THE STUDENT NEWSPAPER OF BENTLEY UNIVERSITY SINCE 1963
THE VANGUARD VOLUME LVI ISSUE V
BENTLEYVANGUARD.COM
THURSDAY, OCTOBER 24, 2013
Student Center addition approved by Trustees VANGUARD STAFF WRITER
Last week, the Bentley Board of Trustees approved the plan and budget for the new addition to the Student Center, moving one step closer to the final design phase. The whole process began last May, following the renovations to LaCava. Several offices had to relocate, which included moving the Residential Center into the Bentley Bubble. The Bubble was a spot for several student organizations and a popular meeting location. Bentley addressed this need for more student space and the board approved the idea of possible expansion to the Student Center. Before the end of last semester, the Allocation and Internal Audit Committee, the Association of Bentley Activities and the Student Government Association all met to choose an architectural firm they felt was best suited for the task. After the organizations evaluated all options,
they selected Perkins + Will to move forward with the project. Throughout the process, the firm has been focused on student involvement. “Over the summer, Perkins + Will met with a variety of students, including orientation leaders, presidents of AIA,
ABA and SGA, RAs and other student leaders. In September, they also hosted an open forum for all students,” said Dean Andrew Shepardson. It’s important to students that they are involved in the process, since the space will ultimately be utilized by the stu-
dents. “I’m glad that Bentley and Will + Perkins are getting so much student feedback,” said Bentley junior Emily Ellis, “It really shows that they want what’s best for us.” The design for the new addition was also approved at
Lindsay Beauregard/THE VANGUARD
BY MICHAELA STEPHENSON
The proposed addition will be built on the west side of the existing Student Center.
last week’s meeting. Students, along with several staff members of the Division of Student Affairs and Facilities, contributed to the proposed design, which includes a bigger Bentley Bubble for student organizations, a business center, more meeting rooms, new office space, a larger living room, a second floor entrance and an outdoor patio. Students will be happy to hear that there is also designated space for two new retail food outlets, potentially expanding late-night weekend options. Since the beginning, the Board of Trustees have been nothing but supportive of the process. “The Board expressed their support of projects, the importance of returning the space back to students and the student involvement in the process,” said Dean Shepardson. There is still more that needs to be done with the design and planning stages and students are encouraged to share their SEE CENTER, PAGE 6
2013 Homecoming Raisman tweets Bentley King & Queen IDCC 390 wins attention of Olympian BY LACEY NEMERGUT NEWS EDITOR
Seniors Joe Rayne and Alice Ni were crowned the 2013 Homecoming King and Queen at the football game on Saturday, October 19. See page 7 for story.
Professor Alyssa Hammond’s “The Business of Social Media,” IDCC 390, is taking on a new celebrity challenge this semester, attracting the attention of Aly Raisman, a member of the gold medal-winning U.S. women’s gymnastics team, known publicly as the Fierce Five. Previously, the class had attempted in vain to gain recognition from Conan O’Brien and Ellen DeGeneres. “Aly Raisman is an inspiration to our class,” said senior Adrianna Merrill. “She has worked so hard to achieve her goals. She is local, so it gives us the sense of closeness to her as a person as well.” Raisman is a Massachusetts native, born in Needham Massachusetts where she attended High School until she began training for the Olympics in 2012.
The class, which focuses specifically on the use of social media in business, chose Raisman as a celebrity target in a democratic fashion. “Every class learns from the previous ones when deciding who to select and determining a viable candidate in terms of doing more research on candidates and seeing who is really engaged on social media, not their ‘people,’” said Professor Hammond. “I took nominations again from the class which also included Joseph Gordon-Levitt, but the class overwhelmingly voted for Aly as our next target because of her popularity, her local ties and her regular use and presence of social media.” The class is encouraged to work collectively with weekly attempts to engage the celebrity utilizing social media. Their campaign has thus far included tweets ending with the #BentAly4Raisman and photo shopped pictures of Raisman.
They have also taken advantage of the new surge in popularity of Vines and the use of Facebook, displaying customized Raisman brand boxes. The class has also capitalized on the opportunity presented by the recent Fox 25 news coverage. A dedicated student was interviewed during the early morning news coverage. Following a series of efforts, Raisman reached out to the class on Thursday, October 10, tweeting a special thank you for their support. “The “Raisman Brand” pictures definitely got her attention and their Vine video where they juxtaposed a video of Mackayla Maroney singing a Miley Cyrus song with themselves, which is really funny, that they did in class last week and posted on Twitter pushed it over the top for them,” said Hammond. Unfortunately, Raisman’s SEE RAISMAN, PAGE 6
Falcon Fest
Affordable luxury
Women’s Rugby
Falcons kick off Homecoming with green space activities and performances.
Alumna Sarika Tarsadia helps sister launch Six Twenty, a direct-to-you retailer.
Team focuses on fostering talent after graduating seven seniors in May.
CAMPUS LIFE 7
BUSINESS 9
SPORTS 15