IS YOUR PACKAGE PERFORMING?
25 Questions to help you stand out
Your package is the final impression before purchase, and it is what consumers handle every day. Is your package firing on all cylinders? Or are you handicapping your business with a poor design? Turn over and answer the 25 questions.
25 QUESTIONS TO HELP YOU STAND OUT
Is your consumer base shifting?......................................................................................................
Are your consumers’ needs changing?.......................................................................................
Are you missing out on some retail channels?......................................................................
Are you slotted poorly on shelf?.......................................................................................................
Are you losing retail shelf space?.....................................................................................................
Are your same-store unit velocities declining?......................................................................
Is the product’s pricing misaligned with your vision of its premiumness?...................
Are you having to spend more on promotions?...................................................................
Are your brand loyalty ratings declining?..................................................................................
Does your package have trouble flowing smoothly down the filling line?........
Do you have quality issues with the package?.......................................................................
Does your package have poor ergonomics?...........................................................................
Does your package lack functionality for the best user experience?.....................
Is your label hard to read?.....................................................................................................................
Is your brand’s positioning lost on the label?..........................................................................
Are your expenses increasing: packaging cost?....................................................................
Are your expenses increasing: freight cost?.............................................................................
Are your expenses increasing: inventory cost?.......................................................................
Are your expenses increasing: selling and administration?..........................................
Has a new competitor entered your segment?.....................................................................
Have competitors stepped up their levels of activity?......................................................
Do you have a limited advertising budget?.............................................................................
Are you without a miracle product or patent protection?.............................................
Have you kept the same package for years?...........................................................................
Are you working to launch a new product or enter new markets?.........................
Even one “yes” suggests it’s time for a packaging overhaul. Partner with a supplier that believes that Anything is Possible® .