Beauty & Personal Care Packaging by Berlin Packaging

ANYTHING IS POSSIBLE®

Unpacking Your Sustainability Potential

Beauty & Personal Care Packaging BerlinPackaging.com • 1.800.2.BERLIN 1

We Believe That Anything Is Possible At Berlin Packaging, we are committed to leading the future of sustainable packaging. From Fortune 500 companies to family-owned businesses, we partner with our customers to unpack their sustainability potential.

Sustainability as a Strategic Advantage ................................................................................. 3 Sustainable Packaging Innovation ............................................................................................ 9 Sustainable Packaging Trends .......................................................................................... 10 Customer Case Studies ........................................................................................................... 12 Sustainable Stock Solutions ............................................................................................... 18 Our Sustainability Impact ................................................................................................................ 22

Sustainability as a Strategic Advantage Our innovative personal care packaging solutions optimize sustainability, brand impact, performance, cost, and material availability. Together, we can: • Share your brand’s unique story. • Create an effective, memorable, and seamless consumer experience. • Do good for our people and planet. Partner with us to unpack your sustainability potential.

The Face of Beauty Is Changing And it’s changing for the better. With conscious beauty going mainstream, sustainability & social impact are no longer considered the alternative — but the prime choice.

Who’s Driving the Movement?

Consumers

Governments

Retailers

Favor brands with core values of sustainability, diversity & inclusivity, and accessibility

Push for regulations to switch to sustainable packaging options

Highlight responsibly packaged products on their shelves

Beauty shoppers across all generations seek out sustainable products.

68%

80%

Boomers

Millennials

72% Gen X

86% Gen Z

According to PowerReviews Changing Face of the Beauty Shopper Study 5

Our Sustainability Approach As your strategic packaging partner, we go beyond the packaging. From quantitative assessments to marketing strategies, our C.O.R.E. sustainability approach covers it all.

CIRCULARITY

OPTIMIZATION

• Recyclability

• Lightweighting

• Recycled content

• Packaging and product efficiency

• Strategic sourcing and stock solutions

• Value analysis / Value engineering

• Material innovation and discovery

• Local manufacturing

Consumer & Market Insights

Sustainable Stock Solutions

Quantitative Assessments

We track the latest sustainability insights, product trends, packaging innovations, and market dynamics.

We optimize our supply chain, sourcing stock solutions from our global network of 1,000+ suppliers.

We measure your packaging footprint and assess strategies to reduce environmental impact.

CIRCULARITY Promoting a closed loop system from sustainable materials to designing for recyclability

OPTIMIZATION

REUSE & REFILL

Bringing together functionality, sustainability, and performance— all in one package

Designing sustainable business models to drive a circular economy

REUSE & REFILL

ENVIRONMENTAL SERVICES

• In-house, on-the-go and in-store refill systems

• Industry-leading sustainability services.

• Reuse & refill system design and

All of which can be found below!

implementation

Sustainability Roadmapping

Communication Strategies

Custom Design & Innovation

We help define your corporate sustainability strategy and build comprehensive circularity roadmaps.

We craft compelling communication strategies backed by verified, fact-based, and quantifiable claims.

Our award-winning design and innovation teams develop custom packaging solutions optimizing sustainability, brand impact, and performance. 7

Quantifying Environmental Impact From sourcing to end-of-life, we quantify your packaging environmental impact throughout its entire life-cycle. With life-cycle assessments (LCAs), we can calculate your product’s environmental footprint, including its carbon footprint (greenhouse gas emissions) and its water, mineral resource, and fossil fuel use.

Breakdown: Material Environmental Impact

Sustainable Innovation From Fortune 500 to family-owned businesses, our global, award-winning innovation and design teams partner with brands to stand out in the market.

300+

100+

>13

years of combined packaging and brand-building experience

experts across design, engineering, research, marketing, strategy, and sustainability

global locations across 5 countries

languages spoken

The Total Package Our global design and innovation teams push the envelope on what sustainable packaging solutions can look like.

Our services come at no charge in exchange for packaging business.

