Roof Replacement? Maybe Not. By Tom Field Roof Maxx is a relatively new business in our region that offers a less expensive alternative to shingled roof replacement. Let’s just get it out there. Mark wasn’t sure about this business. And today, he still runs across people who are skeptical. The business—is Roof Maxx. And it involves spraying material on shingles that is supposed to restore, preserve, protect, and extend the life of your roof. Mark Whorley bought into the franchise in March of 2019. He did his due diligence, checking with other operators and reviewing case studies. “I have worked in construction and remodeling all my life,” says Whorley, “starting back when I worked with my dad.” He also owns a contracting business, Preferred Renovations, and says when he began looking for other businesses to expand his work, he was attracted to Roof Maxx.
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“What interested me about Roof Maxx is that I was very familiar with roofing and shingles; and I knew there could be a product that could rejuvenate shingles. I had an idea how it could work; but I had to trust it.” Whorley admits even after he met with the franchise owners, learned what he could about the product and process as quickly as he could—and even signed on and bought the open territory in this region, he believed in the potential, but wasn’t as convinced as he would like to have been. His hesitancy was a bit unusual for a person who goes ahead, invests, and buys the business. But then he diverged from the franchise preferred system in even a more direct way: “I dropped out of the 12-week training,”
