FUTURE INNOVATION

“Even with New Year’s celebrations confined to homes, bodycon dresses saw an increase in sell out activity YoY. Consumer appetite to dress up again is growing and loungewear alternatives postpandemic will be particularly sought after in this region, which is first to enter Lockdown 3.0.”

(Edited, 2020)

(EDITED, 2020)

According to this chart we can tell that the average product discount is 30% and that 50% of the people buy discounted products rather than the non discounted new collection

A

a healthier lifestyle, for a new routine of self-care. During

lockdown everyone was waiting to be allowed to get outside their

houses, to perform outdoor activities or any kind of sports, either to

lose the weight gained or to keep exercising. People mindset changed

completely, consumers started making decisions to change their daily

routine to a better one, such as eating better, exercising more, taking

care of the planet, and many other changes. As a result of all of this

mental health improved exponentially, life is seen with a new

perspective, giving more importance to little facts that didn't have any

importance before. Many Brands launched campaigns to engage

consumers to keep being active and having this powerful and healthy

mindset.

Future outlook

- “Consumers who have had to abandon the gym will stay away even after lockdown as financial worries hit home - Those who have gained weight in lockdown will want to get active but safety concerns about exercising with strangers in an indoor environment will persist so the in-home exercise trend will continue - Some will also choose to exercise outdoors now as it’s safer compared to the gym - Interest in mental health will continue as consumers understand the importance and the benefits of selfcare and prioritise these over material possessions”