• Brand Strategy & Insights

• Sustainability Services

• Product & Package Design

• Manufacturing Integration

• Visual Branding

• Purchase Rationalization

• Packaging Graphics

• Optimization

Accessible & Inclusive Design Inclusive and universal design benefits everyone—whether it’s one-step application products, easy-open and ergonomic design, or tactile product markings.

High contrast colors for easy product differentiation

Easy product identification with tactile markings for those with visual impairments

Scanning QR codes provide product info via audio or large text

Easy-open mechanisms that don’t require much strength or maneuvering to open

Reuse & Refill From household names to agile, direct-to-consumer brands, product refills are going mainstream. They serve as a sustainable packaging solution and a powerful tool to enhance brand loyalty, especially when integrated into a subscription-based model.

Flexible Pouches

Refill Pods

Aluminum Bottles

Choosing pouch refills can significantly reduce environmental impact—primarily due to decreased material use, weight, and transportation emissions.

From lotions to treatments, refill pods are ideal for skin care and makeup products. When a product runs out, consumers can easily swap for a new pod.

Aluminum bottles are great for hair care and body care product refills. They’re durable, fully recyclable, and can be made of up to 100% post-consumer recycled (PCR) aluminum.

Concentrate Refills Think liquid or powder body wash concentrates that you mix with water at home, toothpaste tablets, or mouthwash concentrates. Toothpaste tablets can be stored in a fully recyclable, refillable glass jar

2022 PE N TAWA R D S GOLD Ninu Perfume CIRCULARITY

OPTIMIZATION

REUSE & REFILL

Perfume Reinvented: The World’s First Smart, Sustainable Fragrance Bottle. • Create tailored fragrances on demand by mixing and matching scents via smartphone • Reusable glass bottle holds three refillable cartridges containing complementary fragrance bases • Precise blending system creates various scent combinations

Empowering Our Customers We take a holistic approach to unpacking sustainability impact. Through our expansive suite of sustainability capabilities, we help our customers meet—and

even go beyond—their sustainability goals.

U NPACKI NG S U STAIN ABILITY IM PACT WIT H AM IKA

Recycled Plastic Bottles CIRCULARITY

OPTIMIZATION

• Custom shampoo and conditioner bottles • Made with up to 90% post-consumer recycled (PCR) content • Reduces carbon footprint by >20% on average compared to 100% virgin plastic

Reusable Bottles CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Custom reusable shampoo and conditioner bottles • Made with impact-resistant, BPA-free, EA-free Eastman Tritan™ plastic • Reduces carbon footprint by 69% (compared to two PCR bottles when used for one year)

Circularity: integrating recycled materials | Optimization: minimizing material use | Reuse & Refill: systems designed to be reused 13

DevaCurl CIRCULARITY

OPTIMIZATION

• Custom hair care packaging made with 50% recycled ocean-bound plastics • Reduces carbon footprint by 20% on average compared to 100% virgin plastic • Custom design by Studio One Eleven®, our in-house design and innovation center

Kenra Professional CIRCULARITY

OPTIMIZATION

• Custom hair care packaging made with 100% recycled ocean-bound plastics • Reduces carbon footprint by 30% on average compared to 100% virgin plastic • Custom design by Studio One Eleven, our in-house design and innovation center

TU R N I N G WASTE INTO OPP O RTUN ITY

Ocean-Bound Plastic Ocean-bound plastics takes plastic from the shore to the shelf—preventing ocean pollution and giving plastics a second life. These plastics are not recovered from the ocean, but are recycled materials made from plastics that would

have ended up in the ocean.

CLO S I N G T H E LOO P

Post-Consumer Recycled (PCR) Plastic Using PCR plastics saves up to 65% of the energy it takes to

source and produce virgin plastic—which extends resource lifespan and reduces environmental impact.

