12012011

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VolumE lii

issuE iX

tHuRsdAY, dECEmBER 1, 2011

www.BENtlEYVANguARd.Com

Bentley seeks brand Administration bans gift cards Marketing Bentley as more Student organizations look to adopt policy Lacey Nemergut than just a business university By N E Ews

Bentley’s Marketing Department looks to create a sustainable brand image.

By Alyssa Neshe VANguARd stAFF

Many find the task of describing Bentley University in one word to be difficult. David Perry, chief marketing officer of Bentley, spoke to the Student Government Association (SGA) about marketing the University in order to spread the word about the institution. The Marketing Department is working on sifting through their research in order to develop advertising and marketing techniques they hope to debut within the next few months to

greg Kokino/tHE VANguARd

one year. Bentley is already considered to be a positive university that is emerging onto the scene, with the 11 audiences recognizing Bentley’s strengths. Though there are some misconceptions that Bentley is solely an accounting, business preparation school that is not innovative, it is one of two universities, the other being Babson, with EQUIS accreditation in the United States, which is the European Quality Improve System, showing that Bentley is well-rounded in the

ditoR

Beginning next semester, Bentley departments under Dean Andrew Shepardson will no longer be allowed to distribute gift cards to students as prizes. The Allocation and Internal Audit Committee (AIA) will decide shortly whether or not to echo the policy for student organizations. The primary issues with gift cards are connotations of nonprofit societies and tax implications. Also, some people accumulate hundreds of dollars in gift cards. “At Bentley, we always want to keep in line with best practices, especially when it comes to accounting for University funds,” said Dean Shepardson. “We have instituted new procedures to ensure we are following our legal obligations; ensuring

See CARDS, Page 6

Many events, such as Super Bingo, advertise with gift card prizes.

Courtesy of bargainen.com and CAB

CRAZE preps for Rhythmic Graffiti

See BRAND, Page 5

Double business majors Bentley focuses on well-rounded approach By Kristin Tomasi VANguARd stAFF

A unique characteristic of Bentley’s curriculum is the Liberal Studies Major (LSM), which gives students the option of choosing to double major in an area of liberal studies in addition to their business major. However, students are not able to pursue a double business major. Juliet Gainsborough, associate dean of Arts and Sciences, and Dorothy Feldmann, associate dean of Business Programs, explained the reasons behind this setup. “Bentley has a very compre-

hensive business core,” said Feldmann. The University’s

Courtesy of henrikfalck.com

General Business program consists of what would be a major in business at many other See MAJORS, Page 5

CRAZE recently took third place at the annual New England Dance Competition. The team will be performing on campus this Friday. See Page 6.

Real assignments. Unreal opportunities. See More | Possibilities Visit ey.com/us/possibilities to learn more.

© 2011 Ernst & Young LLP. All Rights Reserved.

7 BUSINESS

Euro Zone bailout and Black Friday sales make for an interesting week.

8 CHELSEA HANDLER 15 CELEBS New book is written by comedian’s friends.

13 FACEBOOK

How much personal info is way too much?

Internet Celebrities finds some thanksgiving Youtube treats.

Police Log 2 JAS 2 Cartoon 4 Voices 8 & 9 Horoscopes 12 Falcon of The Week 16

Courtesy of CRAZE


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