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Welcome to Beresfords
Beresfords are Essex’s largest family owned independent estate agency and have been successfully operating for nearly 50 years.
• Current Chairman and Managing Director, Paul Beresford, joined the family business in 1977. • Branches throughout Essex and into Greater & Central London with over 20 offices and departments. • Thanks to our high staff retention rate, many of our team have been with the company for well over a decade. • A large proportion of our business is from personal recommendations and repeat business. Beresfords, matching people to property since 1968!
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Traditional values with a modern approach
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More than just an estate agent
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Residential Sales
Surveying
C ountry Homes
Re
C ommercial
Rent Reviews
Mortgages & Financial Services
Services
esidential Lettings
As well as selling residential property, we have highly experienced teams who specialise in the following areas: • Country & Village Homes • Residential Lettings • Land & New Homes • Commercial • Rent Reviews & Lease Renewals • Surveying • Mortgages
& Lease Renewals
Buy to Let
• Financial Services • Buy to Let Investment
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Estate agency professionals Beresfords professional membership instils trust in the services that we oer. As members of the NAEA, ARLA and RICS, clients can feel confident that our staff have the knowledge and experience to support and protect them through their property transaction as effectively as possible. We are also members of The Property Ombudsman who offer a free, impartial and independent service for the resolution of unresolved disputes between consumers and property agents.
National Association of Estate Agents
Association of Residential Letting Agents
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Th
Royal Inst
he Property Ombudsman
Instilling confidence and trust in our service
titution of Chartered Surveyors
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Making excellent customer service the standard 8
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Investment in our people
The training and development of our staff is vitally important to ensure we consistently deliver outstanding levels of customer service and go the extra mile for clients.
• The customer journey begins with the first initial contact which is why we invest heavily in training, making sure staff are able to deliver the outstanding service we demand and clients expect. • From the first day of joining Beresfords, all staff go through an intensive induction course which takes in all aspects of their role. • Further training is conducted on a regular basis including compliance and legislation updates, making sure they are fully prepared for dealing with their day to day duties.
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Saffron Walden A14 A14
M11
Halstead
Great Bardfield
Colchester
A131
A120
A12
Stansted Mountfitchet
Braintree
Great Dunmow
A120
A120
A120
01277 212111
A10
01708 222200
A131
Hatfield Broad Oak
01277 889313
Sawbridgeworth
01245 397475
A12
Essex
Bishop’s Stortford
01708 878540
Hertford
Writtle
Surveys
Harlow
Springfield
Chelmsford
Heybridge
Danbury
A414
A414
Ingatestone
M25
A12
A130
Shenfield
Hullbridge
Chingford
Wickford
Gidea Park
London London Office
Stratford
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Hornchurch
A12
Havering Barking
A127
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Thundersley
South Ockendon
Generating more potential buyers for your property Southend-on-Sea
A13
Dagenham
A13
Rainham
Basildon
A127
Rayleigh
Upminster
M25
City of London
Burnhamon-Crouch
Billericay
Brentwood
M11
Maldon
A414
Ongar
Epping
West Mersea
Wickham Bishops
A1016
A406
Tiptree Clacton-on-Sea
Country Homes
Head Office A130
A1016
A10
Brightlingsea
Witham
M11
020 7839 0888
M11
A133
Stanford-le-Hope
Canvey Island
Wider coverage With offices throughout Essex and into Greater & Central London, we are well placed to serve the interests of clients throughout the county.
• Genuine potential buyers are referred between local branches. • From our data we know that up to 50% of purchasers are not from your property’s local area. We can therefore access all of the potential buyers registered across our branch network and market your property to them, via our state-ofthe-art software.
• The London Office refers London and international based clients to our offices in Greater London & Essex. • We are regularly contacted by international buyers from countries such as America, Germany, Spain, France, Italy and Australia.
The more people that see your property, the greater sale price that can be achieved.
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Taking property marketing to the next level Our state of the art website has recently been re-designed to ensure it is fully responsive for all devices. The site alone attracts close to half a million visitors per year, both from the UK and from around the world. • Detailed area videos on each property, vital when around 50% of buyers are not local. • Live ‘real time’ mortgage rates searchable by type such as first time buyer, buy to let etc. • Interactive local school guides showing Ofsted reports, exam performance and pupil/teacher ratio. • Property and news updates via our informative e-newsletter which is distributed to over 80,000 contacts, Twitter and Facebook.
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Voted Best Online Marketer in the UK A superior service as standard
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Attracting thousands of potential purchasers every day 14
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Property portals covered
Our clients see their properties promoted on various leading property portals including Rightmove, OnTheMarket and Countrylife.co.uk, which attract thousands of potential purchasers every day.
