Berlin Fashion Week Magazine 22

EXCLUSIVE TOP STORY H&M BECOMES

FIRST PARTNER TO SUPPORT FASHION COUNCIL GERMANY DENIM EXHIBITION

How Johny Dar costumized vintage denims of Anna, Claudia, Karlie, Victoria and many more

SUSTAINABLE IN FASHION

Adidas x Parley and how to reuse vintage denim – hosted by the U.S. Embassy & FCG

ALBER ELBAZ

The new patron of “Designer for Tomorrow 2016”

THE CONFERENCE ON THE FUTURE OF FASHION

JUNE 29

KÃœHLHAUS BERLIN 4TH & 5TH FLOOR www.fashiontech.berlin

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FROM THE GOVERNING MAYOR OF BERLIN, MICHAEL MÜLLER, FOR THE BERLIN FASHION WEEK MAGAZINE

W ELCOME

MESSAGE MICHAEL MÜLLER Governing Mayor of Berlin

Berlin Fashion Week is famous for being a superb showcase for the latest trends and innovations in the fashion world.

Emerging and established labels alike use our Fashion Week as a platform. Designers from all over the world show their newest creations here, as do some of Berlin’s young, up-andcoming labels, which are taking this opportunity to introduce themselves to a wide audience for the first time.

Like our city itself, Fashion Week stands for internationality and open-mindedness, but especially for creativity and innovation. It creates the ideal setting for the fashion industry to exchange ideas and start joint projects.

I am confident that this event will have abundant inspiration to offer this year, too. With that in mind, I would like to wish all of its visitors an exciting time in Berlin, thought-provoking encounters, and every success at Fashion Week.

IMPRINT PUBLISHER

CON T R IBU TORS

COV ER DESIGN

A DV ERT ISING

Anita Tillmann | Dr. Florian Bachelin

Tina Molin | Janine Dudenhöffer

Antoni GmbH

Advertising Director | Marco Gröning

Jörg Arntz

Till Schröder | Verena Dauerer

Münzstrasse 13 | 10178 Berlin

Junior Advertising Manager | Xenia Suworova

Barbara Russ | Brock Cardiner

www.antoni.de

Chris Danforth | Jan Joswig

Photo | Christian Larson

PR IN T ING

Models | Eliot Sumner, Lucie van Alten

Wagemann Medien GmbH

PREMIUM EXHIBITIONS II GMBH Luckenwalder Strasse 4–6 | 10963 Berlin +49 (0)30 62 90 850

T R A NSL AT ION

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info@wagemann-medien.de

EDI T ING

und Illustration

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Lena Brombacher

Sonja Marterner | Peter Großöhme

www.berlinfashionweek.com EDI TOR I A L

Greifswalder Strasse 29 | 10405 Berlin

Editor-in-Chief | Christine Zeine Managing Editor | Sophie Templin

Leuschnerdamm 31 | 10999 Berlin A RT DIR ECT ION

CI T Y GUIDE

+49 (0)30 55 57 79 290

Fenia Moskou

hallo@sonnenstaub.com www.sonnenstaub.com

H O U AT

R A D A R

L I V I N G I N C O L O R A N D PAT T E R N S Interiors have gone back to brash: colours, patterns and understated luxury merge with sophisticated interior decoration; expressive living concepts combine with urban design. In interior design a waning number of uniform trends are being increasingly replaced by living concepts that focus on individuality and personal touches. From outlandish one-off pieces to eccentric combinations – here eye-catching designs are confidently used to set the scene. It’s all showcased in the new book ‘Kaleidoscope’ from German publisher Gestalten. w w w. s h o p . g e s t a l t e n . c o m

THE LUGGAGE OF THE FUTURE Horizn Studios offers suitcases that are smart both inside and out. They feature two USB ports and a portable battery allows users to charge their smartphones (up to 8 full charges). What’s more, Guard Card and GPS guarantee that lost luggage is a thing of the past. Another brand in the field, Rimowa, this year introduced its Electronic Tag. It allows air passengers to check in easily either from home or on the move together with their luggage. An exclusive collaboration with the Lufthansa app allows air passengers to transfer details via Bluetooth from their smartphone directly to their item of luggage fitted with the Rimowa Electronic Tag. The luggage data is immediately displayed on the suitcase’s integrated data module so your luggage is all set for the airport’s bag drop counter. ­w w w.horizn-s t udios.com w w w.rimowa .com

A fully wearable HD camera for the events in life that matter. Allowing users to capture authentic, spontaneous moments through videos and photos, Clip 2 is hands-free without needing heavy mounts or equipment. With the Narrative App the content is easily shared and viewed on social media. The miniature camera will be available in piano black, arctic white and narrative red with a range of accessories. w w w.ge t narra t i ve.com, price 199 Dollar powered by PREMIUM Ma g a zine

CL IP I T, WEAR I T, MOUNT IT

Kaleidoscope: Design by Cabana Colors, Photography by M. Design Interiors, Inc., from Kaleidoscope, Copyright Gestalten 2016

A LED-operated, portable lamp fitted with various types of diffusers Designed by NoDesign.net, this collection features original technology and offers a range of lighting scenario options: graphic, colourful, dynamic or poetic. The most vibrant of these options allows the ‘ambiance colours’ to be varied based on the music and in s­tereo.

This lamp can be connected to a smartphone, tablet or computer, in order to a ­ djust the lighting mood instantly and easily. www.nodesign.net powered by PREMIUM Magazine

H&M BECOMES FASHION COUNCIL G E R M A N Y ’S NO.1 PARTNER

by Christine Zeine

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We met up with Claudia Hofmann, FCG Executive Board Member – responsible for Education –, and Thorsten Mindermann, Country Manager at H&M Germany. We are the first magazine to speak with them both about their new business partnership and the significance this has for each party.

What was the driving force behind H&M’s decision to form a partnership with Fashion Council Germany?

THORSTEN MINDERMANN: We are obviously aware of and monitor Fashion Council Germany’s dedication and place a lot of value on this commitment. As part of our partnership with them, we want to join forces to support German designers here in Germany. The ‘Fellowship Programme by the Fashion Council Germany and H&M’ has been set up to give individual support to aspiring designers throughout Germany, to open doors and to act as a presentation platform.

CLAUDIA HOFMANN: We are delighted by H&M’s commitment to accompanying us on our journey for two years. T ­ ogether we have created a comprehensive and sustainable programme for future Fellows.

What level of importance does the Education sector hold at H&M? THORSTEN MINDERMANN: Promoting new talent is enormously important at H&M – we demonstrate this on a global scale with our Design Award; and on a local scale with our partnership with Fashion Council Germany. The ‘Fellowship Programme by the Fashion Council Germany and H&M’ is a further step in fulfilling our social responsibility on a local level here in Germany. We are therefore very happy to be able to help young designers to develop and build their brands, promote their creativity and encourage them.

When does the partnership begin?

CLAUDIA HOFMANN: The partnership will begin on 1 July 2016. The application phase for the programme runs from midJuly to the end of August; the Fellowship Programme will then start in January 2017 with the announcement of the Fellows. We are delighted to have Christiane Arp chairing the jury for us.

© H&M

What does the programme include on the part of H&M? THORSTEN MINDERMANN: With the programme we have developed H&M offers the designers the opportunity to gain exclusive insights into the world of H&M. On the programme, the designers will get to experience working in the various different parts of our business. The different business areas that the

talented young designers will pass through both within and outside Ger-many include the Merchandising, Buying Office, Production and Sustainability departments. They will be exposed to both international expertise and practical business knowledge.

This is where individual needs regarding the development and expansion of their own brands will be taken into account. The knowledge will be transmitted via three disciplines, each with their own orientation: Leadership & Self Discovery, Theoretical Skills/Supply Chain and From Idea to Realisation. We believe in continued support and hope that the designers will gain visibility that will help them to find their feet in the design world.

How did you manage to hold such an important position within a global player at such a young age? Did you receive support as well?

I started out working in an H&M store in Bremen on a flexible hours contract basis in 1989 and have worked at H&M ever since – with a break for my business school studies. Lots of different people encouraged and motivated me along the way. The trust that my colleagues at H&M placed in me inspired me simply to try things out. I can therefore say from personal experience that the people whom you meet along the way are really important for your journey.

Has FCG got further announcements to make?

CLAUDIA HOFMANN: Yes, we are going to continue with the mentoring programme in collaboration with the Berlin Senate Department for Economics, Technology and Research that we started in 2015 with our mentees Nobieh Talaei and Marina Hoermanseder, and bring another design talent on board until the end of this year.

A highlight of Berlin Fashion Week is the “Sustainability & Style” presentation at the U.S. Embassy. The United States of America’s Ambassador, John B. Emerson, along with his wife, Mrs. Kimberly M. Emerson, will be hosting “A cultural bridge between German fashion talents and U.S. designers”. Instigated and presented by Fashion Council Germany and Vogue Germany.

We can announce that the first members will include Bogner, ­Bikini Berlin, Swarovski, Axel Springer, Condé Nast, ­PREMIUM, SEEK and BRIGHT, H&M, Munich Fabric Start, Messe Frankfurt, Modehaus Fischer and Michael Berner.

www.fashion-council-germany.org

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PREMIUM YOUNG DESIGNERS AWARD S|S 2017

KSENIA SCHNAIDER Inspired by clothes.

Ksenia Schnaider has already made a name for herself internationally with her unusual creations. A native of Ukraine, the designer founded her eponymous label five years ago. In her core collections, Schnaider offers a fresh take on denim fashion with sophisticated cuts, while a focus on minimalist, high-quality design is her brand DNA. Her ‘Custom Dress’ project – a website where tailor-made dresses can be ordered by material, length and pattern – underlines Schnaider’s broad appeal to customers who prefer a personalised touch.

Owners and designers: Ksenia Marchenko, Anton Schnaider | Est. 2011

www.kseniaschnaider.com

NADINE EISMANN Accessories made in Germany.

Insiders were already touting the Nadine Eismann label as a favourite when it was founded in February 2016. The designer’s meticulously made bags with a sustainable product guarantee are her trademark. When producing her collections, Eismann exclusively uses leather from a family-run Belgian tannery steeped in tradition that only processes quality materials using natural methods and no toxic substances.

Owner and designer: Nadine Eismann | Est. 2014

www.nadineeismann.com

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VERENA SCHEPPERHEYN Menswear made in Germany.

With deftness and skill, the Berlin-based Schepperheyn has been combining the traditional with the modern since founding her label in 2014. She takes her inspiration from photographs that also have a feel for colour. In her current collection, the young designer explores underwater worlds and sailor fashion. Using soft and hard cuts, she manages to find a balance between masculinity and femininity.

Owner and designer: Verena Schepperheyn | Est. 2014

www.verenaschepperheyn.com

SANDRA DRESP Second Skin.

Unconventional draping and shapes make the sporty pieces in Dresp’s collection suitable for everyday wear. Sandra Dresp made it her mission back in May 2015 to free women from having to make the agonising choice every day between fashionable looks, practical usability and comfortable wear. Her use of materials, combining silk, leather and metal, stands as a symbol of both power and elegance.

Owner and designer: Sandra Dresp | Est. 2015

www.dresp.com

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Check out all attendants: WWW.FASHION-WEEK-BERLIN.COM

VANESA KRONGOLD Eccentric. Magical.

Argentinian designer Vanesa Krongold studied textile design at the renowned Central Saint Martins College in London. In 2011 she founded her own label, Vanesa Krongold – specialising in designs that are at once eccentric and magical.

Owner and designer: Vanesa Krongold | Est. 2011

www.vanesakrongold.com

MERCEDESBENZ FASHION WEEK BERLIN

THE KRON PRINZEN PALAIS ZEI T M AG A ZIN X VOGUE CONF ER ENCE ‘MODE & S T IL’ DER BERLINER MODE SALON | VOGUE SALON

—ONE HOUSE— THREE EVENTS

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VOGUE SALON Check out all attendants: WWW.VOGUE.DE/SALON

DOB

ANNELIE SCHUBERT Taking opportunities.