Curie CIRCULARITY

OPTIMIZATION

• Custom deodorant packaging made with 100% PCR content • Reduced virgin plastic use, supporting brand’s goal of achieving 100% PCR across product portfolio • Reduces carbon footprint by 20% on average compared to 100% virgin plastic

Babo Botanicals CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Custom hair care and body care bottles made with 100% PCR plastic (excluding pump and label) • Shampoo and wash refill pouches made of 30% PCR plastic • 32oz pouches use 80% less plastic than two of the brand’s 16oz bottles • All new packaging includes How2Recycle label • Packaging update supports brand goal of reducing virgin plastic use by 75% by 2025

Circularity: integrating recycled materials | Optimization: minimizing material use | Reuse & Refill: systems designed to be reused 15

Fig.1 CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Custom refillable packaging for skin care products from oil cleansers and toners to treatments and creams • Uses our Airglass line, leveraging airless technology to protect ingredient efficacy and optimize product use • Reusable glass bottle, pump, and cap with refillable product cartridges

Murad CIRCULARITY

OPTIMIZATION

• Skin care treatment featuring our Airglass bottle • Harnesses airless technology to preserve ingredient efficacy and optimize product use

natureofthings CIRCULARITY

OPTIMIZATION

• Helped brand transition previous body care packaging to more sustainable, fully recyclable aluminum • Features compact, travel-friendly design

Biography CIRCULARITY

OPTIMIZATION

• Custom body care packaging made with 99.7% PCR content • Reduces carbon footprint by 30% on average compared to 100% virgin plastic • Reduced virgin plastic use, supporting brand’s sustainability goals

Ivy Hair Care CIRCULARITY

OPTIMIZATION

• Custom packaging for wide range of sustainable, vegan hair care products from shampoo and conditioner to styling creams and pomades • Packaging made of recycled and virgin HDPE • Custom design by Studio One Eleven, our in-house design and innovation center

doTERRA CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Custom body care packaging made with 70% PCR content • Reduces carbon footprint by 20% on average compared to 100% virgin plastic • Reduced virgin plastic use, supporting brand’s goal of achieving 100% PCR across product portfolio

Circularity: integrating recycled materials | Optimization: minimizing material use | Reuse & Refill: systems designed to be reused 17

Airglass Collection Our Airglass collection provides sustainable packaging solutions ideal for a

variety of skin care, makeup, body care, and hair care formulas. This collection is fully recyclable, refillable, and can be customized to your brand’s unique needs. Every product harnesses airless technology to minimize product waste, shield against external contaminants, and maintain ingredient efficacy.

Airglass Jar CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Airless glass jars complemented by PP and PETG accessories • Designed for 25 quality refills with easily separable components for full recyclability • Available with frontal and vertical push actuator options Sizing: 30 mL and 50 mL

2 0 2 2 CO S M O PA C K AWA R D S F I N A L I ST

Serum

Cream

Lotion

Face Mask

Airglass Slim Refill CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Refillable glass bottles with PP and PETG accessories • Features slim and ergonomic design • Designed for 25 quality refills with easily separable components for full recyclability Sizing: 15, 30, and 50 mL

Lotion

Face Mask

Foundation

Highlighter

Airglass Slim Refill & Go CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Enhances sustainable travel: carry only the refill bottle with its pump and safety clip, saving space and weight • Features compact and minimalist design • Composed of fully recyclable outer glass bottles with inner PP refill bottles Sizing: 15, 30, and 50 mL

Serum

Cream

Foundation

Highlighter

Airglass Refill & Go CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Features effortless, on-the-go sustainable design • Fully recyclable, refillable outer glass bottle pairs with multiple product refills • Refill bottle can be carried separately, optimizing space and weight for travel Sizing: 15, 30, and 50 mL

Lotion

Face Mask

Gel Cream

Foundation

Airglass Slim Refill Spray CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Refillable spray glass bottles complemented by PP refill and pump • Pump ensures 25 quality refills • Easily separable for full recyclability Sizing: 15, 30, and 50 mL

Face Mist & Moisturizer

Cream

Lotion

Face & Body Oil

Circularity: integrating recycled materials | Optimization: minimizing material use | Reuse & Refill: systems designed to be reused 19

Double Glass Collection CIRCULARITY

OPTIMIZATION

• Elevates sustainable skin care with a seamless refill experience • Fashioned from fully recyclable glass complemented with PP and PETG accessories • Double-walled glass structure with base, cream, and spray actuator options allow for unlimited customization Ideal for skin care and makeup formulas Sizing: 15 and 30 mL

