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Yacht Charter Management
Introduction Objectives
The common goal for all central agencies is the proper commercialization of your yacht. Several individual objectives appear under this umbrella . BGYB has three main objectives: • To provide a complete service • To target a search for a suitable clientele • To maximize charter revenues
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Charter Management
Charter Management Process
BGYB prides itself on being a central agency which is responsive to the high expectations of the luxury yachting industry and to our clients. Our management responsibilities take care of many different functions. Here are some examples of what we do: w Step 1: Provide all Marketing Material and sign the Central Agency Agreement w Step 2: Organisation of a marketing strategy w Step 3: Initial announcement and regular communication to the broker community of your yacht’s charter availability. w Step 4: Supervising the yachts annual calendar, assuring bookings are kept up to date and checking itineraries are viable. w Step 5: Coordinating reservations as well as the contractual and legal aspects involved. w Step 6: Maintaining a constant line of communication between you, our managers and the crew. w Step 7: Redistributing charter revenue
Marketing Strategy
A highly successful strategic marketing campaign has given BGYB one of the highest profiles in the yachting industry. We always ensure that the BGYB Central Agency yachts receive key positioning in advertising and public relations activities, that is why our Marketing Strategy and marketing tools constantly evolve with the market trends. w Direct Marketing • BGYB Newsletter • BGYB Charter Companion • BGYB emailings • BGYB Website & Social Media w Marketing to the Worldwide broker network • Yacht Charter Brochure • Yachtfolio, CYA, CharterIndex and CA online Brochures • Yacht Charter Shows • Brokers inspection and Open Days • Mailing and phoning to specialized Travel Agencies w Advertising and public relations • Paid advertising on Google on targeted keywords • BGYB Strategic partners • Public relations • Multi-Media Marketing
