“Even with New Year’s celebrations confined to homes, bodycon dresses saw an increase in sell out activity YoY. Consumer appetite to dress up again is growing and loungewear alternatives postpandemic will be particularly sought after in this region, which is first to enter Lockdown 3.0.” (Edited, 2020)
(EDITED, 2020)
According to this chart we can tell that the average product discount is 30% and that 50% of the people buy discounted products rather than the non discounted new collection
