Case Study - Luxury Brands 2

2021

™ M A R K E T I N G

CASE STUDY: LUXURY BRANDS

INTRODUCTION

Tailored for Ultra-Luxury

®

Bespoke Marketing is a fully integrated branding and marketing agency.

Powered by industry-leading creative, research, and strategy; we provide turnkey access to the most coveted and capable network of ultra-high-net-worth individuals.

Bespoke Marketing has fueled the marketing and branding for leading new development projects, premier international real estate, and luxury brands in hospitality, yachting, aviation, design and architecture.

BRANDING / PRODUCTION / MARKETING / ACCESS

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Lamborghini hired Bespoke to create and deliver a tailored marketing campaign to those who demand the very best in automotive precision, power, and innovation. As a part of the campaign, Italy’s most iconic lineup of luxury vehicles landed in the Hamptons for a curated opportunity the Hamptons won’t soon forget.

Aptly chosen because it exudes the same elements of beauty and sophisticated design inherent to the Lamborghini name, the Hamptons proved to be the ultimate backdrop for discovering the perfect vehicle for the luxury lifestyle.

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COPYWRITING

ADVERTISING

C O L L AT E R A L D E S I G N

EMAIL MARKETING

PHOTOGRAPHY

D I G I TA L M A R K E T I N G

VIDEOGRAPHY

UHNW GLOBAL NETWORK &

PRINT PRODUCTION

DATA B A S E

WEB DEVELOPMENT

INFLUENCER & BRAND

M A R K E T I N G S T R AT E G Y

PA R T N E R S H I P S

C O M P E T I T I V E A N A LY S I S

D I G I TA L & S O C I A L P L AT F O R M S

SOCIAL MEDIA

E V E N T I N T E G R AT I O N

B BE ES SP PO OK KE EL LU UX XU UR RY YM MA AR RK KE ET T II N NG G .. C CO OM M

Email Design for Lamborghini

BRANDING / PRODUCTION / MARKETING / ACCESS

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Magazine Feature for Lamborghini

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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Photography for Lamborghini

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BRAND ING

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PR ODUCTI ON

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M A R KETI N G

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AC C E S S

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BRANDING / PRODUCTION / MARKETING / ACCESS

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Print Advertisement for Lamborghini

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BRANDING / PRODUCTION / MARKETING / ACCESS

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BRAND ING

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PR ODUCTI ON

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M A R KETI N G

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AC C E S S

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Event Integration for Lamborghini

BRANDING / PRODUCTION / MARKETING / ACCESS

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Fabrikant’s mission is rooted in the belief that while a fine jewelry purchase often signifies a moment in time, your gem should endure the test of time.

With Fabrikant, the value lies not only in an inimitable collection of precious jewels, but in the nuanced mastery they share with clients in their diamond selection and in creating timeless custom pieces.

Bespoke completely reimagined Fabrikant's brand from the initial foundation to all creative touchpoints, delivering this artful expression of their legacy to their most qualified audience.

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B R A N D S T R AT E G Y

C O M P E T I T I V E A N A LY S I S

BRAND IDENTITY

DATA & R E S E A R C H

MESSAGING

SOCIAL MEDIA

COPYWRITING

ADVERTISING

C O L L AT E R A L D E S I G N

EMAIL MARKETING

WEB DESIGN

D I G I TA L M A R K E T I N G

PHOTOGRAPHY

DIRECT MAIL

VIDEOGRAPHY

U H N W G LO B A L N E T W O R K & DATA B A S E

PRINT PRODUCTION

D I G I TA L & S O C I A L P L AT F O R M S

WEB DEVELOPMENT

P R I N T P U B L I C AT I O N S

M A R K E T I N G S T R AT E G Y

I N F L U E N C E R & B R A N D PA R T N E R S H I P S

BESPOKELUXURYMARKETING.COM

Brochure Design for Fabrikant

BRANDING / PRODUCTION / MARKETING / ACCESS

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Brochure Design for Fabrikant

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BRANDING / PRODUCTION / MARKETING / ACCESS

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Social Media Story Design for Fabrikant

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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Website Design for Fabrikant

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BRANDING / PRODUCTION / MARKETING / ACCESS

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With over 240 available aircraft and a legacy of servicing the European Royal Households, Luxaviation brings refined luxury to private aviation and European elegance to America's skies. Redefining what it means to fly private, Luxaviation offers an elevated approach to in-flight hospitality and a world-class perspective on intercontinental travel.

Luxaviation partnered with Bespoke to create and deliver a multichannel marketing campaign to drive brand awareness and generate leads for Luxaviation amongst targeted prospects in the Hamptons, New York City, South Florida, and Houston. Through crystallized messaging, sophisticated design styling and visual storytelling, Bespoke introduced Luxaviation to the American market generating awareness, and providing strategic support around Luxaviation’s presence in Miami.

COPYWRITING

SOCIAL MEDIA ADVERTISING

C O L L AT E R A L D E S I G N

D I G I TA L A D V E R T I S I N G

PRINT PRODUCTION

EMAIL MARKETING

WEB DEVELOPMENT

U H N W G LO B A L N E T W O R K & DATA B A S E

M A R K E T I N G S T R AT E G Y

I N F L U E N C E R & B R A N D PA R T N E R S H I P S

C O M P E T I T I V E A N A LY S I S

D I G I TA L & S O C I A L P L AT F O R M S E V E N T I N T E G R AT I O N

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Branded Collateral for Luxaviation

BRANDING / PRODUCTION / MARKETING / ACCESS

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Brochure Design for Luxaviation

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BRANDING / PRODUCTION / MARKETING / ACCESS

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BRANDING / PRODUCTION / MARKETING / ACCESS

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In early December 2021, Bespoke and Poliform began a partnership to drive brand awareness and grow top line revenue amongst targeted prospects in NYC, the Hamptons, South Florida, Los Angeles, and Malibu. To ensure the best results, we developed a strategy for a multi-channel marketing campaign designed to expose and educate prospects about the Poliform Brand.

Utilizing display advertising, social media advertising, email marketing, and direct mail/distribution, Bespoke successfully launched an American-based marketing campaign for Poliform. In addition, Bespoke consulted and advised on media buys in numerous publications in target markets as part of our integrated marketing collaboration.

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C O L L AT E R A L D E S I G N

M E D I A C O N S U LT A T I O N

PRINT PRODUCTION

EMAIL MARKETING

M A R K E T I N G S T R AT E G Y

PRINT MARKETING

C O M P E T I T I V E A N A LY S I S

U H N W G LO B A L N E T W O R K & DATA B A S E

D I G I TA L A D V E R T I S I N G

B R A N D PA R T N E R S H I P S

BESPOKELUXURYMARKETING.COM

Branded Collateral for Moran Yacht & Ship

BRANDING / PRODUCTION / MARKETING / ACCESS

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Brochure Design for Moran Yacht & Ship

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BRANDING / PRODUCTION / MARKETING / ACCESS

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I N V I TAT I O N

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