Pure Glass Collection CIRCULARITY

OPTIMIZATION

• Sleek and refined design made with high-quality, fully recyclable glass • Includes a range of glass bottles and jars engineered for lowered environmental impact • Optimizes glass material use in the bottom and sides without compromising quality Ideal for skin care and makeup formulas Jar sizing: 30, 50, 60 (double jar), and 100 mL Bottle sizing: 30, 50, and 100 mL

Makeup In Glass Collection CIRCULARITY

OPTIMIZATION

• Creates well-rounded, eye-catching makeup lines and kit sets with a single, versatile bottle • Matches with a variety of accessories and applicators, such as roll-ons and brushes • Offers cap options in sustainable materials including aluminum and post-consumer recycled (PCR) plastic Ideal for eye, lip and face makeup formulas Sizing: 5 and 10 mL

Infusion Fragrance Refill Collection CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Timeless, distinctive apothecary design featuring white flint glass • Twist pump ensures 25 quality refills and easy disassembly for recyclability • Pairs with various dispenser pumps, wand diffusers, wooden or aluminum neck covers, and more Ideal for fragrance products Sizing: 30, 50, 100, 200, and 300 mL

Foamy Glass Foamer CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• First glass foamer for the skin care market crafted from fully recyclable glass with PP and PETG accessories • Refill pump guarantees 25 quality refills • Pairs with Sashi for the ultimate refillable packaging duo Ideal for foaming products including foaming cleanser, toner, hair treatment, and more Sizing: 150 mL

Sashi Refill Pouch CIRCULARITY

OPTIMIZATION

• Achieves effortless refills with monomonaterial flexible pouches • Features a lightweight and compact design • Optimizes material use, reducing shipping and transportation emissions Ideal for skin care, body care, and hair care products Sizing: 250 and 500 mL

Circularity: integrating recycled materials | Optimization: minimizing material use | Reuse & Refill: systems designed to be reused 21

PCR Jar CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Fully recyclable with up to 100% PCR content • Create a fully sustainable jar by pairing with caps such as PCR plastic, aluminum, and more • Can be integrated into refill model to lower environmental impact and enhance brand loyalty Ideal for creams, moisturizers, body scrubs, and more Multiple sizes available

PCR Bottle CIRCULARITY

OPTIMIZATION

• Fully recyclable bottle with up to 100% PCR content • Create a fully sustainable package with 100% PCR PP closures, monomaterial pumps, and more • Integrate into refill model to reduce environmental impact and increase brand loyalty Ideal for body wash, shampoos, conditioners, and more Multiple sizes available

Paper Tube CIRCULARITY

OPTIMIZATION

• Fully recyclable paper packaging offers plastic alternative • Wide range of diameters support range of products • Unlimited customization options with 4C print and embellishments including foil stamping, spot UV, embossing, and debossing Ideal for natural deodorants, lip balms, salves, and more Multiple sizes available

Monomaterial Pump CIRCULARITY

OPTIMIZATION

REUSE & REFILL

• Fully recyclable, monomaterial tubes with up to 100% PCR content or bioresin • E-commerce friendly and supports shipping optimization • Unlimited customization and variety of color choices available Ideal for gel cleansers, moisturizers, sunscreens, and more Multiple sizes available

Squeeze Tube CIRCULARITY

OPTIMIZATION

Aluminum Bottle CIRCULARITY

OPTIMIZATION

• Durable, fully recyclable aluminum bottle offers plastic alternative • Can incorporate up to 100% PCR aluminum • Can be integrated into refill model to lower environmental impact and enhance brand loyalty Ideal for body wash, mouthwash, hand soaps, and more Multiple sizes available

Circularity: integrating recycled materials | Optimization: minimizing material use | Reuse & Refill: systems designed to be reused 23

Unpacking Your Sustainability Impact We are committed to leading the future of sustainable packaging. As the world’s largest Hybrid Packaging Supplier®, we combine bestin-class solutions in consulting, design, sustainability, manufacturing, distribution, and value-added services. From Fortune 500 companies to family-owned businesses, we partner with our customers to unpack their sustainability potential. We can help your brand join the future of sustainable packaging. Work with our award-winning team: Sustainability@BerlinPackaging.com

Learn how we’re driving sustainability impact