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tHurSday, oCtoBer 4, 2012
Smarter. Nimbler. Do over. Re-Brand 2.0: Back to the drawing board By Lacey Nemergut newS editor
The Bentley University community, with a solid month of new brand-acclimation under its belt, is now bracing itself for further brand changes. The Administration, dissatisfied with the current
nathan Marchand/tHe Vanguard
logo, has decided to implement further changes in order to better align itself with the University and its preferences. According to sources involved with the committee, the changes, though minor, sig nifica nt ly cha ng e t he appearance of the logo. “The redesign that I saw had removed the lightning bolts, moved the clock tower slightly off-center to the left and had only one slightly larger falcon flying off, not two,” said a Bentley professor who had attended recent committee meetings. “The two-tone blue and silver around the shield, giving it a molded effect, has gone, with just light blue and white. Next to the clock tower is the date ‘1917’, and the time shown on the clock is now 8:15 [in response to Asian students’ concerns that showing four o’clock was bad luck as ‘four’ and
‘die/death’ sound the same in Chinese]. Along the top of the shield is the word ‘Paratus’ [‘Prepared’ in Latin]. The image of the clock tower is fringed with some foliage in white outline.” There are a number of ideas that are being worked on, however, and it will not be clear what the final consensus is until it is officially released. “I congratulate the Administration for having the courage to change direction on this,” said marketing professor Andy Aylesworth. “It is costing a lot of money, and others may have tried throwing more money at the problem rather than fixing the problem. I haven’t seen the new logo, so I can’t really comment on how well it does fix the problem.” Kevin Marr, a program
See BRAND, Page 5
Idea Factory: Dedicated to faculty research and progress By Kristin Tomasi Vanguard Staff
The first issue of Bentley IDEAS, an online presentation of the research conducted and published by Bentley faculty, launched last month. The concept for this initiative originated with Provost Michael Page; Professor William Wiggins, editor; and Gordon Hardy, content director. The Bentley IDEAS website provides a brief summary of each piece of research completed by professors on a wide range of topics, including accounting, the arts and sciences, business, and pedagogy. In addition, each summary is accompanied by a video of the professor who authored the research in which
Courtesy of businessweek.com
he or she explains its purpose, methodology, and conclusions. “Our faculty provide outstanding scholarly work,” said Provost Page. “However, this is not always clear to external markets. Their research often slow-
ly seeps its way out, and often the source gets lost. The idea is to let the source talk about his or her work in a more public and accessible format. In these
See IDEA, Page 6
www.BentleyVanguard.CoM
Professor Sumner may have saved the economy
Courtesy of blog.supplysideliberal.com
Sumner is well known for his blog TheMoneyIllusion.com.
By Lacey Nemergut newS editor
Scott Sumner, Bentley University’s economics professor and author of the renowned blog The Money Illusion, may be partially credited with the Federal Reserve’s new approach to the nation’s current economic condition. Sumner, with a PhD from Chicago University, proposed Nominal Gross Domestic Product (NGDP) targeting. “I saw the NGDP targeting idea as a natural progression from earlier monetarist proposals to target the money supply,” said Sumner. “It is a policy that keeps the total income in the economy growing at a steady rate (rather than just money), and does a good job of stabilizing inflation and employment, which is the Fed’s dual mandate.” Before NGDP targeting, in Sumner’s opinion, policies failed to address the core problem. “Current policies have produced the slowest NGDP growth (over the past four years) since the Great Depression,” said Sumner. “The lack of spending and
income contributes to high unemployment.” There is significant speculation fueled by professional organizations, including The Economist, Financial Times, The Atlantic, Slate.com and BusinessInsider, that Ben Bernanke’s, current chairman of the Fed, most recent announcement of QE3 (quantitative easing) is related to Sumner’s theory of NGDP. “Bernanke’s recent QE3 announcement moves policy slightly in the direction I proposed, by making the quantitative easy program ‘open-ended,’ which means it has no fixed termination date,” said Sumner. “They also promised to keep policy expansionary well into the recovery, which will at least slightly improve expectations for nominal GDP growth, and this encourages investment. It’s still not enough.” However, Sumner spoke to clarify the correlation between Bernanke’s approach to the economy and his blog. “That’s not because the See SUMNER, Page 6
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3 CONSULGENERAL
Barreto visits Boston to answer questions on the economy
7 iOS6 MAPS STRUGGLE 14 GOLF apple’s major oversight with the update
10 CHBOSKY’S PERKS
the 1999 classic finally hit the big screen
McQueen finishes first for Bentley, and third overall, at ne10
Police Log 2 Editorial 4 Cartoon 4 Voices 8 & 9 Horoscopes 12 Falcon of The Week 16
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