The French-German designer was last year’s winner of the renowned Grand Prix at the ‘Festival International de Mode et de Photographie 2015’ presented in the southern French city of Hyères, a prize that has launched the international careers of designers such as Viktor & Rolf. Alongside a 15,000 euro prize, she will also receive the unique opportunity to work together with Chanel’s Métiers d’Art atelier to design her own small-scale collection.

Owner and designer: Annelie Schubert

www.annelieschubert.com

DOB HAKA

Mix of styles.

Sophisticated drapery, unusual cuts and surprising silhouettes define an entirely unique look that manages to be both experimental and yet functional and timeless.

Fan’s cuts are often based on straight-lined uniforms or workers’ clothes which the Hannover native reinterprets with a contemporary twist.

Owner and designer: William Fan

www.williamfan.com

Annelie Schubert © Jan Reiser

WILLIAM FAN

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ODEEH Feminine. Elegant. Creative The label plays with extreme silhouettes, creating a tension between traditional and experimental tailoring. Every piece in the collection is designed to be combined freely, but the individual look of Odeeh is only truly revealed when the designs come together.

Owners and designers: Otto Drögsler and Jörg Ehrlich | Est. 2008

www.odeeh.com

NE W! Mensw ea collec t r ion

DOB HAKA

RENÉ STORCK First menswear collection.

Classic design, supreme craftsmanship and maximum functionality created by René Storck himself. René Storck showcases his first menswear collection at the Berliner Mode Salon – a luxurious alternative to business styles and sportswear. Understated and very, very relaxed.

DER BERLINER MODE SALON HAKA

BRACHMANN Classic men.

Precise cuts with austere architectural lines, geometric shapes, distinct axes, intermeshed layers and superimposed creases define the brand’s image. The Brachmann label modernises the classics of men’s fashion using a playful approach to hybrids, details and silhouettes inspired by architecture, modern art and pop culture.

Owners and designers: Jennifer Brachmann and Olaf Kranz | Est. 2014

www.brachmann-menswear.com

Owner and designer: René Storck | Est. 1991

www.renestorck.com

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MYKITA Hightech eyewear.

A key factor to the success of this eyewear manufacturer, which was founded in Berlin in 2003, is a holistic corporate philosophy that brings together experts from all disciplines under one roof. A self-contained network of partners helps boost the company’s main site and enables interdisciplinary research together with the transfer of technologies e.g. 3D printed eyewear.

Owners: Moritz Krueger, Philipp Haffmans, Daniel Haffmans and Harald Gottschling | Est. 2003

www.mykita.de

JEWELLRY

GOLPIRA No Dirty Gold.

Genuine, naturally formed gold nuggets that are left un­treated and unshaped. Each piece of jewellery is one of a kind. The collection focuses on fair-trade/fair-mined gold nuggets which are 97 % pure (around 23k). The alloys encasing the designs and used to give the gold nuggets their finish are made of 14k fair-trade gold.

Owner and designer: Gisa Golpira | Est. 2013

www.golpira.de

ACCESSOIRES

PB 0110 Design pure.

PB 0110 produces bags and accessories made using vegetable-tanned leather from Belgium together with pure linen and brass from Tuscany, Italy. These are ideal materials that become more beautiful with the passage of time and develop a unique patina. The bags and accessories are crafted by selected European manufacturers.

Owner and designer: Philipp Bree | Est. 2012

www.pb0110.de

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SHOES

UNUETZER Personally selected.

The shoes’ materials – calfskin, goatskin and exotic skins, such as crocodile, ostrich and python, together with their appropriate ratings – are always personally selected by Fritz Unützer. The corresponding models are then completed in up to 160 individual stages by shoemakers in the brand’s factory in accordance with age-old traditions.

Owner and designer: Fritz Unützer | Est. 1989

www.unuetzer.com

EVENING

TALBOT RUNHOF Fall in love.

Cool, elegant and discreet. Every piece has detail, highly complicated cuts, unusual seam placement and pattern pieces fused together to create some of the most interesting, razor sharp designs in the business. What often appears as a sensitive, artistic draping of fabric is in fact a cool, precise equation. The resulting silhouette is feminine, sexy and edgy.

Owners and designers: Johnny Talbot and Adrian Runhof | Est. 1992

www.talbotrunhof.com

#LOVEMYCOTTON Purity. Quality. Responsibility.

There’s a lot to love.

Find out more at cottonusa.de cottonusa.org

P O RT R A I T

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THE GIRL WHO WENT FORTH TO

by Janine Dudenhöffer

LEARN

“Do something stable” was the advice offered to Mareike by her family back in Münsterland. And so she did, embarking on a career in contract furnishing at a design company. Although ideal for a talented craftsperson such as Mareike, her heart just wasn’t in it. In 2009 she followed her dream of studying at Berlin’s University of Applied Sciences (HTW).

Her final-year collection was inspired

by Alma Mahler-Werfel, the greatest femme fatale of the 20th century. A strong ­woman. Narcissistic. A striver. Ambivalent in her life choices. Mareike drew lines as well as parallels.

Last year she entered the Peek & Cloppenburg ‘Designer for Tomorrow’ award with her collection – and won. The one-year sponsorship programme included a trip to New York where Mareike was able to catch a glimpse inside the world of designer and ‘Df T’ award patron Zac Posen, who impressed her not just in terms of style but with his

relaxed attitude to the media, in particular. Next came a two-month internship with Jake’s Collection in Dusseldorf where she designed a denim ensemble.

The crowning glory, however, is that the German fashion house is now sponsoring her next collection, which she will present at the Mercedes-Benz Fashion Week Berlin at the end of June. This time her inspiration is the furniture of Italian designer and architect Carlo Bugatti, whose salon furnishings she discovered in Berlin’s Museum of Decorative Arts.

Mareike hopes to use the collection to approach a range of companies. “Being self-employed isn’t for me. I’d rather explore other options,” explains this realist, who knows how to break through rigidity – such as that of a piece of furniture – with momentum. Her passion for craftsmanship and design will give her exactly what she’s after: “A job that makes me happy!”

MAREIKE MASSING

www.designer-for-tomorrow.de

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I N T E RV I E W

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ALBER E

I N T E RV I E W

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LBAZ H

ow do you go about designing a new collection?

A white, blank page… the most dif­ ficult stage in the design process. I don’t have a formulaic way of start­ ing each collection but I never start with research and mood boards. Stories and words inspire me to start dreaming in my head to “fly”. Once I have the “story” of the collection – and it’s never a direct interpreta­ tion of the story but my own – I start to work with my team to realize it into 3D reality.

but first, you must have a strong voice of your own and a vision of what you are all about.

Successful business is a reward for all the hard work, not the starting goal.

What are the biggest challenges that face a de­ signer at the beginning of their career?

Becoming too “commercial” to please every­ one. It is very important to build a business

Which character must a designer have in or­ der to create a recognizable face for a brand?

To be an independent thinker with drive and passion to work hard to realize their dream.

What are your specific criteria for assessing each designer’s collection?

I never have any specific criteria but rely on my intuition. I’m more interested in if the de­ signer can dream. Their potentials are more important to me than what they are actually doing now.

What role does the designer play nowadays in creating a brand entity?

I believe that the important changes in fashion will come with new technology. We, design­ ers, need to embrace changes and the speed of the new technology. But the real revolution will happen when tradition, the know-how, and the human touch of our industry and the newness of technology will become one. And we must continue to dream; dreams make us go forward, dreams make us run forever.

www.designer-for-tomorrow.com

"WORDS INSPIRE ME"

ALBER ELBAZ, THE NEW PATRON OF THE FASHION TALENT AWARD “DESIGNER FOR TOMORROW 2016”

by Anita Tillmann

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BLOUSE MEETS BEVERAGE When a global brand such as Coca Cola approaches a south German blouse label about a possible collaboration, even the label’s director in Stuttgart is left rubbing her eyes. When the call came from Atlanta, 0039Italy founder Aysen Bitzer was understandably taken aback. “At first I thought they wanted to sell us Coke,” she recalls with a smile.

Although Karl Lagerfeld and Marc Jacobs have been given permission to leave their mark on the iconic bottle, this is the first time that a Germanbased designer has been commissioned to design a capsule collection for Coca Cola. Bitzer’s first catwalk collection will comprise 20 pieces and be sold in a maximum of ten stores throughout Europe,

­ lthough the focus is mainly on America and Asia, a the team in Stuttgart explain. An accolade such as this, coming 16 years after the first ‘Carla’ tunic blouse, confirms their impression that German designers often receive more recognition abroad ­ than at home. Bitzer, who now operates eleven flagship stores worldwide, is still ecstatic. “It’s fabulous,” she says. Everything will remain top secret in the run-up to the premiere on 29 June at the Fashion Week in Berlin. She could only offer one clue: the traditional Coke colours would be enhanced with a dash of pop art.

www.0039italy-shop.com

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HERSCHEL SUPPLY CO. KEEPS UP THE PACE The Canadian label is kicking off the season with two icons – Micky Mouse and Hudson’s Bay Company.

Paying homage to Walt Disney Design Studio, the brand presents a backpack, a pouch and a wallet that, alongside eye-catching images of the illustrated cartoon character, feature subtle prints of coordinates.

What’s more, the archetypal colours of the now over 340-year-old Hudson’s Bay Company accentuate the silhouettes of one of Herschel’s luggage and children’s backpack lines. Let the holidays begin.

www.herschelsupply.com

G-SHOCK

X

MARCELO BURLON The high priest of photographic prints meets the world’s most indestructible watch: Marcelo Burlon is once again lending his talents to G-Shock, and this time he has created a new skin for the popular GA-100 watch – a snakeskin. Taking inspiration from his native Argentina, the snakeskin motif features heavily in Burlon’s ‘County of Milan’ collection. It’s a particularly effective way to underline the G-Shock’s durability: the power of the constrictor is every bit as legendary as the shock resistance offered by this Japanese timekeeper.

www.g-shock.eu

M A K I NG I T

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M A K I NG I T

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Building conceptual bridges

MARCO STEIN „Many retailers are in search of

exciting new collections, but they often don’t trust young brands.”

by Tina Molin

Marco Stein is striking out in a new direction. A successful sales professional in the premium and luxury segment for denim brands such as 7 for all mankind and J Brand, as well as advertising director at ‘GQ’, Stein is now turning his attention to new projects. With his own agency ‘Marco Stein Concepts’, he is developing concepts for the fashion industry and young designers. “There were many people who helped me along the way during my career; I’d now like to give something back,” says Stein. The 48-year-old has been working in fashion for over two decades and has been able to grow a diverse an international network of buyers, salesman, manager, editor-inchiefs and prominent figures. “I have always been more hard-working than others,” Stein says when describing his recipe for success. He

adds that he always thought outside the box and had an interest in other sectors. “I would now like to offer my expertise and my network to others,” he explains. The fashion expert’s mission is to build bridges. “Many retailers are in search of exciting new collections, but they often don’t trust young brands,” he explains. It is precisely this trust that he aims to build, starting with rising star Nobi Talai. The designer’s label is currently being promoted by the ‘Fashion Council Germany’ and Marco Stein is her mentor, helping her gain a firm foothold in the fashion world.

www.steinconcepts.com

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THE ROMANCE BETWEEN STREETWEAR AND HIGH FASHION IS FAR PAST ITS HONEYMOON PHASE Although the bridge between the two styles has existed for several years now, the overlap between streetwear sensibilities and high fashion has never been more evident. While it’s difficult to predict how long the synergy between these two areas will last, it’s clear that streetwear is a huge source of inspiration and a major influence for fashion ateliers today.

Streetwear isn’t a particularly easy term to define these days and, as a genre, streetwear has evolved to envelop influences from sportswear, skate culture, sneaker culture, couture, workwear, vintage and more, amalgamating them into one category. High fashion is really only an example of one facet that makes up the homogeny of streetwear in 2016.

All in all, the trend is possibly best understood by examining sneaker culture. Many fashion brands like Lanvin, Balenciaga, Marc Jacobs and other designer labels from around the world have broadened their footwear offering to include sneaker-inspired creations in their catalogue. For years, Nike’s Air Force 1 has been a staple of any streetwear fan’s wardrobe, and Givenchy and Céline are just two examples of brands that have riffed on this style, creating luxe counterparts of the beloved Air Force 1. On the same note, adidas is leading the way when it comes to reinforcing the connection between streetwear and high fashion, by working alongside designers like Rick Owens and Raf Simons. In fact, no brand is giving high fashion designers a platform to blend couture and streetwear in the same way that ‘Die Marke mit den drei Streifen’ (the brand with the three stripes) is.