• Property photographs are of a very high quality and the accompanying descriptions clearly identify the main selling features. • Unlike most agents, all of our properties on Rightmove are displayed as ‘Premium Listings’ at no additional cost to clients. • ‘Premium Listings’ showcase your property to ensure it stands out from the crowd. According to Rightmove, 20% more buyers view full details of a property when Premium Listings are used.
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Tailored property details Every property is unique which is why we consider clients’ needs before preparing comprehensive brochures and details.
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impressi odation set across boasting 23ft situated on a floor to ceiling corner plot with three floors to ve six bedroom family windows, en-suite ample parking School, a local include three suite and master and super store with reception dressing the added benefit a double garage. Beaulieu Park Property ID 371458. is ideally situated area. The property is of regular transpor EPC C for access to t links to Chelmsfo New Hall rd City Centre and Mainline Station.
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Beautifully presented detached family home centrally located on a plot of approximately 0.48 acres. The property offers ample living accommodation as well as five bedrooms, three of which offer en-suites.
Mortiers is situated just 0.5 miles from Hatfield Peverel station, offering direct links to both Stratford and London Liverpool Street station making it an ideal purchase for commuters. EPC D
www.beresfordsgroup.co.uk
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• Carefully considered photography is included as well as detailed information about the property, featuring interesting facts such as distance to train stations, proximity to local schools and local amenities that may be on the doorstep.
• Professionally produced floorplans and EPC’s are presented on all property details and brochures. • We understand that clients want to get the best possible price for their property which is why our aim is to display the property in the best possible light.
Personalised details to suit you and your property A superior service as standard
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A dedicated service for you and your property
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Country, Village & Prestige homes All of our branches specialise in the sale of prestige homes and understand that this area of the property market requires a specialist marketing approach. • Besides accessing potential buyers through our branch network, clients also benefit from buyers registered with our dedicated Country
Homes division. Where appropriate, properties are marketed jointly via the local branch and also the Country Homes office.
exhibitions. We can also operate on a discreet marketing basis whereby properties are not advertised on the open market.
• The London Office in St James’ is particularly beneficial in feeding international and London based purchasers to our offices.
• Advertising in leading newspapers and property magazines. These include Essex Homes & Style, Beresfords leading property and lifestyle magazine.
• We are able to offer an extensive and varied marketing approach ranging from professionally produced property brochures with skilfully drawn floor plans and photographs, to drone property tours, all the way through to property
• Promotion on leading property websites including Rightmove, Countrylife.co.uk and OnTheMarket. Beresfords properties are featured as ‘Premium Listings’ on Rightmove at no additional charge to clients.
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Land & New Homes
Award winning new homes marketing with an exceptional track record and reputation for delivering results, has earned us the trust of the UK’s most prominent builders.
• The widest choice of new homes in Essex from city centre apartments to stunning luxury houses. • ‘Easy move’ options such as part exchange often available. • Specialist land appraisals advising on the potential and likely value on all size sites, including one for one replacements and rear garden land to maximise your property’s value. • Full details of new properties available in the dedicated new homes section of our website beresfords.co.uk or our specialist new homes magazine, Dimensions.
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Land and New Homes specialists A superior service as standard
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Best marketing Best price! 22
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Going the extra mile
Marketing is one of our strengths which is why we are proud winners of the International Property Award for Best Real Estate Agency Marketing in the UK.
• Many estate agents no longer advertise properties in newspapers, informing clients that only online advertising is needed. However recent figures from the Office of National Statistics state that 16% of all households across the UK retain no internet connection. • We remain committed to providing our clients with the widest possible exposure across all key media including newspapers. • Featuring properties in newspapers stimulates
additional buyers to register with us. The more people that see your property, the greater sale price that can be achieved. • Our paper based advertising does not just cover local areas but where appropriate, properties are also advertised regionally and nationally. • Features within our own leading magazine ‘Residential’ which is distributed to almost 400,000 homes throughout the county and into Greater London.
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Matching the right buyer with the right property 24
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Qualifying buyers Before a viewing takes place, a potential purchaser’s circumstances are carefully considered to ensure they are best suited to your property. • Relevant information is sourced with enables our negotiators to match the right buyers to the right property. • For your peace of mind, we will always establish the details of any interested party before they view your property.
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Highly experienced independent advisers Beresfords have appointed Flagstone Financial as their financial services partner. Flagstone are one of the largest introducers of mortgages and insurance products in the UK. • As well as offering mortgages from the whole of the market, Flagstone are also able to offer exclusive rates that are not available to the public direct. • Most lenders or brokers can only provide one insurance company for your life cover. Flagstone are totally independent and are able to source the best product to suit your needs. • Fully qualified advisors experienced in asking the right questions of you to ensure that you don’t just get a mortgage, but the most suitable product available. • The dedicated mortgage centre will keep you fully informed on the progress of your application. They will liaise with your lender, solicitor and estate agent providing you with regular updates through F L toA completion. GSTONE • Flagstone will often include our buyers protection policy, which covers clients against loss of fees should their sale fall through.
