At the core of Beretta is a passion. An understanding of the wild places. The cold fields of autumn. The high grass and the low marsh. Rain and sun. Man and dog. It’s an understanding that is pure and real. It lives in the deepest reaches of the hunter’s heart. The innermost corners of the shooter’s soul. And it is everywhere. A field in Tuscany. A lake in Wyoming. The flash of a tail. The thunder of wings. And then there is the stirring. The relentless search for balance. Between what has gone before and what is yet to be. Between then and now and tomorrow. This is the passion that drives Beretta. It’s in our genes. And so, too, is it in our hearts. It’s why we exist. And it’s why we have endured for nearly 500 years. Because of one purpose. One passion.