© Nike

by Chris Danforth

The collaborative “X” is obviously a telltale signifier that distinctions and barriers between high and low no longer exist to the extent that they once did, and the cherry-picking goes both ways; high fashion labels are just as eager to draw from streetwear aesthetics as streetwear and lifestyle brands are to work with the world’s best couture designers. Nike’s collaborative projects with Riccardo Tisci and, more recently, Olivier Rousteing constitute a mutually beneficial and sound co-op project, paying homage to basketball and football respectively, both of which are core to Nike’s DNA. More recently, Dior tapped Rihanna for a line of eyewear and the singer is also partnering with Puma on the successful Creeper silhouette, Chanel announced a project with Pharrell, and Kanye West created his high fashion-tilted ideas with the help of adidas’ factories. Another favourite to recall is Côte&Ciel x Y’s by Yohji Yamamoto. The “X” ultimately lends cool factor to brands that would otherwise seem unappealing or too aspirational for regular sneaker and streetwear fans.

At first, these collaborations between fashion brands and streetwear entities seemed clunky and undisguised. In 2001, many criticised Louis Vuitton for enlisting the work of artist Stephen Sprouse, when a range of Louis handbags were released, all emblazoned with bright graffiti typography. One could make the case that Vuitton, under the direction of Marc Jacobs, was simply exploiting this niche subculture and selling it to the French brand’s wealthy clientele. Today, a similar collaboration would not draw nearly the same criticism.

But sometimes the examples are more subtle, less commercial, and don’t fall under the title of an official collaboration. It could be as simple and organic as Kanye West shaving a Fendi logo into his head, or later on A$AP Rocky choosing to wear and therefore co-signing high fashion labels like Dries Van Noten, Balenciaga, Raf Simons, and others. In this vein, hip-hop has been a major conductor between fashion and what is typically considered

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streetwear. While Kanye and Rocky’s names can certainly be credited, the list goes on to include the likes of Pharrell Williams, and Lil Wayne, while later on, artists like Wiz Khalifa and Future have championed this look. Let’s not forget when Jay Z caused a commotion with his Magna Carta Holy Grail cut “Tom Ford”. Furthermore, Pharrell illustrating Chanel’s interlocking ‘C’ logo onto his wheat Timberlands was a moment to remember, and something that foreshadowed future collaborations.

Outside of hip-hop, many credit Eugene Tong, the editor of men's magazine Details, with popularising the high-low blend. His ability to fuse fashion brands with sneakers and streetwear silhouettes like fitted caps and T-shirts certainly led the way for others.

Not too long after, Swedish retailer Très Bien also became known for helping to bring attention to this high-low mix and put it on the map, not only through how owners Simon and Hannes Hogeman chose to style themselves in sneakers and designer labels, but also through Très Bien’s brand list itself, which ranged from upscale ready-to-wear from the likes of Comme des Garçons and Maison Margiela, to more accessible labels like New Balance and Converse. In this way, it slowly came to pass that items that once belonged to streetwear – T-shirts and hoodies – are now seen on European and American runways across the board, twisted into elevated versions of simple designs.

Today, Gosha Rubchinskiy and Vetements are two of the names that are blurring the lines more than ever before, creating streetwear and sportswear-inspired garb that is sold at high fashion prices. Off-White is another prime example of streetwear styles reaching outward and upward, and Virgi Abloh’s brand commonly uses a graphic-based language with basic streetwear silhouettes, yet presented at fashion week and communicated to attract upmarket consumers. Although all three labels choose to showcase their designs on high fashion runways, Gosha, Off-White and Vetements are all heavily informed by streetwear, and fields that were once opposite seem to be drawing closer and closer.

© Nike

Clearly, the term streetwear has never served to aptly describe the styles to which it is assigned, so maybe it’s time to broaden our vocabularies.

Image by Super Future KId / SuperFutureKId.com

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THE

MEXICAN EASE

INSPIRATION WANDERLUST

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Lug von Siga www.lugvonsiga.com Santa Lupita www.santalupita.com

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Star Mela www.starmela.co.uk

Pink Magnolia www.pinkmagnolia.com.mx

AL L AL L

EVEN TS B R A N D S

CON N E C T WITH PEOPLE & B R A N D S

D O W N L O A D PR EMI U M G R O U P app.premiumberlin.com

A P P

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Salo Shayo www.saloshayo.com

Joerge Ayala www.ayalaparis.com

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36

Noir Larmes

Leitmotiv

T OP IC OF T H E SE A S ON

K

BUBBLEGUM

by Verena Dauerer, powered by Traffic news to-go

AND WILD OUTFITS

Kata Szegedi

POP

Verena Schepperheyn

When the fashion people rendezvous together at PREMIUM at the end of June, they will feel completely at home in a hall dedicated to K-pop – as “fashion people” is the fashion buzzword of the moment in Korean. For the sake of simplicity it has been shortened to “FaPe” ['Fε:PI], pronounced “PaPe” [‚Pε:PI]. Et voilà, we have [‚Pε:PI] STUDIO! The collection includes dark, dramatic shades and patent leather dresses from the Korean fashion brand Masa de Oscura. These could have been taken directly from a music clip by the Korean girl band 2ne1. They enjoy strutting their stuff in bold outfits and would also likely be drawn to bags by designer Nadine Eismann, featuring striking gold buckles; or be found flashing one-of-a-kind rings from Innan Jewellery in their music videos. The minimalist, asymmetrical creations from menswear brand Kai Dunker, too, would be a perfect fit with the fashion-conscious lads of boy band Big Bang, to mention but a few of the brands represented in [‚Pε:PI] STUDIO. The Korean Wave, known as “Hallyu”, crashes over us like a force of nature and sweeps us along: K-pop, TV soaps, Korean film and, of course, funky fashion have prompted Korea to take Japan’s place as trendsetter. What’s behind all this? Korea wants nothing less than to be the no.1. exporter of pop culture in the world, according to the 2014 book by journalist Euny Hong “The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture” (Simon & Schuster). Success is evident: in 2000, the export of pop from South Korea generated USD 500 million; yet, by 2014, sales had increased tenfold to USD five billion. This is certified by the Korean Culture and Information Service (KOCIS). Founded in 1971 as an arm of the Ministry for Culture, Sport and Tourism, its aim is not only to establish Korea as a global brand, but also to give extra momentum to the Korean Wave. It’s absolutely true that the global wave of K-pop was nudged along by the Korean state. It began with the 1997 financial crisis in Asia that identified a weakness: Korea had relied up until that point on major conglomerates. The president at the time, Kim Dae-jung, took action.

Instead of manufacturing, the future path for the economic power would henceforth be paved by the IT and entertainment industries. Tax breaks and government loans for companies operating in the entertainment sector were the start.

In 2005, the government started a 500 billion dollar investment fund to support the pop industry.

So is K-pop really a product crafted by bureaucrats? Clearly, they enabled export hits such as Korean TV soaps, or K-dramas, plus a huge number of pop groups who, with their loud, garish pop and fast-moving choreography, have even outstripped Western stars today. In 2013, the girl band Girls’ Generation came out on top of even Miley Cyrus and Justin Bieber at the YouTube Music Awards – according to the algorithm, their music videos had the most ‘Beliebers’.

Leitmotiv

To mention a few more bands: singer HyunA, the girl groups 2ne1 and F(x) and the boy group SHINee. Not forgetting super group Big Bang of course, whose members Taeyang, G-Dragon and TOP all had their own solo careers in hip hop.

We are gradually getting to know G-Dragon, most recently through his collaborative work with producers Skrillex and Diplo. He has been a star throughout Asia for a long time: the official face of AirBnBAsia was selected by Business of Fashion magazine as one of the 500 most influential people in the fashion world.

And then there’s Psy of course, with his hit “Gangnam Style”, which stormed both YouTube and the charts in 2012. He, though, was by no means a product of the national pop initiative. The Wave has developed a momentum all of its own.

Korea in da house at the PREMIUM fashion trade show from 28 to 30 June, the Berlin-based fashion trade show PREMIUM is devoting an entire hall to Korean culture. Here, Korean designers and fashion brands that have been influenced by Korean pop culture will be showcasing their collections. www.premiumexhibitions.com

T OP IC OF T H E SE A S ON

37

Kov

FA S H IO N

38

by Jan Joswig

BLOGGING NOW? AND

THE DINER DANDIES

Do you think that every blog inevitably ends up peaking at some point?

We’ve not noticed it happen to us. Our blog business is growing substantially every day.

There’s now a lot more money to be made online. When you’re ahead of the field, you also get more of the share. We are able to realise other ideas; our team is growing. Dandy D ­ iner is the first time that we have set up something so huge offline. We wanted to have a fixed l­ ocation, not just to have to keep renting places temporarily. A clothes shop would have been too predictable. At the moment there

is more crossover between food and fashion than ever before. We saw fast food as a really exciting way to play with the ‘food’ theme. But we’re nowhere near radical enough.

happens to our brand – no one else. Who’s to say that tomorrow we won’t design the next e-car?

The Diner will continue the Diary legacy?

What made you decide to enter into the world of gastronomy?

Fast food instead of fast fashion! You wear Vetements and eat your asparagus salad in the Dandy Diner. It’s a stronger expression of your identity than which film you saw last or which clunker you’re driving.

Do you see the diner as an exit strategy from your stressful job as bloggers? Must be lonely at the top …

Absolutely. From Henrik Vibskov’s aprons featuring our logo to the pop-up store with Julian Zigerli. Fashion needs to be seen and for that, it needs to be in the right place.

Dandy Diner’s best buy?

The cheeseburger. It’s the epitome of fast food and our showcase meal: we want to prove that a vegan burger can also taste like a burger.

How many employees do you have?

It’s more lonely at the bottom … we wanted to move the Dandy Diary brand away from the internet and into other arenas. It doesn’t have to stop with a fast food restaurant. We’ve already moved away from the web with our parties. It’s up to the two of us to decide what

20’s the limit.

What are your criteria when hiring?

We have two: we are looking for very young

© Robert Bruno

The two fashion provocateurs from Germany’s leading menswear fashion blog Dandy Diary, David Roth and Jakob Haupt, are venturing into the offline world: the pair are opening a vegan fast food restaurant … in pastel pink!

A grinning pig logo and the hipster world goes wild. An interview with David and Jakob about how the future of fast food was born from the spirit of a men’s fashion blog.

FA S H IO N

39

EMILY WEISS / Into the Gloss

KRISTINA BAZAN / Kayture

— cosmetics —

— cosmetics —

Even as a student, Emily Weiss was getting first-hand experience at Teen Vogue and W. She raised two million US dollars for her blog in three years. In 2014 she started her own cosmetics line, Glossier.

Today she employs just under 30 members of staff, including former MAC Cosmetics and Google Shopping Express managers.

Kristina Bazan’s blog Kayture attracts a good two million readers. She introduced her first Kayture handbag just one year after the blog’s launch. The former Miss Switzerland contestant has promoted brands such as Chopard and Dior. Her biggest hit? Being picked as L’Oreal’s new ambassador at the age of just 21.

www.intothegloss.com

www.kayture.com

BLOGS – A SPRINGBOARD TO SUCCESS

staff who are heavily into youth culture. And they need to be able to speak English. Our kitchen staff are all foreign. Our manager is Italian.

CHIARA FERRAGNI / The Blonde Salad

DANIELLE BERNSTEIN / We Wore What

— lifestyle —

— fashion —

As blog millionaires go, Chiara Ferragni is the most sensational. In 2014 ‘The Blonde Salad’ pulled in a revenue of 1.5 million ­euros, which is tiny in comparison to her shoe range, ‘The Chiara Ferragni Collection’ (4.5 million euros). She is now the subject of a Harvard University case study.

