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MARKETING OBJECTIVES.

Awareness. Salience. Trial. Sales.


COMMUNICATION OBJECTIVES.

Awareness. Perception. Experience.


TARGET AUDIENCES.

ABC-1. Young Professional. Presses & Opinion leader.


PATRIOTIC. BRITISH INGENUITY. PROFESSIONAL PASSION.


COMMUNICATION STRATEGIES.


WATERLOO STATION 4:00PM

Table for Two.



CANARY WHARF STATION 4:00PM

WE ARE THE CHAMPIONS.



LEICESTER SQUARE 4:00PM

SOMMELIER SQUAD.




ON BUS.



SOMERSET HOUSE SOME SATURDAY NIGHT

THE GREAT WINE BRITISH NIGHT.


SOMERSET HOUSE SOME SATURDAY NIGHT

THE GREAT WINE BRITISH NIGHT.




CONCLUSION.



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