Leeds Loves

Page 1

REBECCA LIGGINS

BRIEF

TONE OF VOICE

AUDIENCE

DURATION

OUGD303 BRIEF 7 - LEEDS LOVES CREATIVITY

Design an identity that promotes the creative showcases from the three Leeds based Institutes for ‘Leeds Live It Love It’.

Creative, Professional , Inviting

Creatively interested people around Leeds and Yorkshire

3 days

1/5

A Brand was created for the ‘Leeds Loves Creativity’ capaign that was applied over a range of media to promote the Degree shows.


REBECCA LIGGINS

BRIEF

TONE OF VOICE

AUDIENCE

DURATION

OUGD303 BRIEF 7 - LEEDS LOVES CREATIVITY

Design an identity that promotes the creative showcases from the three Leeds based Institutes for ‘Leeds Live It Love It’.

Creative, Professional , Inviting

Creatively interested people around Leeds and Yorkshire

3 days

2/5

The brand is sucessfully spread through a range of stickers that are applied to notebooks and other art & design based deliverables.


REBECCA LIGGINS

BRIEF

TONE OF VOICE

AUDIENCE

DURATION

OUGD303 BRIEF 7 - LEEDS LOVES CREATIVITY

Design an identity that promotes the creative showcases from the three Leeds based Institutes for ‘Leeds Live It Love It’.

Creative, Professional , Inviting

Creatively interested people around Leeds and Yorkshire

3 days

3/5

This pack of coloured pencils shows how the brand is applied to other media. The box contains information about the event and is stylesed in the branding guidlines.


REBECCA LIGGINS

BRIEF

TONE OF VOICE

AUDIENCE

DURATION

OUGD303 BRIEF 7 - LEEDS LOVES CREATIVITY

Design an identity that promotes the creative showcases from the three Leeds based Institutes for ‘Leeds Live It Love It’.

Creative, Professional , Inviting

Creatively interested people around Leeds and Yorkshire

3 days

4/5

A small publication explains what the campaign is about and shows the Institutes invlved. This would be avaliable around Leeds and Yorkshire.


REBECCA LIGGINS

BRIEF

TONE OF VOICE

AUDIENCE

DURATION

OUGD303 BRIEF 7 - LEEDS LOVES CREATIVITY

Design an identity that promotes the creative showcases from the three Leeds based Institutes for ‘Leeds Live It Love It’.

Creative, Professional , Inviting

Creatively interested people around Leeds and Yorkshire

3 days

5/5

A set of banners will be placed around Leeds to promote the campaign.

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Leeds Loves Creativity

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See creative work from some of the best new talent in Leeds

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See creative work from some of the best new talent in Leeds


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