The woman behind ‘We wore what’ is an example of how the mechanisms of online attention grabbing are shifting. Danielle Bernstein makes most of her money on Instagram: up to 10,000 euros per post with one million followers. Brands such as Virgin Hotels see this figure as a worth­ while investment.

www.theblondesalad.com

www.weworewhat.com

© intothegloss.com | © kayture.com | © theblondesalad.com | © weworewhat.com © venzedits.com | © garancedore.com

And your next plans are ...?

We’re huge Negroni fans; we’ve just rediscovered it. That’s why we’re putting on an Italian night: we have a prize draw where a girl can win a night here with 20 of her friends.

An Italian mama will cook for them – and at some point two Italian male strippers will get involved.

And we’re working with Marina Hoermans­ eder to design a biker vest. We’re going to get someone to wear it while jumping from the Dandy Diner table onto Karl Marx-Straße on a motocross bike.

www.dandydiner.de

AMBER VENZ / Venzedits

GARANCE DORÉ / Garance Doré

— jewellery —

— lifestyle —

From blogger to head of a technology company. Her blog Venzedits.com inspired Amber Venz to create a more lucrative fusion between premium blogging and business. Her rewardStyle platform has revolutionised the affiliate system – and turned Venz into a successful business woman.

On her lifestyle blog, Garance Doré encourages her readers to have more self-courage.

Her work earned her the r­ enowned CFDA Eugenia Sheppard ­ Media Award in 2012.

The illustrator has used her blog fame to design a silk scarf with Lillet and a T-shirt with Marc O'Polo.

www.venzedits.com

www.garancedore.fr

RO O MS

40

lefthand: Arian Alavi Kia and Johann Haehling von Lanzenauer | righthand: Aaron Rose

“It’s a cross section of the LA scene,” explains Johann Haehling von Lanzenauer when describing the exhibitions on display in the gallery he and his business partner Aaron Rose recently opened: ‘The Conversation’.

It was precisely here that we paid the smartly dressed Berliner a visit on a summery Friday afternoon. The 100metre-square gallery is located in the quiet and green rear courtyard of what was once a factory building, far away from the aggressively honking taxi drivers and the endless lines of punishing traffic along Potsdamer Straße. “Aaron and I wanted to create a meeting place that would be in constant dialogue with the visitors and the art.”

Although the showcased work differs widely in terms of price, all the pieces have one thing in common: all of the artists come from Los Angeles and have a more

alternative background instead of an acclaimed, academic arts degree. “With the current exhibition, ‘The Neon Wilderness: Voices from Los Angeles’, we want to build a creative bridge between LA and Berlin and use it to cultivate a fruitful creative exchange.” Could we perhaps be seeing an interpretation of the next gallery generation? “Possibly, yes. With ‘The Conversation’ we want to create an alternative to the norm.”

Before we leave, Johann, who already owns five works (including pieces by Anneliese Schrenk and Dash Snow) adds, “The exhibitions are set to change every 6 months as everything is ephemeral.” And art?

Perhaps that’s why Johann is such a successful gallery owner.

www.theconversation.xyz

THE

RO O MS

41

CONVERSATION

by Sophie Templin

FA S H IO N

42

by Sophie Templin

SUSTAINABILITY IN FASHION Adidas x Parley concept shoe

FA S H IO N

43

Cyrill Gutsch, Parley for the ­Oceans Founder and Eric ­Liedtke, Executive Board ­Member Global Brands, adidas Group

Adidas is collaborating with Parley for the Oceans and presented an innovative shoe concept that was developed within the context of this partnership. A shoe with an ­upper constructed entirely from plastic waste and nets ­recovered from the sea and recycled.

The upper material consists of 100 per cent threads and fibres manufactured from recycled and reprocessed waste and illegal, open ocean nets recovered from the ocean.

The concept shoe exemplifies the direction that both part­ ners are aiming to move in. The shoe will not be available to buy until the end of the year. For the moment, however, consumers can prove themselves worthy of it by upload­i ng a video to Instagram by 31 July showing how they avoid plastic waste and thereby support Parley’s Ocean Plastic Programme.

“Sustainability & Style” in the U.S. Embassy is another potent project that will be launched this summer. Host U.S. Ambassador John B. Emerson and his wife, Mrs Kimberly Marteau Emerson, together with Fashion

Council Germany and Vogue Germany, will be present­ ing “American Denim meets German Fashion Design”: four designer labels, Nobi Talai, Vladimir Karaleev, Benu Berlin and Haltbar, have been selected for the opportunity to create inspiring new designs out of recy­ cled denim from four top designers: Calvin Klein Jeans, Tommy Hilfiger, Levi’s and G-Star.

The partnership is not just about building a cultural bridge between Berlin – known for its continually grow­ ing start-up scene that is going from strength to strength – and the USA – which is regarded as the prime role ­model for entrepreneurship, but also about strengthening the sense of responsibility for sustainable fashion design.

“Through what has now become a regular exchange of ideas with various political institutions we would like to direct the attention, which up to now has been minimal, of politics to the significance of German fashion design as a cultural and economic asset worthy of support,” explains Marie-Louise Berg, Chair of Fashion Council Germany.

Jeans left © Johny Dar | Jeans right © Harald Hoffmann

FA S H IO N

44

by Sophie Templin

JEANS FOR REFUGEES

BY JOHNY DAR

FA S H IO N

45

This collaborative art project, the brainchild of internationally renowned artist Johny Dar, will see 100 celebrities come together to show their support for refugees worldwide.

The aim of the project is to call upon people to work together towards a common goal, to change the way we look at the world and to help create a better way of life.

Each participant will donate one pair of jeans which will then be costumized by the artist himself, thus turning each donated article into an individual work of art. Fifteen ‘Jeans for Refugees’ will be chosen for a unique art installation at PREMIUM from 28 to 30 June. The idea is to give visitors the opportunity to find out more about the project’s underlying motivation, to gain a more detailed look at the work of Johny Dar and to experience the innovation, community and creativity behind the ‘Jeans for Refugees’ initiative up close.

Famous names from the film, art, fashion and music industries are contributing their jeans to the project, including Anna Wintour, Bella Hadid, Benicio del Toro, Bryan Adams, Candice Swanepoel, Carl Cox, Carla Bruni, Chanel Iman, Christina Ricci, C ­ laudia Schiffer, David Copperfield, Daniel Brühl, Elle McPherson, Elton John, Emma Watson,­ ­F lorence Welch, Heather Graham, Iris Berben, Jane ­Birkin, Joaquin Phoenix, Karlie Kloss, Kate Moss, Lars von Trier, Linda Evangelista, Macy Gray, P!nk, ­ Roger Waters, Ryan Gosling, Sadie Frost, Selah Sue, Sharon Osbourne, Sharon Stone, Sofia Coppola, ­T inie Tempah, Toni Garrn, Twiggy, Usher, Victoria ­Beckham, Vivienne Westwood, Woody Allen and many more. The highlighted celebrities are those whose jeans will be featured in Berlin.

The jeans will then be presented in a catwalk show taking place on 1 July as part of IMG. All of the project’s 100 creations will be on display at the Saatchi Galley in London for one week in October and at the end of the exhibition, each artwork will be sold at a special charity auction with all proceeds going to the International Rescue Committee (IRC).

www.jeansforrefugees.com

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46

BETTER TOGETHER BUSINESS2COMMUNITY WITH SEEK AND BRIGHT

by Brock Cardiner

The industry is changing and it’s changing fast.

Tradeshows are no longer just for a select few insiders. Business to business isn’t enough and neither is business to consumer. Instead, a new form of business has evolved and it involves a community. In fact, it’s all about community.

Now, the old guard doesn’t care for communities. The old guard is all about exclusivity and barriers. SEEK and BRIGHT are breaking down those barriers and they’re doing it with your help – even if you don’t realise it. Simply by being alive in the year 2016 and living among your contemporaries, you’re pushing the old guard out and replacing it with something far more modern.

Instead of being told to follow this or that trend by a select few publications, you’re taking in vast amounts of information from countless people across the internet, television, movies, music and social media.

The people that influence and inspire you aren’t the gatekeepers. In fact, they’re the opposite.

They’re the ones pushing the gates open and inviting you to follow. You stagger behind for a while, struggling to find your footing. Eventually you do and once you catch up to them you discover they’re just like you. Creator and consumer, there’s no difference anymore.

For proof of this, look no further than the world of skateboarding. Once the bane of mainstream culture, today’s most popular and successful

EV EN T

48

brands are either run by skaters or heavily influenced by them. In other words, they know exactly what it takes to break down barriers and now that they’ve done so, they’re bringing you with them.

SEEK and BRIGHT understand this and capture this paradigm shift in everything they do.

Uniting people across all levels of the industry, they’re the only tradeshows that consider each person a tastemaker in their own right. It doesn’t matter if they’re a buyer, blogger, model or an editor, at the end of the day they’re one of many pillars that hold up the community this industry is built on.

To strengthen the pillars that hold up this community, SEEK and BRIGHT carefully choose the best materials and construct them to exacting standards. In this case, the materials consist of things like curated editorial content, a sprawling network of contributors, fashion week’s biggest party and many other supporting events.

When materials like these come together, they not only act as a foundation, but they create a culture that exists both on- and offline and that’s here to stay. Best of all, it’s not even hard to find.

You just have to seek it out.

All events SEEK and BRIGHT are hosting for the community can be found online in the City Guide: www.berlinfashionweek.com www.seekexhibitions.com www.brighttradeshow.com

contempoRARy fAshion tRAde show

28 - 30 June 2016 ARenA BeR li n

www. seekexhi B i ti ons. com

GA L L E RY

50

DREAMS

— the upcoming vernissage of painter Lena Petersen and photographer Thorsten Heinze – an interview

by Sophie Templin

And you had the idea of hosting a joint exhibition?

Thorsten: The stars brought us together. Lena’s paintings have a connection to the universe as well as a beauty and simplicity from the worlds of fashion and design.

Lena: The fact that Thorsten’s gallery is called ‘SEVEN STAR ­GALLERY’ was actually an omen for the exhibition. It’s true, the stars really did bring us together.

Where and how did you meet?

How many pieces will be displayed?

Lena: We met through Anita Tillmann. She loves art and is very intuitive when it comes to people. Two of our pictures are hanging in her living room almost side by side – a large photograph by Thorsten that captures the charm of pantomime master Marcel Marceau, and one of my paintings, the magical Universe Woman.

As a team, we go together just as well as our two images hanging in the same room.

Lena: As last year my art mainly consisted of large painted murals, starting with PREMIUM before moving to the Zurich Opera Ball, ­restaurants, cafes and businesses as well as the Design Week in Beijing, the upcoming exhibition could be viewed as an overall creative process itself. A painting that will come full circle at this year’s ­PREMIUM show.

Thorsten: Lena’s paintings go perfectly in my gallery; she’s also a storyteller, both as an individual and as an artist.

Thorsten: It’s a development process that melts into itself. The pieces blend with the gallery space to form a single, complete piece.

Who will take on which role during the exhibition?

Lena: We both carry with us a large library of dreams, images, memories and feelings we have captured.

DREAMS at SEVEN STAR GALLERY 1 July – 7 September 2016 | Gormanstrasse 7 | Mitte Join the journey!

Thorsten: Lena transmits them onto canvas and I give her the space to tell each of these tales.

www.7starberlin.com

#MBFW

Burning desire.

Der neue CLA mit Lucie Von Alten und Eliot Sumner, inszeniert von Christian Larson. www.mercedes-benz.de/fashion

FA SH ION + T E C H

52

EVEN BIGGER, EVEN CLOSER TO THE

by Verena Dauerer

On 29 June #FASHIONTECH Berlin is back. And this time it’s even bigger, even more exciting and even more critical for determining tomorrow’s trends.

Already embarking on its sixth outing, the conference on the future of fashion is once more ahead of the game. The event format has proven effective at accurately targeting predominant themes in fashion industry digitalisation. Fashion experts, industry insiders, designers, startup businesses and creatives meet, learn, discuss and network at the one-day event where they can find out about fascinating projects and explore new business opportunities.

