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Take Command. If you are a real estate agent with Keller Williams, “command” is the CRM (Customer Relationship Management tool) that is used to stay in front of clients. My favorite is Smart Plans. After I enter your information, I can choose a neighborhood plan that sends you a monthly update on all of the home sales in your area! Some other benefits of Command are sending out postcards to your clients and any neighborhood anywhere, and landing pages that take your clients to giveaways and more.

If you are looking to buy real estate and using an agent, our local MLS is pretty tech savvy, too! As a buyer, have your realtor invite you to The Real Estate Portal that allows you to personally search for properties and star them for your realtor to show you. You can also give your realtor your search criteria and you can receive property updates as they happen.

As an investor there are a couple of sites you can use today that were not available before to search for properties. One of them is vortex.theredx.com. This tool allows you to do a map search of any neighborhood. After you complete the search it will pull phone numbers, addresses, scrub phone numbers on the DNC, and here is what is the best… provide their emails! You can download these to your database to inquire about properties and much more. The second is Pioneer Data Solution. With this site, you can search divorced homeowners, vacant homeowners and deep dive into property records. It allows you to search mortgages, too; for example homeowners with FHA mortgages. Hunt them down and see if they are ready to sell.

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Last but not least, one of the best advancements is a virtual walkthrough for a listing. For my next listing in Hidden Valley, my photographer will scan the house with a special camera. When the listing goes live, the prospective buyers will be able to scan every area of the house with their cursor, walking through rooms and even looking at the fine details of the kitchen counter.

Technology has allowed us to buy and sell real estate from our phones and this is only the tip of the iceberg. - Hughes it, Don’t Lose it.

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