camille, junior Sydney Southern, professor Adam Payne and professor Ari Yezegal stepped up to judge the competition. The evening opened with a dance number choreographed by Bentley’s CRAZE, where the six contestants came out
and set the stage for the rest of the show. “One of my favorite experiences in doing Mr. Bentley was working with the CRAZE dance team,” said Orihuela. “They were so helpful and choreographed our full dance. Trust me, teaching our group this three minute dance was not easy. The judges were good sports about some of the moves we made them witness; I was happy they had a good sense of humor.” Senior Phil Marquis, who won the title of Mr. Bentley as a freshman, performed his talent during the show as well. “Winning Mr. Bentley as a freshman [three years ago] was epic,” said Marquis. “I was the only freshman competing [that year] and the group of guys I was competing with was a cut above the rest.” Marquis beat boxed for the audience this past Thursday, showcasing the talent that helped him with the competition three years ago. “The skit I chose is from
See MR. BENTLEY, Page 6
to cancel Tyga concert at the Ivy League university Rapper is also booked as opening act for T-Pain during Spring Day at Bentley By Jeff Breault EDiTor in ChiEF
The Harvard College Events Board announced last week that Tyga will be performing at the Ivy League university’s Yardfest this spring. The rapper is also scheduled to perform here at Bentley on April 27 during CAB’s annual Spring Day celebration. While the Bentley campus is gearing for a memorable concert, concerned members of the Harvard community have begun a change.org petition to have the rapper’s concert canceled. Officially named “Harvard Office of Student Life: Cancel Tyga at Yardfest,” the petition had 1,920 signatures at press time. Change.org allows users to create petitions and allows the general public to support the cause. The petition cites
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excessive misogynistic and violent lyrics in Tyga’s songs as the reasoning for the petition. The petition asks the Office of Student Life to rescind the offer made to Tyga, stating “We demand that Harvard rescind its offer to Tyga, because we believe that Harvard should not provide a platform for music that promotes sexism and rape culture.” The petition acknowledges that such lyrics are not unique to Tyga and they do not define all rap artists, but also states that it is an opportunity for Harvard to defy such offensive lyrics that exploit women. Authors of the campaign added “we believe that a Yardfest without a headliner would be better than a Yardfest that amplifies misogyny and violence.” See TYGA, Page 6
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