The success of previous events, with the most recent conference notching up 3 100 visitors, demonstrates just how relevant the issues addressed are. That is why the sixth edition of #FASHIONTECH ­B erlin will be dedicating two whole floors – and thus more space than ever ­b efore – to the crossover between fashion and technology. On the fourth floor partners and up-and-coming start-ups such as Inpressd, M ­ odotex, Combyne, Wide Eyes Technologies, Maison Mrkt, and ­Telekom will present their latest technologies, projects and solutions, and labels such as Lilien Stenglein, Manu Varas, Bianca Cheng ­C ostanzo, The Label Project, Lina Wassong, Moon Berlin, Clara Daguin, Maartje Dijkstra, Popkalab, Jasna Rok 360°, DimensionAlley, Vojd Studios and Form By Time will be on hand to showcase their collections, p ­ resented

by ElektroCouture.

On the fifth floor the spotlight is directed to the stage where visitors can enjoy keynote speeches, talks, potential applications and best practices, together with start-up pitches, focusing on three central themes: ‘Wearables & Design’, ‘E-Commerce & The Future of Retail’ and ­‘Digital Marketing & Communication’.

Guests can look forward to hearing politicians such as Agnieszka ­Wojdyr (European Commission) and Dr Christian Ehler (European Parliament) speak on the prospects of FashionTech at a European ­level. Technology pro Antje Hundhausen (Deutsche Telekom) ­t ogether with Christin Eisenschmid (Intel Germany), Dirk Schönberger ­(adidas Sport Style Division), professor Gesche Joost (UDK) and Lisa Lang (ElektroCouture) will discuss future market opportunities and introduce their new Fashion Fusion project. What’s more, a team of smart textiles experts put together by Olaf Schmidt (Messe Frankfurt), followed by Genevieve Kunst (ShopStyle), Luis Manent (Wide Eyes Technologies) and Sébastien Fabre (Vestiaire Collective), will feature during the second portion of the day and the series of talks will be rounded off by Philipp Westermeyer (Online Marketing Rockstars), Pamela Reif (German Instagram star) and the founders of Hey Woman! Veronika Heilbrunner and Julia Knolle.

#FASHIONTECH BERLIN 29 June 2016, 10:00 – 18:00 Kühlhaus | Luckenwalder Strasse 3 | Kreuzberg www.fashiontech.berlin

FA SH ION + T E C H

53

ACTION On 29 June the popular #FASHIONTECH conference in Berlin is back for its sixth instalment and this time it will be dedicating two whole floors to the digitalisation of the fashion sector.

SELECTED SPEAKERS ANTJE HUNDHAUSEN Vice President Brand Experience TELEKOM

CHRISTIN EISENSCHMIDT Vice President Germany Country Manager INTEL

SÉBASTIEN FABRE CEO VESTIAIRE COLLECTIVE

PROF. DR. GESCHE JOOST Digital Champion UNIVERSITY OF ARTS BERLIN

LISA LANG Curator & CEO ELEKTROCOUTURE

PAMELA REIF Germany's most successful Social Media Influencer

DIRK SCHÖNBERGER Creative Director ADIDAS SPORT STYLE DIVISION

AGNIESZKA WOJDYR Coordinator for creative Industries in Directorate general of Internal Market Industry Entrepreneurship & SMES EUROPEAN COMMISSION

Agnieszka Wojdyr © Liselotte Fleur

FA SH ION + T E C H

54

www. prem ium ex hibit io ns. co m

T R A D E S HOW I NG

56

BERLIN

by Barbara Russ

TURNS UP THE HEAT Berlin’s trade fair scene is cementing its international fore­­runner status, with PREMIUM Berlin in pole p ­ osition.

The exhibition manages to retain its lead over its rivals with a range of innovative displays, including a 70 m 2 cosmetics area, Mexican designers and Jeans for Refugees.

At ['Pε:PI] STUDIO visitors can enjoy a showcase of labels inspired by the Korean Wave.

Another floor has been added to the upcoming edition of #FASHIONTECH Berlin, which means it has even more space to dedicate to the future.

The SEEK and BRIGHT trade fairs feature highlights such as the Sneaker Spot with Hikmet Sugoer or a series of SEEK & BRIGHT parties with Highsnobiety. Talks and presentations on social responsibility in the textile industry are on the agenda in the GREENSHOWROOM,

followed by a ‘Salon show’ with highlights from various collections and ‘Ethical Fashion on Stage’ featuring fashion from the ETHICAL SHOWROOM. SHOW & ORDER impresses with a late night shopping marketplace for end-consumers.

And, last but not least, we have the BERLINER MODE SALON, which is set to stun visitors with not one but three firsts: an additional venue at the Humboldt Forum in the Berlin Palace, a premiere menswear collection showcased

by René Storck and Odeeh’s first ever runway show in ­Germany. Pretty hot. The Mercedes-Benz shuttle service transports visitors between key exhibitions that form part of our joint ticket offer, along with selected fashion locations, e.g. the MERCEDES-BENZ FASHION WEEK TENT and the BERLINER MODE SALON.

WWW.TEN117BERLIN.COM

58 BR A N D S

ESSENTIEL ANTWERP

In 1999 Belgian couple and designer team Esfan Eghtessadi (son of fashion designer Nicole Cadine) and Inge Onsea (a former Belgian pop singer) founded the label in their living room, starting out with a collection of shirts. These initial pieces soon grew into a comprehensive collection that incorporated men’s and childrenswear. As it has grown, the label has always used its fashion to make multilayered statements: frivolous yet playful, elegant yet cool, light yet comfortable. The Belgian label is available in over 700 multi-brand stores worldwide, including in Seoul and Dubai.

www.essentiel-antwerp.com

BRAND PROFILES THE HUNDREDS

Ben Shenassafar and Bobby Kim founded streetwear label ‘The Hundreds’ in 2003. The pair met while studying law and their Californian-subculture inspired hoodies, T-shirts and tank tops unleashed an explosion of interest – which perhaps explains why they chose to use a bomb as their logo. The Hundreds mixes graphic prints and elements taken from the skater scene with workwear, such as lumberjack shirts. More recently, they have added canvas sneakers and jeans to their collection, and their arrival at the top has been confirmed through collaborations with Timberland, G-Shock and Penny Skateboards.

www.thehundreds.com

59 BR A N D S

NORWEGIAN RAIN

The Norwegian city of Bergen is Europe’s rainiest city. That is why Bergen-based label ‘Norwegian Rain’ focuses on designing rainwear that sets hearts racing. Creator Alexander Helle found the high-tech material he needed in Japan and the right designer, T-Michael, in London. A trained tailor, T-Michael has brought a fusion of fine tailoring and high-end technology to Norwegian Rain, giving birth to extravagant raincoats for hipsters. It’s little surprise that this small label has already caught the attention of designer and fashion lover Lenny Kravitz.

www.norwegianrain.com

28 – 30 June 2016 Berlin Postbahnhof

28 – 30 June 2016 Berlin Postbahnhof

BR A N D S

60 KNOWLEDGE COTTON APPAREL

The story of Danish menswear label ‘Knowledge Cotton ­Apparel’ began in 1969. Sustainability influenced their designs from a relatively early stage: since the 1980s the label has been exclusively using organic cotton for shirts and long-sleeved tops bearing its owl logo. The label has set itself ambitious goals: by 2015 it planned to cut the use of 150 tonnes of chemicals and pesticides from production and use only natural, organically produced fibres for its collection, which also includes underwear, flannel shirts and Norwegian-style jumpers.

www.knowledgecottonapparel.com

THE CONCEPT SHOPPING MALL ZO O LO G I SC H ER G ARTEN

BUD AP E ST E R ST RASSE 42- 50

1 0 7 8 7 B ER L I N

SHOPPING

62

For information on all other stores, see www.berlinfashion week.com

JACKS BEAUTY DEPARTMENT

THE STORE

Kastanienallee 19 Prenzlauer Berg

Encompassing over 2800m2

www.jacks-beautydepartment.com

of the ground and lower ground levels of the Soho

FÊTE DE LA BOUTIQUE

House building in Berlin Mitte, THE STORE acts as

Mulackstrasse 11

a revolving platform uniting

Mitte

local and international cre-

www.fetedelaboutique.com

ative entities and enterprises spanning art, fashion, design, literature, music and food in

DAS NEUE SCHWARZ

conversation with each an-

Mulackstrasse 38

other. This autumn the space

Mitte

will expand with the launch

www.dasneueschwarz.de

of THE STUDIO at THE STORE, an audiovisual art

THE GOLDEN CIRCUS

POP-UP

space broadcasting to the world via thestores.com.

Rosenthaler Strasse 66 Mitte

Torstrasse 1 | Mitte

www.thegoldencircus.com

www.thestore.com

AM MA MÖBEL + ARCHITEKTUR

ACNE STUDIOS

Potsdamer Strasse 77

Weinmeisterstrasse 2

Tiergarten

Mitte

www.andreasmurkudis.com

www.acnestudios.com

RIANNA + NINA

HELLENIC FASHION

Torstrasse 62

Auguststr. 91

Mitte

Mitte

www.riannaandnina.com

www.fb.com/events/281261665552247

C URATED POP-UP

63

APRIL FIRST

SAVUE BEAUTY

REBECCA

Mitte

APRIL FIRST is a brand new

SAVUE stands for interna-

On popular Alte Schön­

www.thonenegron.com

store for women’s wear that

tional high-quality niche

hauser Strasse in pul­-

opened its doors at August-

natural cosmetics and an

sa­t ing Berlin Mitte is a

strasse on April 1st, 2016.

uncompromising selection.

very special bouti­que. At

With its fine clothes, founder

Many of the fantastic na­-

RE­BECCA CONCEPT

Schlüterstrasse 51

and designer Carolin Dunkel

tural face and body care,

STORE, a woman dives into

Charlottenburg

brings the international flair

make-up, hair care and

a luxurious dressing room

www.0039italy.com

of Marais to Berlin. The store

perfume products that we

with a hand-picked selection

represents a thoughtfully

have discovered are unique

of fashion and accessories.

curated mix of her favorite

in Germany. SAVUE allows

The enchanting furnishings

and exclusive brands like Ulla

us to demonstrate that qua-

and the playful details take

Torstrasse 3

Johnson, I Love Mr. Mittens,

lity natural cosmetics, fashi-

visitors on a trip into the

Mitte

Hironae Paris, Coqui Coqui

on consciousness and res-

exciting world of young

www.ecole-boutique.com

Perfume, Mes Demoiselles,

ponsibility are by no means

couture.

M.i.h and more.

mutually exclusive.

OFELIA

Auguststrasse 77 | Mitte

Silvio-Meier-Strasse 2

Mitte

Sredzkistrasse 42

aprilfirst.de

Friedrichshain

www.rebecca-berlin.de

THONE NEGRÓN Linienstrasse 71

0039 ITALY

ÉCOLE BOUTIQUE

Alte Schönhauser Strasse 41

savuebeauty.com

Mitte www.ofelia-berlin.de

MARSANO

AURA

AGENT PROVOCATEUR

FRAGMENT

Charlottenstrasse 75

Sanderstrasse 13

Kurfürstendamm 54

Almstadtstrasse 5

Mitte

Neukölln

Charlottenburg

Mitte

www.marsano-berlin.com

www.auraberlin.com

www.agentprovocateur.com

www.fragment.berlin

MEXICO FASHION DESIGN

POP-UP

PAPIER TIGRE

OLIVEDA

VONHEY

Grosse Präsidentenstrasse 10

Mulackstrasse 32

Neue Schönhauser Strasse 11

Greifswalder Strasse 43a

Mitte

Mitte

Mitte

Prenzlauer Berg

www.papiertigre.fr

www.oliveda.com

www.vonhey.com

SHOPPING

64

NEW!

