THE FREELANCER’S GUIDE TO PHOTOGRAPHY brought to y ou b y
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Introduction The freelance photography market has always been resilient. It is expected to have a growth of 2.6% through 2016 and revenue of $10 billion in the US. However, being a freelance photographer can be quite hard. It’s been estimated that there’s been a 16% overall decrease in the numbers of photographers on staff since 2001. But with these tips and your own passion and talent for the art, you’ll be a success in no time.
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The pros & cons The benefits of freelance photography include: • working for yourself & the growth you’ll experience • working in a pretty much unpredictable job The disadvantages include: • self-employment stress & overworking yourself • expensive photography equipment just to get started
Your Business Plan Your strategic business begins with: • • • •
a competitive, well-researched business plan how to take care of financials with invoicing software how to determine prices for your photography how to create a perfect websitse
These are the most important parts you’ll need to start your successful freelance photography career.
Your Marketing Goals Your marketing strategy should focus on social media: • use cost-effective traditional marketing methods • overview the best platforms for your business • find the right social media management tools With the right marketing tools, you’ll be able to take advantage of social media and draw in customers. Check out our guide on How to Boost Your SME & Freelance Social Media Presence for more great social media tips.
Like what you’re reading? Check out our free ebook for more in-depth tips, analysis, and resources:
Free Ebook: The Freelancer’s Guide to Photography
Other Resources Make sure you have everything you need, such as: • camera and lens hardware • computer and color-accurate monitor • memory card and external hard drive for backups These are just a few of the many things you need, along with your business basics and modern marketing strategy.
Read our full article by following the link below:
How to Become a Successful Freelance Photographer
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