• Much of their business comes from referrals from existing clients, something they are immensely proud of.
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Flagstone Financial Management is authorised and regulated by the Financial Conduct Authority.
Providing you with independent mortgage advice
Your home may be repossessed if you do not keep up repayments on your mortgage.
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An honest and professional service Before providing clients with a valuation of their property, we will thoroughly research the market to ensure we are providing them with the best possible advice.
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Information is drawn from: • Our comprehensive understanding of the local market. • Current sales agreed on comparable properties. • Previous sales agreed on comparable properties. • Comparable properties that are for sale but not yet sold. All of the above will help you achieve the best possible price for your property.
Right advice, right price! A superior service as standard
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One size doesn’t fit all 30
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Bespoke services to meet your needs We are fully aware that each owner’s personal circumstances are different. That’s why at Beresfords, we offer a bespoke pricing and marketing plan to suit your needs. Pricing structure
Pre launch marketing
• Fixed price
• Discreet marketing
• Offers in excess of
• One off viewings
• Guide Price
• Viewing by pre qualified buyers first
• Price on application • Offers in the region of
Full launch to the market • Open days and weekends • Informal tenders • Block viewings
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Working for you
From the outset and all the way through to completion, we will strive to deliver the highest possible levels of customer service.
• Regular individual contact will be maintained throughout the moving process and clients will receive comprehensive feedback from all viewings. • Many agents fail to devote enough time to this critical part of the selling process. • Our dedicated team will liaise with all parties involved to successfully progress a sale from under offer through to completion. • Should clients need to arrange a survey or require mortgage or insurance advice, we are on hand to help.
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With you every step of the way A superior service as standard
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Everything under one roof
What else do I need to consider?
• Before an agent can market a property, we are required under the Money Laundering Regulations Act to obtain proof of ID and address. • When you market your home you will be required by law to obtain an Energy Performance Certificate (EPC) Failure to do so could result in a fine.
• If you are purchasing a new property and require a mortgage, it is recommended that you speak to an independent mortgage advisor to seek advice on costs and to ensure you get the best deal. We would advise that this is done sooner rather than later. Beresfords are able to help you with all of the above.
• You will need to start thinking about who will be carrying out the legal conveyancing of the sale and possible purchase of your next home.
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We look forward to working with you 36
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Why Beresfords? We offer a unique approach to selling property and pride ourselves on the quality of service that we offer, whether you are selling a studio apartment or a country house. • Offices open 7 days a week 24/7, allowing clients to conduct their business at a time that suits them. • Members of all the recognised professional bodies. • Winners of over 35 property awards in the last 10 years. • Network of branches throughout Essex and into Greater & Central London sharing a database of thousands of buyers. Capturing both local and out of area demand. • Bespoke marketing initiatives exclusive to Beresfords which attract thousands of potential purchasers. • The prominent Residential Magazine is distributed to almost 400,000 homes throughout Essex and into Greater London.
• Nearly 50 years of local market knowledge and experience. • Regular newspaper and magazine advertising in all the leading local and regional publications, and features in the national press. • Family run business where core family values are part of everything that we do. • Award winning website and marketing campaigns, alongside advertising on all the leading property portals. • Full colour property brochures which are designed with clients input. Our specific marketing initiatives provide maximum exposure for our clients and help them achieve the best possible price for their property.
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Client Testimonials “Beresfords have performed
“Beresfords were proactive,
“Beresfords have been the
“I have been very pleased with
magnificently and your modern and proactive approach to the promotion of our property has made the difference.”
hardworking, calm under pressure, courteous and sold my property in a short period of time after I switched to Beresfords from another estate agent.”
most helpful estate agents by far, everyone has gone out of their way to get back to me as soon as possible. It has not escaped my notice that you also seem to have the most houses on your books so I am assuming that your reputation is not just limited to me.”
the service that I have received at Beresfords and would not hesitate to market a property through you in the future, or to recommend Beresfords as an estate agent.”
Mr D Payne
Mr A Bradford
Ms G Stewart
To see video testimonials, visit our website www.beresfords.co.uk
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Ms E Barrowclough
Business card slot to fit a card: 90mm x 55mm
www.beresfords.co.uk
Contact Billericay
01277 626262
Romford
01708 878540
Braintree
01376 348444
Shenfield
01277 212111
Brentwood
01277 231515
Upminster
01708 222200
Chelmsford
01245 500555
Wickford
01277 889313
Colchester
01206 764444
Witham 01376 517777
Gidea Park
01708 730255
Writtle 01245 420880
Great Dunmow
01371 876868
Hornchurch
01708 474034
Country & Village
Ingatestone
01277 350505
Land and New Homes 01245 397497
Maldon 01621 853111
The London Office
01245 397475
020 7839 0888
www.beresfords.co.uk Š Beresfords Group 2015