FOLKDAYS STORE

HOTEL ULTRA

YSSO

Manteufelstrasse 19

Torstrasse 155

Schönleinstrasse 11

Mitte

Mitte

Neukölln

www.folkdays.com

www.hotelultra.de

www.ysso.de

SOFORTBILD SHOP

& OTHER STORIES

BURG & SCHILD

Mulackstrasse 22

Friedrichstrasse 83

Rosa-Luxemburg-Strasse 3

Mitte

Mitte

Mitte

www.sofortbild-shop.de

www.stories.com/de

www.burgundschild.com

TING

AMODO

BUGABOO

Rykestrasse 41

Linienstrasse 150

Alte Schönhauser Strasse 3

Prenzlauer Berg

Mitte

Mitte

www.ting-shop.com

www.amodoberlin.com

www.bugaboo.com

10119

HALLESCHES HAUS

TRÈS BONJOUR

Linienstrasse 106

Tempelhofer Ufer 1

Torstrasse 3

Mitte

Kreuzberg

Mitte

www.10119.com.de

www.hallescheshaus.com

www.tresbonjour.com

AGNONA

BELLE REBELLE

THE DISTRICT SIX STORE

BLESS

Kurfürstendamm 188/189 | Eingang

Bleibtreustrasse 42

Graefestrasse 80

Oderberger Strasse 60

Schlüterstrasse | Charlottenburg

Charlottenburg

Neukölln

Prenzlauer Berg

www.agnona.it

www.bellerebelle.de

districtsix.de

www.blessberlin.com

SOEUR

ROTATION

MONOKEL

MICHAEL SONTAG

Marienburger Strasse 24

Weinbergsweg 3

Linienstrasse 77

Muskauerstr. 41

Prenzlauer Berg

Mitte

Mitte

Kreuzberg

www.soeur-berlin.de

www.rotation-boutique.com

www.monokelberlin.de

www.michaelsontag.com

HORIZN STUDIOS

QUARTIER 206

AESOP

Alte Schönhauser Strasse 33/34

Friedrichstrasse 71

Forster Strasse 47

Weinbergsweg 23

Mitte

Mitte

Kreuzberg

Mitte

www.horizn-studios.com

www.dsq206.com

www.aesop.com

www.adrett-berlin.de

MANKII

BIKINI BERLIN

Gormannstrasse 16

Budapester Strasse 38 – 50

PROJECTGALLERY DESIGNER SAMPLE SALE

Mitte

Charlottenburg

Gormannstrasse 23 | Mitte

Mitte

www.mankii-vintage.com

www.bikiniberlin.de

www.projektgalerie.net

www.melampo.eu

GALERIES LAFAYETTE

BY ANNE

BAERCK

AMORPH

Friedrichstrasse 76 – 78

Rosenthaler Strasse 31

Mulackstrasse 12

Savignyplatz S-Bahnbogen 591

Mitte

Mitte

Mitte

Charlottenburg

www.galerieslafayette.de

www.byanne.de

www.baerck.net

www.amorph-berlin.com

BLANKETSTUDIO

ORIMONO

SUNSPEL

BRUNELLO CUCINELLI

Senefelder Strasse 16

Joachimstrasse 5

Alte Schönhauser Strasse 41

Kurfürstendamm 194

Prenzlauer Berg

Mitte

Mitte

Tiergarten

www.blanketstudio.de

www.orimono.eu

www.sunspel.com

www.brunellocucinelli.com

NEW!

ADRETT

POP-UP

MELAMPO Linientrasse 54

65

VOO STORE

WERTVOLL

LALA BERLIN

FELICIOUS

Oranienstrasse 24

Marienburger Strasse 39

Alte Schönhauser Strasse 3

Schröderstrasse 14

Kreuzberg

Prenzlauer Berg

Mitte

Mitte

www.vooberlin.com

www.wertvoll-berlin.com

www.lalaberlin.de

www.felicious.com

STUDIO OPPERMANN

SOTO

PAPER & TEA

LINIERIE

Manteuffelstrasse 73

Torstrasse 72

Alte Schönhauser Strasse 50

Linienstrasse 75

Kreuzberg

Mitte

Mitte

Mitte

www.studio-oppermann.de

www.sotostore.com

www.paperandtea.com

www.linierie.de

SODA

MONGRELS IN COMMON

SIMON FREUND

MICHALSKY GALLERY

Weinbergsweg 1

Tieckstrasse 29

Fidicinstrasse 17

Potsdamer Platz 4

Mitte

Mitte

Kreuzberg

Tiergarten

www.sodabooks.com

www.mongrelsincommon.com

simonfreund.com

www.michalsky.com

THE PUPPETS

PRETTY BALLERINAS

PARKHAUS BERLIN

M ROOM

Alte Schönhauser Strasse 29

Friedrichstrasse 81

Schröderstrasse 13

Zillestrasse 66

Mitte

Mitte

Mitte

Charlottenburg

www.thepuppets.de

www.prettyballerinas.com

www.parkhausberlin.de

www.mroom.de

TYPE HYPE

NO 74

PRO QM

ACE & TATE

Rosa-Luxemburg-Strasse 9–13

Torstrasse 74

Almstadtstrasse 48 – 50

Alte Schönhauser Strasse 42

Mitte

Mitte

Mitte

Mitte

www.typehype.com

www.no74-berlin.com

www.pro-qm.de

www.aceandtate.de

TEMPORARY SHOWROOM

MÜLLER + REITZ

ORLANDO

FRANK LEDER

Kastanienallee 36A

Fasanenstrasse 61

Münzstrasse 2

Kantstrasse 139

Prenzlauer Berg

Charlottenburg

Mitte

Charlottenburg

www.temporaryshowroom.com

www.muellerundreitzberlin.de

www.orlando-berlin.de

www.frank-leder.com

RENÉ TALMON L'ARMÉE

DO YOU README?!

NOVACANE

DSTM

Linienstrasse 109

Auguststrasse 28

Linienstrasse 205

Torstrasse 161

Mitte

Mitte

Mitte

Mitte

www.renetalmonlarmee.com

www.doyoureadme.de

www.novacane-store.com

www.dstm.co

BAZAR NOIR

CRUSZ

ELEVENPARIS

PRIMITIVE

Kreuzbergstrasse 78

Spittelmarkt 11 – 12

Münzstrasse 22

Torstrasse 102

Kreuzberg

Mitte

Mitte

Mitte

www.shop.bazar-noir.com

www.crusz-ballmode.de

www.elevenparis.com

www.primitiveshoes.com

TRÈS BONJOUR

GRETCHEN

FIRMAMENT

MYKITA

Torstrasse 3

Rosenthaler Strasse 40 – 41

Linienstrasse 40

Rosa-Luxemburg-Strasse 6

Mitte

Mitte

Mitte

Mitte

www.tresbonjour.de

www.mygretchen.com

www.firmamentberlin.com

www.mykita.com

WUNDERKIND

KONK

HANS BERLIN

CHROME STORE

Kurfürstendamm 46

Kleine Hamburger Strasse 15

Meinekestrasse 25

Lenaustrasse 10

Charlottenburg

Mitte

Charlottenburg

Neukölln

www.wunderkind.com

www.konk-berlin.de

www.hans-berlin.com

www.chrome-store.com

NEW!

NEW!

EATING

66

EINSUNTERNULL

LE PETIT ROYAL

Fine Dining

French Cuisine

NEW!

Hannoversche Strasse 1 Mitte

LE PETIT ROYAL is located in

www.einsunternull.com

West Berlin on the ground floor of a Wilhelminian-period buil-

MANDOLIN MITTE ROOF

NEW!

ding and features large windows, wooden floors and a

Mediterranean

winding guest room. A beau-

Torstrasse 1

tifully detailed wood-panelled

Mitte

bar forms one of the venue’s

www.sohohouseberlin.com

focal points with its dark-green iridescent peacock wallpaper complimented by an artwork by

FISCHERS FRITZ

Floris Neusüss – perfect for your

Fine Dining

aperitif or nightcap. And, of

Charlottenstrasse 49

course, there’s also the gener-

Mitte

ous, south-west-facing terrace,

www.fischersfritz-berlin.de

which offers additional seating in the summertime. Bon appétit!

ALLANS BREAKFAST CLUB & WINE BAR

Grolmanstrasse 59

Australian & Wine

www.lepetitroyal.de

Charlottenburg

Rykestrasse 13 | Prenzlauer Berg www.fb.me/allansbreakfastclub

THE BIRD EXPRESS For information on all other restaurants, see www.berlinfashion week.com

NEW!

ZENKICHI

American

Modern Japanese

Kleine Präsidentenstrasse 3

Johannisstrasse 20

Mitte

Mitte

www.thebirdexpress.com

www.zenkichi.de

67

LA KÄSERIE

AUSTERNBANK

SCHNEEWEISS

GRACE

French

Seafood

German

International

Prenzlauer Berg

AUSTERNBANK, Berlin’s

SCHNEEWEISS chef Marcel

Visitors will be taken by both

www.lakaeserie.de

newest hotspot in the city’s Gen-

Singer deftly melds German

the venue’s interior, created by

darmenmarkt, is one of the

tradition with innovative,

US designer Dayna Lee, and its

most stunning locations in the

high-end ­cuisine. The restau-

Asian/European-inspired cui-

capital. Housed inside a former

rant has made a name for it­-

sine. The bar’s lively atmosphe­

Japanese

vault, this stylish fish restau-

self with its unique concept

re transports guests back to

Weserstrasse 31

rant offers stunning architec-

somewhere between fine and

the 1920s, whilst DJs are on

Neukölln

ture and cuisine and is a must

unconventional dining and is

hand to add an exclusive club

www.gotcilla.de

for anyone looking for a blend

by now a Berlin classic, dra-

feel. In addition to classics with

of fashionable dining and his-

wing a colorful and interest-

a contemporary twist, the

tory, sublime culinary creations,

ing mix of diners. Besides the

drinks menu offers up a range

Lychener Strasse 6

GOTCILLA

NEW!

PÂTISSERIE JUBEL

first-class service, individuality

locale’s stylish white interior,

of exotic cocktails from around

Pâtisserie

and a lively, sophisticated set-

another highlight is the back

the globe.

Hufelandstrasse 10

ting. Chef de Cuisine Roman

room with a fireplace, the

Prenzlauer Berg

Rudert magically turns gourmet

perfect spot to enjoy some-

Kurfürstendamm 25

www.jubel-berlin.de

fish, exclusive seafood and ex-

thing off the well-­appointed

Charlottenburg

quisite meats into mouth-wa-

wine list.

www.hotelzoo.de/food-

FLAMINGO FRESH Fresh Food

of guests in the restaurant’s

Simplonstrasse 16

open show kitchen.

Friedrichshain www.schneeweiss-berlin.de

Neustädtische Kirchstrasse 8 Mitte

Behrenstrasse 42 | Mitte

www.flamingo-freshfood.de

www.austernbank-berlin.de

CHICHA

NEW!

drink/grace-bar

tering dishes prepared in front

NEW!

HEIDE’S

NEW!

USHIDO

PANAMA

Peruvian

Japanese BBQ

Modern German

Deli

Friedelstrasse 34

Lychener Strasse 18

Potsdamer Strasse 91

Rykestrasse 52

Kreuzberg

Prenzlauer Berg

Mitte

Prenzlauer Berg

www.chicha-berlin.de

www.ushido-bbq.com

www.oh-panama.com

www.heides-deli.com

68

ALOIS OBERBACHER

GENDARMERIE

SPINDLER

DUDU 31

German

German Cuisine

International

Vietnamese

Mitte

Berlin’s Hauptstadtrestaurant

A converted industrial buil-

Traditional Vietnamese

www.alois-oberbacher.de

GENDARMERIE is a restau-

ding directly on Kreuz­berg’s

cuisine prepared in a m ­ odern

rant steeped in history whose

Landwehr Canal is home to

interpretation of Western

setting offers an original blend

SPINDLER, the restaurant

culture. Since 2008, the

of art and culture unique to

from restaurateur Frank

family owned business has

Spanish Cuisine

Germany’s capital. Head chef

Spindler and designer Karoli-

successfully served extrava-

Drakestrasse 1

Andelko Krmpotic creates

na Preis. An illustrious mix of

gant sushi dishes alongside

Tiergarten

typical Berlin dishes for his

Berlin’s bohemians has made

typical, traditional cuisine.

www.das-stue.com

guests – but with a modern

this their rendezvous spot,

Combining a unique love for

twist. During the warm sum-

enjoying the creative, gourmet

Chilean culture, it’s not

mer months, you can even

cuisine of Basque chef Nicolas

unusual to have Salsa Roja

Torstrasse 179

5 – CINCO BY PACO PÉREZ

MARTHA’S

enjoy our exquisite menu, a

Gemin. The menu features

and Guacamole as compan-

International

cocktail (or perhaps even two)

every­t hing from catch-of-the-

ions to their exotic menu.

