WHICH VIDEO CONFERENCING APP SHOULD I USE? Special FRONTreport
In late October, District 3 of the American Advertising Federation hosted a review of some of the more popular video conferencing application platforms. The good news? Our reviewers were power users, not just tech heads. And, because our micro-market here involves the advertising industry, our analysis came from professionals who care a great deal about quality presentation, audio and video technologies, and what serves best for audience engagement.
second part is the most important thing to consider, nothing happens if we don’t first know how to use the app or prevent crashes or event snafus. Therefore, this report covers the platform review component. There are dozens of conferencing apps that are popular; but in reality, hundreds of actual available apps. Our presenters here, reviewed five that primarily serve the conference/meeting purpose, and three that primarily serve events.
They use ‘em. They know ‘em. The first part of the presentation brought up a few apps, and hit the basic pros and cons. The second part of the presentation shared ideas about how to engage audiences, sponsors, and ways to improve participation (especially with creative ideas). Although this
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AAF Roanoke promoted the event in our local market; the review was facilitated by Amanda Dehart (AAF club services) and the panel included Larry Brantley (AAF Council of Governors vice chair); Tina Tsang (AAF Dallas, Ad2 national vice chair); and Tom Woody (AAF D9 governor).
