Tips to Gain Media Attention 28 Press Release

TIPS TO GAIN MEDIA ATTENTION

G

of sales. etting media coverage is very important to your business as it is a form of advertisement and therefore leads to an increase

• Media focuses on every manner of news and most of the common news end up not getting the full attention of the media since they are considered to be norms. As a business owner it is important to think about what makes you stand out from your competitors? What attributes does your company possess that makes it special? Identifying such will make the media give you its full attention.

• Understanding the dynamics of media is also important. Media covers stories that are:

 Unique or unusual.  Emotional: news that evoke the emotions of the audience.  News that cover prominent people.  Not old but timely.  Controversial.

Understanding the media that publishes news and stories that are trending will enable you to associate and partner with successful companies.

• Also, you will have to become a media consumer. Understanding what type of media your target market consumes is important. This helps you in knowing the channel to use to reach your market and gain new market.

• Thinking outside the box. This can be done by engaging big world trends and finding ways in which they affect your business. For example, find ways in which fluctuating oil prices affects your business operation. Write articles and allow journalists to include your organization in their news coverage.

• Getting your business noticed by the local community is also a major step to get media attention. One of the ways to ensure this is done is by sponsoring community events like football tournaments. This can make you get interviewed by reporters and make your business known.