Grunewaldstrasse 81

and the lively atmosphere of

day fish and dry-aged beef to

Schöneberg

the Gendarmenmarkt on our

vegetarian dishes taking ad-

Bleibtreustrasse 31

www.marthas.berlin

beautiful terrace.

vantage of regional, seasonal

Charlottenburg

produce. The interior’s mix of

www.dudu31.de

DISTRIKT Café Bergstrasse 68

Behrenstrasse 42 Mitte www.restaurant-gendarmerie.de

antique and modern styles sets the atmosphere for the space.

Paul-Lincke-Ufer 43

Mitte

Kreuzberg

www.distriktcoffee.de

www.spindler-berlin.com

CAFÉ FLEURY

KARLOFF

ROY & PRIS

RUTZ

Café

Italian

Chinese

Fine Dining

Weinbergsweg 5 | Mitte

Reichenberger Strasse 152

Weinbergsweg 8A

Chausseestrasse 8

www.fb.me/Café-­

Kreuzberg

Mitte

Mitte

Fleury-108988229123298

www.karloff-berlin.de

www.royandpris.com

www.rutz-restaurant.de

NEW!

69 CANDY ON BONE

NEW!

Deli Planufer 92b Kreuzberg www.candyonbone.com

BALIKCI ERGÜN Turkish Lüneburger Strasse 382 Tiergarten

ROSS RESTAURANT

NEW!

Slow Cuisine Oranienburger Strasse 32 Heckmann Höfe | Mitte www.restaurant-ross.com

AKEMI Asian Soul Kitchen Rykestrasse 39 Prenzlauer Berg www.akemi-berlin.squarespace.com

DUDU

GANYMED

Asian

French

Kreuzberg

DUDU opened in the

Gourmets and fans of the

www.lode-stijn.de

summer of 2008. The

French cuisine are pam-

young ambitious family

pered to the highest culi-

enterprise, comprised of

nary standards at BRASSE-

mother Tuyen Dang Thi,

RIE GANYMED. Back in the

SUDAKA

LODE & STIJN

South American

German Cuisine

Goltzstrasse 36

Lausitzer Strasse 25

Schöneberg www.sudaka.de

NEW!

ANGRY CHICKEN

THE BOWL

Korean Fast Food

Clean Eating

son Nam and daughter

day, Bertolt Brecht and Hele-

Oranienstrasse 16

Warschauer Strasse 33

Chi, has made it their

ne Weigel came here to enjoy

Kreuzberg

Friedrichshain

mission to create a place

both the food and the auth-

www.angry-chicken.com

www.thebowl-berlin.com

where generations meet

entic Parisian flair with river-

and that represents the

side views. The dishes, pre-

family. It’s all about sha-

pared with fresh, regional in-

BÄCKEREI ALPENSTÜCK

TIM RAUE

ring with guests what the

gredients and special French

Café & Bakery

Fine Dining

family stands for and what

delicacies, are flambéed,

Schröderstasse 1

Rudi-Dutschke-Strasse 26

they love: healthy food,

carved and filleted right

Mitte

Kreuzberg

good drinks and beautiful

before the eyes of the guests.

www.alpenstueck.de

www.tim-raue.com

ambience!

Schiff bauerdamm 5

PACIFICO

NEW!

MIRIKA

NEW!

Torstrasse 134

Mitte

Mitte

www.ganymed-brasserie.de

www.dudu-berlin.de

Californian / Korean

International

Prinzenstrasse 84

Prinzenstrasse 103

Kreuzberg

Kreuzberg

www.pacifico-berlin.com

www.mirikaberlin.com

ZUR LETZTEN INSTANZ

KATIES BLUE CAT

BORCHARDT

CECCONI'S

German

Café & Cookies Shop

French

Italian

Waisenstrasse 14–16

Friedelstrasse 31

Französische Strasse 47

Torstasse 1

Mitte

Neukölln

Mitte

Mitte

www.zurletzteninstanz.com

www.katiesbluecat.de

www.borchardt-restaurant.de

www.cecconisberlin.com

NEW!

70

NIBS CACAO

COLETTE BY TIM RAUE

CHAN

BUN BAO

Chocolaterie

French

Thai Cuisine

Finest Asian Burgers

Charlottenburg

The COLETTE Tim Raue

CHAN’s tropical bamboo

In May 2015, the food con-

www.nibscacao.de

Berlin Brasserie is located

garden is the place to mingle

ceptionist Anh Vu Dang

opposite the KaDeWe depart-

with a chilled-out, laid-back

opened the restaurant BUN

ment store in Passeuer Strasse

crowd in the summer. Take a

BAO – Finest Asian Burgers.

5–7 and is open for both lunch

peek into the open kitchen to

Here, Anh Vu serves home-

German

(Wed–Sun, 12–3 pm) and

see Thai chefs creating the

made Bao Burgers – steamed

Köpenicker Strasse 159

dinner (Wed-Sun, 6–11 pm).

most delectable, market-style

gems filled with vegetables,

Kreuzberg

The menu features classic

dishes that are always totally

meat, coriander, asian spices,

www.zummond.info

French brasserie cuisine which

fresh and fl ­ avorful. So deli-

sesame and peanuts. Vegetar-

bears all of Tim Raue’s typical

cious is the cuisine that

ian and vegan options are

gastronomic hallmarks both in

CHAN’s i­ nterior and garden

available and even variations

terms of aroma and presenta-

are often full, so it’s always a

with tuna and prawns. Fur-

tion. The interior is charac-

good idea to book ahead.

thermore, gourmets can enjoy

International

terised by classic brasserie

Relaxed, delicious, highly

many side dishes like sweet

Torstrasse 1 | Mitte

elements paired with a modern

recommended!

potato chips with wasabi and

www.thestores.com

design.

Bleibtreustrasse 46

ZUM MOND

THE STORE KITCHEN EVENT SERVICE NEW!

chili dips, fresh shakes and Paul-Lincke-Ufer 42

PIZZA NOSTRA

Passauer Strasse 5

Kreuzberg

Schöneberg

www.chan-berlin.com

Kollwitzstrasse 84 Prenzlauer Berg

www.brasseriecolette.de

Italian

desserts.

www.bun-bao.com

Lychenerstrasse 2 Prenzlauer Berg www.pizzanostra.de

LOUIS PRETTY

ALPENSTUECK

DANDY DINER

Deli

South German

Vegetarian & Vegan

Natural Food

Ritterstrasse 2

Gartenstrasse 9

Karl Marx Strasse 9

Budapester Strasse 46

Kreuzberg

Mitte

Neukölln

Charlottenburg

www.louispretty.com

www.alpenstueck.de

www.dandydiner.de

www.funkyoufood.com

NEW!

NEW!

FUNK YOU

TIN TAN

JOLESCH

International

Mexican

Austrian

Fichtestrasse 24

Chausseestrasse 124

Muskauer Strasse 1

Kreuzberg

Mitte

Kreuzberg

www.tuluslotrek.de

www.fb.me/tintan.berlin.taqueria

www.jolesch.de

TULUS LOTREK

NEW!

ALT LUXEMBURG

PAPPA E CICCIA

GRINDHOUSE

Fine Dining

Italian

Burgers

Windscheidstrasse 31

Schwedter Strasse 18

Kollwitzstrasse 50

Charlottenburg

Prenzlauer Berg

Prenzlauer Berg

www.alt-luxemburg.de

www.pappaeciccia.de

www.grindhouseburgers.de

TAK TAK

KATZ ORANGE

NETA

Polish Deli

International

Mexican Street Food

Brunnenstrasse 5

Bergstrasse 22

Weinbergsweg 5

Mitte

Mitte

Mitte

www.taktak-polishdeli.de

www.katzorange.com

www.neta.de

DOTS

DR. TO'S

LONG MARCH CANTEEN

Café

Asian

Chinese

Weserstrasse 191

Weichselstrasse 54

Wrangelstrasse 20

Neukölln

Neukölln

Kreuzberg

www.ilovedots.de

www.fb.me/drtos

www.longmarchcanteen.com

NEW!

EATING

71

CAFÉ AM NEUEN SEE German Lichtensteinallee 2 Tiergarten www.cafe-am-neuen-see.de

BULLY'S BAKERY Deli Friedelstrasse 7 Neukölln www.bullysbakery.com

KANAAN

JUNGBLUTH RESTAURANT

LE BON

Israeli Food

German

International

Kopenhagener Strasse 17

Lepsiusstrasse 63

Boppstrasse 1

Prenzlauer Berg

Steglitz

Kreuzberg

www.fb.me/KanaanRestaurantBerlin

www.jungbluth-restaurant.de

www.lebon-berlin.com

MOMOS

FÖLLEREI

RAWTASTIC

Organic vegetarian dumplings

German/French Cuisine

Raw Food

Fehrbelliner Strasse 5

Weichselstrasse 30

Danziger Strasse 16

Mitte

Neukölln

Prenzlauer Berg

www.momos-berlin.de

www.foellerei.de

www.rawtastic.de

PAN AMB OLI

FACIL

MUSE

Spanish Cuisine

Fine Dining

International

Belforter Strasse 22

Potsdamer Strasse 3

Immanuelkirchstrasse 31

Prenzlauer Berg

Tiergarten

Prenzlauer Berg

www.panamboli.de

www.facil.de

www.museberlin.com

SCHWEIN

NOBELHART & SCHMUTZIG

FILETSTÜCK

International

German

Grill

Elisabethkirchstrasse 2

Friedrichstrasse 218

Uhlandstrasse 156

Mitte

Kreuzberg

Charlottenburg

www.schwein.online

www.nobelhartundschmutzig.com

www.filetstueck-berlin.com

MADAME NGO

FRÄULEIN KIMCHI

FAST RABBIT

Indochine French Cuisine

Korean

Vegan Fast Food

Kantstrasse 30

Kollwitzstrasse 46

Eberswalder Strasse 1

Charlottenburg

Prenzlauer Berg

Prenzlauer Berg

www.madame-ngo.de

www.fraeuleinkimchi.com

www.fb.me/fastrabbitfood

BANDOL SUR MER French Torstrasse 167 Mitte www.bandolsurmer.de

MOGG Deli Auguststrasse 11–13 Mitte www.moggmogg.com

CHIGAGO WILLIAMS BBQ Hannoversche Strasse 2 Mitte www.chicagowilliamsbbq.de

ENTRECÔTE French Schützenstrasse 5 Mitte www.entrecote.de

LA SOUPE POPULAIRE German Cuisine Prenzlauer Allee 242 Prenzlauer Berg www.lasoupepopulaire.de

DRINKING

72

BAR MILANO

[W]EINKEHR Simplonstrasse 25 Friedrichshain

A piece of Milano in Berlin.

www.w-einkehr.de

Located near Rosenthaler Platz, Bar Milano is a minimalistic paradise. A beautiful

8MM

long marmot counter elegantly

Schönhauser Allee 177b

dominates the space while

Mitte

being complimented by an

www.8mmbar.de

almost equally long mirror and highlighted by brass

BOTANICAL AFFAIRS

NEW!

lamps and decorative details.

Reminding you of Milan in the

Torstrasse 95

70s, you'll get to enjoy the

Mitte

perfect Aperitivo while sipping

www.botanical-affairs.com

away on your fantastic cocktail or delicious wine. Must try is their “Negroni Milanese” that

RAUMKLANG

will immediately become your

Libauer Strasse 1

new addiction!

Friedrichshain www.raumklang.berlin

Brunnenstrasse 11 Mitte

SUPERFOODS & ORGANIC LIQUIDS

www.bar-milano.de

Weinbergsweg 23 Mitte www.superfoodsberlin.com

For information on all other bars, see www.berlinfashion week.com

WILD THINGS

NEW!

