FRAM – Men’s fashion the Norwegian way

The FRAM collections are nostalgic, but still reflects a modern time and spirit.

FRAM – Men’s fashion the Norwegian way

In Norwegian, FRAM means “forward”, underlining the brands belief that the only way to truly go forward is by acknowledging and honoring our past. There was a time before using and discarding and planned obsolescence. A time when things were built to last. FRAM wants to honor that part of our history.

The FRAM collections are nostalgic, but still reflects a modern time and spirit. We are willing to spend more on less, but at the same time expect a lasting and more meaningful connection to our garments. Therefore, FRAM has placed great emphasis on details, crafts and heritage. Get FRAM at Høyer Bergen, Torgallmenningen 2.