BOURBON DOGS

Weserstrasse 172

Spreewaldplatz 14

Neukölln

Kreuzberg

www.fb.me/wildthingsberlin

www.bourbon-dogs.com

73

SECTOR BAR

SOLAR

THE G&T BAR

Kreuzberg

Located at the world-famous

SOLAR is Berlin’s viewing plat-

With more than 70 varieties

www.apothekenbar.de

Checkpoint Charlie, the new

form for creatives and visionar-

of gin, the G&T BAR at Hotel

SECTOR Bar revives the

ies. The menu presents outstan-

ZOE is sure to set the hearts

thrilling age of espionage

ding classics and fresh creati-

of gin lovers racing. Head bar-

from days gone by with a

ons with regional ingredients

tender Lars Larsen and his

Eichenstrasse 3 | Kreuzberg

diverse programme of events.

from mostly organic sources.

team serve different drink

www.arena.berlin/veranstaltungs-

Once a hotspot for secret

SOLAR offers ­enjoyment for all

and cocktail variations of the

ort/badeschiff

agents, today this is a place

the senses – an insider’s tip.

popular long drink. The

where guests can enjoy a

Awaiting you just one flight up

interior is characterised by

tantalising array of drinks

the spiral staircase, on the 17th

dark and golden elements. In

selected by our bartenders

floor, is the Sky Lounge with a

summer visitors are invited to

Rykestrasse 45

and a constantly changing

spectacular 270° view. Art and

enjoy its rooftop terrace,

Prenzlauer Berg

finger-food menu all in a

design spread across three

which is a perfect hideout for

www.gloryberlin.blogspot.de

delightful setting.

floors – from Berlin’s only DJ

a sundowner and offers

elevator through to video

fantastic panoramic views

installations and urban art.

over the city.

DIE APOTHEKEN BAR Mariannenplatz 6

BADESCHIFF

NO FIRE NO GLORY

BRICKS

Zimmerstrasse 88 Mitte www.sector-berlin.de

Stresemannstrasse 76

Grosse Präsidentenstasse

Mitte

Kreuzberg

6–7

www.bricks-berlin.club

www.solarberlin.com

Mitte

Mohrenstrasse 30

www.amanogroup.de

KASCHK

MAXIM

LUGOSI

THE ROOFTOP TERRACE

Linienstrasse 40

Gormannstrasse 25

Reichenberg Strasse152

Behrenstrasse 38

Mitte

Mitte

Kreuzberg

Mitte

kaschk.de

www.vins-cochonneries.com

www.lugosi-berlin.de

www.hotelderome.de

HAUBENTAUCHER

AUNT BENNY BAR

VICTORIABAR

ANNA HIRSCH BAR

Revaler Strasse 99

Oderstrasse 7

Potsdamer Strasse 102

Torstrasse 221

Friedrichshain

Friedrichshain

Tiergarten

Mitte

www.haubentaucher.berlin

www.auntbenny.com

www.victoriabar.de

www.annahirsch.de

74

BRIEFMARKEN WEINE

PERRO LOCO

LOST IN GRUB STREET

Karl-Marx-Allee 99

Sonntagstrasse 5

Jägerstrasse 34

Friedrichshain

Friedrichshain

Mitte

www.briefmarkenweine.de

www.perroloco-berlin.de

www.lostingrubstreet.de

ABSINTH DEPOT BERLIN

THE BLACK LODGE

ORA

Weinmeisterstrasse 4

Sanderstrasse 6

Oranienplatz 14

Mitte

Kreuzberg

Kreuzberg

www.absinth-berlin.de

www.fb.me/oraberlin

BACKYARD

PAULY SAAL BAR

LE CROCO BLEU

Gitschiner Strasse 22

Auguststrasse 11 – 13

Prenzlauer Allee 242

Kreuzberg

Mitte

Prenzlauer Berg

www.backyardberlin.com

www.paulysaal.com

www.lecrocobleu.com

AUGUST FENGLER

WHAT DO YOU FANCY

SORSI E MORSI

Lychener Strasse 11

Knesebeckstrasse 68/69

Marienburger Strasse 10

Prenzlauer Berg

Charlottenburg

Prenzlauer Berg | www.fb.me/

www.augustfengler.de

www.whatdoyoufancylove.de

SORSIeMORSI.StKilda

MENDY & EDELTRAUT

LARRY

L24 – LE VIN QUATRE

Weserstrasse 43

Chausseestrasse 131

Lychener Strasse 24

Neukölln

Mitte

Prenzlauer Berg

The BELLINI LOUNGE, in-

www.fb.me/Mendy-Edeltraut

www.larryberlin.de

www.l24-berlin.com

cluding a bar, restaurant, and

BELLINI LOUNGE

spacious outdoor area, is all about modern bar culture. In

SALON ZUR WILDEN RENATE

BUCK & BRECK

THE GRAND

Alt Stralau 70

Brunnenstrasse 177

Hirtenstrasse 4

liquors, the menu includes

Friedrichshain

Mitte

Mitte

award-winning drinks and more

www.renate.cc

www.buckandbreck.com

www.the-grand-berlin.com

than 100 cocktails from around

addition to traditional Berlin

the world. Watch a Bond Cocktail be prepared right at your

DIE BAR

BONBON BAR

TWINPIGS

Greifenhagener Strasse 54

Torstrasse 133

Boddinstrasse 57a

delicious pizza, pasta, burgers

Prenzlauer Berg | www.fb.me/pages/

Mitte

Neukölln

and salads off the street food

Die-Bar/102272436506657

www.bonbonbar.de

www.fb.me/Twinpigs

menu. We wish you a wonderful

table with 007 flair, and enjoy

evening! A particular draw is the aquarium housing 500 fish.

MÖBEL OLFE

BIERHOF RÜDERSDORF

HORNS & HOOVES

Reichenberger Strasse 177

Rüdersdorfer Strasse 70

Danziger Strasse 1

Oranienburger Strasse 42 – 43

Kreuzberg

Friedrichshain

Prenzlauer Berg

Mitte

www.moebel-olfe.de

www.bierhof.info

www.hornsandhooves.de

www.bellinilounge.de

PRINCE CHARLES

FATHER CARPENTER COFFEE BREWERS

WOHNZIMMER BAR

JUNGBUSCH BERLIN

Prinzenstrasse 85f

Lettestrasse 6

Weserstrasse 16

Kreuzberg

Münzstrasse 21 | Mitte

Prenzlauer Berg

Neukölln

www.princecharlesberlin.com

www.fb.me/fathercarpentercoffee

www.wohnzimmer-bar.de

www.jungbuschberlin.de

WÜRGEENGEL

NEUE ODESSA BAR

KATER BLAU

THE COVEN BAR

Dresdener Strasse 122

Torstrasse 89

Holzmarktstrasse 25

Kleine Präsidentenstrasse 3

Kreuzberg

Mitte

Friedrichshain

Mitte

www.wuergeengel.de

www.neueodessabar.de

www.katerblau.de

www.thecovenberlin.com

FRIEDRICHSTRASSE 76 – 78 U-BAHN WWW

FRANZÖSISCHE STR./STADTMITTE GALERIESLAFAYETTE.DE OPEN

FACEBOOK

S-BAHN

FRIEDRICHSTRASSE

GALERIESLAFAYETTEBERLIN

MONDAY THROUGH SATURDAY FROM

10 AM TO 8 PM

> Mobile-first design, responsive design

> Brand new advertising possibilities

> Better visual experience

> Comprehensive trade show calendar > Completely reworked news layout

> Curation of fashion news from around the globe

OUR DIGITAL WORLD HAS BEEN REBORN! L GET THE FUL

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packaGE pRINT + DIGITaL + TabLET

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a MEdia brand Of

say hello: info@sportswear-international.com

SLEEPING

77

MODERN HOUSEBOAT

HOTEL Q Knesebeckstrasse 67 Charlottenburg

A unique opportunity to dis­-

www.hotel-q.com

cover the adventures of life on the water in all-natural sur-

HOTEL ODERBERGER

NEW!

roundings. Located on Lake Rummelsburg, a small bay in

Oderberger Strasse 57

the river Spree, you’ll be hard

Prenzlauer Berg

pushed to find a more unique

www.hotel-oderberger.berlin

place to stay in Berlin! Facing the bay, the huge windows

HOTEL ADLON KEMPINSKI

adorning the entire front can be opened up, offering stun-

Unter den Linden 77

ning views of the city’s land-

Mitte

marks on the horizon. Though

www.kempinski.com

only 30 minutes away from the city centre, you'll feel complete-

GORKI APARTMENTS

ly relaxed and uninterrupted, with the small exception of a

Weinbergsweg 25

few ducks and Ludwig the swan,

Mitte

who occasionally stops by for

www.gorkiapartments.de

breakfast.

ANDEL’S BY VIENNA HOUSE Landsberger Allee 106

Gustav-Holzmann-Strasse 10 Rummelsburg www.modernhouseboat.com

Friedrichshain www.viennahouse.com

For information on all other hotels, see www.berlinfashion week.com

25HOURS

COSMO HOTEL

Budapester Strasse 40

Spittelmarkt 13

Charlottenburg

Mitte

www.25hours-hotels.com

www.cosmo-hotel.de

78

HOTEL DE ROME

HOTEL ZOE

Behrenstrasse 37

TITANIC GENDARMENMARKT BERLIN

NOVUM WINTERS HOTEL BERLIN MITTE

Mitte

Located near Hackescher

www.roccofortehotels.com

Markt, Hotel ZOE is the

Housed inside a building once

The NOVUM WINTERS

newest member of the

used as a warehouse by the

HOTEL BERLIN MITTE –

AMANO Group and features a

state opera, the TITANIC

THE WALL AT CHECK-

modern breakfast area with

Gendarmenmarkt Berlin

POINT CHARLIE , is located

Greifswalder Strasse 227

an adjoining winter garden as

offers 208 quiet rooms and

on one of the most famous city

Prenzlauer Berg

well as a gin & tonic bar with

suites as well as a luxurious

squares in all of Europe. 170

www.adele-berlin.de

more than 70 varieties of gin.

1,000m² spa area featuring a

modern and generously

Its rooms play with dark

Turkish Hamam. Guests are

fur­­nished rooms and apart-

contrasts, untreated concrete

treated to a range of culinary

­ments in 4-star category

and warm lighting that work

delights at the Schinkel Bar as

await guests. With its unique

Steinplatz 4

together to create a relaxing

well as at the casual yet stylish

mix of creativity, culture and

Charlottenburg

setting. The absolute high-

Beef Grill Club by Hasir. The

business, an overnight stay in

www.hotelsteinplatz.com

light is the rooftop bar with a

hotel is situated next to the

this Winters Hotel in Berlin’s

fantastic panoramic view over

Gendarmenmarkt, right at the

historic center becomes a

Berlin.

heart of Berlin.

special experience.

Friedrichstrasse 185 – 190

Grosse Präsidenten-

Französische Strasse 30

Zimmerstrasse 88

Mitte

strasse 6–7 | Mitte

Mitte

Mitte

www.themandalasuites.de

www.amanogroup.de

www.titanic-hotels.de

www.winters.de

HONIGMOND HOTEL

LINNEN BERLIN

GRAND HOTEL ESPLANADE

HOTEL ZOO

Tieckstrasse 11

Eberswalder Strasse 35

Lützowufer 15

Kurfürstendamm 25

Mitte

Prenzlauer Berg

Tiergarten

Charlottenburg

www.honigmond.de

www.linnenberlin.com

www.esplanadeberlin.com

www.hotelzoo.de

SOHO HOUSE BERLIN

THE WEINMEISTER

MICHELBERGER HOTEL

GARDEN LIVING

Torstrasse 1

Weinmeisterstrasse 2

Warschauer Strasse 39 – 40

Invalidenstrasse 101

Mitte

Mitte

Friedrichshain

Mitte

www.sohohouseberlin.com

www.the-weinmeister.com

www.michelbergerhotel.com

www.gardenliving.de

ADELE DESIGNHOTEL BERLIN

HOTEL AM STEINPLATZ

THE MANDALA SUITES

30 AUG - 01 SEP 2016 I N T E R N A T I O N A L

F A B R I C

M U N I C H FA B R I C S TA R T. C O M

T R A D E

F A I R

© Stephanie Zieber

ENJOY!

COCA-COLA IN FASHION WITH 0039ITALY WATCH THE RUNWAY SHOW LIVE. SEE THE SUMMER 2017 COLLECTION AS IT COMES DOWN THE RUNWAY IN BERLIN. WEDNESDAY, JUNE 29TH, 5:30 P.M. VISIT OUR WEBSITE 0039ITALY.COM